Magazine publishers face challenges from digital media and must adapt printed magazines. Strategies include reducing print runs, customizing online ads, distinguishing print and digital content, adding artistic design, developing brands, and partnering across industries. Future devices like e-books may replace print, but magazines can evolve through new uses of paper. Further research could study industry partnerships and test usability of innovative digital devices through user surveys.
New media has influenced the structure of glossy magazines. Readers now share interests on social media instead of magazines. To reconnect with readers, magazines must use social media like Facebook. A proposal recommends Sophie Spindler's company create a Facebook page to engage readers through polls, videos, gifts and events to understand reader interests and promote magazines. Metrics will show engagement and demographics reached. Using social media can help magazines sell more issues and attract advertisers.
The document summarizes how the old magazine format differs from the new magazine format. It discusses how women's magazines have historically focused on women as homemakers but now target independent career women and teenagers. New technologies like the internet have influenced this change through increased interactivity and visualization of content. The traditional one-way format has shifted to two-way communication online. Personalized magazines and interactive websites point to the future of the format, but the industry has yet to fully transition readers to new media experiences.
This document provides an overview of a proposal presented to Sophie Spindler's creative direction company about the future of the glossy magazine industry. It discusses how new media has influenced the traditional format of glossy magazines in several ways: 1) The economic crisis has led to declines in advertising pages and smaller magazine sizes; 2) Readers are unsatisfied with magazines' unchanged content and are turning to blogs and social media for more realistic discussions; 3) New media technologies allow for two-way communication and user-generated content rather than the one-way format of traditional magazines. The proposal aims to answer how new media has reinvented the structure of glossy magazines and provides a strategy using social media like Facebook to reconnect with
This document provides an overview of a proposal presented to Sophie Spindler's creative direction company about the future of the glossy magazine industry. The proposal discusses how new media has influenced the traditional format of glossy magazines in several ways: 1) The economic crisis has reduced advertising revenue and magazine sizes. 2) Readers are less satisfied with magazines' repetitive content and desire more realistic topics discussed on blogs and social media. 3) New media technologies allow for new forms of interactive, two-way communication compared to traditional one-way magazine formats. The proposal aims to answer how new media has reinvented glossy magazine structures and provides a strategy using social media like Facebook to reconnect with readers.
This paper examines how new media has influenced and reinvented the traditional magazine format. It begins with a literature review on four topics: the features of classic magazines, the influence of new media on magazines, the advantages of new media, and how magazines can use new media. The review finds that while classic magazines still offer advantages like experience and high quality content, new media is influencing the magazine industry through decreased revenues and the rise of online magazines. Publishers are now experimenting with new media formats to enrich print magazines and leverage new media's advantages, like two-way communication and access to large amounts of free information.
Final Paper Trends&Strategies Sanne Jansen January2010 1sannejansen1982
This document proposes further research on how digital interactive media have influenced the traditional magazine format. It provides context on the rise of digital media and how it has challenged magazines' subscriptions and advertising revenue. The document reviews theories of new media, digitality, interactivity, and remediation. It finds that while digital media have pushed magazines online, the older print format still remains visible through remediation. The document recommends future research through economic analysis, technological developments, audience workshops, and risk management to fully understand the impact and define the future of magazines. The central question of whether digital media have reinvented magazines or if print will still have a place remains to be answered through more in-depth investigation.
The document discusses how digital media and social media have influenced the traditional magazine format. It notes that while new technologies do not completely replace old ones, they often find new purposes. Magazines may be considered "old new media" that are being creatively disrupted by digital interactive media. It suggests that magazines can be saved by reducing print copies, developing websites with different content than print versions, adding artistic value through design, and developing partnerships across media. It proposes further research on partnerships and testing the usability of e-books.
The document discusses the changing state of news media and journalism. It argues that three major shifts have occurred: 1) an explosion in the quantity of available information, 2) news can now be instantly updated and altered from many sources, and 3) the production and consumption of news has been decentralized from traditional advertising models. This decentralization has brought an end to the news media oligopoly and allowed anyone to produce and share news. However, the core functions of journalism - verification, sense-making, witnessing, and investigation - require expertise and cannot be replaced by algorithms. For journalism to maintain trust, it needs to focus on these essential functions.
New media has influenced the structure of glossy magazines. Readers now share interests on social media instead of magazines. To reconnect with readers, magazines must use social media like Facebook. A proposal recommends Sophie Spindler's company create a Facebook page to engage readers through polls, videos, gifts and events to understand reader interests and promote magazines. Metrics will show engagement and demographics reached. Using social media can help magazines sell more issues and attract advertisers.
The document summarizes how the old magazine format differs from the new magazine format. It discusses how women's magazines have historically focused on women as homemakers but now target independent career women and teenagers. New technologies like the internet have influenced this change through increased interactivity and visualization of content. The traditional one-way format has shifted to two-way communication online. Personalized magazines and interactive websites point to the future of the format, but the industry has yet to fully transition readers to new media experiences.
This document provides an overview of a proposal presented to Sophie Spindler's creative direction company about the future of the glossy magazine industry. It discusses how new media has influenced the traditional format of glossy magazines in several ways: 1) The economic crisis has led to declines in advertising pages and smaller magazine sizes; 2) Readers are unsatisfied with magazines' unchanged content and are turning to blogs and social media for more realistic discussions; 3) New media technologies allow for two-way communication and user-generated content rather than the one-way format of traditional magazines. The proposal aims to answer how new media has reinvented the structure of glossy magazines and provides a strategy using social media like Facebook to reconnect with
This document provides an overview of a proposal presented to Sophie Spindler's creative direction company about the future of the glossy magazine industry. The proposal discusses how new media has influenced the traditional format of glossy magazines in several ways: 1) The economic crisis has reduced advertising revenue and magazine sizes. 2) Readers are less satisfied with magazines' repetitive content and desire more realistic topics discussed on blogs and social media. 3) New media technologies allow for new forms of interactive, two-way communication compared to traditional one-way magazine formats. The proposal aims to answer how new media has reinvented glossy magazine structures and provides a strategy using social media like Facebook to reconnect with readers.
