presentazione di Dave Isbitski, Chief Evangelist Amazon, al workshop Assist 2016

1. BUI LDI NG VOI CE EXPERI ENCES
Be ready for your customers whenever they Ask for you
DAVE ISBITSKI
CHIEF EVANGELIST, ALEXA AND ECHO
@TheDaveDev
isbitski@amazon.com

2. VOICE W IL L BE E VE RYW HE RE

3. The Internet of Things is emerging as the third wave in the life-cycle of the Internet. Its growth is enabling new and expanded businesses while also
powering revenue generation, productivity and cost savings and consumer engagement.
‘11 ‘19‘15
OVER 60 MM CARS
Connected Car Penetration
2020 Projections
Source: IDC Goldman Sachs Investment Research
45 MM HOMES
Connected Home Install Base
2017 Projections driving over $12 BN in Revenue/Year
Source: Berg Insight
$20 BN/YEAR
Wearable Market Revenue Generation
2017 Projections
Source: IDC Goldman Sachs
Investment Research
Source: Gartner; Goldman Sachs
Investment Research
28 BILLION “THINGS” BY 2019
ENABLING THE FUTURE

4. The
age
of
touch
could
soon
come
to
an
end.
From
smartphones
and
smartwatches,
to
home
devices,
to
in-­‐‑car
infotainment
systems,
touch
is
no
longer
the
primary
user
interface.
Source: Design News
“
”

5. INT RODUCING
AL E XA

6. Alexa
is
everywhere,
ready
to
receive,
understand,
process
and
reply
in
seconds to
any
request.
THE IMPACT OF AMAZON’S
ENTRY INTO VOICE
Meet Alexa, the beauty and brains of voice, whose possibility is only
limited by your imagination.
Amazon
is
committed
to
fostering
a
voice
ecosystem.
She’s
what
makes
the
future
possible...and
she’s
getting
smarter
with
every
interaction.

7. We
also
recently
launched
Fire
TV with
Alexa
integrated
directly
into
the
device.
Simplifying
everyday
actions
with
voice
on
new
and
familiar
devices.
& FIRE TVMEET ECHO
The First
Alexa
Endpoints
The
Echo
is
the
first
and
best-­‐‑known
endpoint
of
the
Alexa
Ecosystem…
The
Echo
was
built
to
make
life
easier
and
more
enjoyable.

9. A F E W O F O U R A L E X A PA RT N E R S

10. We’ve
received
over
26,000
customer
reviews
in
the
first
6
months
alone.
Ratings
clock
in
at
4.5
stars.
And
there
has
been
no
shortage
of
love…
“Amazon’s
Echo
might
be
the
most
important
product
in
years”
“I
admit,
I
may
have
said
‘I
love
you’
to
Alexa
on
more
than
one
occasion”
“The
real
genius
of
the
Amazon
Echo
isn't
simply
what
it
can
do
now,
but
what
it
might
lead
to…”
Accolades
roll in…
A Perfect 10
WHAT ARE PEOPLE SAYING?

11. BUIL DING AN
E COSYST E M FOR AL E XA

12. Create Great Content:
ASK is how you connect
to your consumer
THE ALEXA ECOSYSTEM
Supported by two powerful frameworks
ALEXA
VOICE
SERVICE
Unparalleled Distribution:
AVS allows your content
to be everywhere
Lives In The Cloud
Automated Speech Recognition
(ASR)
Natural Language Understanding
(NLU)
Always Learning
ALEXA
SKILLS
KIT

14. Smart Home - Alexa App
http://alexa.amazon.com

15. BUIL DING YOUR
VOICE E XPE RIE NCE

16. UNDER THE HOOD OF ASK
A closer look at how the Alexa Skills Kit process a request and returns an appropriate response
You Pass Back a Textual or
Audio Response
You Pass Back a Graphical
Response
Alexa Converts Text-to-Speech
(TTS) & Renders Graphical
Component
Respond to Intent through
Text & Visual
Alexa sends Customer
Intent to Your Service
Your Service
processes
Request
User Makes a
Request
Audio Stream is
sent up to Alexa Alexa Identifies Skill & Recognizes Intent
Through ASR & NLU

17. Building an Alexa Skill
HOSTED SERVICE
• You define interactions for your Alexa
Skill through Intent Schemas
• Each intent consists of two fields. The
intent field gives the name of the intent.
The slots field lists the slots associated
with that intent.
• Slots can be any internal types such as
AMAZON.LITERAL, AMAZON.NUMBER,
AMAZON.DATE, AMAZON.US_CITY etc. or they
can be ones you create.

18. Building an Alexa Skill
HOSTED SERVICE
• The mappings between intents and the
typical utterances that invoke those
intents are provided in a tab-separated
text document of sample utterances.
• Each possible phrase is assigned to one
of the defined intents.
• GetHoroscope what is the horoscope for
{pisces|Sign}
• GetHoroscope what will the horoscope for
{leo|Sign} be {next tuesday|Date}

19. Customer Expectations for
ALEXA SKILLS
Users can speak to Alexa naturally and
spontaneously.
She understands most requests.
She responds in an appropriate way, either
by executing the command, or informing the
user why she can’t.
As you look to create your own skills you
should ensure all three of these core user
experiences are met.

20. WHERE ARE WE TODAY?
The Evolution of a Skill
Traffic Skill Example
Give
an
estimated
time
of
arrival
from
home
to
work.
Traffic Skill Example
Include
accidents,
construction
and
closures
on
route.
Traffic Skill Example
Proactively
alert
user
to
delays
and
provide
alternate
routes.
RUN
Evolve Over Time
CRAWL
What’s Your Core Functionality?
ANALYZE USER FEEDBACK
& OPTIMIZE SKILL
WALK
Expand Capabilities & Features
INNOVATE FOR
CUSTOMERS

21. BUI LDI NG VOI CE EXPERI ENCES
Be ready for your customers whenever they Ask for you
DAVE ISBITSKI
CHIEF EVANGELIST, ALEXA AND ECHO
@TheDaveDev
isbitski@amazon.com