Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]

pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
May 27, 2015 // 6:00 AM
Copy iting Le on F om
B Fee ' Wo t ea line
[ e Data]
Written by Andrea Lehr | @AndreaMLehr
Whe e Ma kete Go to G o
SHARE
Marketing
SUBSCRIBE
SOFTWARE ABOUT CASE STUDIES PARTNERS PRICING BLOGS

MARKETING / 4 days ago
Copywriting Lessons From
BuzzFeed's Worst Headlines
[New Data]
MARKETING / 1 day ago
7 Easy-to-Use Interactive
Content Tools You Should
Explore
As more and more people begin to publish online, more channels and
content will be competing for your audience’s attention. A great headline is
one of the most effective ways to break through the noise -- it has the
potential to increase a post's traffic by 500%. So how do you write a
headline that drives that kind of results for you?
Search for “how to write the best headline” and you’ll find many articles
promising a blog title formula that will garner the most page views and
shares. BuzzStream and Fractl decided to take a different approach: We
looked at a set of low-performing headlines to identify key patterns and
figure out what not to do when writing headlines.
To find this out, we turned to a publisher that dominates in social shares:
BuzzFeed. Using BuzzSumo, we pulled all the English-language headlines

from April 2014 to April 2015. We organized headlines by the first two
words -- and any that began with a number received a value of “X” (e.g., "X
Pieces," "X GIFs," etc.). The sample was narrowed down further by those
that had at least 10 records, leaving us with more than 5,000 titles and their
corresponding social shares.
Below is a summary of what we found.
Headlines with questions were some of the
worst-performing types in the study.
"Are You" was one of the worst two-word combinations in a headline,
garnering slightly more than 14,000 shares per article. It was representative
of a larger pattern: Headlines that were posed as questions were some of
the worst-performing of the study. Further analysis revealed:
The "Are You" headline was one the lowest-performing for three
social networks -- Facebook, Google+, and LinkedIn.
Excluding the most popular sharing network (Facebook), "What
Should" was also one of the least popular headlines.
After comparing all the question headlines to the 15 most-shared headlines,
question headlines earned 24,951 shares per article while non-
question headlines earned 83,475 -- more than a 70% increase.

Drawing attention to an article that comes
from a less authoritative source (such as a
community member) is associated with fewer
shares.
User generated content can bring an audience closer to a brand, generate
“free” content, and enhance loyalty. However, our research indicates that
readers tend to share these articles less often. Titles with "Community Post"
earned the least number of shares out of the entire data set, and compared
to the highest-performing headline ("X Pictures"), "Community Post" earned
more than 845% fewer shares. Additional findings revealed the following:
Aside from earning the lowest number of shares overall, "Community
Post" also earned the fewest Twitter shares -- fewer than 200 per
article.
"Community Post" headlines earned the least number of shares from
LinkedIn and Google+ (less than 1% each) and the majority of
their shares (96%) from Facebook.
"Community Post" was also one of lowest-performing headline types
for three social networks: Facebook, Google+, and Twitter.
Without Facebook shares, poorly performing

headlines earned as little as 341 shares per
article.
Facebook dominated social shares: The platform earned 85% or more of
the shares for the 10 highest-performing headlines and 70% or more for the
10 lowest-performing headlines (the lower percentage stemming from two
titles exceeding four-digit shares in both Facebook and Pinterest – "X
Pieces" and "The Ultimate").
Without Facebook, 8 of the 10 lowest-performing headlines earned ~90%
fewer shares. "What Should" also became the lowest-performing headline,
earning only 341 shares per article. Additional findings revealed:
"X Pieces" was affected the least: Excluding Facebook, the headline
still earned more than 5,100 shares per article, and more than
25% of these shares came from Pinterest.
8 out of the 10 worst-performing headlines on Facebook also earned
the fewest shares overall.
The headline type with the strongest performance -- "X Pictures" --
earned more than 112,000 shares from Facebook. The lowest-
performing headline type -- "Community Post" -- earned fewer than
12,000. That’s nearly 90% fewer shares.
Pinterest had the highest number of unique

