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Film marketing involves promotion campaigns by film studios to maximize revenue early in a film's release using marketing budgets that often equal half to three times the production budget. Publicity is handled by the distributor and exhibitors through viral video distribution of trailers, links to blogs and emails, and creation of film websites while internet marketing and paid online ads help broadcast the film through social media marketing.
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File ripristinato 1
1) The document discusses how advertising and word-of-mouth influence the sequential distribution of new products across multiple stages. It focuses on the movie industry where films are released first in theaters and then on retail.
2) A dynamic linear model is used to link a product's demand to its underlying goodwill stock, which is influenced by advertising and word-of-mouth over time. The effectiveness of advertising can increase initially through "wear-in" but then decrease through "wear-out" as audiences forget or become tired of messages.
3) The study analyzes 360 movies to understand how advertising and word-of-mouth effectiveness varies between the theater and retail stages. It finds that reallocating advertising
Distribution process
The document outlines the distribution process for films, which involves finalizing the edit, submitting the film for certification, selling the film rights to a distribution company or retaining rights internally, making copies based on predicted audience size, marketing the film to target audiences, sending copies to exhibitors, and releasing the film through cinema screenings and other media platforms. The distribution aims to effectively spread the film to audiences and generate profit.
Distribution in the film industry
The document discusses key aspects of film distribution, including the roles and types of distributors, distribution plans, budgets, costs, and release dates. A distributor is responsible for marketing, releasing, and exhibiting a film. They determine the release date and method of exhibition. There are theatrical distributors, non-theatrical distributors, and home distributors. An important distribution plan outlines how a film will be distributed to intermediaries and consumers. Distribution requires large budgets and costs for prints, advertising, marketing, and exhibiting the film. The release date is crucial as it determines the potential audience and success of a film.
battlefield presentation
Film trailers are short clips from movies used to engage audiences and make them want to see more. Trailers can be accessed through television, online, and social media, making them an efficient advertising method. Marketing campaigns also use techniques like posters, magazines, games, and competitions to generate interest and encourage word-of-mouth promotion. Producers strategically screen trailers at optimal times based on the target audience - for example, a children's movie trailer may air during the day on a channel for younger viewers, while an action film like Battleship may have its trailer shown later in the evening. Trailers also portray the genre of the film through specifically selected sections, so a Battleship trailer would likely include loud noises and
Film packages – Psychological Thriller
Keeping a consistent font style, representing psychological extremes consistently, using an established studio known for the genre, and maintaining a coherent narrative across marketing materials are important for successfully marketing a psychological thriller film. The audience will have expectations based on similar previous works, so the film package must clearly link together to reinforce the film's brand and genre.
Film Distributor 'Research task'
Film distribution involves making prints of the original film, promoting the film through various forms of advertising like posters and radio, and having a distributor duplicate and distribute the prints of the film to movie theaters for public viewing and sell copies to stores. The distributor is responsible for releasing the film publicly through distributing prints to cinemas and selling copies to stores so viewers can watch the film. Advertising can cost millions and involves various mediums like posters, TV, radio and internet to promote the film.
Film distribution
Film distribution is the third part of the film supply chain and involves releasing and promoting a film to make audiences aware so it can reach viewers. Social media advertising allows distributors to directly target intended audiences online, though not all potential viewers have social accounts. Print and TV advertising are useful for reaching mass markets but are costly due to high production costs. YouTube and specialist websites are important for sharing trailers and other content that audiences can easily access and share with friends on social media.
Saida matthew’s
Saida's Marketing communication agency is launching the "Love more than one campaign" to build brand awareness for Tim Tam treat packs. The summary seeks to improve the TV commercial production quality, effectively communicate the consumer benefits of Tim Tams, and ensure consistent messaging across all communication tools. Emotional appeals will be used to educate consumers about their role in the "Love more than one" campaign and influence purchase behavior. Point-of-purchase materials and a new TV ad reinforcing the positive emotions from chocolate can also potentially influence buying behavior by integrating the campaign messaging into the consumer shopping experience.
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File ripristinato 1
1) The document discusses how advertising and word-of-mouth influence the sequential distribution of new products across multiple stages. It focuses on the movie industry where films are released first in theaters and then on retail.
