This document summarizes the results of a study on how email writing style influences people's perceptions. The study surveyed over 1,200 people and found that:
- Brevity is important, especially for older recipients, as email open rates drop significantly for subject lines over 35 characters. Concise emails are preferred across all demographics.
- Poor grammar, spelling errors, and unusual font choices are seen as highly unacceptable by most respondents. Younger generations are more focused on sounding intelligent in emails, while older generations want to sound authentic.
- Email etiquette, including proper writing style, impacts whether people will respond to emails from strangers. Understanding different demographics' preferences helps ensure strong communication.
This document summarizes an information technology training session on email etiquette and social networks. It provides 18 rules of email etiquette, such as only discussing public matters, avoiding anger emails, and responding in a timely manner. It also discusses organizing emails and potentially moving email to the cloud for cost savings and security. Finally, it outlines rules for appropriate social media use, noting employers may check profiles, and indicates a borough social media policy is being developed addressing confidentiality and productivity.
This document provides tips for smart surfing to find your next job using the internet and social media. It recommends having multiple email accounts, a marketing plan, and a kick-ass resume. It also suggests using online databases and job aggregator sites to find opportunities and creating a LinkedIn profile to build your professional network. Regular blogging about your industry can help position yourself as an expert and serve as an ongoing resume.
Copywriting Lessons From BuzzFeed's Worst Headlines [New Data] Mohamed Mahdy
This document summarizes key findings from a study analyzing low-performing headlines on BuzzFeed articles. The study found that headlines posed as questions, those drawing attention to community posts, and those including specific references (like holidays or names) tended to receive fewer social shares. Headlines without a question and that focused on pictures or lists ("X Pictures") performed much better, receiving over 400% more shares on average. The document also notes that Facebook dominated social sharing of these articles and that shares were much lower without Facebook for most headline types.
1. The document provides guidelines for proper etiquette, or "netiquette", when communicating professionally online or digitally. This includes being aware that what you write may have lasting consequences and be seen by unintended audiences.
2. Specific tips are provided for communicating effectively via text messages, email, and letters in a business or professional context. Guidelines address topics like tone, formatting, signatures, and ensuring communications are clear, concise, and professional.
3. It is important to consider your audience and context when communicating digitally for work. What you write may reflect on you and your employer, so take care to avoid offensive, insensitive, or inappropriate content in all online communications.
This document provides tips and best practices for effective email communication. It discusses formatting emails properly with clear subject lines, keeping messages concise yet organized, using CC and BCC appropriately, attaching files, and managing emails through filing, delegation, and response. The document emphasizes that email should be approached professionally as it is not private and can be monitored by employers.
Tips on how to efficiently find your next (or first) job as a PHP developer. Includes tips on how to formulate you resume, how to work with recruiters, how to use LinkedIn, and a lot more.
Links related to this presentation can be found here: http://ampfront.tumblr.com/post/43732875343/links-from-my-presentation-landing-your-next-php-job
This white paper assembles a wide range of tactics and information regarding deliverability into five core best practices to help marketers get up to speed quickly with the constantly changing deliverability landscape and key strategies for improving results.
The document provides tips for writing effective LinkedIn InMails. It emphasizes personalizing messages by mentioning common connections, groups, employers, schools or interests between the recruiter and candidate. It warns against asking for resumes in the first message or pitching roles below the candidate's level. The document advises sending InMails on weekdays between 9-10am in the candidate's time zone. It also stresses crafting attention-grabbing subject lines and using analytics to optimize the InMail strategy over time.
This document summarizes an information technology training session on email etiquette and social networks. It provides 18 rules of email etiquette, such as only discussing public matters, avoiding anger emails, and responding in a timely manner. It also discusses organizing emails and potentially moving email to the cloud for cost savings and security. Finally, it outlines rules for appropriate social media use, noting employers may check profiles, and indicates a borough social media policy is being developed addressing confidentiality and productivity.
This document provides tips for smart surfing to find your next job using the internet and social media. It recommends having multiple email accounts, a marketing plan, and a kick-ass resume. It also suggests using online databases and job aggregator sites to find opportunities and creating a LinkedIn profile to build your professional network. Regular blogging about your industry can help position yourself as an expert and serve as an ongoing resume.
Copywriting Lessons From BuzzFeed's Worst Headlines [New Data] Mohamed Mahdy
This document summarizes key findings from a study analyzing low-performing headlines on BuzzFeed articles. The study found that headlines posed as questions, those drawing attention to community posts, and those including specific references (like holidays or names) tended to receive fewer social shares. Headlines without a question and that focused on pictures or lists ("X Pictures") performed much better, receiving over 400% more shares on average. The document also notes that Facebook dominated social sharing of these articles and that shares were much lower without Facebook for most headline types.
1. The document provides guidelines for proper etiquette, or "netiquette", when communicating professionally online or digitally. This includes being aware that what you write may have lasting consequences and be seen by unintended audiences.
2. Specific tips are provided for communicating effectively via text messages, email, and letters in a business or professional context. Guidelines address topics like tone, formatting, signatures, and ensuring communications are clear, concise, and professional.
3. It is important to consider your audience and context when communicating digitally for work. What you write may reflect on you and your employer, so take care to avoid offensive, insensitive, or inappropriate content in all online communications.
This document provides tips and best practices for effective email communication. It discusses formatting emails properly with clear subject lines, keeping messages concise yet organized, using CC and BCC appropriately, attaching files, and managing emails through filing, delegation, and response. The document emphasizes that email should be approached professionally as it is not private and can be monitored by employers.
Tips on how to efficiently find your next (or first) job as a PHP developer. Includes tips on how to formulate you resume, how to work with recruiters, how to use LinkedIn, and a lot more.
Links related to this presentation can be found here: http://ampfront.tumblr.com/post/43732875343/links-from-my-presentation-landing-your-next-php-job
This white paper assembles a wide range of tactics and information regarding deliverability into five core best practices to help marketers get up to speed quickly with the constantly changing deliverability landscape and key strategies for improving results.
The document provides tips for writing effective LinkedIn InMails. It emphasizes personalizing messages by mentioning common connections, groups, employers, schools or interests between the recruiter and candidate. It warns against asking for resumes in the first message or pitching roles below the candidate's level. The document advises sending InMails on weekdays between 9-10am in the candidate's time zone. It also stresses crafting attention-grabbing subject lines and using analytics to optimize the InMail strategy over time.
