In this session I talk about how to leverage pre-built AI models to help improve how businesses operate, bringing value to both customers and employees.

2. Connect, Create,
Innovate
Noelle LaCharite
Principal Program Manager
Applied AI and Cognitive Services
@noellelacharite
Connect with me on LinkedIn 

4. “What is success?
To laugh often and much; to win the respect of intelligent
people and the affection of children; to earn the
appreciation of honest critics and endure the betrayal of
false friends; to appreciate the beauty; to find the best in
others; to leave the world a bit better, whether by a healthy
child, a garden patch Or a redeemed social condition; to
know even one life has breathed easier because you have
lived. This is to have succeeded!”
― Bessie Anderson Stanley
re-worked by Ralph Waldo Emerson

8. Cognitive Services
Infuse your apps, websites, and bots with human-like intelligence
Speech Language Knowledge SearchVision
Speech to text (Speech
Transcription)
Speaker ID and
authentication
Customized speech
Transcription (complex
word, noisy
environment)
Real-time speech
translation
Spell checking
Contextual language
understanding –
customized intent
analysis
Sentiment analysis,
key phrase detection
text translation up to
60+ languages
Customized decision
making with
reinforcement learning
Q&A service and bot
training with
personality
Visual Search with
object detection
Comprehensive news,
image, and video results
Custom Search
Tailored and
customized search
experiences
Image Tagging,
Thumbnails
OCR, Handwriting
recognition
Customized image
recognition
Face detection
Video insights - people
detection, visual search,
keyframe detection, object
recognition
Image and video
moderation
Text Moderation
Emotion recognition
Text to speech
Automatic search
suggestions
Entity information
augmentation

9. IT Automation
Customer Intelligence
& Recommendations
Research
& Discovery
Market
Intelligence
Predictive Maintenance
& Resource
Optimization
Fraud Analysis &
Investigation
Customer-facing
Chatbots
Retail
Intelligence
Edge Surveillance
& Security
Smart
Networking
Business Process
Automation
& Internal bots
Intelligent
Search
Supply Chain
Management
Diagnosis &
Treatment Systems
Adaptive
Learning
Regulatory
Intelligence

10. Business Process
Automation or
IT Optimization
Automate those tasks that are manually
intensive and find paths to optimize the
business process
Azure
Storage
Power
BI
Azure
Search
App
Insights
App
Service
Dynamics
365
Other Azure services that enable this scenario
Computer
Vision
Face
(with emotion)
Custom
Vision Service
Cognitive Services that enable this scenario
LUIS Text
Analytics
Translator Bing
Speech
Custom
Speech
Service
o Image Creation & Selection
(Keyframes, Thumbnails)
o Adult Content Detection & Filtering
(nudity/profanity)
o Handwriting Analysis
Continuous Monitoring Detection or Access Control Supply Chain Optimization
Content
Moderator
o Dashboards (Call Center, Online
Services, etc.)
o Automated Online Publishing
o Content Redaction
o Translation Services
o Transcription
o Captioning
o Summarization
o Document Review and Routing
o Comprehensive data center
management of security and access
o Video analysis
o Reputation Management
o Fraud Detection
o Keyword Identification
o Highlights Creation
(image/video/audio)
o Image Tagging & Classification*

12. http://aka.ms/jfkfiles
http://aka.ms/cognitiveservices

14. https://github.com/Microsoft/AzureSearch_JFK_Files

15. https://github.com/Microsoft/AzureSearch_JFK_Files

19. Leveraging custom speech,
vision, and search to optimize
business and IT processes

21. Seattle, WA
Microsoft Campus
47.61164, -122.3331
Buenos Aires, Argentina
Web Document Update
28.532270, -81.380906
Tokyo, Japan
Twitter Feed Update
35.699441, 139.683795
Brisbane, AU
Web Document Update
-27.481616, 152.971464

22. Bing APIs let you
leverage insights from a
world of knowledge
Leverage Bing’s understanding of
the world to build rich AI driven
scenarios for your customers.
Make use of Bing’s powerful index
to embed the world’s knowledge
in your applications.

23. Bing Web Search API
• Get relevant web and all the other answer results with one API call.
*screenshots show actual search results on bing.com
https://api.cognitive.microsoft.com/bing/v7.0/search?q=nasa
{
“answerType”:”WebPages”,
“resultIndex”:0,…
},
{
“answerType”:”News”,
“resultIndex”:1,…
}
Ranking Response
{
“_type”: “SearchResponse”,
“queryContent”: {…},
“webPages”: {…},
“news”: {…},
“images”: {…},
“videos”: {…},
“relatedSearches”: {…},
“rankingResponse”: {…}
}
Search Response
Web
Results
Deep
Links
(1st Algo)
News
Results
Image
Results
Video
Results
Related
Searches

27. • Read barcodes and QR codes, and derive annotations/related searches for products.
Related searches
Yellow living room furniture,
Modern living room furniture,
Small living room rustic,
Cottage style living room furniture, …
Annotations
Living room furniture,
Wood Chair,
Home design furniture,
Yellow living room furniture, …
Visual Search – Barcode/QR code, Web Annotations
Barcode readingWeb Annotations
Contoso.comContoso.com

28. Bing Custom Search
A fast and easy-to-use, ad-free search product that lets you deliver the results you want for your company.
• Custom Web Search
• Custom Image Search
• Custom Autosuggest
• Control Ranking
• Stage Changes
• Multiple Admin Logins
• Bing Statistics

31. aka.ms/BingAI
aka.ms/BingAPIPreviews

32. Join the
Community
https://www.facebook.com/groups/AIfordevs

33. Thank You