2) A dynamic linear model is used to link a product's demand to its underlying goodwill stock, which is influenced by advertising and word-of-mouth over time. The effectiveness of advertising can increase initially through "wear-in" but then decrease through "wear-out" as audiences forget or become tired of messages.
3) The study analyzes 360 movies to understand how advertising and word-of-mouth effectiveness varies between the theater and retail stages. It finds that reallocating advertising
Distribution process
The document outlines the distribution process for films, which involves finalizing the edit, submitting the film for certification, selling the film rights to a distribution company or retaining rights internally, making copies based on predicted audience size, marketing the film to target audiences, sending copies to exhibitors, and releasing the film through cinema screenings and other media platforms. The distribution aims to effectively spread the film to audiences and generate profit.
Distribution in the film industry
The document discusses key aspects of film distribution, including the roles and types of distributors, distribution plans, budgets, costs, and release dates. A distributor is responsible for marketing, releasing, and exhibiting a film. They determine the release date and method of exhibition. There are theatrical distributors, non-theatrical distributors, and home distributors. An important distribution plan outlines how a film will be distributed to intermediaries and consumers. Distribution requires large budgets and costs for prints, advertising, marketing, and exhibiting the film. The release date is crucial as it determines the potential audience and success of a film.
battlefield presentation
Film trailers are short clips from movies used to engage audiences and make them want to see more. Trailers can be accessed through television, online, and social media, making them an efficient advertising method. Marketing campaigns also use techniques like posters, magazines, games, and competitions to generate interest and encourage word-of-mouth promotion. Producers strategically screen trailers at optimal times based on the target audience - for example, a children's movie trailer may air during the day on a channel for younger viewers, while an action film like Battleship may have its trailer shown later in the evening. Trailers also portray the genre of the film through specifically selected sections, so a Battleship trailer would likely include loud noises and
Film packages – Psychological Thriller
Keeping a consistent font style, representing psychological extremes consistently, using an established studio known for the genre, and maintaining a coherent narrative across marketing materials are important for successfully marketing a psychological thriller film. The audience will have expectations based on similar previous works, so the film package must clearly link together to reinforce the film's brand and genre.
Film Distributor 'Research task'
Film distribution involves making prints of the original film, promoting the film through various forms of advertising like posters and radio, and having a distributor duplicate and distribute the prints of the film to movie theaters for public viewing and sell copies to stores. The distributor is responsible for releasing the film publicly through distributing prints to cinemas and selling copies to stores so viewers can watch the film. Advertising can cost millions and involves various mediums like posters, TV, radio and internet to promote the film.
Film distribution
Film distribution is the third part of the film supply chain and involves releasing and promoting a film to make audiences aware so it can reach viewers. Social media advertising allows distributors to directly target intended audiences online, though not all potential viewers have social accounts. Print and TV advertising are useful for reaching mass markets but are costly due to high production costs. YouTube and specialist websites are important for sharing trailers and other content that audiences can easily access and share with friends on social media.
Saida matthew’s
Saida's Marketing communication agency is launching the "Love more than one campaign" to build brand awareness for Tim Tam treat packs. The summary seeks to improve the TV commercial production quality, effectively communicate the consumer benefits of Tim Tams, and ensure consistent messaging across all communication tools. Emotional appeals will be used to educate consumers about their role in the "Love more than one" campaign and influence purchase behavior. Point-of-purchase materials and a new TV ad reinforcing the positive emotions from chocolate can also potentially influence buying behavior by integrating the campaign messaging into the consumer shopping experience.
Ditrabution
Distribution involves launching and sustaining films in the marketplace and is vital to the film industry. UK distributors obtain films from sales agents, parent studios through output deals, or by acquiring individual titles. Every film has a tailored distribution plan developed by distributors in consultation with producers, involving strategic decisions about release timing and platform to optimize the film's chances through word of mouth, trailers, promotions, marketing, and merchandise.
Film distribution and marketing
This document discusses several key aspects of film distribution and marketing. It begins by explaining the importance of distribution in connecting films with audiences. It then discusses the roles and responsibilities of distributors, including acquiring films, identifying target audiences, and estimating revenue. Distribution plans are unique to each film and consider factors like release timing. Marketing plans aim to raise awareness and interest through techniques such as posters, trailers, and online/mobile advertising. The goal is to effectively reach target audiences and convince them to see the film.
