What is a music video
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There are three main types of music videos: abstract videos that have little connection to the song, narrative videos that depict the lyrics of the song, and performance videos that show the band playing on stage. Many successful music videos combine narrative and performance elements to both tell a story through the lyrics and showcase the artist. When making a good music video, it is important to consider the genre, camerawork, editing, how the video connects to the lyrics through narrative and performance, the band's image including their clothing and location, which need to appeal to the intended audience.
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Advanced portfolio
This document outlines Owen Edwards' proposal for an advanced portfolio music video project. It will focus on bass music genres, which Owen enjoys listening to. Research was conducted into conventions of music videos within these genres. Two example videos were identified that inspired different approaches - one with no narrative relying on visuals, the other with a clear narrative. The target audience was analyzed as generally being late teens to mid-twenties males sharing similar interests. Resources like actor friends and potential filming locations were organized. The narrative was identified as a key element to engage the audience and match the music. An abstract or simple storyline approach will be developed. A song was chosen that allows space for added elements.
2. research mv 2018
This document outlines the research and experimentation stage of creating a music video. It instructs the reader to:
1) Research potential production techniques by analyzing at least 3 related music videos and collecting relevant materials.
2) Summarize 3 example music videos, analyzing how their techniques relate to the music, lyrics, and genre.
3) Break down conventions of music videos and how the chosen artist's genre characteristics could be portrayed.
4) Document early camera and editing experiments, reflecting on what elements may be useful for the final product.
Goodwin’s 6 parts and 5 key things in a music video
This document discusses the different types of music videos and key aspects to analyze in music videos. The main types are performance, narrative, and conceptual videos. Most videos include elements of all three. Performance videos focus on the artist performing, narrative videos tell a story, and conceptual videos center around an idea. When analyzing videos, it's important to examine the relationship between the visuals and lyrics, visuals and music, the artist's image, and references to other works. Technical elements like camerawork, editing, and lighting are also key to pulling a music video together effectively.
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The proposal is for a music video for the song "All About Tonight" by Pixie Lott. It will include both a narrative and dance performance elements filmed in various indoor and outdoor locations. The producer aims to include typical pop music video codes and conventions to appeal to a wide target audience of pop fans. Three dancers have been secured to perform choreography in the video.
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The document analyzes the digipak for James Blunt's album "Back To Bedlam". It summarizes that the front of the digipak features a shaded portrait of James Blunt along with the album name, as is convention. The back displays the track list continuing the front's artistic style. The inside disk design differs from the outside of the case and includes an additional picture in a different style, suggesting an intended change or message.
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Genre Music Styles
The document outlines four main styles of music videos: performance based, narrative based, concept based, and cameo based. Performance based videos primarily feature the artist performing the song, narrative based videos attempt to tell a story visually related to the song's lyrics, concept based videos are based around a single unusual idea or editing/filming technique, and cameo based videos involve other artists or famous people appearing alongside the main artist.
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This document outlines Owen Edwards' proposal for an advanced portfolio music video project. It will focus on bass music genres, which Owen enjoys listening to. Research was conducted into conventions of music videos within these genres. Two example videos were identified that inspired different approaches - one with no narrative relying on visuals, the other with a clear narrative. The target audience was analyzed as generally being late teens to mid-twenties males sharing similar interests. Resources like actor friends and potential filming locations were organized. The narrative was identified as a key element to engage the audience and match the music. An abstract or simple storyline approach will be developed. A song was chosen that allows space for added elements.
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3) Break down conventions of music videos and how the chosen artist's genre characteristics could be portrayed.
4) Document early camera and editing experiments, reflecting on what elements may be useful for the final product.
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This document discusses the different types of music videos and key aspects to analyze in music videos. The main types are performance, narrative, and conceptual videos. Most videos include elements of all three. Performance videos focus on the artist performing, narrative videos tell a story, and conceptual videos center around an idea. When analyzing videos, it's important to examine the relationship between the visuals and lyrics, visuals and music, the artist's image, and references to other works. Technical elements like camerawork, editing, and lighting are also key to pulling a music video together effectively.
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- The document describes plans for the front cover and contents pages of a music magazine centered around the band Enginevein.