This paper examines how new media has influenced and reinvented the traditional magazine format. It begins with a literature review on four topics: the features of classic magazines, the influence of new media on magazines, the advantages of new media, and how magazines can use new media. The review finds that while classic magazines still offer advantages like experience and high quality content, new media is influencing the magazine industry through decreased revenues and the rise of online magazines. Publishers are now experimenting with new media formats to enrich print magazines and leverage new media's advantages, like two-way communication and access to large amounts of free information.
Final Paper Trends&Strategies Sanne Jansen January2010 1sannejansen1982
This document proposes further research on how digital interactive media have influenced the traditional magazine format. It provides context on the rise of digital media and how it has challenged magazines' subscriptions and advertising revenue. The document reviews theories of new media, digitality, interactivity, and remediation. It finds that while digital media have pushed magazines online, the older print format still remains visible through remediation. The document recommends future research through economic analysis, technological developments, audience workshops, and risk management to fully understand the impact and define the future of magazines. The central question of whether digital media have reinvented magazines or if print will still have a place remains to be answered through more in-depth investigation.
The document discusses how digital media and social media have influenced the traditional magazine format. It notes that while new technologies do not completely replace old ones, they often find new purposes. Magazines may be considered "old new media" that are being creatively disrupted by digital interactive media. It suggests that magazines can be saved by reducing print copies, developing websites with different content than print versions, adding artistic value through design, and developing partnerships across media. It proposes further research on partnerships and testing the usability of e-books.
The document discusses the changing state of news media and journalism. It argues that three major shifts have occurred: 1) an explosion in the quantity of available information, 2) news can now be instantly updated and altered from many sources, and 3) the production and consumption of news has been decentralized from traditional advertising models. This decentralization has brought an end to the news media oligopoly and allowed anyone to produce and share news. However, the core functions of journalism - verification, sense-making, witnessing, and investigation - require expertise and cannot be replaced by algorithms. For journalism to maintain trust, it needs to focus on these essential functions.
Gatewatching and News Curation: Journalism, Social Media, and the Public SphereAxel Bruns
This document summarizes key points from the book "Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere" by Axel Bruns. It discusses how social media has become a tertiary space for news that does not privilege journalists, how metrics can promote populism, and how gatewatching and sharing news is now habitual. It also notes opportunities for journalists as curators and personal brands, and how generational shifts are increasing reliance on social media as a primary news source while platforms siphon advertising revenue.
The document discusses the evolution and growth of Saturday newspaper editions in the UK from the 1960s to present. It notes that Saturday editions were once the lowest circulating day but that newspapers like The Daily Telegraph, The Times, and The Guardian expanded their Saturday editions in the late 1980s and saw growth. The document also examines the choices newspapers must make around article length, content balance, and page size for Saturday editions and how reader and advertising research can help inform those decisions. Finally, it shares some statistics on reading habits and advertising revenue to demonstrate the financial opportunity that Saturday newspapers present.
Local Newspapers: trends and developments in the USADamian Radcliffe
Slides of keynote on US local newspapers given at the 6th International Conference of proximity media, Barcelona, 21st November 2017. http://jornades.amic.media/default.php?id=3065
The document discusses the changing landscape of glossy magazines as they shift increasingly online. It notes that 90% of magazine revenue comes from ads, and websites see more traffic, making them more appealing to advertisers. Glossy magazines will need to exist primarily online or have highly interactive websites to engage readers as active audiences and allow peer production through user-generated content. This shift is necessitated by magazines losing $5 billion in revenue and over 50 titles folding in 2009 as people consume media digitally.
This document provides an introduction to the concept of participatory journalism. It discusses how journalism has evolved from a daily record controlled solely by journalists to a collaborative process where people both inside and outside of newsrooms contribute content. It focuses on how journalists at online newspapers are dealing with this transition and the challenges of managing vast amounts of user-generated content. The document chooses to examine online newspapers specifically because newspapers have a long history of adapting to technological changes and generally retain an authoritative role, while also being early innovators of participatory features on their websites.
The document discusses the future of newspapers in light of technological changes and the rise of digital media. It notes that newspaper circulation has been declining for decades as people get news online. It argues that newspapers must adapt to the internet and social media or they will become obsolete. This means embracing new reporting tools and formats to better engage audiences across different platforms. The key to newspapers' survival is evolving with digital and social media rather than sticking to traditional print formats and distribution.
Downey & Fenton 2003 New Media, Counter Publicity And The Public SphereAna ADI
This document summarizes a scholarly article about new media, counter publicity, and the public sphere. It discusses how Jürgen Habermas has revised his theory of the public sphere to account for alternative and counter public spheres that can challenge dominant views. While new media may fragment discourse, it also enables political mobilization and participation through new public spheres. However, it remains unclear if these fragmented online publics can effectively engage in deliberation and influence the mass media public sphere.
Public relations involves strategic communication between an organization and its various audiences to manage public perception and optimize reputation. It is a management function that uses research and communication techniques like press releases, social media, and events to influence opinion. While similar to advertising, PR differs in that it is not paid, uses two-way communication, and aims to serve both organizational and public interests through transparency and responsiveness to changing environments. The field has grown with increased corporate social responsibility, consumerism, and technological developments that require specialized communication of complex messages.
ARC211: American Diversity and Design: Douglas McCauslandDouglas McCausland
The document discusses an online course called ARC 211 - American Diversity and Design taken at the University at Buffalo in spring 2017. It includes the student's responses to various online discussion questions and readings for the course. The student demonstrates having gained a better understanding of diversity issues and critical thinking skills from taking the course. The responses also discuss the impacts and social consequences of various innovations and designs throughout history on different groups of people in the United States.