Film marketing
This document discusses film distribution and marketing. It explains that distributors must acquire rights to films and have three options to do so: invest in production, buy rights after production, or distribute films from their larger organization. It also outlines the major stages of distribution including release strategy, marketing approaches, and generating publicity. Film marketing aims to promote films and make them seem like "must-see" events, often costing up to 50% of the film budget.
Film distribution
Film distribution involves making a movie available to audiences through various platforms over time. Initially, films are typically shown in movie theaters. Then, around 16 weeks later, films are released on DVD and streaming services. After a few more months, films are released on pay TV and subscription streaming sites. Around two years later, films become available on free-to-air TV. Standard distribution aims to maximize profits by releasing films across different platforms over an extended period to maintain interest and generate income from multiple sources. Simultaneous distribution releases films on all platforms at once to appeal to different audience preferences but risks less promotion and investment.
lesson 4
The document discusses key concepts related to the film industry, including production, distribution, marketing, and exhibition. It provides definitions and examples of how films move through these stages, from being produced, to being distributed and marketed in cinemas and home formats, and consumed by audiences. It also uses the 2006 film Kidulthood as a case study to illustrate these concepts, such as how it was produced with a small budget and found greater success on DVD than in cinemas.
Horror advertising campaign p3 evidence
The document discusses advertising strategies for a horror film campaign across multiple media. It identifies different advertising media that could be used, including newspapers, magazines, radio, television, outdoor displays and more. It also discusses effective use of effects, colors and themes when advertising horror films to draw attention and intrigue audiences. Specifically, the proposed campaign will feature posters with red, black, white, grey, green colors and depict a modern-day forest setting to create tension and suspense. The resources to be used include Sony Vegas, Photoshop and InDesign.
Pantaloons Concept Note
Pantaloons wants to market itself as a fashion retailer. It plans to do this by partnering with designers to create affordable prete lines and promote students from design institutes. This will help them regularly offer new fashion collections. Pantaloons will advertise these collections through local fashion shows on weekends at its stores, featuring local models and customers. Photos from these shows will be used in targeted advertising on local media like billboards, radio, and regional TV channels. This integrated marketing and advertising plan aims to drive foot traffic, engage customers, and allow Pantaloons to command a premium price rather than offering discounts.
P2 horror advertising campaign
The document outlines a cross-media advertising campaign for a new horror film including use of social media, print advertising, and billboards. Social media like Instagram, Facebook, and Twitter will be used to promote the film to the target audience who regularly uses these platforms. Print ads will include billboards, posters, and ads on the sides of buses to grab attention with eye-catching graphics. Billboards that are 3 meters high and 6 meters wide will be produced, as well as A3 and A1 posters to place in various locations. The purpose of the horror film is to provide a genuinely scary experience for viewers.
Media planning process
The document outlines the media planning process. It discusses key aspects of developing a media plan including objectives, strategies, choices, and scheduling. The summary is:
A media plan specifies how advertising messages will be placed to reach target audiences. It includes objectives like reach and frequency, strategies such as continuity and audience duplication, and choices of media vehicles. Developing the plan involves determining objectives, strategies for optimal impact, evaluating efficiency and costs, and scheduling placements. Computer models help analyze various options before making media buys.
Productioncycle 2016
1) Production involves creating the film. 2) Distribution gets the film to theaters and consumers. 3) Marketing promotes the film. 4) Exhibition shows the film in theaters. 5) Consumption and exchange involves audiences viewing and interacting with the film.
Internal components
The CPU is the central processing unit that carries out instructions of a computer program. It has an arithmetic logic unit and a control unit. Single core CPUs can run one operation at a time while dual core CPUs can run multiple operations simultaneously. RAM is a form of computer memory that allows data to be accessed quickly in any random order but loses data when powered off. A graphics card generates and outputs images to a display and must match the capabilities of the monitor. A heat sink cools electronic devices in a computer by dissipating heat, similar to components in refrigerators and air conditioners. The motherboard is the main circuit board that holds crucial components like the CPU and RAM and provides power to other parts.
Wild Dog Design - Branding Design
Wild Dog Design is an award winning UK based design agency (established 1996), with expertise in branding, responsive website design and high-end print marketing collateral. Working with an international clientele, our extensive knowledge of both the specialist travel marketplace and b2b organisations we have clients across the UK, Myanamar, Vietnam, Thailand, Netherlands, India, Kenya and USA.
