SlideShare a Scribd company logo

How should the company manage and organize its international activities

•Download as PPTX, PDF•
•
Sameer Mathur
Sameer Mathur

These slides are based on Chapter 20 of the book Marketing Management by Philip Kotler

Marketing
1 of 8
TAPPING INTO GLOBAL MARKETS HOW SHOULD THE COMPANY MANAGE AND ORGANIZE ITS INTERNATIONAL ACTIVITIES ?
MARKETING ORGANIZATION MARKETING ORGANIZATION EXPORT DEPARTMENT INTERNATIONAL DIVISION GLOBAL ORGANIZATION
EXPORT DEPARTMENT SALES ASSISTANTS SALES MANAGER EXPORT DEPARTMENT
INTERNATIONAL DIVISION GEOGRAPHICAL ORGANIZATIONS WORLD PRODUCT GROUPS INTERNATIONAL SUBSIDIARIES OPERATING UNITS
GLOBAL ORGANIZATION GLOBAL OPERATING UNITS EXECUTIVE COMMITTEE TOP CORPORATE MANGEMENT
GLOCAL STRATEGY GLOBAL INTEGRATION NATIONAL RESPONSIVE NESS GLOCAL STRATEGY
CREDITS ALL THE IMAGES USED IN THE PRESENTATION ARE TAKEN FROM GOOGLE IMAGE SEARCH.
DISCLAIMER THIS PRESENTATION IS CREATED BY ANURAG VIJ,IITG DURING AN INTERNSHIP UNDER MR SAMEER MATHUR PROFFESSOR MARKETING IIM LUCKNOW

Recommended

How should the company manage and organize its international activities?
How should the company manage and organize its international activities?How should the company manage and organize its international activities?
How should the company manage and organize its international activities?Sameer Mathur
 
How should the company manage and organize its international activities
How should the company manage and organize its international activitiesHow should the company manage and organize its international activities
How should the company manage and organize its international activitiesSameer Mathur
 
20.7
20.720.7
20.7Sameer Mathur
 
Hr session 1
Hr session 1Hr session 1
Hr session 1AnaVelarde15
 
Gamfedemarketing
GamfedemarketingGamfedemarketing
GamfedemarketingNicolas Babin
 
111115 deck 8 the what and how of social marketing msa for test
111115 deck 8 the what and how of social marketing msa for test111115 deck 8 the what and how of social marketing msa for test
111115 deck 8 the what and how of social marketing msa for testhalledarmstadt
 
How should the company manage & organize its international activities
How should the company manage & organize its international activitiesHow should the company manage & organize its international activities
How should the company manage & organize its international activitiesSameer Mathur
 
How should the company manage and organize its international activities?
How should the company manage and organize its international activities?How should the company manage and organize its international activities?
How should the company manage and organize its international activities?Sameer mathur
 

Recommended

How should the company manage and organize its international activities?
How should the company manage and organize its international activities?How should the company manage and organize its international activities?
How should the company manage and organize its international activities?Sameer Mathur
 
How should the company manage and organize its international activities
How should the company manage and organize its international activitiesHow should the company manage and organize its international activities
How should the company manage and organize its international activitiesSameer Mathur
 
20.7
20.720.7
20.7Sameer Mathur
 
Hr session 1
Hr session 1Hr session 1
Hr session 1AnaVelarde15
 
Gamfedemarketing
GamfedemarketingGamfedemarketing
GamfedemarketingNicolas Babin
 
111115 deck 8 the what and how of social marketing msa for test
111115 deck 8 the what and how of social marketing msa for test111115 deck 8 the what and how of social marketing msa for test
111115 deck 8 the what and how of social marketing msa for testhalledarmstadt
 
How should the company manage & organize its international activities
How should the company manage & organize its international activitiesHow should the company manage & organize its international activities
How should the company manage & organize its international activitiesSameer Mathur
 
