Where should you focus your attention to generate the most business value from your SEO efforts? A SparkToro survey of more than 1,500 digital marketers revealed a wide range of opinions and views on Google ranking factors and whether or not Google’s statements about them are true or provably false. In our webinar, Eric Enge (General Manager, Perficient Digital) and Rand Fishkin (Co-Founder, SparkToro) discussed the survey’s findings and provided insights on areas such as: -Content accuracy -AMP -Page speed -Page rank leakage -And more!

1. 1
Google Ranking Factors Opinion Survey
Via SparkToro
• 1,584 Search Professionals
• Conducted August, 2019
• Global respondents (most in
US/UK/Canada)
• Top Five: 7.26–8.52
• Bottom Five: 4.19-5.16

2. 2
Google Public Statements Opinion Survey
Via SparkToro
• 1,584 Search Professionals
• Conducted August, 2019
• Global respondents (most in
US/UK/Canada)
• 20 Public Statements Rated
• Average: 1.97

3. 3
QUESTION
In your opinion, how much weight does
web page load speed
receive in Google’s organic ranking systems?

4. 4
RESULTS: Web Page Load Speed

5. 5
QUESTION
In your opinion, how much weight does
keyword use in the URL
receive in Google’s organic ranking systems?

6. 6
RESULTS: Keyword use in the URL

7. 7
QUESTION
In your opinion, how much weight does
anchor text of links pointing to
the specific, ranking page
receive in Google’s organic ranking systems?

8. 8
RESULTS: Anchor text of links pointing to the specific, ranking page

9. 9
QUESTION
In your opinion, how much weight does
accuracy of the content
receive in Google’s organic ranking systems?

10. 10
Via Twitter

11. 11
RESULTS: Accuracy of the content

12. 12
QUESTION
In your opinion, how much weight does
total amount of content on the page
receive in Google’s organic ranking systems?

13. 13
RESULTS: Total amount of content on the page

14. 14
QUESTION
In your opinion, how much weight does
presence of external links in the page’s content
receive in Google’s organic ranking systems?

15. 15
RESULTS: Presence of external links in the page’s content

16. 16
QUESTION
In your opinion, how much weight does
use of Google’s AMP web component framework
receive in Google’s organic ranking systems?

17. 17
RESULTS: Use of Google’s AMP web component framework

18. 18
QUESTION
How truthful do you rate this Google statement?
“AMP isn’t a ranking factor.”
Via Twitter

19. 19
RESULTS: “AMP isn’t a ranking factor.”

20. 20That’s a lot of AMP!

21. 21
QUESTION
How truthful do you rate this Google statement?
“There’s no such thing as LSI keywords.”
Via Twitter

22. 22
RESULTS: “There’s no such thing as LSI keywords.”

23. 23
QUESTION
How truthful do you rate this Google statement?
“We don’t have anything like
a website authority score.”

24. 24
Via The Guardian

25. 25
RESULTS: “We don’t have anything like a website authority score.”