Presentacion deissy
Competition refers to conflict or rivalry between two or more subjects seeking the same thing, such as companies struggling to sell goods or services in the same market sector. It also describes the process of working together in harmony rather than separately, as seen when groups cooperate by allowing each member to contribute and combining everyone's ideas. Both competition and cooperation can help teachers achieve their goals of educating students.
3.定语从句·何川
The document discusses defining relative clauses and how to read them. It defines a relative clause as using a sentence as an adjective. It classifies relative clauses as restrictive or non-restrictive, with the main differences being the scope of modification and what is modified. It recommends using a separate translation method where the relative clause is translated after posing a question about the noun it modifies.
Different titles
The document discusses possible movie titles for a film about a young man named Alex who gets involved with a gang and criminal lifestyle in Birmingham, England. It considers titles like "Shooter", "Brum", and "Runaway" and analyzes how each title relates to the film's narrative, characters, themes of violence and consequences. "Runaway" is selected as the best title as it represents Alex running away from his old life and self-discovery, and also relates to another character Jordan wanting a fresh start by leaving her old life behind.
26/04/2013 Harrison & Shriftman Capstone Project
- Developed an integrated marketing communication plan to Harrison&Shriftman in positioning the agency as a Corptique Lifestyle Communications Agency.
- Assisted the agency in building a comprehensive online presence that will allow them to keep up with their competitors, attract new clients, and new employee talent.
Magazine covers
This document discusses the key elements that make up the front cover of a magazine, including the masthead, tagline, coverlines, central image, color/font, anchorage text, price, barcode, puff, plug, and placement of these elements on the front cover. It also provides examples of layouts that magazines use to arrange these various cover components.
Magazine front cover
This document provides a visual guide to the typical layout and elements found on magazine covers, including the masthead, tagline, central image, barcode, price, and additional text elements like puffs/plugs and anchorage text in various positions across the front and back covers. Key elements are shown in different arrangements on magazine covers.
Mi provincia
Chajarí es una provincia de Argentina que alberga diversas reservas protegidas con una rica variedad de flora y fauna nativas.
Non technical presentation
Facebook allows users to connect with friends, share photos, chat, play games, and see updates on friends' activities through news feeds. Key features include customizable profiles, photo sharing directly from smartphones, timeline covers to showcase personality, messaging friends online or through inbox, video chatting, playing games with friends, and posting statuses for others to like and comment on.
All about marketing a film.
Film marketing involves promoting a movie through various campaigns to maximize revenue early in its release. Marketing budgets often equal half to three times the production budget. Common marketing tactics include creating viral video campaigns, linking to blogs and emails, building film-specific websites, conducting promotional tours with cast interviews, releasing film posters and trailers, placing advertisements, and tie-in merchandising. The goal is to build excitement and appeal for the film through different forms of publicity and promotion handled by the distributor and exhibitors.
Magazine analysis
The document analyzes magazine cover design elements. It identifies the main title, central image, masthead, tagline, anchorage text, and barcode as key components. The central image is meant to be the main focal point, usually taking up most of the cover space. The anchorage text provides a brief description of the magazine's contents to entice readers. Together, these elements aim to catch the eye of readers and provide enough information to increase the chances of sales.
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Ditrabution
Distribution involves launching and sustaining films in the marketplace and is vital to the film industry. UK distributors obtain films from sales agents, parent studios through output deals, or by acquiring individual titles. Every film has a tailored distribution plan developed by distributors in consultation with producers, involving strategic decisions about release timing and platform to optimize the film's chances through word of mouth, trailers, promotions, marketing, and merchandise.
Film distribution and marketing
This document discusses several key aspects of film distribution and marketing. It begins by explaining the importance of distribution in connecting films with audiences. It then discusses the roles and responsibilities of distributors, including acquiring films, identifying target audiences, and estimating revenue. Distribution plans are unique to each film and consider factors like release timing. Marketing plans aim to raise awareness and interest through techniques such as posters, trailers, and online/mobile advertising. The goal is to effectively reach target audiences and convince them to see the film.
Film marketing
This document discusses film distribution and marketing. It explains that distributors must acquire rights to films and have three options to do so: invest in production, buy rights after production, or distribute films from their larger organization. It also outlines the major stages of distribution including release strategy, marketing approaches, and generating publicity. Film marketing aims to promote films and make them seem like "must-see" events, often costing up to 50% of the film budget.