How should the company manage and organize its international activities?
How should the company manage and organize its international activities?How should the company manage and organize its international activities?
How should the company manage and organize its international activities?Sameer mathur
 
The One Thing That You Must Do Right When Building A Brand
The One Thing That You Must Do Right When Building A BrandThe One Thing That You Must Do Right When Building A Brand
The One Thing That You Must Do Right When Building A BrandSameer Mathur
 
Final presentation(Module #4)
Final presentation(Module #4)Final presentation(Module #4)
Final presentation(Module #4)Sameer Mathur
 
Creative that cracks the code, a harvard business review’s marketing article ...
Creative that cracks the code, a harvard business review’s marketing article ...Creative that cracks the code, a harvard business review’s marketing article ...
Creative that cracks the code, a harvard business review’s marketing article ...Sameer Mathur
 
Branding in the Digital Age
Branding in the Digital AgeBranding in the Digital Age
Branding in the Digital AgeSameer Mathur
 
Module 4
Module 4Module 4
Module 4Sameer Mathur
 
Creativity in advertisement
Creativity in advertisementCreativity in advertisement
Creativity in advertisementSameer Mathur
 
Disney Consumer Products - Marketing Nutrition to Children
Disney Consumer Products - Marketing Nutrition to ChildrenDisney Consumer Products - Marketing Nutrition to Children
Disney Consumer Products - Marketing Nutrition to ChildrenSameer Mathur
 
Disney marketing nutrition to children
Disney marketing nutrition to childrenDisney marketing nutrition to children
Disney marketing nutrition to childrenSameer Mathur
 
UnMe jeans branding in web 2.0
UnMe jeans branding in web 2.0UnMe jeans branding in web 2.0
UnMe jeans branding in web 2.0Sameer Mathur
 
Steinway & Sons : Buying a Legend
Steinway & Sons : Buying a Legend Steinway & Sons : Buying a Legend
Steinway & Sons : Buying a Legend Sameer Mathur
 
Steinway & sons: buying a legend
Steinway & sons: buying a legendSteinway & sons: buying a legend
Steinway & sons: buying a legendSameer Mathur
 
Saxonville sausage company
Saxonville sausage companySaxonville sausage company
Saxonville sausage companySameer Mathur
 
Assignment3 ppt1
Assignment3 ppt1Assignment3 ppt1
Assignment3 ppt1Sameer Mathur
 
Dove: Evolution of a brand
Dove: Evolution of a brandDove: Evolution of a brand
Dove: Evolution of a brandSameer Mathur
 
How do marketers influence country of-origin effects
How do marketers influence country of-origin effectsHow do marketers influence country of-origin effects
How do marketers influence country of-origin effectsSameer Mathur
 
What are major ways of entering a foreign market
What are major ways of entering a foreign marketWhat are major ways of entering a foreign market
What are major ways of entering a foreign marketSameer Mathur
 
What are the differences between developing and developed markets
What are the differences between developing and developed marketsWhat are the differences between developing and developed markets
What are the differences between developing and developed marketsSameer Mathur
 
How can companies evaluate and select foreign markets to enter
How can companies evaluate and select foreign markets to enterHow can companies evaluate and select foreign markets to enter
How can companies evaluate and select foreign markets to enterSameer Mathur
 
What factors should a company review before deciding to go abroad
What factors should a company review before deciding to go abroadWhat factors should a company review before deciding to go abroad
What factors should a company review before deciding to go abroadSameer Mathur
 
What tools are available to help companies monitor and improve their marketin...
What tools are available to help companies monitor and improve their marketin...What tools are available to help companies monitor and improve their marketin...
What tools are available to help companies monitor and improve their marketin...Sameer Mathur
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generationvidhyalakshmiveerapp
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONpratheeshraj987
 

More Related Content

More from Sameer Mathur

The One Thing That You Must Do Right When Building A Brand
The One Thing That You Must Do Right When Building A BrandThe One Thing That You Must Do Right When Building A Brand
The One Thing That You Must Do Right When Building A BrandSameer Mathur
 