The document provides tips for writing effective LinkedIn InMails. It emphasizes personalizing messages by mentioning common connections, groups, employers, schools, or interests. It advises targeting candidates who have been in their role for 1-3 years and sending messages during peak response times. The document warns against asking for resumes, referrals, or offering positions beneath candidates' experience in the first message as these are common pitfalls. It also provides analytics to help refine an InMail strategy over time based on response rates.
The document provides tips for writing effective LinkedIn InMails. It emphasizes personalizing messages by mentioning connections, groups, employers, schools, or interests in common. It advises avoiding asking for resumes or referrals in the first message and not pitching roles below the candidate's level. The best time to send is Thursday mornings. Subject lines should be short, positive, and mention something in the candidate's profile. Analytics can help optimize the approach by examining response and acceptance rates.
The document provides tips for writing effective LinkedIn InMails. It emphasizes personalizing messages by mentioning common connections, groups, employers, schools, or interests. It advises targeting candidates who have been in their role for 1-3 years and sending messages during peak response times. The document warns against asking for resumes, referrals, or offering positions beneath candidates' experience in the first message as these are common pitfalls. It also provides analytics to help measure message performance and tailor outreach strategies over time.
The document provides tips for writing effective LinkedIn InMail messages as a recruiter. It emphasizes personalizing messages by mentioning common connections, groups, companies, education or interests based on a candidate's profile. It recommends sending messages on weekdays between 9-10 AM and avoiding asking for resumes or referrals in the first message. The document also describes how to analyze InMail analytics reports to improve response rates and personalization.
The document discusses various ways that leaders can utilize technology to enhance communication, such as using instant messaging, email, phone calls, and video conferencing to connect with team members. It also addresses how leaders can maintain a positive online presence and image through professional use of email, social media, blogging, and maintaining an up-to-date website. The document provides tips on digital signatures, determining one's target market, and branding oneself online through social networks.
Top 10 LinkedIn Tips - Albert Kaufman, Constant Contact Authorized Local Expe...Albert Kaufman
Here are my top 10 tips for using LinkedIn. If you have any questions, please contact me at albert@albertideation.com or visit my site - http://albertideation.com - I teach people how to get their businesses thriving using on-line tools such as social media and especially email marketing!
Marqui's Top 10 Email Marketing Mistakes and How to Avoid Them Marqui CMS
The document discusses the top 10 email marketing mistakes and how to avoid them. Some key mistakes include not optimizing email size and graphics for preview panes, using uninspiring copy, not testing for email client compatibility, and having broken or misleading links. The solutions provided are to limit images and size, use creative and compelling copy, test across multiple email clients, and ensure links are properly formatted and tested. The document also provides email marketing statistics and benchmarks.
This e-book helps B2B sales professionals understand the 3 step process of social selling on LinkedIn: Find, Engage, Convert. Find the right prospects. Engage to build trust. Convert to sales conversations. Happy social selling!
1) The document discusses how proper grammar and spelling are increasingly important in the workplace as more communication occurs digitally and through social media.
2) It provides examples of how grammar mistakes in emails or conversations can negatively impact first impressions and professionalism.
3) Research cited shows that professionals with fewer grammar errors in writing tend to achieve higher positions, more promotions, and change jobs more frequently than those who make more mistakes. Proper grammar demonstrates thoughtfulness, intelligence, and attention to detail.
This document discusses brand monitoring and conversation tracking. It provides quick facts about social media platforms like Facebook and Twitter. It then explains what brand monitoring and conversation tracking are and how they can help companies by listening to online conversations about their brand and competitors. The document outlines the key deliverables of brand monitoring reports including sentiment analysis, influence analysis, and competitive analysis. It suggests best practices for online brand management and responding to negative comments. Finally, it discusses the process of analyzing consumer conversations and what metrics should be measured.
The document provides guidance on setting up a complete LinkedIn profile as a real estate broker. It recommends including work history, education, a summary of qualifications and specialties, and asking for recommendations to reach 100% profile completion. Once the profile is set up, the document recommends customizing the URL, choosing public profile settings, adding LinkedIn applications, importing contacts, and maintaining the profile daily.
The document provides tips for recruiters on effectively messaging candidates. It discusses how to craft engaging subject lines for emails to candidates, the importance of personalizing outreach messages, and involving hiring managers early in the process. It also outlines what candidates find most important in job opportunities, such as compensation, interesting projects, company culture and opportunities for growth.
Bracket Busting: Predicting the College Basketball Tournament with Social MediaMohamed Mahdy
This document summarizes an article about how the social media engagement levels of college basketball teams were used to predict the results of the 2015 NCAA basketball tournament bracket. The summary analyzes the Twitter engagement scores of the 64 teams in the tournament to predict the Final Four teams and how increased social media activity could correlate with success in the tournament. Social media is seen as a reflection of a school's investment in its basketball program and ability to rally fan support.
Importance of Social Media & SEO for Public RelationsMohamed Mahdy
The document discusses the importance of social media and search engine optimization (SEO) for public relations professionals. It notes that the age of digital communications has changed faster than anticipated, with more information now created in a few days than between the dawn of civilization and 2003. The document recommends that PR professionals understand how search and social media can help reach and engage both media and consumers. It provides examples of fundamentals to understand, such as staying up to date on search and social media trends, developing search and social personas, and best practices for SEO on blogs, YouTube, Twitter and Facebook. The author is speaking to students and PR professionals about integrating social media and SEO into news content strategies.
Measuring the Results: How to Measure the Results of Email Communications and...Hobsons
Measuring the Results: How to Measure the Results of Email Communications and Enhance Their Success
Presented by Dwight Dunkley
Hobsons University 2015
This document provides guidance on appropriate social media and communications use in the modern workplace. It covers best practices for email etiquette, social networking, texting and instant messaging, blogs and discussion boards. Key lessons include writing brief, grammatically correct emails; maintaining an online reputation by avoiding inappropriate posts; using proper inflection and grammar with electronic communications; and understanding ethics and social norms for interacting online. Guidelines are given for optimizing personal online profiles and maintaining privacy while using social media platforms.
Email Marketing Workshop Part 4: Let's Get CreativeVivastream
The document provides guidance on creating effective email creative. It begins with summarizing key trends in email marketing like the continued importance of email and growth of mobile. It then discusses aligning creative goals with business strategies by knowing the audience, planning strategy, and defining success metrics. The remainder of the document offers best practices for various elements of email design like anatomy, copy, landing pages, and subject lines to improve performance. The overall message is that understanding audience and goals is crucial for strategic email creative that drives results.
