Noelle LaCharite: What Brands need to know about Building for Voice
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This document provides an overview of building voice experiences with Amazon Alexa. It begins with an introduction that discusses the growth of voice and Alexa. It then covers how to build your own Alexa skill experience, including how to start and plan, design voice experiences, and take your skill to market. The document also provides inspiration through example case studies. It concludes with an appendix that provides additional insights and highlights from brands that have built Alexa skills.
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Noelle LaCharite: What Brands need to know about Building for Voice
- 1. Building Voice Experiences Be ready for your customers whenever they ask for you @noellelacharite http://bit.ly/follownoelle Noelle LaCharite Lead Developer, GeekGirl Marketing
- 2. INTRODUCTION • The State ofVoiceToday • WhereVoice Is Headed • Amazon’s Entry intoVoice • Amazon Echo, Alexa and Skills BUILDING YOUR OWN EXPERIENCE • How to Start and PlanVoice Experiences • DesigningVoice Experiences • TakingYour Skill to Market INSPIRATION • Example Case Studies Agenda
- 4. Source: MindMeldTIME 2005 2010 2015 2020 0B 100B 200B 300B K E Y W O R D S E A R C H E S V O I C E S E A R C H E S WORLDWIDE SEARCHES PER MONTH A massive shift in voice has already begun. In 2014, voice search traffic was negligible. Today it exceeds 10% of all search traffic. Virtual assistants exceed 50B voice searches per month. Amazon Echo became the fastest-selling Bluetooth speaker in history. By 2020, over 200 billion searches per month will be done with voice. Voice is the New Standard
- 5. ‘15 ‘21 Source: Statistica: Digital Assistants - Always at Your Service 1.83 BN 390 MM Voice is Powerful By 2021, the number of consumers worldwide using AI voice assistants will reach 1.83 billion users.
- 6. By 2018, 30% of our interactions with technology will be through conversations with smart machines Source: Design News: “UX Design: The Age of Voice Is Here 30% OF INTERACTIONS Voice DigitalAssistant B2C 2021 Revenue Projections Source: Tractica: Virtual Digital Assistants Report August 2016 $11.7 BN/YR Alexa Skills Increasing Rapidly Growing over 350% from Sept 2015 – Nov 2016 OVER 350% GROWTH Source: Berg Insight Voice is Powerful Connected Home Install Base 2017 Projections driving over $12 BN in Revenue/Year 45 MM HOMES
- 7. Alexa is the beauty and brains of voice, whose possibility is only limited by your imagination. Alexa & Amazon Devices Alexa is everywhere, ready to receive, understand, process and reply in seconds to any request. Alexa is what makes the future possible...and she’s getting smarter with every interaction. Alexa is available today on a range of Amazon and a growing list of third party devices.
- 8. 15KP U B L I S H E D S K I L L S OVER All enabled by Alexa app, voice, or Amazon.com A Vast Array of Skills Branded skills provide customers with: • seamless interaction with your brand or IP through voice. • access to product-relevant information. • tips and tricks for product use. • a new way to order and purchase products. From timely information to entertaining experiences, consumers are interacting with thousands of third-party skills every day.