Film distribution
Film distribution involves making a movie available to audiences through various platforms over time. Initially, films are typically shown in movie theaters. Then, around 16 weeks later, films are released on DVD and streaming services. After a few more months, films are released on pay TV and subscription streaming sites. Around two years later, films become available on free-to-air TV. Standard distribution aims to maximize profits by releasing films across different platforms over an extended period to maintain interest and generate income from multiple sources. Simultaneous distribution releases films on all platforms at once to appeal to different audience preferences but risks less promotion and investment.
lesson 4
The document discusses key concepts related to the film industry, including production, distribution, marketing, and exhibition. It provides definitions and examples of how films move through these stages, from being produced, to being distributed and marketed in cinemas and home formats, and consumed by audiences. It also uses the 2006 film Kidulthood as a case study to illustrate these concepts, such as how it was produced with a small budget and found greater success on DVD than in cinemas.
Horror advertising campaign p3 evidence
The document discusses advertising strategies for a horror film campaign across multiple media. It identifies different advertising media that could be used, including newspapers, magazines, radio, television, outdoor displays and more. It also discusses effective use of effects, colors and themes when advertising horror films to draw attention and intrigue audiences. Specifically, the proposed campaign will feature posters with red, black, white, grey, green colors and depict a modern-day forest setting to create tension and suspense. The resources to be used include Sony Vegas, Photoshop and InDesign.
Pantaloons Concept Note
Pantaloons wants to market itself as a fashion retailer. It plans to do this by partnering with designers to create affordable prete lines and promote students from design institutes. This will help them regularly offer new fashion collections. Pantaloons will advertise these collections through local fashion shows on weekends at its stores, featuring local models and customers. Photos from these shows will be used in targeted advertising on local media like billboards, radio, and regional TV channels. This integrated marketing and advertising plan aims to drive foot traffic, engage customers, and allow Pantaloons to command a premium price rather than offering discounts.
P2 horror advertising campaign
The document outlines a cross-media advertising campaign for a new horror film including use of social media, print advertising, and billboards. Social media like Instagram, Facebook, and Twitter will be used to promote the film to the target audience who regularly uses these platforms. Print ads will include billboards, posters, and ads on the sides of buses to grab attention with eye-catching graphics. Billboards that are 3 meters high and 6 meters wide will be produced, as well as A3 and A1 posters to place in various locations. The purpose of the horror film is to provide a genuinely scary experience for viewers.
Media planning process
The document outlines the media planning process. It discusses key aspects of developing a media plan including objectives, strategies, choices, and scheduling. The summary is:
A media plan specifies how advertising messages will be placed to reach target audiences. It includes objectives like reach and frequency, strategies such as continuity and audience duplication, and choices of media vehicles. Developing the plan involves determining objectives, strategies for optimal impact, evaluating efficiency and costs, and scheduling placements. Computer models help analyze various options before making media buys.
Productioncycle 2016
1) Production involves creating the film. 2) Distribution gets the film to theaters and consumers. 3) Marketing promotes the film. 4) Exhibition shows the film in theaters. 5) Consumption and exchange involves audiences viewing and interacting with the film.
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Internal components
The CPU is the central processing unit that carries out instructions of a computer program. It has an arithmetic logic unit and a control unit. Single core CPUs can run one operation at a time while dual core CPUs can run multiple operations simultaneously. RAM is a form of computer memory that allows data to be accessed quickly in any random order but loses data when powered off. A graphics card generates and outputs images to a display and must match the capabilities of the monitor. A heat sink cools electronic devices in a computer by dissipating heat, similar to components in refrigerators and air conditioners. The motherboard is the main circuit board that holds crucial components like the CPU and RAM and provides power to other parts.
Wild Dog Design - Branding Design
Wild Dog Design is an award winning UK based design agency (established 1996), with expertise in branding, responsive website design and high-end print marketing collateral. Working with an international clientele, our extensive knowledge of both the specialist travel marketplace and b2b organisations we have clients across the UK, Myanamar, Vietnam, Thailand, Netherlands, India, Kenya and USA.