worst-performing headlines compared to
other social networks.
Shares in Pinterest proved to be valuable for titles such as "X Pieces" and
"The Ultimate," but our research also revealed that high shares from the
network were harder to earn. Seven out of the ten lowest-performing
headlines on Pinterest were unique to the platform, meaning that it had very
few low-performing titles in common with other networks. Further analysis
indicated:
3 out of the 10 lowest-performing headlines referenced males -- "A
Man," "A Guy," and "This Guy."
Pinterest was one of only two social networks on which a specific
number was mentioned in a low-performing headline -- "The 15" on
Pinterest and "The 25" on Twitter.
Headlines with "A Man" earned the fewest shares on the social
network -- only two per article.
It’s also interesting to note that using “guy” over “man” paid off: While "A
Man" only earned two Pinterest shares per article, "A Guy" and "This Guy"
earned 29 shares and 33 shares per article respectively -- up to a
1,550% increase.
Mentions of something specific (such

as "whiskey" instead of "alcohol") tend to be
common in articles with low shares.
One of the more interesting findings came through the analysis of word
combinations. We looked at the top three-word combinations for the 10
lowest-performing headlines and the most popular two-word clusters in the
bottom quartile. Our results revealed:
References to two specific holidays -- Christmas and Valentine’s
Day -- were found in the most frequent three-word combinations for
"X GIFs" and "X Gifts" respectively.
Although the Internet (and particularly BuzzFeed) can seem full of cats
and celebrities, "Cats Who" and "Taylor Swift" were two of the most
frequently used two-word clusters in headlines that earned low
shares.
The biggest takeaway from our research? Headlines matter: The 10
lowest-performing headlines earned 415% fewer shares than the 10
highest-performing.
If you'd like to dive deeper into the research, you can check out the following
infographic and review this deck, the latter which compares additional
synonyms and looks at which months low-performing headlines are shared
the least.

29

Topics: Content Marketing
Subscribe to HubSpot's Marketing Blog
Join 400,000+ fellow marketers! Get HubSpot's latest marketing
articles straight to your inbox. Enter your email address below:
Study by Fractl and BuzzStream.
SUBSCRIBE

COMMENTS
7 Easy-to-Use Interactive Content Tools You
Should Explore
Written by Carly Stec
This post originally appeared on HubSpot's Agency Post. To read more
content like this, subscribe to Agency Post.
Imagine that a couple of your friends convince you to give speed dating a
try.
"It'll be fun," they insist.
Read More
8 Interesting Charts on How the Internet Is
Changing
›

Written by Jami Oetting
This week, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers,
released her annual Internet Trends report. It's the 20th edition in a series
spanning back to 1994 -- the year Yahoo launched and three years before
Google.com was registered.
Read More
Facebook Finally Supports GIFs: 10 Ways to
Celebrate
There's an old saying that goes, "A photo GIF is worth a thousand words."
And as of today, Facebook is finally allowing users to express themselves
via GIF.
›

[Hold for applause.]
Read More
10 Things to Stop Doing in Your Next Public
Speaking Opportunity
Written by Julian Stubbs
Most of us at some point in life have to stand up in front of other people and
make some sort of presentation. That’s just the way it is.
Whether it’s only a verbal presentation to a few people or a TED Talk with
cameras and a large audience, there are some simple things to remember
›

that will help you make as strong a presentation as possible.
Read More
Kale, Podcasts & Yoga Pants: The Secret
Formula Behind Ideas That Take Off
Unsatisfied by his current job, Tom Dickson found himself with three things:
the need for a change, a passion for bread making, and a $10 vacuum
motor.
In search of a way to combine them, Dickson started his own blender
company, Blendtec. Unfortunately, he quickly found that generating buzz
for blenders wasn't all that easy.
Then one day, his marketing director found inspiration in a pile of
sawdust left behind by one of Dickson's "blender durability experiments,"
and proposed an idea that would soon propel Blendtec to fame.
Read More
›
›