- 9. S M A R T H O M E C O N N E C T E D C A R S P O R T S E N T E R T A I N M E N T E D U C A T I O N & R E F E R E N C E H E A L T H & F I T N E S S T R A V E L F O O D & D R I N K L I F E S T Y L EF I N A N C E Popular Skills Categories
- 10. CONSUMER JOURNEY I use the Uber skill to request a ride to my spinning class. I use the NYC Subway Status skill to check the train schedule and find that there are significant delays. I ask Alexa for the weather, Daily Kindness, and the morning NPR headlines. A Day in the Life of an Alexa User A F T E R N O O N E V E N I N GM O R N I N G
- 11. CONSUMER JOURNEY I use the 1-800 Flowers Skill to order flowers for my mom’s birthday next week. During the afternoon coffee break, I spill some coffee on my shirt, I use the Tide skill to for stain removal instruction. A lunch time, I use the Mindfulness Skill to calm my mind. When I return home, I use the Phillips Skill to turn on the living room lights. I use the Uber skill to request a ride to my spinning class. I use the NYC Subway Status skill to check the train schedule and find that there are significant delays. I ask Alexa for the weather, and the morning NPR headlines. A Day in the Life of an Alexa User A F T E R N O O N E V E N I N GM O R N I N G
- 12. CONSUMER JOURNEY I use the Campbell’s Kitchen skill to find a recipe to make for dinner. I use the Patrón skill to find a beverage recipe to pair with my dinner. I use the Uber skill to request a ride to my spinning class. I use the NYC Subway Status skill to check the train schedule and find that there are significant delays. I ask Alexa for the weather, and the morning NPR headlines. I ask use the Yahoo Fantasy Football skill to check on my matchup. While I enjoy my meal, I use the Spotify skill to play some relaxing music. A Day in the Life of an Alexa User A F T E R N O O N E V E N I N GM O R N I N G I use the 1-800 Flowers Skill to order flowers for my mom’s birthday next week. During lunch, I spill some pizza sauce on my shirt, I use the Tide skill to for stain removal instruction. A lunch time, I use the Dominoes Skill to order pizza. When I return home, I use the Phillips Skill to turn on the living room lights.
- 13. WHAT IS ALEXA?
- 14. Alexa Frameworks Alexa is supported by two powerful frameworks ALEXA VOICE SERVICE Unparalleled Distribution: AVS allows your content to be everywhere Create Great Content: ASK is how you connect to your consumer ALEXA SKILLS KIT Lives In The Cloud Automated Speech Recognition (ASR) Natural Language Understanding (NLU) Always Learning
- 15. Inside the Alexa Skills Kit (ASK) Here’s how ASK works Alexa Identifies Skill & Recognizes Intent Through ASR & NLU You Pass Back a Textual or Audio Response You Pass Back a Graphical Response Alexa Converts Text-to-Speech (TTS) & Renders Graphical Component Respond to Intent through Text & Visual Alexa sends Customer Intent to Your Service Your Service processes Request User Makes a Request Audio Stream is sent up to Alexa
- 16. Why Alexa Is Right for You Getting Into Conversational UI Early The data shows that this is not a passing trend. How can voice make an exciting impact within your digital marketing channels today? Learning & Growing By implementing analytics and optimizing based on user feedback and interactions you’ll be able to learn how your consumers connect with your brand via voice and foster affinity. Using Voice to Extend & Augment Your Channels Voice can play a powerful role in solving your consumers’ needs, and extending your marketing reach. We’re Here To Help As You Design & Build… The Amazon Alexa team is here to help with documentation, trainings, frameworks and more. …and Here to Help You Market & Grow The Skill Too! We’ve also built some great insights on how to market your skill and engage your consumer base. What can a voice experience do for your brand?