Seven Must-Have Metrics to Keep in Your Email Marketing ToolboxMohamed Mahdy
The document summarizes seven key metrics that marketers should track for their email marketing campaigns. These include delivery rate, unique open rate, unique click-to-open rate, conversion rate, unsubscribe rate, clicks to social media, and revenue/orders generated. Tracking these metrics provides a more complete picture of how customers are responding to email content and the overall success of email marketing efforts.
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This document provides an overview and best practices for optimizing email marketing. It discusses email marketing trends like the rise of mobile and social media integration. It also provides tips for email design, content development, list growth, and metrics. The presentation aims to help marketers improve email optimization, messaging, click-through rates, and conversions.
A comprehensive guide for Public Relations professionals on how to get to know media contacts better, pitch them more effectively and get more coverage for stories.
The document discusses the continued importance of email marketing in 2018 despite the rise of social media. It emphasizes that email marketing still has higher conversion rates than other channels like social media. It also highlights new developments that combine social and email marketing, like the Rapportive app that shows social media profiles and updates within Gmail. Finally, it stresses the importance of segmentation, testing, and autoresponders to effectively target email content and campaigns.
The document provides tips for writing effective LinkedIn InMails. It emphasizes personalizing messages by mentioning common connections, groups, employers, schools, or interests. It advises targeting candidates who have been in their role for 1-3 years and sending messages during peak response times. The document warns against asking for resumes, referrals, or offering positions beneath candidates' experience in the first message as these are common pitfalls. It also provides analytics to help refine an InMail strategy over time based on response rates.
The document provides tips for writing effective LinkedIn InMails. It emphasizes personalizing messages by mentioning connections, groups, employers, schools, or interests in common. It advises avoiding asking for resumes or referrals in the first message and not pitching roles below the candidate's level. The best time to send is Thursday mornings. Subject lines should be short, positive, and mention something in the candidate's profile. Analytics can help optimize the approach by examining response and acceptance rates.
The document provides tips for writing effective LinkedIn InMails. It emphasizes personalizing messages by mentioning common connections, groups, employers, schools, or interests. It advises targeting candidates who have been in their role for 1-3 years and sending messages during peak response times. The document warns against asking for resumes, referrals, or offering positions beneath candidates' experience in the first message as these are common pitfalls. It also provides analytics to help measure message performance and tailor outreach strategies over time.
The document provides tips for writing effective LinkedIn InMail messages as a recruiter. It emphasizes personalizing messages by mentioning common connections, groups, companies, education or interests based on a candidate's profile. It recommends sending messages on weekdays between 9-10 AM and avoiding asking for resumes or referrals in the first message. The document also describes how to analyze InMail analytics reports to improve response rates and personalization.
The document discusses various ways that leaders can utilize technology to enhance communication, such as using instant messaging, email, phone calls, and video conferencing to connect with team members. It also addresses how leaders can maintain a positive online presence and image through professional use of email, social media, blogging, and maintaining an up-to-date website. The document provides tips on digital signatures, determining one's target market, and branding oneself online through social networks.
Top 10 LinkedIn Tips - Albert Kaufman, Constant Contact Authorized Local Expe...Albert Kaufman
Here are my top 10 tips for using LinkedIn. If you have any questions, please contact me at albert@albertideation.com or visit my site - http://albertideation.com - I teach people how to get their businesses thriving using on-line tools such as social media and especially email marketing!
Marqui's Top 10 Email Marketing Mistakes and How to Avoid Them Marqui CMS
The document discusses the top 10 email marketing mistakes and how to avoid them. Some key mistakes include not optimizing email size and graphics for preview panes, using uninspiring copy, not testing for email client compatibility, and having broken or misleading links. The solutions provided are to limit images and size, use creative and compelling copy, test across multiple email clients, and ensure links are properly formatted and tested. The document also provides email marketing statistics and benchmarks.
This e-book helps B2B sales professionals understand the 3 step process of social selling on LinkedIn: Find, Engage, Convert. Find the right prospects. Engage to build trust. Convert to sales conversations. Happy social selling!
1) The document discusses how proper grammar and spelling are increasingly important in the workplace as more communication occurs digitally and through social media.
2) It provides examples of how grammar mistakes in emails or conversations can negatively impact first impressions and professionalism.
3) Research cited shows that professionals with fewer grammar errors in writing tend to achieve higher positions, more promotions, and change jobs more frequently than those who make more mistakes. Proper grammar demonstrates thoughtfulness, intelligence, and attention to detail.
This document discusses brand monitoring and conversation tracking. It provides quick facts about social media platforms like Facebook and Twitter. It then explains what brand monitoring and conversation tracking are and how they can help companies by listening to online conversations about their brand and competitors. The document outlines the key deliverables of brand monitoring reports including sentiment analysis, influence analysis, and competitive analysis. It suggests best practices for online brand management and responding to negative comments. Finally, it discusses the process of analyzing consumer conversations and what metrics should be measured.
The document provides guidance on setting up a complete LinkedIn profile as a real estate broker. It recommends including work history, education, a summary of qualifications and specialties, and asking for recommendations to reach 100% profile completion. Once the profile is set up, the document recommends customizing the URL, choosing public profile settings, adding LinkedIn applications, importing contacts, and maintaining the profile daily.
The document provides tips for recruiters on effectively messaging candidates. It discusses how to craft engaging subject lines for emails to candidates, the importance of personalizing outreach messages, and involving hiring managers early in the process. It also outlines what candidates find most important in job opportunities, such as compensation, interesting projects, company culture and opportunities for growth.
Bracket Busting: Predicting the College Basketball Tournament with Social MediaMohamed Mahdy
This document summarizes an article about how the social media engagement levels of college basketball teams were used to predict the results of the 2015 NCAA basketball tournament bracket. The summary analyzes the Twitter engagement scores of the 64 teams in the tournament to predict the Final Four teams and how increased social media activity could correlate with success in the tournament. Social media is seen as a reflection of a school's investment in its basketball program and ability to rally fan support.
Importance of Social Media & SEO for Public RelationsMohamed Mahdy
The document discusses the importance of social media and search engine optimization (SEO) for public relations professionals. It notes that the age of digital communications has changed faster than anticipated, with more information now created in a few days than between the dawn of civilization and 2003. The document recommends that PR professionals understand how search and social media can help reach and engage both media and consumers. It provides examples of fundamentals to understand, such as staying up to date on search and social media trends, developing search and social personas, and best practices for SEO on blogs, YouTube, Twitter and Facebook. The author is speaking to students and PR professionals about integrating social media and SEO into news content strategies.