Gatewatching and News Curation: Journalism, Social Media, and the Public SphereAxel Bruns
This document summarizes key points from the book "Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere" by Axel Bruns. It discusses how social media has disrupted journalism by allowing the public to directly participate in the news process through acts of citizen journalism, gatewatching, and news sharing. While this has shifted the balance of power away from traditional media, it has also created new opportunities for journalists and news organizations to engage with audiences on social platforms. However, the rise of audience metrics and platform dominance poses challenges around funding models and potential filter bubbles.
Lipinski & Neddenriep 2004 Using New Media To Get Old Media CoverageAna ADI
This document discusses how members of Congress use their official websites to attract traditional media coverage. It finds that about three-quarters of members explicitly employ their websites for this purpose. Websites provide features to make them "media friendly," including press releases, photos from events, summaries of issues, and contact information for journalists. While the internet allows direct communication, members still seek traditional media coverage for its legitimacy and to reach audiences outside their districts. Journalists also use congressional websites as a research tool to supplement their reporting.
The document discusses new media technology and its impact on the media industry and mass communications. Some key points:
- New media technology refers to the application of digital/computer technology to mass communications.
- In recent years, the internet has emerged as a major communication medium and digital technology has changed models of media production and business.
- Both traditional and new media now incorporate and influence each other through the process of media convergence.
- It is important for mass communications students to understand new media technology and the changes it brings.
J408 Journalism Today Understanding Digital Disruption (April 2016)Damian Radcliffe
- Mobile devices are increasingly the main way people consume content, with growing importance of video and social media platforms. Traditional media companies face challenges to old business models from digital disruptors.
- While print media still generates most stories and TV remains an important news source, audiences are fragmenting across more platforms. Younger audiences especially favor mobile and social media for news.
- The lines are blurring as digital natives expand into traditional spaces and legacy outlets adopt startup approaches. Innovation and adapting to new audience habits will be key for all players moving forward.
Quinn 2002 An Intersection Of Ideals Journalism, Profits, Technology And Co...Ana ADI
This document summarizes an article that discusses the intersection of ideals between journalism, profits, technology, and convergence in media. It explores how some media organizations are eagerly embracing convergence as a way to deal with an uncertain future and reach wider audiences across multiple platforms, while others are more hesitant. The key question discussed is whether convergence is being adopted more for business reasons like cutting costs or to enable better journalism through new forms of storytelling. Challenges to convergence include the significant costs, resources, and organizational changes required for implementation.
This chapter discusses advertising, including its definition, classification, history, and key components. Advertising is defined as nonpersonal promotion of ideas, goods, or services paid for by an identified sponsor. It can be classified by audience, geography, and purpose. The chapter outlines the development of advertising from early print to modern mass media like television and the internet. It distinguishes the three main parts of the advertising industry as advertisers, agencies, and media companies. The impact of new digital technologies on advertising models and strategies is also addressed.
Gatewatching and News Curation: Journalism, Social Media, and the Public SphereAxel Bruns
This document summarizes key points from the book "Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere" by Axel Bruns. It discusses how social media has disrupted the news industry by allowing everyday users to publish news and participate in news sharing. Journalists have had to adapt by using social media for personal branding and newsgathering. While this has made news more participatory, it has also concentrated advertising revenue among tech platforms and made metrics-driven news more common. Overall, social media has shifted power dynamics and funding models in journalism.
In the current society where development has been taking place at a fast pace, a large number of people turn to their electronic devices that range from Social Media to predictions of weather (Curran 2010). As websites of social networking has been exploding and smart phones have been development, technology has quickly started to become the key way in order to receive information. The dependence on new technology for information have been providing huge benefits such as instant notification of emails and news allowing member of the society for being aware about what events are taking place across the globe in only a fraction of seconds.
A number of research papers have documented the rapid success and growth of minority or ethnic media across a number of areas throughout the world, being most prominent in Western Europe and North America. This trend has been attributed by scholars with the tendency of expressing the increased patterns of migration across the globe (Bloomsbury 1992). A crucial awareness about an extremely participatory culture of global media across multi- cultural societies has been established as a significant tool for explaining the impact and success of minority or ethnic media, along with embracing the changing methods by which there is use of media by people (Sanders 2009). Being a profession extremely centralized to the sense of self across the society, there lies a crucial significance for understanding the impacts of changing conditions on labour, cultures of professionalism, and the technologies in appropriation. These factors form the crucial attribute of work within the profession of journalism. It has been argued by a number of researchers that the continuously converging technologies undermine the basic standards and skills of journalism, while the so- called multiple tasking is fostered within newsrooms, which is seen as the outcome of economy based pressures cutting back over resources while the work loads are increased (Curran et al. 2012).
The document summarizes an Economist report on the future of news media. It discusses six key trends: (1) Newspapers are declining in the West but growing in places like India; (2) News organizations are experimenting with new revenue models beyond advertising; (3) Social media has transformed news production and consumption; (4) Some question whether transparency organizations practice journalism or activism; (5) Transparency is replacing objectivity as the new standard for quality reporting; (6) News media is returning to a more conversational model as in pre-industrial times with the rise of social media. Successful organizations will embrace this new reality by prioritizing readers over advertisers and collaboration over barriers between producers and consumers.
The document discusses how digital media and social media have influenced the traditional magazine format. It notes that while new technologies do not completely replace old ones, they often find new purposes. Magazines may be considered "old new media" that are being creatively disrupted by digital interactive media. It suggests that magazines can be saved by reducing print copies, developing websites with different content than print versions, adding artistic value through design, and developing partnerships across media. It proposes further research on partnerships and testing the usability of e-books.
Gatewatching and News Curation: Journalism, Social Media, and the Public SphereAxel Bruns
This document summarizes key points from the book "Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere" by Axel Bruns. It discusses how social media has become a tertiary space for news that does not privilege journalists, how metrics can promote populism, and how gatewatching and sharing news is now habitual. It also notes opportunities for journalists as curators and personal brands, and how generational shifts are increasing reliance on social media as a primary news source while platforms siphon advertising revenue.
