What have you learned from your audience feedback (1)
1. What have you learned from your audience feedback?
In order to create a successful media product, it is essential to listen to the potential
audiences of the product and listen to their views of what they thought of the delivery of
the product and also what could be improved. In the research and planning tasks we used
questionnaires to gather the opinions about the potential ideas for the media products that
we had. To really utilise the questionnaire to its full potential, we ensured that all of the 18
people who took the questionnaire where within our age range.
Results for the documentary
Looking at the pie chart to the left, out of the
18 people asked, 83% of people said that they Did you learn anything
learned something from watching the
documentary, and 17% said they did not. from the documentary
Although this is a large proportion of people
that said yes, it is still indicating to me that
there is room for improvement. If 17% of the
people asked did not learn anything from the Yes
documentary, then that shows that the No
message of the documentary is not getting put
across properly, and that it is not totally
informative. Never the less, the documentary
we created had the desired outcome, to
deliver a factual report, and clearly, we done so.
The next important question that we
Did you feel that our wanted to find out was, did the viewer
feel that our documentary resembled a
documentary resembled a real life product? For this question, 94%
real life product? of the people asked said that it did, and
a small 6% said that it didn’t. Forgetting
the minority which said no, it is a great
result for the group that the viewers
Yes
thought our product resembled those of
No real life. This shows us that all of the
research and planning which we
conducted was worthwhile.
2. Moving on, the next set of questions we asked was more to find out about the quality of
the documentary. For example:
Out of all the questions asked, this
Did you find the sound gave the most negative answers. After
completing the documentary and
levels where consistant reviewing it several times, as a group,
throughout? we knew that the sound levels where
not perfect, and this view was also
shared by the actual viewers. With
only 23% of people asked saying they
Yes where consistent, with the remaining
No 77% saying otherwise. After evaluating
the answers given, I feel that this
Other
would be the most important area
when creating another documentary.
If we had to undertake this task again,
we could try to learn more as a group
about how to manage the sound levels better, so they are consistent throughout, so when
the question is asked again, we have a more positive outcome.
After looking at the group questionnaire results, I decided to conduct some of my own
independent research, and asked a few members of my family and close friends what they
thought about the documentary. I feel that this would secure a more honest view, from the
sort of people who would really be watching the documentary compared to my fellow peers
who may be influenced by the teacher or other group members.
After showing them the documentary several times, I asked the question, ‘What was the
best parts of the documentary and what where the key features that made it enjoyable for
you?’
After a wide range of answers I narrowed it down to some which where most important.
Some of the people asked said the camera shots used allowed the documentary to be
more enjoyable. This was a fantastic answer for me as we put a lot of effort into choosing
the right camera angles, for example, the blur shot which we used half way through the
documentary. Other answers I gained was that the voice over and backing track where
key points of the documentary as it set the tone for a serious, and factual documentary. Yet
the key answer given to me, which really shows that the hard work paid off, was that an
answer given was, the interviews where the highlight of the documentary. This is fantastic
3. for me because as a group we worked really hard to secure those interviews, which required
travelling to a local gym to interview a personal trainer.
After reviewing the results from the group questionnaire and my independent research I am
more than happy about the results which we gained. It shows that the hard work that we
put into the documentary as a group really paid off. However, if we were to ever undertake
this task again, I now know where some improvements could be made e.g. have more
consistent sound levels.
Results for the radio trailer.
Did you find the sound levels consistant
throughout?
Yes
No
Again, similarly to the documentary, we struggled with the sound levels. This had been
proved by 72% of people saying no to the question asked, and only 28% of people asked
saying yes. This is a negative result to us which we sourced the problem and found out the
solution. So if we ever have to create a radio trailer again, the sound levels can be improved.
The main reason for the problem is that we never pan centred the audio in final cut, this
was explained to us by our teacher after submitting the trailer.
4. Looking at the results displayed in the chart above. This being one of the key questions
asked, this is a very positive result for us. With 17 out of the 18 people asked saying yes, and
only one saying no, this really shows that the hard work we put into the trailer as a group
has paid off. The most important thing a radio trailer has to do is promote the product you
are offering, in our case, the documentary. Clearly, looking at these results, we have
succeeded.
After looking at the answers given in the questionnaire, again I decided to conduct some
independent research. By asking friends who are aged within our target audience, I found
out what their views are about the documentary, the main question I wanted to ask was,
did our radio trailer emulate one of real life. The answers given where of a wide variety,
here are some examples listed below:
‘Yes, as a consistent voice over was used’
‘partly yes and no, as the sound levels where not consistent
throughout’
‘Yes, as it included clips from the actual documentary’
The replies that were given where of a variety, but for the main question I asked, the same
answer seems to appear. That the sound levels where not consistent. We understand that
this is a common error for our group, and should we do the task again, would be the main
priority for improvement.
5. Magazine article results.
After putting a lot of thought into the
images we used, this result is great for us. It
Did you feel that the
shows us that the images where used images where good and
appropriately and to a good standard. To
the minority that said they were not, we used correctly?
could perhaps find out as to why they
thought this, for future improvement. Also,
as we were limited with the amount of
props to use for the images, as fitness and
Yes
health is a tricky topic to take pictures for, it
shows that we utilised what we had to best No
possible ability.
The final question asked which I shall be highlighting us, ‘Do you feel our magazine
resembled a real life product?’ As you can see the clear answer gives was ‘yes’. This is again
another fantastic result for the group as it shows we achieved the main goal. We worked so
hard as a group to try and emulate a real life product, so to receive a result like this is great.
Also, looking at the result, I feel that the research and planning which the group and I
carried out was to a high standard, and really helped in achieving this response.
To conclude, I feel that audience feedback is key in having a successful product, it has
allowed me to really understand what people thought of our work, and that it is to a good
standards. Besides the positives, it also highlights the negative areas of our work which
could be improved, so if we have to undertake this task again, we would know how to score
100% on every single question in the questionnaire.