Measuring the Results: How to Measure the Results of Email Communications and...Hobsons
Measuring the Results: How to Measure the Results of Email Communications and Enhance Their Success
Presented by Dwight Dunkley
Hobsons University 2015
This document provides guidance on appropriate social media and communications use in the modern workplace. It covers best practices for email etiquette, social networking, texting and instant messaging, blogs and discussion boards. Key lessons include writing brief, grammatically correct emails; maintaining an online reputation by avoiding inappropriate posts; using proper inflection and grammar with electronic communications; and understanding ethics and social norms for interacting online. Guidelines are given for optimizing personal online profiles and maintaining privacy while using social media platforms.
Email Marketing Workshop Part 4: Let's Get CreativeVivastream
The document provides guidance on creating effective email creative. It begins with summarizing key trends in email marketing like the continued importance of email and growth of mobile. It then discusses aligning creative goals with business strategies by knowing the audience, planning strategy, and defining success metrics. The remainder of the document offers best practices for various elements of email design like anatomy, copy, landing pages, and subject lines to improve performance. The overall message is that understanding audience and goals is crucial for strategic email creative that drives results.
Seven Must-Have Metrics to Keep in Your Email Marketing ToolboxMohamed Mahdy
The document summarizes seven key metrics that marketers should track for their email marketing campaigns. These include delivery rate, unique open rate, unique click-to-open rate, conversion rate, unsubscribe rate, clicks to social media, and revenue/orders generated. Tracking these metrics provides a more complete picture of how customers are responding to email content and the overall success of email marketing efforts.
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This document provides an overview and best practices for optimizing email marketing. It discusses email marketing trends like the rise of mobile and social media integration. It also provides tips for email design, content development, list growth, and metrics. The presentation aims to help marketers improve email optimization, messaging, click-through rates, and conversions.
A comprehensive guide for Public Relations professionals on how to get to know media contacts better, pitch them more effectively and get more coverage for stories.
The document discusses the continued importance of email marketing in 2018 despite the rise of social media. It emphasizes that email marketing still has higher conversion rates than other channels like social media. It also highlights new developments that combine social and email marketing, like the Rapportive app that shows social media profiles and updates within Gmail. Finally, it stresses the importance of segmentation, testing, and autoresponders to effectively target email content and campaigns.
In this PPT, You will discover the topics about an introduction to social e-mail marketing, targeting your email marketing, segmentation through analytics, do you blog your e-mail, following up with email, why do you need an autoresponder, are you ready to get started, 4 ways to get your opt in subscribers to trust you quickly, how to grab your readers attention with your subject, how to get your subscribers begging for more and so much more!
1. The document discusses trends affecting email marketing in 2009, including customers expecting more control over their email preferences and experiences, the proliferation of communication channels, and the growth of social networks.
2. It emphasizes embracing customer expectations by enabling preference centers, focusing on long-term prospect conversion through behavioral campaigns, and minimizing churn through welcome programs and easy unsubscribing.
3. The document also stresses designing emails for multiple devices and platforms, and exploring opportunities in social media to extend the reach of emails.
This document discusses strategies for effective email marketing in 2018, including incorporating social media elements. It recommends continuing to focus on email marketing while using social media to drive subscribers to email lists. New technologies like Rapportive allow integrating social profiles directly into email for a more personalized experience. Segmenting lists and testing content is important for effective targeting. Autoresponders remain a key tool for automated follow-up and relationship building. Building trust and providing valuable content are essential for growing an engaged subscriber base.
The document discusses various ways to measure the effectiveness of social media and communications efforts. It provides tips for developing a measurement system, including defining goals and metrics, understanding audiences, choosing appropriate tools, and analyzing results to gain insights. Key metrics discussed include engagement, relationships, transparency, and return on investment. The document emphasizes matching measurement tools to objectives and using data to inform future strategies.
This document provides an overview and objectives for a lesson on social media and communications in the workplace. It covers key topics like email etiquette, social networking, texting and instant messaging, blogs and discussion boards, and the appropriate use of social media from an ethics perspective. The objectives are for students to understand appropriate online communication skills and analyze social media posts to determine their appropriateness for professional settings.
10 Things Direct Marketers Can Do to Take Advantage of Social MediaPaul Gillin
People are no longer just names on a mailing list. Today they're self-appointed influencers who freely share their opinions and expertise with others online. The opportunity for direct marketers is to reach out to these people and create awareness for your company and products, but that requires you to re-think and revise your tactics. There's still plenty of opportunity to market directly to customers, but the tools and tactics have changed. Get smart, because the old methods are in long-term decline.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
What Does Your Email Writing Style Say About You?
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April 10, 2015 // 8:00 AM
What Doe Yo mail
W iting Style Say Abo t Yo ?
[ e Data]
Written by Andrea Lehr | @AndreaMLehr
Whe e Ma kete Go to G o
SHARE
Marketing
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SOFTWARE ABOUT CASE STUDIES PARTNERS PRICING BLOGS
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MARKETING / 1 day ago
What Does Your Email Writing
Style Say About You? [New
Data]
MARKETING / 18 hrs ago
How to Change Photo Privacy
Settings on Facebook, Twitter
& Other Popular Social
Networks [Infographic]
Every day, humans make snap judgments. In one Princeton study,
participants made assumptions within 100 milliseconds of being exposed
to a portrait. In a similar study on virtual bias, researchers at the University of
British Columbia compared respondents’ in-person impressions with those
obtained by only viewing Facebook photos -- and the results revealed that
passive, virtual impressions tended to be more negative.
BuzzStream and Fractl took this idea a step further to determine if any
parallels exist in terms of email habits. We surveyed more than 1,200 men
and women between the ages of 18 and 64 to find out how they use email,
and how gender, age, and level of education impacted specific preferences
and behaviors. The results reveal how email etiquette influences someone's
perception of other people and compares email habits between different
demographics.
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Here's what we found.
Brevity is key, especially with older
recipients.
When writing an email, every word counts. It starts with your subject line:
Open rates drop from 24% to 17% on average when subject lines
exceed 35 characters. And with mobile email open rates rising more than
300% since April 2011, the case for brevity is more important than ever.
Exactly 60% of respondents agreed that a concise email is acceptable,
while less than 30% expressed similar feelings toward longer emails.
Additional findings revealed:
The opposition to verbose emails increases with age: 70% more
respondents between the ages of 55 and 64 find the practice
unacceptable compared with those between 18 and 24.