Presentacion deissy
Competition refers to conflict or rivalry between two or more subjects seeking the same thing, such as companies struggling to sell goods or services in the same market sector. It also describes the process of working together in harmony rather than separately, as seen when groups cooperate by allowing each member to contribute and combining everyone's ideas. Both competition and cooperation can help teachers achieve their goals of educating students.
3.定语从句·何川
The document discusses defining relative clauses and how to read them. It defines a relative clause as using a sentence as an adjective. It classifies relative clauses as restrictive or non-restrictive, with the main differences being the scope of modification and what is modified. It recommends using a separate translation method where the relative clause is translated after posing a question about the noun it modifies.
Different titles
The document discusses possible movie titles for a film about a young man named Alex who gets involved with a gang and criminal lifestyle in Birmingham, England. It considers titles like "Shooter", "Brum", and "Runaway" and analyzes how each title relates to the film's narrative, characters, themes of violence and consequences. "Runaway" is selected as the best title as it represents Alex running away from his old life and self-discovery, and also relates to another character Jordan wanting a fresh start by leaving her old life behind.
26/04/2013 Harrison & Shriftman Capstone Project
- Developed an integrated marketing communication plan to Harrison&Shriftman in positioning the agency as a Corptique Lifestyle Communications Agency.
- Assisted the agency in building a comprehensive online presence that will allow them to keep up with their competitors, attract new clients, and new employee talent.
Magazine covers
This document discusses the key elements that make up the front cover of a magazine, including the masthead, tagline, coverlines, central image, color/font, anchorage text, price, barcode, puff, plug, and placement of these elements on the front cover. It also provides examples of layouts that magazines use to arrange these various cover components.
Magazine front cover
This document provides a visual guide to the typical layout and elements found on magazine covers, including the masthead, tagline, central image, barcode, price, and additional text elements like puffs/plugs and anchorage text in various positions across the front and back covers. Key elements are shown in different arrangements on magazine covers.
Mi provincia
Chajarí es una provincia de Argentina que alberga diversas reservas protegidas con una rica variedad de flora y fauna nativas.
Non technical presentation
Facebook allows users to connect with friends, share photos, chat, play games, and see updates on friends' activities through news feeds. Key features include customizable profiles, photo sharing directly from smartphones, timeline covers to showcase personality, messaging friends online or through inbox, video chatting, playing games with friends, and posting statuses for others to like and comment on.
All about marketing a film.
Film marketing involves promoting a movie through various campaigns to maximize revenue early in its release. Marketing budgets often equal half to three times the production budget. Common marketing tactics include creating viral video campaigns, linking to blogs and emails, building film-specific websites, conducting promotional tours with cast interviews, releasing film posters and trailers, placing advertisements, and tie-in merchandising. The goal is to build excitement and appeal for the film through different forms of publicity and promotion handled by the distributor and exhibitors.
Magazine analysis
The document analyzes magazine cover design elements. It identifies the main title, central image, masthead, tagline, anchorage text, and barcode as key components. The central image is meant to be the main focal point, usually taking up most of the cover space. The anchorage text provides a brief description of the magazine's contents to entice readers. Together, these elements aim to catch the eye of readers and provide enough information to increase the chances of sales.
Film forever
Expanding education through film is an important way to invest in young generations and develop their skills and understanding of the world. Film is a powerful storytelling medium that enriches lives. The funding from BFI supports young people and helps them develop their creative talents. Film Forever believes British films deserve recognition like British literature. They focus on British realism films about social issues and hope to get support from BFI for being British-made.
Different computer systems
A laptop, tablet, smartphone, computer, server, and digital camera are described. A laptop is a portable computer with a keyboard, display, and touchpad that runs on a battery and can connect to WiFi. A tablet is a larger touchscreen device without a keyboard that can access the internet via WiFi or cellular networks. A smartphone is a mobile phone that has advanced computing capabilities and can connect to cellular networks, run apps, and be used for media playback and gaming. A computer consists of a processor and memory that requires peripheral devices like a keyboard, mouse, and display to function. A server is a high-powered computer dedicated to running services for other devices on a network like databases, files, or webpages
Social groupssssss
The document discusses how location, character portrayal, and costume are used to represent social class in films. It notes that location helps visualize characters' surroundings and should suit their social class, giving examples like shopping areas. Character portrayal, like an aggressive manner, loud behavior, and public outrage can indicate a lower class status. Costume choices like relaxed, dark colors for a character can represent their mood and lack of care about their self-representation.