- For the cover, a model will hold pieces of an electric guitar that has had its neck removed, wearing the guitar and dark clothes, in a field with scattered guitar parts for backdrop.
- Inside contents will include news, features, gig listings, and regular columns, with photos of the band Enginevein standing by a steel container, and the cover model holding guitar pieces.
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Evaluation 3
The document discusses feedback received on a music video created for a male target audience aged 18-25. A questionnaire was distributed before production to understand audience expectations, which informed the video's content. Positive comments on YouTube and social media showed the video was enjoyable and related well to the target group. Some feedback critiqued specific scenes, providing opportunities for improvement. Overall, receiving audience perspectives at different stages of creation helped ensure the video appealed to its intended demographic.
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Mind map music videos
Music videos are short films that combine a song with imagery, choreography, and other visual elements. They are primarily made to promote the sale of music and give exposure to artists. Music videos can be used to interpret lyrics, perform choreographed routines for fans to enjoy at live shows, and increase artists' popularity and success on music charts. They are released before albums to build anticipation and viewership from fans online and on music video channels.
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The document discusses common elements found in music videos for the metal genre. It notes that most metal music videos contain constant shots of the band members playing, especially the lead singer, as fans identify with them. These shots are often from low angles to make the band appear important. Many metal music videos also tell narratives or side stories related to the song's lyrics through symbolic images and objects associated with the genre.
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A music video is a short film that integrates a song with imagery, choreography, and other elements put together. Music videos use various contemporary video techniques and styles to promote the sale of music recordings. They are made both for public audiences interested in a particular genre or artist, and for the artist themselves to gain exposure and experience performing complex routines. Music videos are released before an artist's album to give fans a preview and generate interest in purchasing the full album.
Music video conventions
This document discusses the definition and conventions of music videos. It identifies three main styles of music videos: performance-based, narrative-based, and concept-based. Promotional music videos are made primarily to promote an artist's music, while artistic videos can be more experimental. Theories suggest that successful music videos typically demonstrate genre characteristics, link lyrics/music to visuals, include close-ups of the artist, develop recurring iconography, reference the act of looking at the viewer, and include intertextual references.
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The document outlines three initial concepts for a music video for the song "Two Fingers" by Jake Bugg. The first concept is a narrative based on the song lyrics, following a protagonist who changes his lifestyle after one of his friends is accidentally killed during a night of partying. The second concept focuses on the performance, cutting between the singer at a gig and their journey there, which includes car troubles and hitchhiking. The third concept also uses a narrative structure, showing a protagonist running away from home and the reasons for his departure, with performances filmed in a car as he drives away.
Task 8 website content
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Andrew Goodwin identifies 5 key aspects of music videos: 1) Through Beats Seeing the Sound, where cuts in the video correlate with the rhythm and lyrics of the song. 2) Narrative and performance, where the video can tell a story or focus on the artist's performance. 3) The Star Image, where the video focuses attention on the artist. 4) Relation of visuals to song, where the images shown relate to the lyrics or mood of the song. 5) Technical Aspects of Music Video, such as camerawork and mise-en-scene, which are important for a professional look.
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Andrew Goodwin identifies 5 key aspects of music videos: 1) Through Beats Seeing the Sound, where cuts in the video correlate with the rhythm and lyrics of the song. 2) Narrative and performance, where the video can tell a story or focus on the artist's performance. 3) The Star Image, where the video focuses attention on the artist. 4) Relation of visuals to song, where the images shown relate to the lyrics or mood of the song. 5) Technical Aspects of Music Video, such as camerawork and mise-en-scene, which are important for a professional look.
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The document discusses plans for a double-page spread interview with the band Imperium. It will include an introductory paragraph about the band and then present the interview in a question and answer format. Several potential questions for the interview are listed, covering topics like how the band formed, their name, enjoyment of being in a band, musical influences, struggles, and future goals. Examples of similar published interviews are also referenced.