Psychology of Ecommerce Sales: The Noble
Edge
Written by Greg Wise
Familiar with companies that have a noble edge? Sure you are. They’re
some of the most successful ecommerce companies out there right now.
And their social responsibility is one huge reason they’re raking in the cash.
Read More
How to Create a Compelling Business Case
Study: The Ultimate Guide & Template
Struggling to earn the trust of potential new customers?
Before you can expect them to open up their wallets, you need to start the
›

sales process by demonstrating your ability to deliver on what your product
or service promises.
Sure, you could tell them that you're great at X and that you're light-
years ahead of the competition when it comes to Yand Z, but at the end of
that day, that's just lip service.
Read More
HubSpot & Salesforce Sign a Partnership
Pact Through 2020
Written by Brian Halligan
›

I’m thrilled to announce that HubSpot has renewed our ISVForce
relationship with Salesforce.com through 2020. This is great news for
HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers.
Nearly 20% of HubSpot marketing software customers use
Salesforce.com’s CRM product. We have spent many many many calories
over many many many years building a great integration experience for our
joint customers, and we have over 500 5-star reviews on the Salesforce App
Exchange to prove it. These customers, as well as future joint customers, will
be able to continue to leverage this integration.
Read More
5 Smart Ways to Increase Your Facebook
Page's Organic Reach [Infographic]
Does it feel like your Facebook Page's organic reach is slowly slipping
away from you?
You're not alone.
›

According to Ogilvy, organic reach for brands on Facebook has seen a
shocking 49% drop from peak levels in October 2013.
Read More
How to Choose the Right KPIs for Your
Business
Written by Jesse Mawhinney
Whether your performance improvement goals are related to inbound
marketing, sales, or any aspect of business for that matter, choosing the
proper key performance indicators (KPIs) to focus on is the first step
towards measurable improvement.
As they say, what get’s measured gets improved. If you can quantify your
current performance you can then begin to measure how things are
improving, or diminishing, over a period of time.
But how do you choose the right KPIs to focus on for you business?
Read More
›
›

How to Create Detailed Buyer Personas for
Your Business [Free Persona Template]
Written by Pamela Vaughan
Finance Manager Margie. IT Ian. Landscaper Larry. Do you know who
your business's buyer personas are? And exactly how much do you know
about them?
Buyer personas (sometimes referred to as marketing personas) are
fictional, generalized representations of your ideal customers. Personas
help us all -- in marketing, sales, product, and services -- internalize the ideal
customer we're trying to attract, and relate to our customers as real humans.
Read More ›

How To Design a Publishing Website Your
Advertisers Will Drool Over
Written by Katie Carlin
If you place any value on the profit generated by your publishing website, you
have one crucial demographic to win over above all others: advertisers.
This is the core of increasing online ad revenue for publishers, much like the
core of television broadcasting rests on providing a pleasing network for
television ads. But what makes one publishing website superior to another
in the eyes of an advertiser? Quality content? Layout? Reputation? These all
play their parts, but there’s far more to consider in designing your site; so
let’s talk about content best practices, inbound marketing, analytics, and

making a profit.
Read More
Marketing Books to Millennials: One
Author's Unconventional Growth Strategy
[Podcast]
Written by Dave Gerhardt
In 2013, Michelle Miller left her job at JP Morgan to write The Underwriting,
a story about Wall Street and Silicon Valley targeted toward Millennials.
She knew nothing about publishing or marketing a book. All she knew was
she had to do something different. The typical publishing and marketing
playbook for books wouldn't work for her target audience -- they weren't the
"sit down to read for long periods of time" type.
Read More
›
›