The document discusses the evolution and growth of Saturday newspaper editions in the UK from the 1960s to present. It notes that Saturday editions were once the lowest circulating day but that newspapers like The Daily Telegraph, The Times, and The Guardian expanded their Saturday editions in the late 1980s and saw growth. The document also examines the choices newspapers must make around article length, content balance, and page size for Saturday editions and how reader and advertising research can help inform those decisions. Finally, it shares some statistics on reading habits and advertising revenue to demonstrate the financial opportunity that Saturday newspapers present.
Local Newspapers: trends and developments in the USADamian Radcliffe
Slides of keynote on US local newspapers given at the 6th International Conference of proximity media, Barcelona, 21st November 2017. http://jornades.amic.media/default.php?id=3065
The document discusses the changing landscape of glossy magazines as they shift increasingly online. It notes that 90% of magazine revenue comes from ads, and websites see more traffic, making them more appealing to advertisers. Glossy magazines will need to exist primarily online or have highly interactive websites to engage readers as active audiences and allow peer production through user-generated content. This shift is necessitated by magazines losing $5 billion in revenue and over 50 titles folding in 2009 as people consume media digitally.
This document provides an introduction to the concept of participatory journalism. It discusses how journalism has evolved from a daily record controlled solely by journalists to a collaborative process where people both inside and outside of newsrooms contribute content. It focuses on how journalists at online newspapers are dealing with this transition and the challenges of managing vast amounts of user-generated content. The document chooses to examine online newspapers specifically because newspapers have a long history of adapting to technological changes and generally retain an authoritative role, while also being early innovators of participatory features on their websites.
The document discusses the future of newspapers in light of technological changes and the rise of digital media. It notes that newspaper circulation has been declining for decades as people get news online. It argues that newspapers must adapt to the internet and social media or they will become obsolete. This means embracing new reporting tools and formats to better engage audiences across different platforms. The key to newspapers' survival is evolving with digital and social media rather than sticking to traditional print formats and distribution.
Downey & Fenton 2003 New Media, Counter Publicity And The Public SphereAna ADI
This document summarizes a scholarly article about new media, counter publicity, and the public sphere. It discusses how Jürgen Habermas has revised his theory of the public sphere to account for alternative and counter public spheres that can challenge dominant views. While new media may fragment discourse, it also enables political mobilization and participation through new public spheres. However, it remains unclear if these fragmented online publics can effectively engage in deliberation and influence the mass media public sphere.
Public relations involves strategic communication between an organization and its various audiences to manage public perception and optimize reputation. It is a management function that uses research and communication techniques like press releases, social media, and events to influence opinion. While similar to advertising, PR differs in that it is not paid, uses two-way communication, and aims to serve both organizational and public interests through transparency and responsiveness to changing environments. The field has grown with increased corporate social responsibility, consumerism, and technological developments that require specialized communication of complex messages.
ARC211: American Diversity and Design: Douglas McCauslandDouglas McCausland
The document discusses an online course called ARC 211 - American Diversity and Design taken at the University at Buffalo in spring 2017. It includes the student's responses to various online discussion questions and readings for the course. The student demonstrates having gained a better understanding of diversity issues and critical thinking skills from taking the course. The responses also discuss the impacts and social consequences of various innovations and designs throughout history on different groups of people in the United States.
Gatewatching and News Curation: Journalism, Social Media, and the Public SphereAxel Bruns
This document summarizes key points from the book "Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere" by Axel Bruns. It discusses how social media has disrupted journalism by allowing the public to directly participate in the news process through acts of citizen journalism, gatewatching, and news sharing. While this has shifted the balance of power away from traditional media, it has also created new opportunities for journalists and news organizations to engage with audiences on social platforms. However, the rise of audience metrics and platform dominance poses challenges around funding models and potential filter bubbles.
Lipinski & Neddenriep 2004 Using New Media To Get Old Media CoverageAna ADI
This document discusses how members of Congress use their official websites to attract traditional media coverage. It finds that about three-quarters of members explicitly employ their websites for this purpose. Websites provide features to make them "media friendly," including press releases, photos from events, summaries of issues, and contact information for journalists. While the internet allows direct communication, members still seek traditional media coverage for its legitimacy and to reach audiences outside their districts. Journalists also use congressional websites as a research tool to supplement their reporting.
The document discusses new media technology and its impact on the media industry and mass communications. Some key points:
- New media technology refers to the application of digital/computer technology to mass communications.
- In recent years, the internet has emerged as a major communication medium and digital technology has changed models of media production and business.
- Both traditional and new media now incorporate and influence each other through the process of media convergence.
- It is important for mass communications students to understand new media technology and the changes it brings.
J408 Journalism Today Understanding Digital Disruption (April 2016)Damian Radcliffe
- Mobile devices are increasingly the main way people consume content, with growing importance of video and social media platforms. Traditional media companies face challenges to old business models from digital disruptors.
- While print media still generates most stories and TV remains an important news source, audiences are fragmenting across more platforms. Younger audiences especially favor mobile and social media for news.
- The lines are blurring as digital natives expand into traditional spaces and legacy outlets adopt startup approaches. Innovation and adapting to new audience habits will be key for all players moving forward.
Quinn 2002 An Intersection Of Ideals Journalism, Profits, Technology And Co...Ana ADI
This document summarizes an article that discusses the intersection of ideals between journalism, profits, technology, and convergence in media. It explores how some media organizations are eagerly embracing convergence as a way to deal with an uncertain future and reach wider audiences across multiple platforms, while others are more hesitant. The key question discussed is whether convergence is being adopted more for business reasons like cutting costs or to enable better journalism through new forms of storytelling. Challenges to convergence include the significant costs, resources, and organizational changes required for implementation.
This chapter discusses advertising, including its definition, classification, history, and key components. Advertising is defined as nonpersonal promotion of ideas, goods, or services paid for by an identified sponsor. It can be classified by audience, geography, and purpose. The chapter outlines the development of advertising from early print to modern mass media like television and the internet. It distinguishes the three main parts of the advertising industry as advertisers, agencies, and media companies. The impact of new digital technologies on advertising models and strategies is also addressed.