- 18. DEFINE Start By Asking The Right Questions What are your consumers most interested in? What are their needs from your brand or service? What will surprise & delight them? How can voice impact your consumer journey & help you achieve your business goals? How to Get Started A strategic approach to every stage
- 19. DEFINE Start By Asking The Right Questions DEPLOY Design, Build & Deploy Your Skill What are your consumers most interested in? What are their needs from your brand or service? What will surprise & delight them? How can voice impact your consumer journey & help you achieve your business goals? Design your experience to drive the user to key conversion points. Ensure best practices in voice design and development are baked into your skill. Define your Go To Market plan & utilize your owned channels to promote it to your customer base. How to Get Started A strategic approach to every stage
- 20. DEFINE Start By Asking The Right Questions DEPLOY Design, Build & Deploy Your Skill OPTIMIZE Listen to Your Users & Optimize the Experience What are your consumers most interested in? What are their needs from your brand or service? What will surprise & delight them? How can voice impact your consumer journey & help you achieve your business goals? Design your experience to drive the user to key conversion points. Ensure best practices in voice design and development are baked into your skill. Define your Go To Market plan & utilize your owned channels to promote it to your customer base. Review and utilize analytics and reviews to enhance the skill Monitor reviews and respond to consumers & help address their interests/challenges in utilizing your skill How to Get Started A strategic approach to every stage
- 21. We’ve put together a plan to take your projects from inception to launch with a honed process that includes multiple touch-points with the Alexa team. START END VOICE EXPERIENCE DESIGN 2TESTING & CERTIFICATION The Plan A high-level framework to help get you started 1 3 DEVELOPMENT
- 22. We’ve put together a plan to take your projects from inception to launch with a honed process that includes multiple touch-points with the Alexa team. START END 2 DEVELOPMENT Bring the Skill to Life Perform QA Testing Prepare Skill for Amazon Review ~3–4 WeeksTESTING & CERTIFICATION Initial Skill Certification Amazon & Developer Testing & Adjustments Re-Certification & Deployment ~4 Weeks The Plan A high-level framework to help get you started 1 3 Establish Strategic & Creative Direction Develop User Flows & Scripts Prepare Utterances & Responses ~4–5 Weeks VOICE EXPERIENCE DESIGN
- 23. AMAZON MEDIA GROUP (AMG) Leverage the paid media opportunities to target potential customers and promote your skill across Amazon properties including Amazon.com, Amazon Music, Amazon Fire TV and other aspects of Amazon’s vast media network. SKILL STORE, DEEP LINKING & REVIEWS Skills are easier to drive to with deep linking straight to an Amazon.com where users can discover and enable skills. Reviews can also be monitored and responded to using this page. The Alexa App also features and improved skill store with improved search, filtering and detail pages for skills. AMAZON WEB SERVICES (AWS) Use Amazon Web Services to host and deploy your skill. ANALYTICS INSTALLATION & MONITORING Incorporate & monitor analytics services into your skill to to track custom interactions and inform optimizations. PROMOTINGBUILDING ALEXA SKILLS KIT (ASK) The Alexa Skills Kit is a self-service API that makes it fast and easy for you to add skills to Alexa. TRAINING, DOCUMENTATION & FRAMEWORKS We’ve got everything you need to get started from webinars, to documentation, down to skill frameworks. PARTNERS We’ve identified some of our best skill partners to help you build and promote your skill SERVICES Utilize 3rd party services to define, deploy & extend your skill (SMS, email, flow diagrams, code repositories & more). DEPLOYING Support at Every Step There are a number of services that can provide support & ensure success
- 24. Taking Your Skill to Market It’s important to consider how to properly market your skill, drive awareness, foster affinity & build engagement. To help, Amazon is releasing a playbook featuring guidelines and resources including guidance on how to: • Handle your skill store profile and description • Promote the skill via your owned channels • Deploy a landing page to promote the skill and build search equity • Execute videos that communicate the value proposition of your skill • Develop a moderation plan for reviews of the skill in the skill store Expanding the reach & ensuring the success of your skill