Diffrence in social groups.
The document discusses how social groups are represented in the opening of a film through various elements of mise-en-scene including location, characters, costumes, age, gender, and ethnicity. It notes that the location of a lower class shopping area helps portray the characters' social class. The aggressive behavior of one character helps identify her as being from a lower status background. Including both male and female characters of various ages broadens the potential audience. Representing different ethnicities could make the film feel more relatable to diverse cultures.
Internal components jack heselden
The document defines and describes several key internal computer components:
The CPU carries out the instructions of computer programs and performs basic arithmetic, logical, and input/output operations. RAM is integrated memory circuits that allow data to be accessed randomly in constant time. The motherboard is the main circuit board that connects other internal components like the CPU, RAM, and peripherals. The graphics card, also called a GPU, generates and processes images for display and is optimized for graphics calculations. A heat sink cools electronic components by dissipating heat into the air. The power supply converts one type of electrical energy to another and regulates voltage and current supplied to components.
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This document discusses various types of shots used in filmmaking including graphic match shots, mid shots, wide shots, close up shots, two person shots, juxtaposed shots, match on action shots, over the shoulder shots, point of view shots, and shot reverse shots. It provides brief descriptions of when each shot type would be used to help audiences understand characters and events or highlight specific parts of a scene.
The pitch dd
The document discusses plans for pitching a trailer for a film about a young man named Alex from Birmingham who finds himself in trouble with a local gang. The trailer aims to establish the main characters of Alex and his girlfriend Jordan, show glimpses of the narrative involving Alex being forced to go on the run, and portray a range of moods from tense to sad to happier through music, dialogue, shots and locations. Key locations featured will be alleys, flats and graffiti walls to portray the working-class backgrounds of the characters.
Different titles
The document discusses possible movie titles for a film centered around the character Alex, who gets caught up in a criminal lifestyle. "Shooter" is considered as a main title due to the narrative revolving around Alex and a firearm. "Brum" is also discussed as a short, slang title that conveys the film is aimed at young people and focuses on life in Birmingham. Ultimately, "Runaway" is selected as it can metaphorically represent Alex running away from his old life and identity, as well as another character Jordan wanting a fresh start.
Different titles
The document discusses possible movie titles for a film about a young man named Alex who gets involved with a gang and criminal lifestyle in Birmingham, England. It considers titles like "Shooter", "Brum", and "Runaway" and analyzes how each title relates to the film's narrative, characters, themes of violence, criminal behavior, and personal growth. Ultimately it determines that "Runaway" is the best title as it represents Alex leaving his old life and journey of self-discovery, and also references another character Jordan wanting a fresh start.
How are those who are a from the
The document discusses the 2012 black comedy thriller film Sightseers and how it portrays characters from the West Midlands region of England. It notes that the main characters, Chris and Tina, are depicted as having plain, dull personalities with little cultural experiences or intellectual abilities. Their boring, traditional lifestyle is shown through their plain clothing and childish behavior. However, the film subverts expectations as their holiday unexpectedly turns into a killing spree, showing there is more to them beneath the surface and challenging stereotypes about people from the West Midlands being portrayed as boring.
What is a marketing1
A marketing campaign for a film involves several factors. Studios invest heavily in marketing budgets that often equal half to three times the production budget. Marketing campaigns utilize trailers, posters, promotional tours of the actors and directors, viral marketing of trailers online, and merchandising to maximize early revenue from the film. The goal is to publicize the film and appeal to as many potential moviegoers as possible in the initial release cycle through different promotional strategies and advertisements.
Magazine analysis
The document analyzes magazine cover design. It notes that the central image is meant to be the main focus, taking up most of the cover to catch the eye. The title is in a bright, clear font at the top. Below this is the masthead and sometimes a tagline or cover line providing additional information to pique reader interest in the featured person or contents. Anchorage text near the bottom gives insights into what's inside to help sell the magazine. Effective covers use eye-catching images and fonts and enticing descriptions to attract buyers.
Different ways to market a film.
Film marketing involves promoting a film through various campaigns and strategies to maximize revenue early in the film's release. Marketing budgets for films can be half or up to three times the production budget. Strategies include creating viral video campaigns, linking to blogs and emails, building film-specific websites, paying for online advertisements and using social media. Other common marketing tactics are trailers, film posters in various sizes and shapes, paid advertisements in magazines and newspapers, merchandising partnerships, promotional giveaways and competitions.