Gatewatching and News Curation: Journalism, Social Media, and the Public SphereAxel Bruns
This document summarizes key points from the book "Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere" by Axel Bruns. It discusses how social media has disrupted the news industry by allowing everyday users to publish news and participate in news sharing. Journalists have had to adapt by using social media for personal branding and newsgathering. While this has made news more participatory, it has also concentrated advertising revenue among tech platforms and made metrics-driven news more common. Overall, social media has shifted power dynamics and funding models in journalism.
In the current society where development has been taking place at a fast pace, a large number of people turn to their electronic devices that range from Social Media to predictions of weather (Curran 2010). As websites of social networking has been exploding and smart phones have been development, technology has quickly started to become the key way in order to receive information. The dependence on new technology for information have been providing huge benefits such as instant notification of emails and news allowing member of the society for being aware about what events are taking place across the globe in only a fraction of seconds.
A number of research papers have documented the rapid success and growth of minority or ethnic media across a number of areas throughout the world, being most prominent in Western Europe and North America. This trend has been attributed by scholars with the tendency of expressing the increased patterns of migration across the globe (Bloomsbury 1992). A crucial awareness about an extremely participatory culture of global media across multi- cultural societies has been established as a significant tool for explaining the impact and success of minority or ethnic media, along with embracing the changing methods by which there is use of media by people (Sanders 2009). Being a profession extremely centralized to the sense of self across the society, there lies a crucial significance for understanding the impacts of changing conditions on labour, cultures of professionalism, and the technologies in appropriation. These factors form the crucial attribute of work within the profession of journalism. It has been argued by a number of researchers that the continuously converging technologies undermine the basic standards and skills of journalism, while the so- called multiple tasking is fostered within newsrooms, which is seen as the outcome of economy based pressures cutting back over resources while the work loads are increased (Curran et al. 2012).
The document summarizes an Economist report on the future of news media. It discusses six key trends: (1) Newspapers are declining in the West but growing in places like India; (2) News organizations are experimenting with new revenue models beyond advertising; (3) Social media has transformed news production and consumption; (4) Some question whether transparency organizations practice journalism or activism; (5) Transparency is replacing objectivity as the new standard for quality reporting; (6) News media is returning to a more conversational model as in pre-industrial times with the rise of social media. Successful organizations will embrace this new reality by prioritizing readers over advertisers and collaboration over barriers between producers and consumers.
The document discusses how digital media and social media have influenced the traditional magazine format. It notes that while new technologies do not completely replace old ones, they often find new purposes. Magazines may be considered "old new media" that are being creatively disrupted by digital interactive media. It suggests that magazines can be saved by reducing print copies, developing websites with different content than print versions, adding artistic value through design, and developing partnerships across media. It proposes further research on partnerships and testing the usability of e-books.
This document discusses the rise of online news and its impact on traditional media like newspapers. It notes that younger generations now get their news primarily from digital sources online rather than print newspapers. This has contributed to a decline in newspaper readership and revenue. The document also discusses how new digital technologies like social media and microblogs have allowed news to spread faster, including during breaking news events. Overall, the document argues that online news will eventually replace traditional newspapers as the primary source of news for most people.
The document discusses the differences between journalism and scholarship when reporting on or analyzing events. Journalism aims to inform the general public and can influence perspectives through how information is presented, while scholarship strives for factual and critical analysis. This is illustrated through comparing how the tragic Waco incident between the Branch Davidians and government officials was discussed. News media often depicted the group negatively and to instill fear, whereas scholarship explores topics like whether the fire was started by the government or the group itself.
Future of journalism online & mobile mediastereodan
Online and Mobile Media Presentation : Week 12, The Future of Journalism.
Examination of the Future of Journalism with reference to this weeks readings:
Conboy, M & Steel, j 2008 ‘The Future of Newspapers: historical perspectives,’ Journalism Studies, vol. 9, no. 5, pp. 650-661
Life in the Clickstream: The Future of Journalism [www.alliance.org.au/documents/foj_report_final.pdf ]
1. Summary of the way newspapers (up until now) have combined economic, technological and cultural issues to represent systems of shared beliefs through differentiation.
2. How news/debates about “information society” should be considered a continuation of socio-economic trends emerging in the 17th Century.
3. Debates on how current trends (“hyper-differentiation”) might impact on the political formations of the future.
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The document discusses how the advent of broadband internet and Web 2.0 has changed media consumption and production by empowering audiences. It explains that Web 2.0 allows ordinary people to participate in citizen journalism by producing and sharing their own accounts of events. Examples are given of how social media platforms like YouTube, Twitter, and BlackBerry Messenger have enabled grassroots reporting of major events and protests. The rise of "we-media" represents a shift from traditional top-down media models to more active audience participation in content creation and circulation.
This document provides guidance for writing an essay about media in the online age. It suggests introducing the topic and providing some historical context before incorporating two theoretical references. It recommends focusing the essay on two media forms, with case studies to analyze how they have changed. The document outlines discussing present developments in the bulk of the essay by cross-referencing other media and incorporating debate. It suggests speculating about future developments and mapping theories to possible futures. A number of relevant theorists are provided along with notes on incorporating their ideas and challenging whether they remain applicable.
The document proposes supplementing an existing course "The Social Impact of Mass Media" with a new course "The Associational Affordances of Fragmented Media". It argues that traditional media framing analysis is difficult to apply using tools from actor-network theory, but that understanding media as objects that assemble networks and orient action provides an alternative lens. Key points include reframing newspapers not just as frames but objects that assemble issue networks, and understanding media as producing objects around which networks form rather than just portraying the world.
This document provides an overview of key concepts for Section B of a media studies exam, including postmodern media, cultural studies, and the impact of broadband internet and Web 2.0. It discusses how the Cadbury Gorilla advert is postmodern, defines culture, and gives examples of how Volkswagen and Chanel No. 5 ads can be analyzed from a cultural studies perspective. It also explores how social groups interact with media, how Web 2.0 has empowered audiences, and examples of citizen journalism on YouTube and Twitter.