- 26. “What’s For Dinner?” Using voice to answer an age-old question. “What’s the Score?” Bringing fans closer to their fantasy teams. “How Do I Clean a Wine Stain?” Removing stains & building affinity. The Campbell‘s Soup Company has been serving up recipes to consumers for over 100 years. A Voice Experience through Alexa tied perfectly into their digital marketing efforts, connecting consumers with meal- time solutions they’re asking for every day. Fantasy Football fans find themselves glued to their phones on “Football Sunday.” Yahoo! found a way to unshackle its users from their screens to get quick in-game and game weekly updates via Alexa. Tide’s been a go to solution for stain removal for more than 70 years. For Alexa, Tide built a voice experience to extend their collection of stain removal tips designed to lend a hand & build affinity with current customers, while utilizing Alexa to introduce themselves to a few new ones. Insights & Highlights Inspiration from brands who’ve built Alexa skills
- 27. Thank You Let’s Build Something Awesome! @noellelacharite http://bit.ly/follownoelle Noelle LaCharite Lead Developer, GeekGirl Marketing
- 28. APPENDIX
- 29. Insights & Highlights Inspiration from brands who’ve built Alexa skills “Can You Make Me a Drink?” Bringing the brains of the bartender home. “How Big Is My Baby This Week?” Helping inform expectant parents. “What Kind of Dog Is Right For Me?” Connecting people with the perfect pet. Patrón knows tequila, has great recipes and has great tips on mixing drinks at its fingertips. The brand built a voice experience that brings the comfort of a good drink to the comfort of its consumers’ homes…and put a the knowledge of a bartender at the tip of its users’ tongues. BabyCenter, trusted by over 300 million moms, is a go to source to help inform parents as they count down to their baby’s arrival. Weekly updates and helpful tips tied to fetal development — customized to the parent’s due date — help connect parents with their little one’s and hear what to expect as their baby grows. Purina’s been part of the passionate about the lives we share with our canine companions, and believes pets and people are better together. The brand built a voice experience to help connect those looking for a dog with the breed information they need to choose the perfect companion suited to their lifestyle.
- 30. S M A R T H O M E T R A V E L F O O D & D R I N KN E W S E N T E R T A I N M E N T UK Popular Skills Categories
- 31. S M A R T H O M E C O N N E C T E D C A R S P O R T S E N T E R T A I N M E N T E D U C A T I O N & R E F E R E N C E T R A V E L F O O D & D R I N K N E W S Germany Popular Skills Categories
- 32. U S S K I L L S D E S K I L L S U K S K I L L S Additional Skill Logo Library
- 33. A F T E R N O O N E V E N I N GM O R N I N G When I wake up, I ask Alexa, what’s in the news? I use the National Rail skill to plan my route to work and check if there are delays or cancellations of trains. UK Consumer Journey A day in the life of an Alexa user.
- 34. A F T E R N O O N E V E N I N GM O R N I N G When I wake up, I ask Alexa, what’s in the news? When I return home, I use the Phillips Skill to turn off the living room lights. A lunch time, I use the Just Eat Skill to order my favorite food. Before I leave work, I use the Nest Skill to raise the temperature in my house by 5 degrees so it’s the perfect temperature when I arrive home. I use the National Rail skill to plan my route to work and check if there are delays or cancellations of trains. I use the Sky Scanner Skill to find me the best flight prices for an upcoming trip. UK Consumer Journey A day in the life of an Alexa user.
- 35. A F T E R N O O N E V E N I N GM O R N I N G When I wake up, I ask Alexa, what’s in the news? When I return home, I use the Phillips Skill to turn off the living room lights. A lunch time, I use the Just Eat Skill to order my favorite food. Before I leave work, I use the Nest Skill to raise the temperature in my house by 5 degrees so it’s the perfect temperature when I arrive home. I use the National Rail skill to plan my route to work and check if there are delays or cancellations of trains. I use the Jamie Oliver skill to find a recipe to make for dinner. I use the Sky Scanner Skill to find me the best flight prices for an upcoming trip. I ask use the Sky News skill to catch up on my nightly news. UK Consumer Journey A day in the life of an Alexa user.
- 36. A F T E R N O O N E V E N I N GM O R N I N G DE Consumer Journey A day in the life of an Alexa user. When I wake up, I ask Alexa, what’s in the news? I use the My Taxi skill to order a taxi to go shopping.