Females have a slightly higher preference for concise emails
compared with their male counterparts: More than 60% of
women find shorter emails acceptable, while just over 55% of
men share similar views.
Level of education has no effect on length: The majority of each group
-- no degree, bachelor’s degree, and graduate degree -- prefers a
concise email over a longer message.
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The top five greetings for all respondents are brief: Each greeting is
only one word attached to the recipient’s name.
The most objectionable email trends concern
grammar, spelling, and fonts.
In today’s increasingly mobile workforce, the popularity of email continues to
rise. According to a study by the Radicati Group, the total number of
worldwide email users will exceed 2.8 billion in 2018, with business emails
accounting for more than 139.4 billion emails sent and received each day.
And with every email you send, the content has the potential to add to or
detract from both your personal and professional reputation. One of the most
common mistakes? Sending an email with grammatical errors.
Most would agree on the importance of proofreading emails, but we wanted
to determine if some participants were more forgiving about mistakes than
others. Our research revealed the following:
Nearly 80% of all respondents find spelling and grammatical
errors the most unacceptable offenses.
More than 70% of each age demographic found more than one
spelling error unacceptable.
Nearly 10% more females find a spelling error more unacceptable
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than males do.
Respondents with graduate degrees are slightly more forgiving of
grammatical errors than those with bachelor’s degrees or no degree.
Exactly 70% of all respondents agree that excessive
punctuation should be avoided.
Out of the top 10 objectionable email trends, 4 revolve around fonts --
different font sizes, all-caps subject lines, irregular fonts, and different font
colors. Over 60% of all respondents found these practices unacceptable,
and further analysis revealed:
Changes in font size were disliked the most by respondents: Nearly
70% of respondents prefer fonts to be one size.
The oldest demographic is more receptive to irregular fonts than any
other: Less than 30% believe that using irregular typefaces (e.g.,
Comic Sans, Courier New, Impact, etc.) is “totally unacceptable.”
The majority of male and female respondents have a preference for a
single-colored font.
More than 85% of respondents prefer an all-lowercase subject
line to one in all caps.
Respondents with a graduate degree tend to be slightly more lenient
on multiple font sizes: Nearly 20% find the practice acceptable while
less than 15% of respondents without a degree share similar views.
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Older generations want to be perceived as
more authentic, while younger generations
want to sound smarter.
Researchers at Northwestern Law found that online communication has a
limiting effect on persuasion, so it’s no surprise that, overall, most
respondents admitted to rewriting email to sound more intelligent. In fact, out
of the top five characteristics regarding perception, just over 40% of all
respondents listed three that related to intelligence.
However, the motive behind rewriting an email can vary by degree and age.
Additional findings revealed the following:
The top five characteristics for perception are exactly the same for
male and female respondents: intelligent, knowledgeable, helpful,
educated, and reliable.
Nearly 50% more respondents with graduate degrees want to sound
reliable compared with respondents who have no degree.
More than 55% more respondents between the ages of 45 and 54
rewrite emails to sound more authentic compared with those
between 18 and 24.
The younger demographic prefers to sound more knowledgeable,
with nearly 50% more rewriting emails to sound more intelligent
compared with 45- to 54-year-olds.
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Nearly 80% of respondents agree that etiquette impacts the
likelihood that they will respond to an email from a stranger. If you rush
to send an email without proofreading, you risk losing business or key
networking opportunities.
Knowing when to keep your correspondence short, when to be more formal,
and even when it’s appropriate to add a bit of humor will help you develop
and nurture valuable relationships. By understanding how age, gender, and
level of education influence perception in email correspondence, you can
tailor your content to align closely with your recipient’s expectations and
ensure stronger, more authentic communication.
Reviewthis deck and the infographic belowfor these findings and more.
49
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Study by Fractl and BuzzStream.
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Topics: Email Marketing, Office Life
Subscribe to HubSpot's Marketing Blog
Join 380,000+ fellow marketers! Get HubSpot's latest marketing
articles straight to your inbox. Enter your email address below:
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COMMENTS
How to Change Photo Privacy Settings on
Facebook, Twitter & Other Popular Social
Networks [Infographic]
Written by Lindsay Kolowich
In a world where the phrase "pics or it didn't happen" is a widespread
mantra, people of all ages are sharing a wide range of information about
themselves on social media.
Of course, social media websites were designed to encourage sharing.
Many of us spend a large chunk of our days sharing lots of professional
information on social, whether we're managing our company's Facebook
account or tweeting pictures of the event we're attending.
Read More
SUBSCRIBE
›
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Why You Need to Stop Speaking "Techlish"
Written by Dechay Watts
"We’re getting to common version, which is a superset of the functionality
being built in Rainbow 5, which uses version 2 of the Asian code,” said our
new client in a kick off meeting.
Yes, people really speak this way. Especially, when they work in
complicated or regulated industries. While it’s one thing to banter about
codes and supersets, or BI, ERPs and CRMs, when you’re behind the
scenes developing amazing new tools for people to use, the conversation
loses its flare when industry jargon becomes part of your customer facing
content.
Read More
How to Add a Secondary Axis to an Excel
›
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Chart
Written by Rachel Sprung
Have you ever wanted to create a single chart for two different (yet
related) pieces of data? Maybe you wanted to see the raw number of leads
you're generating from each channel and what the conversion rate of the
channel is. Having those two sets of data on one graph is extremely helpful
to picking out patterns and identifying full-funnel trends.
Read More
5 Quick Tips for Using Periscope, Twitter's
New Live Video Streaming App
›
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Written by Jessica Webb
In the last month or so, there's been a big surge in live video
broadcasting. Thanks to smartphone apps like Periscope, users can record
live video streams and share them with their network.
For example, a friend of mine recently used Periscope to livestream an
iPhone video of her walking her dog. She shared a link to the live stream on
Twitter, and a few of her followers clicked through and watched her walk her
dog in real time. Kind of weird, but at the same time, kind of cool.
Read More
5 Ways to Make Your Brand Magnetic
Written by Katie Lantukh
In our fast-paced and tech-driven world, companies are reeling, wondering if
brand loyalty exists any more. And to some degree, they’re right to question
it. Today’s customers aren’t loyal to a brand for the same reasons that their
parents and grandparents were – they have thousands of other options.
Read More
›
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How Often Should Companies Blog? [New
Benchmark Data]
Written by Lindsay Kolowich
"Blog early, blog often."