Different ways to market a film.
Film marketing involves promoting a movie through various campaigns to maximize revenue early in its release cycle. Marketing budgets often equal half to three times the production budget. Common marketing tactics include creating viral video campaigns, linking to blogs and emails, building film-specific websites, conducting promotional tours with cast interviews, releasing trailers, designing various movie posters, paying for magazine/newspaper ads, merchandising tie-ins, and giving promotional gifts/running competitions.
Magazine covers
The document provides layout guidelines for magazine covers, including placement of key elements like the masthead, tagline, central image, barcode, price, and puff text. These elements should be arranged across three columns with the masthead, tagline, central image and other focal points centered above the barcode and price in a consistent color and font for branding.
Presentation2
Film marketing or film promotion involves strategically promoting and advertising films to generate public interest and increase box office revenue. Marketing campaigns typically include creating film trailers and posters, securing press coverage, and promoting on social media to build hype and awareness around a film's release. The goal is to effectively target specific demographics and convince as many potential viewers as possible to see the film when it debuts in theaters.
How the preliminary task helped us
The preliminary task of filming a test scene helped the group get organized and plan out their filming process. It allowed them to identify their strengths, such as filming, and weaknesses, like being unprepared with shots and locations. Creating a storyboard for their opening scene helped the group have a clear plan to follow during filming and understand techniques like match on action shots and close ups based on their preliminary experience.
Character profiles
Danni committed suicide at a young age after experiencing an abusive relationship, as portrayed by bruises on her arm. This sets up the narrative for the film about main character Tay, who discovers Danni's dead body at their flat. Tay is introduced as an aggressive working class woman arguing on the phone with her struggling boyfriend. A minor character, Dan, briefly interacts with Tay after accidentally bumping into her, and tries to calm her down, further illustrating her angry personality.
Codes and conventions
Social Realism focuses on realistic portrayals of working class lives and social issues. It uses techniques like handheld camera shots, natural lighting, and locations and clothing that feel authentic. Micro features contribute to this realism, like lighting that sets moods and clothing that provides context about characters' backgrounds. For example, the main character in Fish Tank wears dark colors that reflect her sad mood. Sound is also used authentically, with recognizable noises like cars that show trouble, and dialogue and accents that provide context about characters' social class and origins.
Social groups
The document discusses how social groups are represented in the opening of a film through location, characters, and costume. It explains that the lower-class location of a Tesco shopping place helps audiences visualize the characters' surroundings and mirrors their social class. The aggressive manner and public outrage of character Tay instantly creates the image of a loud, obnoxious person associated with lower status. Danni's dark, relaxed costume shows she has little care for her self-image and could foreshadow her personality.
Social groupssssss
The document discusses how location, character portrayal, and costume are used to represent the social class of characters in films. It notes that location is important for visualizing characters' surroundings and should suit the characters. Character portrayal, such as an aggressive manner of speaking, can indicate a lower class status, while manners and behavior like littering also represent a lower class light. Costume choices like dark, relaxed clothing can represent a character's mood and lack of care about their self-representation.
Social group representation.
The document discusses how location, character portrayal, and costume are used in films to represent characters' social class backgrounds. It notes that location is important for visualizing characters' surroundings and should suit the characters. Character portrayal, such as a character speaking aggressively, can indicate a lower class status, while manners and behaviors like littering also represent characters in a lower light. Costume choices like dark, relaxed clothing for a character could represent their mood and lack of care about their self-representation.
Social groups.
The document discusses how location, character portrayal, and costume are used in media to represent social class. It notes that location is important for visualizing characters' surroundings and should suit their social class. Character portrayal, such as a character speaking aggressively, can indicate a lower class status, while manners and behavior like littering suggest respect levels. Costume choices like dark, relaxed clothing for a character can represent their mood and lack of care about self-image.
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Presentation2
- 2. Film marketing or film promotion is a practice of promotion within the film industry. Film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal anywhere between half or three times the production budget. Publicity is generally handled by the distributor and exhibitors.
- 3. Viral video’s distribution of the trailer. Links to blogs and emails to help promote the film Creation of film based websites. Internet marketing, paid advertisements online help broadcast the film, this is called social media marketing.