Newspaper headlines follow different grammatical rules than other writing by often omitting articles, verbs, and tenses. Headlines also use elliptical and complex sentences to summarize news in a concise yet engaging way within the space constraints of print. Certain grammatical structures like the present continuous tense and infinitives are commonly used in headlines to convey actions that are ongoing, changing, or planned for the future.
A Method For Writing Essays About LiteratureHeather Green
A method for writing essays about literature by Paul Headrick | Open .... 009 How To Write An Essay In English Example Writing Academic Essays On .... How To Write a Literature Essay: Poetry (Mr Salles) - YouTube. How To Write Literary Analysis The Literary Essay.
1. Trends and Strategies in the Creative Industries - Final assignment
Dario Bonazelli
Exchange student (Ca’ Foscari University Venice)
Student n. 33518119
E-mail d.bonazelli@libero.it
THE FUTURE OF PRINTED MAGAZINES BETWEEN
SOCIAL MEDIA AND NEW DIGITAL DEVICES
15 February 2010
2. Management summary
Questioned by Sofie Spindler, I accomplished to determine some guidelines of evolution of the
press industry in the next future. In particular she asked whether social and interactive media
influenced the magazine’s structure; I preferred to turn a bit the question towards the new
challenges that printed editions have been facing. The impact of those digital media is really
evident on press industry: circulation and revenues of magazines, but especially of newspapers are
decreasing more and more that the end of printed editions seems arrived. Obviously unnumbered
other motivations play their role. However, as history shows, we often find new purposes for “old
tech”. Magazines are old new media that are going to be destructed creatively by digital
interactive media. While new devices like iPhone or e-books are put on the market, press industry
activates new niche strategies to permit magazines’ survival. Cross-media operations, co-created
contents and branding practices enable magazines to find new financial assets while the
contribution of designers could enormously improve the quality of the printed editions.
In conclusion I add couple of proposal for further empirical research. In brief, for a short term I
propose to conduct market research among other industries connected to publishing, in order to
implement strategies of partnership; for the long-term instead I suggest to investigate the
usability of an innovative device like e-books throughout practical tests and surveys on samples.
Research question: introduction.
Sofie Spindler is an independent art director engaged on the magazine industry. She addressed to
the research company that I lead some questions in order to solve some pressing issues. Standing
that the original format of the women’s glossy magazines is really conceived and invented for
printed press, she asked whether digital media and interactive media influenced, pushed and
reinvented the structure of classic magazine’s form and how the future of glossy magazines will be
like1. Concerning digital technologies evolution and giving response to such issues, my proposal
would prominently investigate the main guidelines of development that printed magazines will
follow in the next future.
1
Here the link of Sofie Splinder video: www.youtube.com/user/TRENDSCI2009#p/u/3/VYb7ndjPFXg
2
3. I structured my proposal as follows: firstly a theoretical introduction leads us to the new
challenges that social and interactive media face to the publishing industry, notably focusing on
glossy magazine. Then I propose my responses by discussing the survival of magazines in the new
digital age. To conclude I add some proposal for further empirical researches together with an
estimation of the costs that would be involved.
Research proposal
As history demonstrates, new technologies never completely replace old technology. As Walter
Benjamin (1936) argued, the introduction in the early twentieth century of new techniques to
produce, reproduce and circulation works of art on a mass level (cinema and photography in
particular), has radically changed the attitude towards the art of both artists and the public2. But
photography did not replaced paintings, but rather other forms emerged like impressionism,
cubism and surrealism. We generally found new purposes for “old tech”. Digital media, social or
otherwise, will not completely replace printed media, they rather evolve. What will the future of
magazines be like?
From the invention of the print (Gutenberg 1440, the date by which we consider the launch of the
classic print) more than five hundred years are passed by and no new technological devices have
been replace books. We can then expect that such revolution will have a deep impact on our
living: it does not only regards reading magazines, newspaper or print in general, but rather our
perception of life and our social interaction and organization. According to Marshall McLuhan3 our
perception is deeply influenced once a new medium appears in everyday life and overcomes the
one already existent. For instance, the invention of the press brought the cultural dominance of
the visual over the oral. Is not the content in itself that matter, for example reading a crime novel
rather than sport news or a scientific research on earthquake in Middle Italy, but the way people
interact with this medium. Not whether television broadcasts a football match or Big Brother, but
rather how television as a medium impacts people that are (were) obliged to sit in front of and
passively soaks it. Books indeed seem to be one of the best inventions ever done because still
never replaced.
2
Walter Benjamin (1936), Das Kunstwerk im Zeitalter seiner technischen Reproduzierbarkeit.
3
Marshall McLuhan (1964), Understanding media, University of Toronto Press.
3
4. Nevertheless nowadays the developed countries are facing the turning point of the digital
revolution: the phase of “installation” where the old media are creatively destroyed appears
finished and we are slightly moving towards the “deployment” phase where production capital will
lead to innovations across all sectors and where social benefits are widely spread (Slot & Frissen
2007). “Barbara Maria Stafford observes that with the increasingly widespread use of interactive
computer graphics and educational software packages we are returning to a kind of ‘oral-visual
culture’ which was at the heart of European education and scientific experiment in the early
eighteenth century” (in Lister, 2009, p. 63).4
How the press industry face the new challenge of digital and interactive media.
The press industry is now at the core of such transformations. The whole industry goes through a
deep crisis both on revenues and audience’s interest. Despite that, magazines and newspapers are
differently facing the digital challenge.