In the inbound world, these are words to live by. After all, blogs help
businesses attract new website visitors and convert them into leads. Each
time you publish an original blog post, you're creating a new opportunity to
get found in search engines, get shared on social media, get linked to by
other sites, and get a new person to interact with your company.
Read More
Prose, Bullet Points and Journalism: How to
Write Product Page Descriptions that Sell
›
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Written by Tracey Wallace
The web has inadvertently made authors out of us all as we post on forums,
send emails, share information, write white papers, guides and various web
content. Most of us, however, are not authors by profession and so
consequently the quality of writing on the web varies greatly.
Read More
Inside Airbnb: The Philosophy Behind Their
Crazy Growth
Written by Dave Gerhardt
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When it comes to today's fastest growing brands, few companies are in the
same caliber as Airbnb.
Read More
A Simple Guide to Using Hashtags on
Twitter [Infographic]
Written by Lindsay Kolowich
I have a love-hate relationship with hashtags on Twitter.
On the one hand, they're a useful way to tie different conversations into one
stream. When it comes to following a news item, entering a contest, or
figuring out out what's going on in your favorite sports game, they can be
super helpful -- and sometimes even fun.
It's better to have 100 people love you than 1,000 people
like you.“
- Jason Bosinoff, Engineering Manager, Airbnb Click
To Tweet
[
]
›
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Read More
13 Quick Tips to Improve Your Web Design
Skills
Written by Rick Whittington
Designing your company website can be a challenging proposition. You’ve
got to juggle the expectations of many stakeholders, and you can often hit
obstacles that prevent new ideas from emerging.
I was the design manager for a large company website for nearly six years,
and during that time, I found myself losing perspective of what our target
audiences really needed. Call it “tunnel vision.” When you work on the same
website, it often helps to take a step back and think through new
approaches. That’s the purpose of this blog post.
Read More
›
›
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Working Remotely? Try These 27 Tools for
Better Communication, Collaboration &
Organization
Written by Nichole Elizabeth DeMeré
One of the best parts about being in marketing is that most of us can work
anywhere and everywhere -- as long as we have an internet connection, it's
relatively easy for us to get most our day-to-day work done. To publish that
blog post, send that email, or set up that email nurturing workflow, we simply
need to connect to Wi-Fi and get to work.
But an internet connection doesn't solve everything we need to accomplish
during the day.
Read More ›
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The $168k Gift Bag: An Inside Look at the
Celebrity Gifting Industry
Written by Jami Oetting
This post originally appeared on Agency Post. To read more content like
this, subscribe to Agency Post.
There are two women who can cause websites to crash, phones to ring
incessantly, and bidding wars to begin.
Read More ›
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How to Properly Format Your Resume
[Infographic]
Written by Lindsay Kolowich
Think of a really good print advertisement you've seen lately. What did you
like about it? Chances are that while the content of that ad was important,
the design played a big role in drawing you in.
It's important to think of your resume like an advertisement to job recruiters.
Writing a standout resume goes beyond the content you put in there -- the
format plays an important role, too.
Read More
5 Reasons Why Your Web Design RFP Is All
Wrong (and Why It’s Hurting Your Business)
Written by Chris Getman
So it’s finally time. You’ve decided your business needs a new website.
There are probably a variety of reasons why (it’s outdated, it’s not mobile
›
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friendly, it doesn’t represent your brand, etc.)—but where to start? Well,
many businesses will write a website RFP (request for proposal) and then
send that RFP out to multiple agencies hoping they’ll respond.
But here’s the thing, some of the best agencies out there hate responding to
RFPs because they’re time consuming and creatively constraining. That’s a
problem because as a business, you want the best agencies to respond to
your RFP so you can get the best website possible.
Read More
Want to Learn Marketing Analytics? Start
With These 9 Great Resources
Written by Rachel Sprung
I've been interested in data and analytics for a long, long time. As a ten-year-
old, I remember creating Excel spreadsheets with my dad for his annual
Fantasy Football pool. By the time I was 16, I was building Pivot Tables with
my cell phone bill to figure out who I texted the most. (I promise I had other
hobbies.)
›
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Since then, I've learned how much more there is to data analysis besides
Pivot Tables and Excel. There's a whole world of analytics out there -- and
I've barely scratched the surface.
Read More
Psychology of Ecommerce Sales: Tapping
Consumer Nostalgia
Written by Greg Wise
If you hang on to anything long enough, it eventually comes back in style,
right? Many might argue that this is because there are no new ideas, and
that fashion designers have to “steal” from the past in order to create fresh
new looks. In reality, this phenomenon probably has less to do with a lack of
originality and more to do with nostalgia.
Read More
›
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The Free Stock Photos You've Been
Searching For [New Download]
Written by Erik Devaney
Finding the perfect free stock photo ... what a feeling!
It's like finding a black pearl in an oyster, or like finding
a golden Chachapoyan fertility idol in a booby-trapped Peruvian temple (hat
tip, Indiana Jones).
Why is it so rare to find a free stock photo that's the perfect fit for your blog
post, email, or other piece of content?
Read More
The April Fool's Day Email Prank That
Returned 300% More Clickthroughs. No
Joke.
Written by Joe Jerome
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It wasn't until late afternoon on April Fool's Day when I came up with the idea
for an epic prank.
No, not covering a colleague's desk with Post-It notes or planting staplers in
Jell-O. I'm talking something a little more ... client-facing.
Let me quickly give you some context here. My marketing consulting
company, Brand Builder Solutions, is a very strong advocate of all things
inbound marketing.
Read More
18 Facebook Post Ideas for New Home
Builders
Written by Spencer Powell
As a new home builder, you're in a great position to take advantage of
social media. Why? It's the photos! People LOVE photos of homes, both
inside and out.
However, you're probably looking for some other ideas too so that your
Facebook profile doesn't become stagnant. Below, I've put together a list of
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Facebook profile doesn't become stagnant. Below, I've put together a list of
a 18 Facebook post ideas to get your creative juices flowing.
Read More
Rethinking CRO: How Remarketing Can
Unlock Higher Conversion Rates
Written by
If you're serious about improving more conversions, you need to start
thinking of conversion rate optimization (CRO) differently. CRO isn't just
about making small adjustments to a landing page to get 5% more
conversions. But if you've tried moving page elements around, tested
variations of your copy, and optimized your form, but still aren't seeing
meaningful conversion gains, don't worry -- all is not lost.
Read More
The Anatomy of an Optimized Web Page
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[Infographic]
Written by Lindsay Kolowich
Optimizing your web pages shouldn't just be a task on your to-do list. It
should be an overarching strategy -- something you think about and test and
tweak every single day.