- 37. A F T E R N O O N E V E N I N GM O R N I N G DE Consumer Journey A day in the life of an Alexa user. When I wake up, I ask Alexa, what’s in the news? I use the Phillips Skill to turn on the kitchen lights. I use the Kicker Skill for information and stats on all my favorite sports teams. I use the My Taxi skill to order a taxi to go shopping. When my friends come over, I use the Gala Skill to quiz us on celebrities. I use the Magenta Smart Home skill to activate the alarm when I leave.
- 38. A F T E R N O O N E V E N I N GM O R N I N G DE Consumer Journey A day in the life of an Alexa user. When I wake up, I ask Alexa, what’s in the news? I use the Phillips Skill to turn on the kitchen lights. I use the Kicker Skill for information and stats on all my favorite sports teams. I use the My Taxi skill to order a taxi to go shopping. I use the Chefkoche skill to help me figure out what to make for dinner. When my friends come over, I use the Gala Skill to quiz us on celebrities. While I enjoy my meal, I use the Spotify skill to play some relaxing music. I use the Magenta Smart Home skill to activate the alarm when I leave.
Editor's Notes
- Thank you for your time today. I’m looking forward to introducing you to Alexa and discussing ways to better connect with your customers through voice. We launched Alexa in November 2014 with the vision of creating the world’s best digital assistant. We wanted to simplify the way people interact with technology by using voice alone to complete daily tasks, get information, access content or control their environment. We’re excited that Alexa has been well-received by customers and that developers have been enthusiastic about building innovative and delightful experiences on Alexa.
- During our meeting today, we will walk through the growth of voice interfaces and Amazon’s approach to voice. We’ll also cover the design and development of voice experiences (or skills) that engage customers by solving real challenges or entertaining them through delightful experiences.
- When Echo launched, voice interaction was complementary to the GUI display and touch controls on mobile devices. Today, voice is everywhere and often the primary method of interacting with technology. Through Alexa we have seen voice become a part of the everyday lives of consumers. -At home, we often see Alexa as the anchor in key gathering places such as the living room or the kitchen where she can help with recipes or living areas where she can play music and games with the family. -Alexa is also the center of a smarter Smart Home. By removing the need for phones or remotes to control lights, thermostats and other devices Alexa has helped simplify the way people manage home automation. -Use cases for Alexa are growing each day with the addition of new skills and Alexa devices.
- To highlight how quickly customers are adopting voice as a means of interacting with technology, let’s look at one example showing how voice is changing customer behavior. When Alexa launched, voice search traffic was negligible but today it exceeds 10% of all search traffic and 50 billion voice searches are conducted each month via virtual assistants. This number is expected to grow to over 200B by 2020. As you can see customer adoption of voice interfaces is rapidly growing and is quickly becoming the new standard.
- To further highlight the growth of voice, consider that by 2021 the number of consumers using voice assistants is projected to grow to 1.83 billion people. As the number of people using voice assistants grows so too will the share of conversational interactions, the number of connected homes and ultimately revenue through digital assistants. With Alexa, Amazon is on the front end of this wave and we see the developer community is responding. The volume of new capabilities added to Alexa by third parties is growing at an increasingly rapid rate and we have witnessed over 350% growth in 2016.
- To further highlight the growth of voice, consider that by 2021 the number of consumers using voice assistants is projected to grow to 1.83 billion people. As the number of people using voice assistants grows so too will the share of conversational interactions, the number of connected homes and ultimately revenue through digital assistants. With Alexa, Amazon is on the front end of this wave and we see the developer community is responding. The volume of new capabilities added to Alexa by third parties is growing at an increasingly rapid rate and we have witnessed over 350% growth in 2016.