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Question 5
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Andrew Goodwin identified 5 key areas to analyze in music videos: thought beats (seeing the sound), narrative and performance, the star image, the relation of visuals to the song, and technical aspects. Goodwin's theory examines how the music video portrays the structure and voice of the song, the artist's role as narrator, how the video promotes the artist's image and the song's meaning, and the technical elements like camerawork, editing, and effects that bring the video together.
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Mv assignment 01 2021 pro forma
This document provides guidance for completing a case study assignment on music video production. It is divided into four tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Task 2 covers common styles, techniques and conventions in music video production. Task 3 requires analyzing a minimum of three music videos by an artist of the student's choice, considering elements from Tasks 1 and 2. Task 4 prompts the student to discuss how they can apply techniques learned to their own music video project. The document emphasizes using illustrative examples from videos and linking ideas between different parts of the assignment.
General conventions of a music video
Codes and conventions in music videos are the techniques used to construct meaning and connect with audiences. There are two main types - technical techniques related to filming and editing, and symbolic techniques related to meaning conveyed by colors, costumes, etc. Common conventions include lip syncing, using bright colors in pop videos and darker tones in rock, narrative storylines that relate to lyrics, and authentic-looking solo or group performances. The visual director chooses shots, angles, and other elements suited to the genre, artist, and song.
Initial plans music video
The document provides initial plans for a music video project interpreting the song "When the Sun Goes Down" by Arctic Monkeys. The proposed video would portray the song's message about a man mistreating a woman through close-up shots showing the characters in a gloomy, dark tone to match the negative theme of the song. Key shots and pacing would align with the lyrics and shifting tempo. Strengths include achievable shots and clear linking of ideas to the song, while weaknesses could include limitations of public filming and editing challenges.
NEA.pptx
Here are some key points to consider for your music video statement of intent:
- Clearly state the song title and artist that the music video is for. This provides important context.
- Describe the overall theme or message of the song in your own words. For example, you said it's about staying hard working.
- Explain how specific elements of the music video will visually represent and reinforce the theme/message. For example, close-up shots of a hard worker and shots of the artist constantly moving.
- Mention any locations, props, costumes, etc. that will be incorporated to help tell the story.
- Indicate if there will be a narrative/storyline and how that will
Codes and conventions of music video
- The document discusses different styles, camera shots, editing techniques, and mise-en-scene considerations for music videos. It provides examples of how these elements may vary depending on whether the video is performance-based, narrative-based, or a mixture. It also gives brief examples of how mise-en-scene elements like location, costumes, and expressions can reflect different genres of music like pop, rock, and R&B.
Genre music video analysis 2
The music video is analyzed across several elements:
The genre is pop rock, shown through the band's casual clothing and focus on their live performance. Settings include a bleak riverbank and town, fitting conventions of the rock genre. Costumes are casual attire, mirroring the characters' and appealing to the target audience. Props help convey the sad theme of a relationship ending through a girl destroying items in her ex's home. Body language aims to capture the realism of a live show. There is a narrative of a girl getting her boyfriend's name tattooed before discovering his infidelity.
General convention of Pop
The document discusses the codes and conventions used in different genres of music videos. It provides information on technical elements like editing, camerawork, and sound design. It also discusses symbolic techniques and reasons for using codes and conventions. Specific conventions for pop, rock, and narrative/performance-based music videos are outlined. These include common editing styles, camera shots, settings, lighting, costumes, and more. In the conclusion, the author notes they have learned about how image and personality influence music video conventions and will apply this knowledge to improving their own music video projects.
Music video's
There are several types of music videos: performance videos focus on singing and dancing with changing settings; narrative videos tell a story related to the song's lyrics with longer shots; combination videos include both performance and narrative elements; and artistic videos enhance the music in a non-traditional way. Performance videos are easier but need varied shots and costumes to hold interest. Narrative videos capture attention but may bore viewers without a performance. Combination videos promote both the song and artist but could confuse viewers.
Evaluation task 1
This document discusses conventions and forms used in alternative rock music videos and how the media product adheres to or challenges these conventions. It summarizes key conventions for camera work, editing, costumes, locations, performance, props, websites, and digipaks found in research. For each convention, it provides examples from well-known bands and describes how the media product incorporates the convention, such as using close-ups of musicians, discontinuity editing, urban locations, and dark, simple designs.