Why? Because your website is how people get to know your brand, and
having optimized web pages will make for a more engaging and delightful
experience. Plus, you'll see greater returns on the content you publish across
your marketing channels.
Read More
The 10 Weirdest Job Interview Questions on
Glassdoor
Written by Emma Snider
This post originally appeared on HubSpot's Sales Blog. To read more
content like this, subscribe to Sales.
›
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Google is renowned for posing bizarre questions to job candidates lucky
enough to be called in for an interview. If you're applying for a job with the
company, you might want to think about how many golf balls can fit on a
school bus, or design an evacuation plan for San Francisco.
Read More
The Business Case for Social Selling
[Infographic]
Written by Emma Snider
This post originally appeared on HubSpot's Sales Blog. To read more
content like this, subscribe to Sales.
If you haven't started incorporating social media into your sales process,
you're not alone. According to a survey from PeopleLinx, only 31% of sellers
currently use social to sell.
Read More
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10 Myths About Lead Quality: Busted
Written by Alex Dunner
Your leads are the driver of your business. To grow and to gain customers
you need to have quality leads that are actively engaged in your
organization’s offerings—leads that are a fit for organizations strategy.
While every organization has a unique approach to categorizing its leads,
there are several myths associated with lead quality many organizations fall
to. Lets take a look at 10 lead quality myths and debunk them using facts
derived from industry data.
Read More
Why Smart Social Media Marketers Care
About Mobile Optimization [Infographic]
Written by Lindsay Kolowich
How many of you use your smartphone and/or tablet to check email, scroll
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through Twitter, and even read blog posts like this one?
Most of you, I'll bet. While we're not quite ready to do away with our laptops
and desktop computers, people are spending more time using their mobile
devices to access the internet -- especially social media sites.
Read More
4 Lessons From the Most Purposeful Ads of
2014-2015
Written by Katie L. Fetting
Advertising used to be about smoke and mirrors. The smoke was
sometimes literal ("Sophisticated women smoke Virginia Slims!") and the
mirrors reflected who we were and/or wanted to be ("True Americans buy
Ford").
But today, “BEST IN THE WEST” billboards are no longer effective because
consumers’ expectations have changed. Every purchase is mere clicks
away; there are increasingly few strangleholds on distribution, proprietary
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sales territories, patented common goods, price or quality differentials.
Read More
4 Ways Healthcare Marketers Should Utilize
Social Media
Written by Mandy King
Social media is no longer a marketing afterthought for companies and
organizations. Every major brand is present across the major social media
platforms, and they are actively planning strategic campaigns around social
activity. Companies from every industry have made the leap into social
media, but healthcare has lagged behind. Why is this?
Part of it is a lack of understanding about what social media is and how it
integrates with current healthcare marketing efforts. Part of it is a fear of how
it affects patient privacy and compliance with regulations such as HIPAA.
What many healthcare organizations don't realize is that these obstacles are
all easily overcome and shouldn't stand in the way of building up social
media strategies.
Read More
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Why You Might Already Be in Ecommerce
Written by Tom Schwab
Most companies don't think of themselves as ecommerce, but if you're using
your website to sell a product, you are in ecommerce! Adding the high-
volume and fast sales cycle ecommerce business to any existing website
can allow you to learn more about your customers, learn it faster, and make
money as you do. Here's a quick crash course in how to make the most of
your ecommerce capabilities -- from what you can sell to how to start selling,
and how to set yourself up for ecommerce success.
Read More
The Science of a Great TED Talk: What
Makes a Speech Go Viral
Written by Lindsay Kolowich
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Getting chosen to speak at a TED conference is no easy feat.
Attending a TED conference -- as in, sitting in the audience -- is a little like
applying for college, with a short essay-style application including
questions like "What are you passionate about?" But to speak at a
conference is even harder. TED's content director Kelly Stoetzel and her
team review thousands of candidates and whittle them down to 60-70
speakers for the twice-a-year, week-long conferences.
Read More
Want to Teach Yourself Design? 8 Tips &
Tricks for Beginners
Written by
When I was in high school, I was always doodling in my notebooks. Hand-
drawn letters and little pictograms covered my homework, tests, and papers.
I would get lost in creating new ways to write out my name or drawing
cartoon representations of my friends. Teachers were constantly telling me
to to "knock it off" and focus on my studies.
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Eventually, I did knock it off -- mostly because I realized I wasn't that good at
drawing on paper.
Read More
13 Types of Blog Headlines That Will Get
You More Traffic
Written by Ryan Scott
Fewer people read your blog posts than you think. More people read your
headline than you think, too.
On average, only 20% of those who read your headline will click through to
read your article. That means good headlines lose 80% of your audience.
Great headlines, though, can make a dramatic impact in the opposite
direction. You can increase the traffic to your articles by as much as 500%,
based solely on the headline.
Read More
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Making Cents of Inbound Marketing: An
Interview With HubSpot's CFO
Written by Mike Volpe
One of the toughest challenges CMOs face is getting buy-in on new
programs and initiatives from the rest of the executive team -- especially
from the CFO. A lot of CMOs feel like they’re begging for money each
month. And if the money ends up going to something that doesn’t quite pan
out, their budget is on the chopping block.
But it doesn’t have to be that way. There are many ways CMOs can improve
their relationship with their CFOs, and the best way to get started is to figure
out how your CFO thinks.
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How to Create an Infographic in Under an
Hour [10 Free Infographic Templates]
Written by Pamela Vaughan
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Wouldn't it be great if creating infographics was just as simple as writing
regular ole text-based blog posts? Unfortunately, the reality is that making
visual content like this usually takes a lot more time, effort, and let's face it --
skill -- than the written word. Usually.
But considering the popularity and effectiveness of visual content in
marketing today, you can't just afford to throw in the towel. That's why we
decided to take all the pain and suffering out of infographic
creation. Seriously -- don't throw in the towel just yet. You, too, can create
professional-looking, high-quality infographics ... quickly! And I'm going to
prove it. First things first ...
<
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3 Steps to Winning Customers from Big Box
Retailers With Long-Tail Keyword Phrases
Written by Tracey Wallace
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SEO can be tough. It is no miracle worker –– at least not overnight.
Focusing hours of hard work on keywords and metadata likely isn’t any
small business owner’s idea of money or time well-spent. Yet, the ROI from
doing so has a long tail that seriously impacts your bottom line.