- Here we can see the devices that allow customers to communicate with Alexa. It’s important to differentiate between Alexa and the Echo. We define Alexa as the cloud based software that powers voice experiences. The Echo on the other hand, is Amazon’s first device with a personal assistant. The original Echo is a ten inch device with two downward firing speakers and an array of seven microphones that enables far-field voice recognition. As consumers, we know far-field as the magical experience allowing us to reliably talk to Alexa from across a noisy room. Since launching Echo, Amazon has increased the portfolio of Alexa devices to include Echo Dot, which is intended for use with external speakers or in places where powerful speakers aren’t required;the Amazon Tap – a response to our customers’ desire to have a portable Alexa experience; and finally, Fire TV where Alexa powers voice search across the large library of content. lexa is also available on a growing list of third party devices via the Amazon Voice Service, which we’ll talk more about in a few moments. Ultimately, the growth of Alexa powered devices won’t only be driven by Amazon but also by many of the hardware brands consumers already know and love.
- I’m sure you’ve heard the buzz around Alexa growing overt he past year, and here we can see the strong customer response. With over 46k reviews, the Echo has held steady with a 4.4 star rating and has earned accolades from a number of trusted sources.
- I’m sure you’ve heard the buzz around Alexa growing overt he past year, and here we can see the strong customer response. With over 46k reviews, the Echo has held steady with a 4.4 star rating and has earned accolades from a number of trusted sources.
- As we mentioned before, skill selection is growing rapidly and today we have over 6000 skills available on Alexa. These skills provide customers access to a wide range of information sources as well as product related experiences from well known brands.
- Here are just a few of the categories of skills you can find in the Alexa Skill Store today via the Alexa App and online at amazon.com. As you can see this group includes a diverse list of trusted and popular brands and the list is growing daily. As selection grows, so too does customer engagement as Alexa has become relevant throughout a consumer’s day.
- We strive to make Alexa relevant to users at any point in time, and here you’ll see an example of the various touchpoints throughout a consumer’s normal day. As you can see, whether it’s getting daily news, checking the commute, controlling the smart home or simply listening to music Alexa’s capabilities have made her a meaningful addition to people’s lives throughout the day.
- We strive to make Alexa relevant to users at any point in time, and here you’ll see an example of the various touchpoints throughout a consumer’s normal day. As you can see, whether it’s getting daily news, checking the commute, controlling the smart home or simply listening to music Alexa’s capabilities have made her a meaningful addition to people’s lives throughout the day.
- We strive to make Alexa relevant to users at any point in time, and here you’ll see an example of the various touchpoints throughout a consumer’s normal day. As you can see, whether it’s getting daily news, checking the commute, controlling the smart home or simply listening to music Alexa’s capabilities have made her a meaningful addition to people’s lives throughout the day.
- Let’s take a moment to talk about what is powering all of these experiences…
- Alexa is comprised of two important frameworks that enable brands to connect with their customers. On one side we have the Alexa Skills Kit, or ASK The ASK is our SDK, and it’s essentially our way of making the voice experience via Alexa possible for 3rd parties.Developers can connect existing services to Alexa in minutes with just a few lines of code. You can also build entirely new voice-powered experiences in a matter of hours, even if you know nothing about speech recognition or natural language processing. On the other side is AVS: Serving an Agnostic Voice Experience It’s through the Alexa Voice Service that hardware manufacturers can incorporate an Alexa-driven voice experience into their devices. Any device that has a speaker, a microphone, and an Internet connection can integrate Alexa’s voice service APIs. Picture everything from a car to a microwave to a pen, all enabled to deliver an experience using voice. This enables a future of your customer accessing Alexa from multiple touch-poins, even if they haven’t bought a device made by Amazon.
- Let’s take a closer look under the hood of ASK. When the user makes a request of Alexa, everything you see here happens in just seconds...resulting in audio and/or visual feedback to the user. So how does this work... Moving from left to right, the customer speaks into a device Ex. Alexa, ask Expedia to reserve a car. We send an audio file up to the Alexa Service sitting in the cloud. Alexa identifies the skill and recognizes intent through Automated Speech Recognition (ASR) and Natural Language Understanding (NLU) Alexa passes the intent and variables to your service, where you process and return text or audio, as well as visual assets. Graphical Experiences are delivered via the Alexa app, and on screens with the recent launch on FireTV
- Needless to say, we believe the time is now to build for voice. We really are at the front end of the wave of voice and it’s the right time to learn about what your customers want and the best ways to engage with them. Brands are experimenting, learning and growing their skills. They are figuring out how voice fits into their customer engagement strategy and we see them treating voice as a critical part of their business. As customers find experiences they enjoy and meet their needs, it will more and more difficult for new brands to compete. Starting now gives your brand a head-start and helps you establish firm footing in this new world of voice. We are here to help along this journey – let’s talk a bit about the process.
