Heineken Experience is a museum in Amsterdam that opened in 2001 and tells the story of the Heineken brand. It highlights key moments in Heineken's history such as when Gerard Heineken established the brewery in 1863 and innovations that improved the product quality. The museum shows how Heineken developed its branding over the decades, such as when the star logo got smaller and the E's started smiling in 1940. Visitors can learn about Heineken's rise to becoming the 93rd most valuable brand in the world according to Interbrand in 2013, worth $4.3 billion. The museum offers exhibits, video, artifacts, and interactive displays about Heineken's advertising, global expansion, and community impact

1. HEINEKEN EXPERIENCE
The Museum at the Heart of Amsterdam
(or Where the Story Started)
2013
By Dimitar Trendafilov

2. Established in 1863 by Gerard Heineken.
Quality and Innovation Improved the
Product.
1940 + – the Real Branding Started - the
Star got Smaller and the E’s started
Smiling.
2001 - The Museum was Opened.
2013 - №93 in the Interbrand’s Top Brands
List (value: $4.3 billion).
Address:
Stadhouderskade

3. Video Introduction

4. Pieces of History? – It’s Mandatory!

6. The First Transport System
… a bit Smelly, but
undoubtedly Useful for the
4th Dimension of the
Experience.

7. The Prints are Everywhere Displaying the Brand’s
Long Experience in Advertising

8. The Awards

9. Every Alchemy
Needs its Vessel

11. Co-Branding and
Augmented Reality
May be after 007 Beers the
Sky may Fall

12. The Tale is in Detail

13. Heineken’s Everywhere and at Any Time

14. Nothing’s Bigger
than the Logo
The Star is Getting
Brighter

15. 360º Heineken
Relaxation and
Entertainment

16. From Bottle Filling
to Bottle Emptying

17. The Place where Two Passions Meet … and Match.

18. Eventually, It’s All about the Community and Having Fun!

19. Following the Red Star…
…You’ve Just Discovered that Every Powerful Brand Has Its Own ‘Magic’ (5th) Element!

20. Brand it Responsibly, Enjoy it Globally!
The Heinek-END!