Confessions of a Google Spammer
Written by Jeff Deutsch
Before I became an inbound marketer, I once made $50,000 a month
spamming Google. I worked a maximum of 10 hours a week. And I am
telling you from the bottom of my heart: Never, never ever follow in my
footsteps.
This blog post will tell you exactly why.
Read More
The 6 Month Website Redesign Framework
Written by Kristin Doherty
When you’re craving pizza, you have a few options: You could take the easy
way out and order a greasy pie or pop a frozen ’za in the oven. Or, you could
make one from scratch.
Those fast solutions will be satisfying in the short run, but you’ll get more out
of making your own dinner. You’ll be more careful with ingredients. You’ll be
›

of making your own dinner. You’ll be more careful with ingredients. You’ll be
able to make it exactly how you like it (one quarter pepperoni, one third
green peppers, and the rest extra cheese? It’s up to you). And you’ll gain the
experience of making something out of nothing.
The same is true of website redesigns. You could hastily compile a website
in 30 days, but it won’t be the same as if you dedicate your time to making it
perfect.
Read More
How to Write a Resume: The Ultimate
Checklist of Resume Tips
Written by Corey Eridon
I can't think of many tasks people dread more than writing a resume. There
are so many little things you need to add, rephrase, check, double-
check, triple-check ... and somehow, your resume still goes out with your
name as Corey Ridon from HubStop. It's anxiety-inducing, is what it is.
So, I did what I do when I'm anxious. I made a list about all the little stuff you
need to do when you're writing and editing a resume.
›

Read More
2 Big Steps to Remove Friction During the
Checkout Process
Written by Ted Ammon
Your goal as an ecommerce retailer is to remove as many obstacles as you
can between want and buy. Because you have quite a few other tasks to
complete in between, reducing friction in the buying process can be difficult.
Yes, selling is your main goal, but you want those customers to come back,
right? Return customers don’t always come back on their own. They need a
little prodding, which is why you have to use the time you have to gather as
much information as you can.
Read More
How to Create a Collaborative Work
›
›

Environment [Infographic]
Whiteboards, screwdrivers, wires, and scraps from rubber tires all live as
one in the Google Garage.
What's the Google Garage, you ask? It's a "commons where Googlers can
come together from across the company and learn, create, and make," says
program manager Mamie Rheingold.
Read More
38 Essential Website Redesign Terms You
Need to Know
Written by Rick Whittington
Every industry has its buzzwords, and web design is no different. If your
head is spinning from seemingly endless jargon, or if you’re getting ready to
redesign your company website and want to inform yourself on the most
common technical terms in modern web design, then this is the list for you.
›

common technical terms in modern web design, then this is the list for you.
Here are 37 of the most popular technical terms and buzzwords we hear (or
use) as we do website redesigns, organized from A to Z. Do you see one
you’ve heard lately on this list?
Read More
Your Guide to Starting a Successful Inbound
Marketing Career [Free Kit]
Written by Christine White
"Find a job," they said. "It'll be easy," they said.
Ahh, if only. For most of us, though, finding a job is pretty darn difficult --
especially one we're passionate about.
It doesn't help that competition is on a global scale. Jobvite found that 69%
of all HR recruiters expect hiring to become more competitive in 2015,
especially regarding social recruiting on LinkedIn and Facebook.
Read More
›
›

29 Revealing Statistics About Content
Marketing in Europe [SlideShare]
Written by Lisa Toner
Do you know how your content marketing team stacks up? It's incredibly
useful to have an idea of what other content marketers are up to and how
they're doing. Not only will it give you a feel for the performance level other
content teams are achieving, but it'll also help you find and fix gaps in your
own team's processes and performance.
In the ever-evolving world of content marketing, staying on top of statistics,
benchmarks, and trends is especially important.
Read More
5 Simple Ways to Optimize Your Website for
Lead Generation
›