On the one hand new technologies seem to have rendered obsolete newspapers in their
traditional format. As Clay Shirky5 explains on his blog, "Printing presses are terrifically expensive
to set up and to run. ... [But] the competition-deflecting effects of printing cost got destroyed by
the internet, where everyone pays for the infrastructure, and then everyone gets to use it.6" Why
people have to pay for news if they can find them for free by a mouse click? As a matter of facts,
newspaper circulation in U.S is down 7 millions over the last 25 years while in the last 5 years
unique readers of online newspapers are up 30 million7. Readers are not stopping reading; they
rather shift on the Internet. Moreover some American newspaper companies are going to
bankrupt while others switched off printer machine and now exist only on Internet. The
Associated Press (U.S.) on December 21 listed the newspaper companies that have declared
bankruptcy: Tribune, Freedom, Philadelphia, Sun-Times, Journal Register, Star-Tribune,
representing 66 daily newspapers among them8. The Seattle Post-Intelligencer now exists only on
the Web. Is quite evident nowadays those newspapers circulate less than the past, revenues are
lower and advertising is progressively moving on websites.
On the other hand magazine’ format fits better the challenge of internet. A primary motivation
certainly lies in the use that is made of the images when compared to newspapers. Our society is
4
Lister, M., J. Dovey, S. Giddings, I. Grant & K. Kelly (2009) New Media. A critical Introduction, London: Routledge.
5
Clay Shirky is professor at New-York University.
6
http://www.shirky.com/weblog/2009/03/newspapers-and-thinking-the-unthinkable/
7
Source: Newspaper Association of America. http://www.naa.org/TrendsandNumbers/Total-Paid-Circulation.aspx
8
To see the list: http://www.google.com/hostednews/ap/article/ALeqM5jrsTgJuhJelkua1BPW92FjU7nK2gD9CNVBJ00
4
5. still more “visual” than “oral”. Moreover magazine circulations are not declining as rapidly as
those of newspaper, although there are notable examples of companies that decided to produce
no longer print editions. Dennis Publishing indeed has announced on April 2009 that the UK
version of Maxim will remain only available on the website. “Actually, in the war of old media
versus new media, magazines could be said to occupy a middle ground between the two, which
puts them in an advantageous position. Newspapers are definitely in the “old” category, having
dominated the world of intensive mass literacy and political awareness that was born in the 18th
century, achieved its maximum reach by the mid 20th century and then began to
decline”(Dorfman 2008). Magazine can be considered as a medium halfway between the print
culture and the image culture. With the proliferation of niche titles, it could be argued that
magazines share some of the targeted quality of web sites. Magazines could in fact be called “new
old media” or “old new media.”9
Fig.1- 1897 Fig.2 - 1942 Fig.3 - December 2009
By those Cosmopolitan’ covers we can see how graphics changed overtime, notably under the influence of other
media. The first editions reflect newspaper front page at that time: old-fashioned title, no images and index in full
(Fig.1). Half century later, a romantic kiss image fully dominates the cover: it may be a consequence of the wide
diffusion of photography (Fig.2). A well-endowed model is the subject of the actual Cosmopolitan front page and
dazzling titles are putted at her sides in a non-linear order as the hyperlinks are arranged on the website (Fig.3).
How to save magazines?
The resultant frame appears to be very dramatic. Newspaper’ future seems to be traced: maybe
they will not completely disappear but they will not be the first source of information losing their
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Ibidem
5
6. primarily purpose. They need to be re-invented and other purposes set up. However my focus
there is on magazines and I prefer to leave the discussions on newspaper aside.
How can printed magazines instead survive? The problem concern both financial and content
aspects, intensely related each other. Prior the Internet, magazine incomes came from subscribers
and advertising: now readers are not willing to pay anymore to read whatever they like; at the
same time advertisers are moving to the Web because it offers more-efficient solutions than
printed paper. In order to make a breach in the interest of readers is in fact easier to customize
the advertising as Internet does through keywords and tags.
Publishers should reduce print copies and implement new strategies of distribution in order to
minimize such costs that are still very high. This may seems a contradiction in terms, but also
appears the solely way to maintain or increase their business. In addition the wastefulness of so
many editions that goes unsold can be avoided; advertisers can nimbly identify who really reads
their insertions. Therefore websites and printed version of the same magazine needs to provide
different services in order to avoid annoying repetitions and inefficiencies. They are two separate
outputs of the same firm and not two versions of the same output. Finally the consumer, or better
said prosumer, should have a clear distinction between the content of the website and the content
of the printed version.
A way to enhance the quality and consequently the sales is adding an artistic value to the content.
How? Designers can do that. “I want to make posters, not newspapers, not even magazines:
posters - assess Jacek Utko, an extraordinary Polish newspaper designer - We were experimenting
with type, with illustrations, with photos (…) and soon it started to bring results (…) The secret is
that we were treating the whole newspaper as one piece, as one composition- like music”10. The
reading would be perceived as an experience like listening a song, with the design that leads the
reader surfing through the pages. A magazine can then be intended as something unique and the
signature of a famous art-designer as a proof of quality. A top-level magazine with solid audience
could establish niche strategies of distribution, for instance by limiting editions and raising prices.
Interactivity, co-creation and crossing media.
The core of the challenge posed by new media is the interactivity. The term interactivity stands for
a more powerful engagement with media-text, because during the consuming of media text the
user is able to directly intervene in and change the images and texts that they access. One of those
10
Speech at TED. http://www.ted.com/talks/lang/eng/jacek_utko_asks_can_design_save_the_newspaper.html
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7. forms of new media and interactivity is cross media. Cross media is a term used for the integration
of different media types and the use of different platforms.” (Lister & Dovey, 2003: 9-44)
Actually almost all important magazines already function as multiple platform for reading,
listening and watching contents at the same time throughout hyperlinks. But few among them
have taken the further step by converging their publishing activity with other different ones like
communication companies, other cultural industries or even advertisers. Co-creativity developed
by crossing media operations may leads to important success and profitable source of revenue; it
enables to enlarge consistently the audience reachable and allow publishers to be more
independent from advertising. Maxim’, the biggest man’s magazine in the world, for example
started programming events together with the Ultimate Fighting Championship in Las Vegas, while
the publisher of Cosmopolitan, Esquire and other well-known magazines partnered with Nokia.
Maxim’ is also developing an in-depth understanding of readers preferences and interest by
researches and focus group as well by survey and reader reviews based on Facebook profiles.