- Thinking about building a voice experience is different than designing for mobile or web. We believe it starts with asking the right questions, understanding the customer challenge you want to solve and thinking through the most enjoyable way to do so. From there it’s about voice design, architecting a unique, compelling and delightful experience that is both intuitive and able to deliver what your customer expects. Finally, we consider skills to be living things – always changing. Adapting to customer feedback, usage data and new capabilities from Alexa are critical for success. We want you to grow with us.
- Thinking about building a voice experience is different than designing for mobile or web. We believe it starts with asking the right questions, understanding the customer challenge you want to solve and thinking through the most enjoyable way to do so. From there it’s about voice design, architecting a unique, compelling and delightful experience that is both intuitive and able to deliver what your customer expects. Finally, we consider skills to be living things – always changing. Adapting to customer feedback, usage data and new capabilities from Alexa are critical for success. We want you to grow with us.
- Thinking about building a voice experience is different than designing for mobile or web. We believe it starts with asking the right questions, understanding the customer challenge you want to solve and thinking through the most enjoyable way to do so. From there it’s about voice design, architecting a unique, compelling and delightful experience that is both intuitive and able to deliver what your customer expects. Finally, we consider skills to be living things – always changing. Adapting to customer feedback, usage data and new capabilities from Alexa are critical for success. We want you to grow with us.
- Here is a quick outline of the skill building process – As I mentioned it starts with voice design which is the most critical piece of building a great skill. This is the stage that defines the customer’s experience, so we encourage developers to invest heavily here. From there skills move into the development phase where the skill comes to life, and finally into testing and certification. We are constantly working to provide resources to help you move through each of these phases and our Solutions Architect team is here to help as is a growing list of Agencies and developers who have built expertise around skill development. This allows you to focus on your customer thoughtout the process.
- Here is a quick outline of the skill building process – As I mentioned it starts with voice design which is the most critical piece of building a great skill. This is the stage that defines the customer’s experience, so we encourage developers to invest heavily here. From there skills move into the development phase where the skill comes to life, and finally into testing and certification. We are constantly working to provide resources to help you move through each of these phases and our Solutions Architect team is here to help as is a growing list of Agencies and developers who have built expertise around skill development. This allows you to focus on your customer thoughtout the process.
- Here is a quick outline of the skill building process – As I mentioned it starts with voice design which is the most critical piece of building a great skill. This is the stage that defines the customer’s experience, so we encourage developers to invest heavily here. From there skills move into the development phase where the skill comes to life, and finally into testing and certification. We are constantly working to provide resources to help you move through each of these phases and our Solutions Architect team is here to help as is a growing list of Agencies and developers who have built expertise around skill development. This allows you to focus on your customer thoughtout the process.
- Here is a quick outline of the skill building process – As I mentioned it starts with voice design which is the most critical piece of building a great skill. This is the stage that defines the customer’s experience, so we encourage developers to invest heavily here. From there skills move into the development phase where the skill comes to life, and finally into testing and certification. We are constantly working to provide resources to help you move through each of these phases and our Solutions Architect team is here to help as is a growing list of Agencies and developers who have built expertise around skill development. This allows you to focus on your customer thoughtout the process.
- I mentioned resources to help, here are a few resources available to you as you think about building your first skill. At every step of the way there are experts and tools to help you build, deploy, promote and optimize your skill.