Written by Katherine Boyarsky
Optimizing your website to generate leads is a no-brainer. But it's not as
simple as throwing a "click here" button on your home page and watching
the leads pour in. (Unfortunately.)
Instead, marketers and designers need to take a more strategic approach.
In this post, we'll go over some quick ways you can optimize your website for
lead generation that actually work.
Read More
The Biggest Pet Peeves of CRO Experts
Written by Nichole Elizabeth DeMeré
Conversion Rate Optimization (CRO) isn't a widely known field, even among
digital marketers. If you need a quick refresher, CRO is the process of
creating an experience for your website visitors that'll convert them into
customers.
But this science of lead conversion is quickly gaining ground. After all, who
›

doesn’t want more clicks, leads, and sales?
Read More
16 Reasons Why People Leave Your Website
Written by Alex Bashinsky
You’ve written some really compelling copy for your website. Your product
images are polished. Your overall site design is professional. And thanks to
marketing initiatives like these ones, you’re getting traffic to your site.
So why is it that so few of those visitors are converting into leads and
customers?
Read More
How to Build Effective Teams Based on
Personality Type
›
›

Written by Tony Alessandra
This post originally appeared on HubSpot's Sales Blog. To read more
content like this, subscribe to Sales.
“Round up the usual suspects,” the gendarme ordered in the famous line
from the movie Casablanca. And frequently, that is how executives think
when they create teams, committees, or task forces. The boss says or
thinks something like, “Let’s appoint anyone who might know something
about this issue.” Or, even more likely, “Grab anybody who’s got a stake in
this thing.”
Read More
6 Tips for Making the Most of Your
Retargeting Campaigns
›

You may wan't to sit down for this statistic. Ready?
Only 2% of traffic converts on the first visit to a website. I repeat, 2%.
Read More
Meet 13 #INBOUND15 Speakers:
Introductions From Their Fellow Speakers
Written by Laura Fitton
The INBOUND team here at HubSpot is finishing off May with a big flourish.
In celebration of this year's impressive (and growing!) list of INBOUND
speakers, we've invited friends, colleagues, mentors, and influencers to
share thoughts and stories about our speakers, and then share their posts
on social media using the #speakerfan hashtag.
Read More
›
›

9 Free Microsoft Excel Templates to Make
Marketing Easier
Many of us can recall a time in high school when we were sitting in math
class and thinking, "When am I ever going to use this stuff in the real world?"
And then we suddenly find ourselves in the real world, only to realize that
numbers actually do play a pivotal role in what we do -- especially in digital
marketing.
Read More
Don’t Run A Railroad: Why Publishers Need
to Think Like Marketers
Written by Seth Nichols
There is a fundamental disconnect between what many publishers sell, and
what their customers want. Publishers value and sell reach and
demographics while their customers value and need campaigns that
›

measurably increase sales pipelines. Today’s publishers need to be able to
measure the full impact of client campaigns from initial awareness through
to a final sales transaction.
Read More
Back to Grammar School: 12 Easy Ways to
Become a Better Writer
Written by Allison VanNest
Communication skills are more important than ever, but what if your
grammar doesn’t quite make the grade?
Technology has reshaped how we communicate in the business world. Fifty
years ago, you would have walked over to your coworker’s desk or called up
to the second floor to ask a question. Now, whether your coworkers are in
the next cube or half a world away, it’s standard practice to email, instant
message, or text.
Read More
›
›

The Democratization of Ecommerce
Through SaaS (and the Importance of
Uptime)
Written by Tracey Wallace
The holidays seem so far off, but trust me: they are approaching full speed.
For ecommerce companies, the holidays are a black train in the night –– but
one for which you’ve already bought a ticket and are excited about the
destination. You know it is coming, you know it will be on time, but the
anticipation, the necessary preparation –– well, those are a bit less exciting
than the benefits of the trip itself.
Read More
25 Powerful Quotes From #INBOUND15
Speakers [SlideShare]
›