Those publications are now more than simply magazines, they turned to be brands. “The future of
news is entrepreneurial” claim the American journalist Jeff Jarvish on his blog BuzzMachine.
Emerging practice of branding surely can be a suitable strategy for the survival of magazine.
As argued before we are now living a sort of “turning point”. The considerations proposed on the
future of papers are undoubtedly valid for the next future, but the implementation of new
interactive digital devices on the market is now opening new crashing scenarios. The Association
Press in collaboration with Esquire presents their latest findings on the future digital magazines by
some video uploaded on Youtube11. At the same time e-books like the ultimate Amazon’s Kindle
are already available on the market. Such transformations coincide with the passage from the
present Web 2.0, where consumer is producer together, to the next Web 3.0, where we can
imagine the prosumer and technological devices fully connected at any time and any place. It is
only matter of time, the time that “installation” phase will end, that such vanguard devices will
spread the world. “Over the next decade – assess Jason Pontin the Editor in Chief and Publisher of
Technology Review - they (publishers) should distribute editorial content to personal computers
over today's Web, to small devices like the iPhone, to larger devices like Amazon's Kindle, to
electronic-ink devices as they emerge, and to print publications (at least for a little longer).” To
conclude, will paper disappears from our daily consumption replaced by digital devices? Within all
11
See http://www.youtube.com/watch?v=P8u3OfKG3tI or the Associated Press channel
http://www.youtube.com/user/AssociatedPress
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8. those visions of the magazines of the future seems there is no space for paper. But printed
magazines and newspaper will not disappear: rather they evolve towards new utilizations.
Proposal for further empirical research
Here I would suggest two main directions of efforts for further researches for both short-term and
long-term employments. Firstly, an economic research could investigate the actual market of
media industries and communication agencies in order to implement new strategies for business.
The underlying goal is the transformation of the company into a brand easy to recognize and able
at the same time to offer multiple services and contents to readers. The focus are those
companies or agencies with similar or complementary business with publishing in order to make
commercial partnership. Then swot analysis can be used to compare the extent of agreement with
the companies founded. This research appears simple and quick. It involves one Senior researcher
that lead the teamwork and three Junior researcher. Two weeks is a reasonable period of time for
the work required (30 hours/week).
Besides that, I believe that digital consumption is going to overcome “analogical” consumption,
although the boundaries of this distinction become more and more thin. The examples cited on
last paragraph are only a few of the new devices put on the market. Others are probably in
construction or still to be invented. A long-term empirical research must focus on the potential
application of innovative digital devices because users are still not familiar with interactive tools,
touching screens and moreover with virtual reality simulators and augmented reality apparatus.
Human senses require time in order to be adapted to new technologies.
The research aim to investigate the usability of an innovative e-book throughout practical tests
and surveys. There are needed three targeted groups of at least 20 people each: schoolchild and
students (6 to 25), adults (25-59) and retired people (60+). The company can award the focus
groups with an annual subscription to his products.
To conduct this research the Senior researcher have to provide a least 10 prototype of the e-book
(at least one prototype per researcher is needed). This research is extremely more expensive than
the first one. It involves one senior researcher, two medior researcher and ten junior researcher
working intensively for one month (40 hours/week).
Financial proposal
8
9. First research €
Senior researcher n.1 (100€/hour) 6000
Junior researcher n.3 (40€/hour) 7200
Tot. 13200
Second research
Prototype n. 10 50000
Senior researcher n.1 16000
Medior researcher n.2 (70€/hour) 22400
Junior researcher n.10 64000
Total 152400
Short critical reflection
Writing this paper I often felt on the mistake to address my attention to different topics related to
the one I have chosen. This is due partially to my curiosity or maybe to my difficulty to keep tightly
in mind the goal I pursue, but mostly because this topic is very actual and concerned everyday life.
You open one door and thousand others open at a time.
I selected many sources from some important blogs run by Illustrious personalities both from
academic and professional fields. Even if bloggers are not still considered at the same level as
academics (because we all are bloggers!), I thought that those references fit better on my
purpose. Probably I developed more some arguments than others: I could have dwell more on the
importance of co-creativity and consumer as a creator of content for instance, and less “on
medium is the message”. Synthesis is not my strong point, especially writing in a non native
language .
Finally I found difficulties on the financial proposal. Even if I have some economic background I
have never matched so deeply the theoretical work with practical on my academic studies before
(unfortunately).I am pretty sure that a realistic financial proposal covers dozens of entries.
References
- W. Benjamin (1936), Das The Work of Art in the Age of Mechanical Reproduction.
- J. Dorfman (2008), The Magazine Industry. Facing the challenge of internet, TransMedia Institute.
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10. - M. Lister, J. Dovey, S. Giddings, I. Grant & K. Kelly (2009), New Media. A critical Introduction.
Second Edition. London: Routledge.
- M. McLuhan (1964), Understanding media, University of Toronto Press.
- Slot, M. and Frissen, V.A.J. (2007), 'Users in the 'golden' age of the information society',
Observatorio (OBS*) Journal, 3, 201-224.
- Newspaper Association of America http://www.naa.org/TrendsandNumbers/Total-Paid-
Circulation.aspx
- Jeff Jarvish’ blog, The future of news is entrepreneurial on BuzzMachine, November 1, 2009
(http://www.buzzmachine.com/2009/11/01/the-future-of-journalism-is-entrepreneurial/)
- Jeff Jarvis, How Bankrupt Newspapers Can Start Over — Before It’s Too Late on The Faster
Time, December 22, 2009.
- Jason Pontin’ blog, The new Commonplace on Technology Review, May 4, 2009
(http://www.technologyreview.com/blog/pontin/tags/newspaper/).
- Clay Shirky’ blog, Newspapers and Thinking the Unthinkable, March 13, 2009
(http://www.shirky.com/weblog/2009/03/newspapers-and-thinking-the-unthinkable/)
- Jacek Utko speech at TED
http://www.ted.com/talks/lang/eng/jacek_utko_asks_can_design_save_the_newspaper.html
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