BUILDING VOICE EXPERIENCES
Be ready for your customers whenever they Ask for you
@NoelleSilver_
Vice President of Digital Technology
National Public Radio (NPR)
Managing Editor of AI Leadership Journal
Co-Founder of ThriveTech
Alexa Skill Developer and Voice/AI Influencer
AI for All
We can change the world.
VOICE WILL BE EVERYWHERE
BUILDING AN
ECOSYSTEM FOR ALEXA
Create Great Content:
ASK is how you
connect
to your consumer
THE ALEXA ECOSYSTEM
Supported by two powerful frameworks
ALEXA
VOICE
SERVICE
Unparalleled
Distribution:
AVS allows your content
to be everywhere
Lives In The Cloud
Automated Speech
Recognition (ASR)
Natural Language
Understanding (NLU)
Always Learning
ALEXA
SKILLS
KIT
Refrigerator
Alarm Clock
Echo
Tablet
Wireless Speakers
E-Reader
Laptop
Camera
Lightbulb
VR Headset
Headphones Toaster
Phone
Television
Fitness band
Car
INTRODUCTION
8
Watch
“Alexa…”
A FEW OF OUR ALEXA PARTNERS
UNDER THE HOOD OF CONVERSATIONAL AI
A closer look at how the Alexa Skills Kit process a request and returns an
appropriate response
You Pass Back a Textual
or Audio Response
You Pass Back a Graphical
Response
Alexa Converts
Text-to-Speech (TTS) &
Renders Graphical
Component
Respond to Intent
through Text & Visual
Alexa sends
Customer Intent to
Your Service
Your
Service
processes
Request
User Makes a
Request
Audio Stream is
sent up to Alexa Alexa Identifies Skill & Recognizes
Intent Through ASR & NLU
WHERE DO WE START?
The Evolution of a
Skill
Traffic Skill Example Traffic Skill Example Traffic Skill Example
RUN
Evolve Over Time
CRAWL
What’s Your Core
Functionality?
ANALYZE USER
FEEDBACK
& OPTIMIZE SKILL
WALK
Expand Capabilities & Features
INNOVATE
FOR
CUSTOMERS
THE PLAN
High-Level Framework to
help get you started
VOICE EXPERIENCE DESIGN
1
2
DEVELOPMENT
3TESTING & CERTIFICATION
START
END
Build Your Own Alexa Skills!
https://blueprints.amazon.com/
QUESTIONS?
ASK
ADDITIONAL SLIDES
APPENDIX
UNDER THE HOOD OF ASK
A closer look at how the Alexa Skills Kit process a request and returns an appropriate
response
You Pass Back a Textual
or Audio Response
You Pass Back a Graphical
Response
Alexa Converts
Text-to-Speech (TTS) &
Renders Graphical
Component
Respond to Intent
through Text & Visual
Alexa sends
Customer Intent to
Your Service
Your
Service
processes
Request
User Makes a
Request
Audio Stream is
sent up to Alexa Alexa Identifies Skill & Recognizes
Intent Through ASR & NLU
BUILDING YOUR
VOICE EXPERIENCE
WHERE DO WE START?
The Evolution of a
Skill
Traffic Skill Example Traffic Skill Example Traffic Skill Example
RUN
Evolve Over Time
CRAWL
What’s Your Core
Functionality?
ANALYZE USER
FEEDBACK
& OPTIMIZE SKILL
WALK
Expand Capabilities & Features
INNOVATE
FOR
CUSTOMERS
THE PLAN
High-Level Framework to
help get you started
VOICE EXPERIENCE DESIGN
1
2
DEVELOPMENT
3TESTING & CERTIFICATION
START
END
…
…
Accolades
roll in…
A Perfect
10
WHAT ARE PEOPLE SAYING?

What Devs Need to Know about Amazon Alexa Skills

  • 1.
    BUILDING VOICE EXPERIENCES Beready for your customers whenever they Ask for you
  • 2.
    @NoelleSilver_ Vice President ofDigital Technology National Public Radio (NPR) Managing Editor of AI Leadership Journal Co-Founder of ThriveTech Alexa Skill Developer and Voice/AI Influencer
  • 3.
    AI for All Wecan change the world.
  • 5.
    VOICE WILL BEEVERYWHERE
  • 6.
  • 7.
    Create Great Content: ASKis how you connect to your consumer THE ALEXA ECOSYSTEM Supported by two powerful frameworks ALEXA VOICE SERVICE Unparalleled Distribution: AVS allows your content to be everywhere Lives In The Cloud Automated Speech Recognition (ASR) Natural Language Understanding (NLU) Always Learning ALEXA SKILLS KIT
  • 8.
    Refrigerator Alarm Clock Echo Tablet Wireless Speakers E-Reader Laptop Camera Lightbulb VRHeadset Headphones Toaster Phone Television Fitness band Car INTRODUCTION 8 Watch “Alexa…”
  • 9.
    A FEW OFOUR ALEXA PARTNERS
  • 10.
    UNDER THE HOODOF CONVERSATIONAL AI A closer look at how the Alexa Skills Kit process a request and returns an appropriate response You Pass Back a Textual or Audio Response You Pass Back a Graphical Response Alexa Converts Text-to-Speech (TTS) & Renders Graphical Component Respond to Intent through Text & Visual Alexa sends Customer Intent to Your Service Your Service processes Request User Makes a Request Audio Stream is sent up to Alexa Alexa Identifies Skill & Recognizes Intent Through ASR & NLU
  • 12.
    WHERE DO WESTART? The Evolution of a Skill Traffic Skill Example Traffic Skill Example Traffic Skill Example RUN Evolve Over Time CRAWL What’s Your Core Functionality? ANALYZE USER FEEDBACK & OPTIMIZE SKILL WALK Expand Capabilities & Features INNOVATE FOR CUSTOMERS
  • 13.
    THE PLAN High-Level Frameworkto help get you started VOICE EXPERIENCE DESIGN 1 2 DEVELOPMENT 3TESTING & CERTIFICATION START END
  • 14.
    Build Your OwnAlexa Skills! https://blueprints.amazon.com/
  • 15.
  • 16.
  • 17.
    UNDER THE HOODOF ASK A closer look at how the Alexa Skills Kit process a request and returns an appropriate response You Pass Back a Textual or Audio Response You Pass Back a Graphical Response Alexa Converts Text-to-Speech (TTS) & Renders Graphical Component Respond to Intent through Text & Visual Alexa sends Customer Intent to Your Service Your Service processes Request User Makes a Request Audio Stream is sent up to Alexa Alexa Identifies Skill & Recognizes Intent Through ASR & NLU
  • 18.
  • 19.
    WHERE DO WESTART? The Evolution of a Skill Traffic Skill Example Traffic Skill Example Traffic Skill Example RUN Evolve Over Time CRAWL What’s Your Core Functionality? ANALYZE USER FEEDBACK & OPTIMIZE SKILL WALK Expand Capabilities & Features INNOVATE FOR CUSTOMERS
  • 20.
    THE PLAN High-Level Frameworkto help get you started VOICE EXPERIENCE DESIGN 1 2 DEVELOPMENT 3TESTING & CERTIFICATION START END
  • 21.