Marketers, entrepreneurs, best-selling authors, co-founders, strategists,
thought leaders, investors, and bloggers ... oh my.
While their roles and responsibilities may vary, the one thing all of this
year's INBOUND speakers have in common is their ability to inspire. The
INBOUND15 lineup is riddled with the kind of people you could benefit from
simply sharing an elevator with. From BuzzFeed Founder and CEO Jonah
Peretti to best-selling author, speaker, and entrepreneur Seth Godin, there's
absolutely no shortage of experience and expertise.
Read More
How to Create a Writing Style Guide Built for
the Web [Free Template]
Written by Corey Eridon
Businesses pump out content at a staggering rate these days -- and as that
volume increases, more inconsistencies are bound to creep in. Whether due
to lack of clarity about the style in which you'd like to write or disjointed
communication across the multitude of content creators in your organization,
failure to decide upon and document accepted editorial guidelines is a
›

recipe for inconsistent messaging.
That's why at some point, most companies accept that they'll need
to develop a writing style guide: a document that indicates the basic rules of
writing we'll all agree to follow (like whether I should've capitalized the "a"
after the colon in this sentence).
Read More
Don't Worry About Facebook Instant
Articles: Here's Why They're Actually a Good
Thing
Written by Joe Chernov
Last week, Facebook made a big announcement: the release of their new
Instant Articles feature. It allows publishers to create and distribute mixed-
media articles in a self-contained Facebook "capsule," while
promising mobile app users a more visually interesting reading experience
that loads significantly faster that articles have previously.
In response, my HubSpot colleague Kipp Bodnar wrote a blog post
concluding that Instant Articles is bad for marketers. But I think he's missing
›

the point.
Read More
How to Market a Pro Sports Team: Inside the
Boston Red Sox's Growth Strategy
Written by Dave Gerhardt
The concept of growth is a little different when you're a marketing executive
for a professional sports team.
For Adam Grossman, SVP of marketing and brand development for the
Boston Red Sox, success is often dictated by two things that he can’t
actually control: the team's wins and losses. But he still has to do his job and
fill seats, sell merchandise, and drive revenue for the organization.
Read More
›
›

Competing With Content Marketing: 7 Steps
to Success [Infographic]
Written by Siobhán McGinty
Today, succeeding in inbound marketing means putting content at the heart
of your communications strategy.
This is no secret, of course. Content marketing is now a well-established
technique and the space has become pretty competitive. So, the question
is, how do you invest wisely in content marketing to improve your
capabilities so that you can compete and stand out from the noise?
Read More
11 Fascinating Books on Harvard Business
School's Required Reading List
Written by Lauren Pedigo
There's no better time to revamp your reading list than the beginning of the
summer. The question is ... what should you read?
›

With so many business books out there to choose from, sifting through all
those online descriptions and reviews could take up an entire summer in
and of itself. We figured you'd rather spend that time actually, you know,
reading.
Read More
3 Amazing Examples of Ecommerce
Companies Ensuring Customer Delight
Written by Charlie Keegan
As customers, we really only expect the most basic level of service. We find
a product, pay for it, and it shows up at our house a few days later.
Transaction complete, right?
When we do experience the minimum requirements, consumers are happy
enough. We’re willing to leave great reviews based on minimal interaction.
With so many meh experiences getting good attention, why would any
ecommerce retailer want to go above and beyond?
Read More
›
›

Form Length Isn't Everything: 3 Other Ways
to Optimize Your Forms for Conversions
Written by Jeffrey Vocell
What's the best length for landing page forms? Would a shorter form
increase submissions while retaining quality, or are longer forms better?
These exact questions have been at the center of a hotly contested debate
that's been raging on since 2009. In fact, the popular website
WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone.
Read More
How to Remove the Background of a Photo in
Photoshop or PowerPoint
Written by Pamela Vaughan
›

You know what one of my biggest design pet peeves is? When I'm trying to
design something, but there's an unwanted background on the image I'm
using. Either I want to remove the photo background altogether, or I prefer a
transparent background so the image assumes the look of any
other background I put behind it.
Take the image on the left above, which is from our free, downloadable
collection of holiday stock photos. That image would be so much more
useful to my call-to-action, SlideShare presentation, blog post, or ebook if I
could just remove that pesky background so it looked like the image on the
right.
Read More
Facebook Instant Articles: Bad for
Marketers, OK for Publishers, but Great for
Facebook
Written by Kipp Bodnar
When Facebook recently launched Instant Articles, the internet and
publishing community was buzzing.
›