In fact, not spending time on SEO can mean failure for your ecommerce
business. After all, if no one can find you, you don’t exist! And on the internet,
that means if Google isn’t ranking you well, you might as well not even be
selling online.
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Is Slack the Fastest-Growing Business App
in History?
Written by Joe Chernov
Bill Macaitis knows something about growth. In his two years as Zendesk’s
top marketer, he helped take the company from venture-funded startup to an
IPO resulting in a $1.7 billion market cap. When he led online marketing and
operations at Salesforce, he helped grow revenues from $900M to $3
billion. Now, he's the CMO at Slack, the 17-month old messaging startup
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that’s rumored already to be worth $2.76 billion.
What's the secret to his latest company's growth?
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22 Tweetable Nuggets of Seriously Sage
Marketing Advice
Written by Angela O'Dowd
If you're a frequent reader of this blog, you've probably heard of "inbound
marketing" by now. But have you heard of the next big thing -- "midbound
marketing"?
Don't feel bad if you haven't. I hadn't either until I was emailing with Pete
Emerson, Senior Web Designer & Developer at New Breed Marketing, one
of our partner agencies.
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The Do’s and Don’ts for Sending Email at
Work
Written by Tom Burgess
**Sets alarm for 6am, checks email, goes to bed**
**Wakes up to sound of alarm, turns off alarm, checks email**
Does this routine sound familiar? I can’t be the only one that is nearly
attached at the hip to my phone, checking email constantly. Email has been
arguably the #1 form of communication for business since the early 2000’s.
With email being a key piece in the way we communicate, there are certain
“do’s” and “don’ts” we should be following while emailing at work:
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HubSpot Goes #DeskFree, Pioneering the
Next Frontier of Workspace Collaboration
Written by JD Sherman
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Workplace collaboration has become a hot topic in the software and tech
space. Companies all around the world are experimenting with the ideal
office setup to strengthen culture and improve workplace productivity.
HubSpot has always been committed to building a collaborative
environment that helps our employees do their best work. Today, we're
proud to unveil our latest development: the desk-free office.
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9 Google Drive Tips You'll Wish You Knew
All Along
Written by Lindsay Kolowich
If you asked me to name the sites and applications I use every single day,
Google Drive would be near the top of the list. At work, I use it to take notes
during meetings and create surveys for blog posts. At home, I use it to
calculate vacation expenses and track workouts with my gym buddies. It's
one of those web tools that's so useful and so all-encompassing, I can hardly
remember life without it.
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Read More
This Guy Got Drunk and Critiqued Our
Website. Here's What He Had to Say.
Written by Austin Knight
A couple weeks ago, Dan Kaplan (he's not the drunk guy) published a
super, ultimate, 2,200-word teardown of our homepage and sent it to us.
As the guy who was recently put in charge of the user experience for
HubSpot.com, I immediately dove into his critique. It's not often that you get
a deep, thoughtful analysis of your website -- so we jumped at the
opportunity to see what Dan thought.
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A Helpful Guide of Public Speaking Tips
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[Infographic]
Written by Lindsay Kolowich
If the thought of speaking in front of a crowd makes you uneasy, you're not
alone. According to a study by Chapman University, public speaking is the
number one fear in America -- followed closely by heights and then by bugs,
snakes, and other animals. (Strangely enough, Americans are more afraid
of zombies than we are of clowns or ghosts ... but that's a blog post for
another day.)
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The Science of Creativity
Written by Jess Marranco
I have a riddle for you: Everyone has some, but wants more, and some
people think they have less than others do. What is it?
I’ll give you a hint: Albert Einstein and children have this in common.
Okay one more hint: Some people find it in the shower.
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The answer?
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Is Your Website Mobile-Friendly? 3 Tools to
Help You Prepare for Google's Next
Algorithm Update
Written by Jeffrey Vocell
Google is about to update their algorithm again, and this time it could have
a big impact on your business. I mean, really really big.
For context, when Google initially rolled out the Penguin algorithm update, it
affected approximately 4% of global searches on desktop and mobile.
When they rolled out Panda, it affected nearly 12% of English searches.
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Your Guide to Online Sales Tax
Written by Ted Ammon
Starting an ecommerce company comes with a lot of tiny details. While
sales tax isn’t exactly a tiny detail, it may be something you haven’t yet
considered. Some outlets will tell you sales tax isn’t required for online
sales. In many cases, this is true. Don’t take this as law, however. Instead,
this short guide will walk you through the scenarios when you’ll need to
charge a sales tax.
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Is Your Open Office Causing a Creative
Crisis?
Written by Jami Oetting
This post originally appeared on Agency Post. To read more content like
this, subscribe to Agency Post.
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Whenever Ben walks by, he comments on the design work prominently
display on your monitor. He typically thinks you need to move everything to
be center-aligned. Jane -- the one with the constant cough -- believes that
the secret to convincing a client that an idea is brilliant is to speak above a
normal decibel level.
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How to Diagnose Your Funnel to Create
Predictable Growth
Written by Doug Davidoff
If I’ve learned one thing about companies and organizations that enjoy
consistent growth, it’s that they’re maniacal about monitoring their data and
numbers. They’re clear on what has to happen to achieve their goals. In
contrast, companies that don’t experience consistent, predictable growth
also do not have clarity of their funnel metrics.
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A Handy Little Guide to Creating Visual
Content for Social Media [Infographic]
Written by Lindsay Kolowich
Want more views, clickthroughs, shares, and overall engagement on your
social media posts? You're not alone. According to the 2014 State of
Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel
sources like social media, blogs, and search engines as rising in
importance in 2014.
Posting visual content is one of the most important things you can do to
improve your social media strategy.
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11 Content Curation Tools Every Marketer
Needs
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Written by Patrick Armitage
For the uninitiated, content curation is finding information relevant to your
audience from a variety of sources and sharing it strategically through your
communication channels. The need for great content curators has never
been more urgent. There are simply too many social networks, news feeds,
emails, and infographics putting demands on your time and attention.
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The Rise of the Full-Time Instagrammer:
Why Brands Pay for Photos From Everyday
Celebrities
Written by Lindsay Kolowich
Patrick Janelle has a dream job.
That's the first thing I thought to myself when I heard him tell the audience at
Social Media Week NYC that he is a full-time Instagrammer.
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Yup, that's right: Thanks to an extensive background in graphic design and a
very high follower count, Patrick's full-time job is to do cool things and go to
cool places, take beautiful pictures of his experiences, and post them to his
personal Instagram account, @aguynamedpatrick.
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