SlideShare a Scribd company logo
When it comes to implementing
your global strategies ...
... And the management
approach you’re building
How can you be
sure your
employees are
truly buying-in?
Good question ...
So what makes
ME qualified
to answer it?
I’m

ot a
n

Oi
CE

tin
ul
am
n

l co
na
atio

any
mp
I’m

not

a co

rpo

rate

ban
k

er
I

no
’m

tor
doc
ta
I’m

not

a sc

ien

tist
I’m a

Strategic Consultant
I’m a

Strategic Consultant
Honours degree in Philosophy from

University College London
16 years experience as a
consultant,
trainer
and coach
I lived in Turkey for 11 years
from 2013 until September this year
Where I set up an innovative start-up in the
L&D Training and Consultancy sector:
And I’m an expert in the communication
required to successfully set up Joint Ventures,
chair board meetings and
perform press debriefings
I was the Strategic Consultant who coached the
CEO and trained the Management Team
when the corporate giants

and
... Agreed a unique 50/50 JV to create the new
market-leading Turkish insurance company
Success on this project meant I did the same with
the CEO and Management Team at

When a 31% share holding was bought for
$220 mn by the Belgian insurance company
And I’ve consulted with numerous Senior
Executives in multinationals on their strategic
communication ... here are a few recent clients
And I know exactly how to write every type of
international banking report, whether it be for
a $200 mn corporate loan, the Internal Audit
Committee or Overseas Investors
And I’m an expert in the intercultural
communication differences which overseas
doctors must overcome to successfully
practise in the British National Health Service
While I was working for Westminnster Adult
Education Service in London, I worked on medical
communication projects for 2 years involving the
British Medical Association
And I know how to communicate breaking
scientific research results for both prestigeous
international conferences and leading
scientific journals
My client here being the most prestigeous
university in Turkey whose efforts I support for
both international conferences and publications
Because I’m a

Strategic Consultant
So what can
I do for
you?
Problem
Employees often have difficulty executing
company and senior executive strategy
as and when it is necessary
... no matter how clearly it is communicated
Solution
I make sure strategy is executed successfully
... by creating tailor-made solutions to help
employees to bridge the gaps in the best
and most efficient way possible
Why do
companies
and
senior
executives
create
strategies?
To solve
current
problems
And to
reach
future
objectives
But when it comes to executing strategy,
there is ALWAYS a potentially fatal problem
The employees
are often not
ABLE to
execute the
strategies
as required
... Because the strategies, in and of themselves,
ALWAYS create gaps which the employees
are left to cross blind and alone
Here’s some
napkin notes
to help us out
In today’s fast-paced global business environment
we have new and different
challenges ...
Because the world is a lot closer
than it has ever been before
So how can you
be sure that
YOUR strategies
are being
effectively
executed ...
... Without having 100 pairs of eyes
All that we can do is control the controls
... But what controls do you have
at YOUR disposal?
Business
Results
If there’s a
problem here ...
... You’ll find out
for sure!

(But it’s often too
late)
Feedback
from your

Line
Managers
But what if your

Line Managers
are just going
through the
motions?
... Becuase they
mistakenly see the
strategy as
management’s

new flavour-of
-the- month
How can you solve
How can you solve
this as quickly and
this as quickly and
effectively as
effectively as
possible?
possible?
I’m Andy
I’m Andy
I build
bridges
The 4 Steps to
New Strategy
Implementation
Set the
Destination
Set the
Destination
Define the results
which YOU want
to implement:
- Global Strategy
- Management
- Employee
Activity
Diagnose
the Problem
Diagnose
the Problem
Investigate
employee
behaviour and
communication
to find the real
causes of the
problems
Utilize the
Local Keys
Utilize the
Local Keys
Determine the
strongest
elements of local
culture and the
most powerful
employee desires
to leverage
Create the
Solution
Create the
Solution
Design and
roll-out the
4 Strategic
Solutions as
appropriate
What are the
What are the
4 Strategic
4 Strategic
Solutions?
Solutions?
1 Training
1 Training
- To improve the employee attitudes
and behaviour
2 Guidelines
2 Guidelines
- To keep employee attitudes and
behaviour on target in the workplace
3 Toolkits
3 Toolkits
- To make it easier and more attractive
for employees to do things YOUR way
4 Evaluations
4 Evaluations
- To spot and correct any mistakes in
the future
This offers employees the best possible bridge
from current reality to the new vision defined by
your company and senior executive strategies
So if you can use
the services of a
Strategic
Consultant ...
So I guess
you’ll be
wanting my
digits, right?
Andy M. Kovacs
Linkedin:
www.linkedin.com
Andy M. Kovacs
e: andy@elc.com.tr
m: 0791 469 1549
London: +44 203 092 4245
Istanbul: +90 533 810 1903

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