The document summarizes audience feedback on a music video and ancillary tasks created to promote an artist. [1] The music video was generally well-received but could have benefited from more editing effects. [2] The digipak and website effectively captured the genre but the digipak could have included more information. [3] Receiving feedback helped the creators understand how to potentially improve their work and be more effective in promoting the artist.

1. Question 3
Part 2
By Larelle Benjamin-Forrester

2. According to Stuart Hall’s reception theory, there are
three different types of reception models which refers to
the way people read texts. The three readings consist of
the dominant, negotiated and oppositional. A
dominant/preferred reading is one whereby the reader
accepts the reading in comparison to an oppositional
reading whereby the reader understands the reading but
does not share the texts code and instead rejects it. This
type of reader has a oppositional view to the dominant
code due to their social situation which influences them.
Lastly, the negotiated reading accepts the reading and
partly shares it but can resist or modify it in order for it to
reflect their experiences and interests. By understanding
these reception models, I prepared myself for the type of
feedback we was going to receive because people’s
cultural and life experiences can be highly influential on
the way they interpret media texts. I also took into
account that people weren’t passive and text was not
going to be passively accepted.

3. Target Audience
Our target audience is young people between the ages of 16-22
year olds (teenagers and young adults) who were able to relate
to the themes and topics that Big Quan raps about. However for
our questionnaire, we chose to ask our target audience as well
as others because there was a likelihood that the three tasks
could have attracted older people or even younger people.

4. Furthermore it could
have attracted people
who preferred a
different genre of
music yet had a keen
interest in designing
and perhaps liked the
presentation of our
ancillary tasks.
Therefore we didn’t
make a decision to
interview people from
a cross section of
society or niche
market.

5. I found the audience feedback
varied for each of the three
tasks. This goes as follows:

6. Music Video
Overall everyone enjoyed watching the music video which was good because it showed
that it reflected the style of the music and genre which was R’n’B and Hip-Hop. It was also
made successful through the use of camera work and editing. Our music video was also
influential in the sense that it encouraged our viewers to buy the digipak and view the
website. The fact that it did had the ability to do this illustrated that what it presented left
the audience wanting more. This links into the basic theme of Uses and Gratification and
made evident that people actually use media to meet specific gratifications. In this case,
our music video brought on this need to find out more about the artist which led them to
take interest in our ancillary tasks. One disadvantage to the video was however that it was
much shorter than other existing media texts.

7. Ancillary Tasks
Both the digipak and website
received high results in terms of
reflecting the genre of our music.
They also were rated highly on
the standard of graphics which
showed that our editing skills
came as an advantage to the work
we produced. However, the
digipak in contrast to the music
video and website wasn’t as
successful in promoting the artist
which led me to think that it
probably needed to include more
than what we did.
Despite of this the connection
between all three products was
present and was said to be
through the constant colour
scheme (in the ancillary tasks),
the logo, pictures of the artist and
font.

8. Improvements
Out of all three tasks the music video had the most suggestions on ways to increase
the audience appeal. This consisted of adding more editing effects to make it appear
more interesting. One very important suggestion was to be careful of the use of
props which was stated by someone who expressed that ‘the artist used a mic but
kept moving the mic away from his mouth whilst rapping which a normal artist
wouldn’t do’. After looking back on my music video, I discovered that this was
actually true and would be one definite change we would make to the music video.
We also received a comment that ‘the website was quite basic’ which was quite
surprising considering all the ideas we put into it. Nonetheless we took this criticism
as a positive one and wish they had said what could have been added in order to
find out what it lacked.

9. Conclusion
To conclude, I thought it was very essential for
my group and I to receive audience feedback
because it initially was for them. It also felt
good as creator of these products to see how
effective our music video and ancillary tasks
actually were. Overall, I think we did a good
job and if we had to make any changes to
what we had produced, would definitely know
the right way of going about it.

10. Conclusion
To conclude, I thought it was very essential for
my group and I to receive audience feedback
because it initially was for them. It also felt
good as creator of these products to see how
effective our music video and ancillary tasks
actually were. Overall, I think we did a good
job and if we had to make any changes to
what we had produced, would definitely know
the right way of going about it.