Publishers were excited -- by hosting their own articles within Facebook
but still displaying their own ads, they could generate more traffic and
attention from the Facebook community. Users were also excited -- Instant
Articles are much faster and more interactive than typical mobile websites.
Read More
Sick of Dealing With a Messy Office? 10 Free
Posters & Badges to Help You Fight Back
Written by Katie Burke
Whoever said “cleanliness is next to godliness” hasn’t spent much time in
office kitchens lately.
Regardless of whether you work at a Fortune 500 company, a small startup,
or a mid-sized financial services firm, communal office kitchens have a funny
way of attracting messes, spills, and close encounters of the liquid kind at
every turn.
Read More
›
›

How to Create a Social Media Crisis
Management Plan [Free Template]
Written by Brittany Leaning
Social media community managers and public relations professionals have
to deal with little problems every single day. These could include
nasty comments, unhappy customers, delivery issues, or a marketing faux
pas -- all problems that arise frequently and deserve reasonable and
empathetic responses.
There are times when they also have to deal with real crises, such as gun
terror, natural disasters, and white collar crime.
Read More
Why Bloggers Abandon Their Blogs Too
Early [Video]
Written by Joe Chernov
›

Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. For me,
it was an IBM study that found 80% of corporate blogs contain fewer than
five posts.
If the study centered on personal blogs, I’d understand. But corporate blogs?
Wow. Further, given that HubSpot’s own research has determined
marketers who blog are 13X more likely to drive a positive ROI than those
who don’t, the abandon rate is even more startling.
Read More
7 Conventional Landing Page Design Tactics
You Should Still Test
Written by
Conventional wisdom is usually the safe play. Why take risks when there’s
an established “right way” to do things?
›

In marketing, however, success often falls to those willing to buck trends and
experiment.
When it comes to optimizing your landing pages, complacency and
assumption are your worst enemies.
Read More
Marketing Investment Benchmarks: What
Are Companies in 4 Big Industries
Spending?
Written by Ritika Puri
In an ideal world, marketers would have limitless budgets to invest in
experimental initiatives and new programs. After all, the customer
acquisition and retention landscape is evolving faster than ever. To see what
works, it’s crucial to find new opportunities and test new waters.
The challenge, however, is that marketing budgets are often limited around
what’s "proven" to work -- which tends to look different from company to
company.
›

company.
Read More
How to Easily Design Images Like a Pro [Live
Webinar]
Written by Christine White
"A picture is worth a thousand words."
We've all heard this saying before, and to marketers, it's becoming
increasingly true. Images can help businesses suceed -- tweets with images
result in 18% more clicks, and 17% of marketers are planning to increase
their use of visual assets in 2015.
Read More
Why Workshops Work: The Secret to Selling
Long-Lasting Retainers
›
›

Written by Jami Oetting
You’ve been working to sell a prospective client on a retainer for months.
You’ve sent them a range of articles, guides, and case studies. You created
a proposal, a contract, and have followed up multiple times to move things
along.
Read More
How to Spot a Lead on Twitter [Flowchart]
Written by Emma Snider
This post originally appeared on HubSpot's Sales Blog. To read more
content like this, subscribe to Sales.
To many salespeople, "social selling" equates to "LinkedIn." According to a
survey conducted by PeopleLinx, 76% of reps understand LinkedIn's
potential for sales, but a scant 16% see the value in Twitter for social selling.
›

Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]

Recommended

Recommended

More Related Content

What's hot

What's hot (8)

Similar to Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]

Similar to Copywriting Lessons From BuzzFeed's Worst Headlines [New Data] (20)

Recently uploaded

Recently uploaded (20)

Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]