What is a music video? (types and conventions)
A music video is generally a short video that integrates images to promote an artist's music. There are three main types of music videos: narrative videos, which tell a story that relates to the song's lyrics; concept videos, which have a surreal or unusual theme; and performance videos, which simply show the artist performing the song. Music videos are typically used to advertise a song and create buzz around the artist by telling compelling stories or being controversial. Common conventions in music videos include the objectification of women and depictions of wealth, partying and alcohol.
Evaluation task 1
This document discusses how the media product uses and develops conventions of real alternative rock music videos and forms. It summarizes that conventions like close-ups of musicians, tracking shots, discontinuity editing, urban locations, direct address to the camera, band merchandise and equipment, darkly themed websites and digipaks are commonly used. The media product incorporates many of these conventions, such as close-ups, editing, urban locations, direct address performances, and darkly designed digital and online content, to represent the alternative rock genre.
Evaluation task 1 a2 morning mock
This document summarizes how a music video was created to conform to genre conventions while also trying to challenge some conventions. It discusses many design and filming choices that were inspired by other popular bands to appeal to their target audience. Shots of the attractive lead singer, lighting effects, industrial settings, and performance elements were used to conform to expectations, while also featuring a female bass player to challenge gender norms sometimes found in bands.
Evaluation task 1 a2 pw rpt 2
This document provides an analysis of design and content choices made for a music video, album packaging, and band website. It summarizes how each element conforms to conventions within the genre while also attempting some challenges or innovations. Specific examples are referenced from other popular bands to justify the design decisions. The overall goal was to effectively market the band and appeal to the target audience for the indie/alternative rock genre.
Task 1
Music videos are short films that combine songs with visual elements to promote sales or artistic expression. They use various filmmaking techniques and styles ranging from animation to live action. The main purpose of modern music videos is to promote songs and artists through visual storytelling, entertainment, and airplay on music channels. Common conventions include lip syncing to the song, visual representations of lyrics, editing that matches the song's pace and mood, and mise-en-scene reflecting the meaning and tone.
Evaluation task 1
The document discusses several conventions used in alternative rock music videos, including the use of close-up camera shots on musicians to showcase their skills, discontinuity editing to maintain visual interest, costumes consisting of simple t-shirts and jeans, urban locations like warehouses to seem tough, and animated digipaks and dark-themed websites to match the genre's alternative aesthetic.
Andrew Goodwin
Andrew Goodwin identified 5 main aspects of music videos that audiences should analyze: 1) Narrative and performance, 2) "Thought beats" of seeing the sound, 3) The star image, 4) Relations of visuals to the song, and 5) Technical aspects. Goodwin suggests combining narrative and performance in a music video makes it easier to watch repeatedly. A star image conveys another vital aspect through developing a "meta narrative" over time. Technical aspects, like camera work, editing, lighting, and special effects are important for holding the music together and setting moods.
Assignment 7
The document discusses the typical codes and conventions of rock music videos. It outlines that rock music videos commonly feature bands wearing dark clothing, tattoos and makeup, with low-key lighting to set a dark atmosphere. The videos often tell a storyline that relates to the song's lyrics through editing techniques and cinematography. Rapid editing is used for upbeat songs while slower editing matches softer songs. Establishing shots set the location and aerial shots may foreshadow the narrative.
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- 1. What is a music video?
- 2. Types of music videos • There are 3 different types of videos we could choose from. • Abstract- This is where the video has hardly if anything to do with the song. It is normally used in heavy metal songs. • Narrative- This is where the video shows what the lyrics are saying. This is very popular with country music. • Performance- This shows the band playing on stage. The best example of this is the band Fun and there song ‘we are young’. • Many music videos are a mixture of narrative and performance. This is so there is a story but the audience also get to see the artist/band.
- 3. What’s in a good music video? • Genre/mise en scene • Camerawork- shots, angles, shot distance. • Editing-Quick fast cuts. • Narrative and performance-video links with lyrics. • Band image-What they wear- Where they are. • These things are key to a good music video and are things we will need to think about when making ours. Clothes and location will be important because we want our intended audience to fit in with the artist.