- I mentioned resources to help, here are a few resources available to you as you think about building your first skill. At every step of the way there are experts and tools to help you build, deploy, promote and optimize your skill.
- I mentioned resources to help, here are a few resources available to you as you think about building your first skill. At every step of the way there are experts and tools to help you build, deploy, promote and optimize your skill.
- I mentioned resources to help, here are a few resources available to you as you think about building your first skill. At every step of the way there are experts and tools to help you build, deploy, promote and optimize your skill.
- I mentioned resources to help, here are a few resources available to you as you think about building your first skill. At every step of the way there are experts and tools to help you build, deploy, promote and optimize your skill.
- One last note on launching a skill – driving awareness of your skill is critical to customer engagement, and it’s impotant to activate your existing audience. We have a launch playbook that we will provide that will help you think through the entire skill building process including considerations around promotion and marketing. We are invested in making your skill successful with you and will be happy to discuss opportunities to partner on co-marketing and skill promotionOne last note on launching a skill – driving awareness of your skill is critical to customer engagement, and it’s impotant to activate your existing audience. We have a launch playbook that we will provide that will help you think through the entire skill building process including considerations around promotion and marketing. We are invested in making your skill successful with you and will be happy to discuss opportunities to partner on co-marketing and skill promotion
- Here’s a few example skills that I think are relevant to you. You’ll see Campbell’s Kitchen, designed to help customers answer the age old question of “what’s for dinner?” We’ve also worked with Yahoo to build a fantasy football skill to let users know how their lineups and scores without a screen. Finally, Tide’s stain remover skill will give customers tips and step-by-step guides to deal with all kinds of stains.
- Thanks for your time today. We welcome any questions you have for us at this time.
- Here’s a few example skills that I think are relevant to you. You’ll see Campbell’s Kitchen, designed to help customers answer the age old question of “what’s for dinner?” We’ve also worked with Yahoo to build a fantasy football skill to let users know how their lineups and scores without a screen. Finally, Tide’s stain remover skill will give customers tips and step-by-step guides to deal with all kinds of stains.
- We strive to make Alexa relevant to users at any point in time, and here you’ll see an example of the various touchpoints throughout a consumer’s normal day. As you can see, whether it’s getting daily news, checking the commute, controlling the smart home or simply listening to music Alexa’s capabilities have made her a meaningful addition to people’s lives throughout the day.
- We strive to make Alexa relevant to users at any point in time, and here you’ll see an example of the various touchpoints throughout a consumer’s normal day. As you can see, whether it’s getting daily news, checking the commute, controlling the smart home or simply listening to music Alexa’s capabilities have made her a meaningful addition to people’s lives throughout the day.
- We strive to make Alexa relevant to users at any point in time, and here you’ll see an example of the various touchpoints throughout a consumer’s normal day. As you can see, whether it’s getting daily news, checking the commute, controlling the smart home or simply listening to music Alexa’s capabilities have made her a meaningful addition to people’s lives throughout the day.
- We strive to make Alexa relevant to users at any point in time, and here you’ll see an example of the various touchpoints throughout a consumer’s normal day. As you can see, whether it’s getting daily news, checking the commute, controlling the smart home or simply listening to music Alexa’s capabilities have made her a meaningful addition to people’s lives throughout the day.
- We strive to make Alexa relevant to users at any point in time, and here you’ll see an example of the various touchpoints throughout a consumer’s normal day. As you can see, whether it’s getting daily news, checking the commute, controlling the smart home or simply listening to music Alexa’s capabilities have made her a meaningful addition to people’s lives throughout the day.
- We strive to make Alexa relevant to users at any point in time, and here you’ll see an example of the various touchpoints throughout a consumer’s normal day. As you can see, whether it’s getting daily news, checking the commute, controlling the smart home or simply listening to music Alexa’s capabilities have made her a meaningful addition to people’s lives throughout the day.