Final presentation(Module #4)
Final presentation(Module #4)Final presentation(Module #4)
Final presentation(Module #4)Sameer Mathur
 
Creative that cracks the code, a harvard business review’s marketing article ...
Creative that cracks the code, a harvard business review’s marketing article ...Creative that cracks the code, a harvard business review’s marketing article ...
Creative that cracks the code, a harvard business review’s marketing article ...Sameer Mathur
 
Branding in the Digital Age
Branding in the Digital AgeBranding in the Digital Age
Branding in the Digital AgeSameer Mathur
 
Creativity in advertisement
Creativity in advertisementCreativity in advertisement
Creativity in advertisementSameer Mathur
 
Disney Consumer Products - Marketing Nutrition to Children
Disney Consumer Products - Marketing Nutrition to ChildrenDisney Consumer Products - Marketing Nutrition to Children
Disney Consumer Products - Marketing Nutrition to ChildrenSameer Mathur
 
Disney marketing nutrition to children
Disney marketing nutrition to childrenDisney marketing nutrition to children
Disney marketing nutrition to childrenSameer Mathur
 
UnMe jeans branding in web 2.0
UnMe jeans branding in web 2.0UnMe jeans branding in web 2.0
UnMe jeans branding in web 2.0Sameer Mathur
 
Steinway & Sons : Buying a Legend
Steinway & Sons : Buying a Legend Steinway & Sons : Buying a Legend
Steinway & Sons : Buying a Legend Sameer Mathur
 
Steinway & sons: buying a legend
Steinway & sons: buying a legendSteinway & sons: buying a legend
Steinway & sons: buying a legendSameer Mathur
 
Saxonville sausage company
Saxonville sausage companySaxonville sausage company
Saxonville sausage companySameer Mathur
 
Dove: Evolution of a brand
Dove: Evolution of a brandDove: Evolution of a brand
Dove: Evolution of a brandSameer Mathur
 
How do marketers influence country of-origin effects
How do marketers influence country of-origin effectsHow do marketers influence country of-origin effects
How do marketers influence country of-origin effectsSameer Mathur
 
What are major ways of entering a foreign market
What are major ways of entering a foreign marketWhat are major ways of entering a foreign market
What are major ways of entering a foreign marketSameer Mathur
 
What are the differences between developing and developed markets
What are the differences between developing and developed marketsWhat are the differences between developing and developed markets
What are the differences between developing and developed marketsSameer Mathur
 
How can companies evaluate and select foreign markets to enter
How can companies evaluate and select foreign markets to enterHow can companies evaluate and select foreign markets to enter
How can companies evaluate and select foreign markets to enterSameer Mathur
 
What factors should a company review before deciding to go abroad
What factors should a company review before deciding to go abroadWhat factors should a company review before deciding to go abroad
What factors should a company review before deciding to go abroadSameer Mathur
 
What tools are available to help companies monitor and improve their marketin...
What tools are available to help companies monitor and improve their marketin...What tools are available to help companies monitor and improve their marketin...
What tools are available to help companies monitor and improve their marketin...Sameer Mathur
 

More from Sameer Mathur (20)

The One Thing That You Must Do Right When Building A Brand
The One Thing That You Must Do Right When Building A BrandThe One Thing That You Must Do Right When Building A Brand
The One Thing That You Must Do Right When Building A Brand
 
Final presentation(Module #4)
Final presentation(Module #4)Final presentation(Module #4)
Final presentation(Module #4)
 
Creative that cracks the code, a harvard business review’s marketing article ...
Creative that cracks the code, a harvard business review’s marketing article ...Creative that cracks the code, a harvard business review’s marketing article ...
Creative that cracks the code, a harvard business review’s marketing article ...
 
Branding in the Digital Age
Branding in the Digital AgeBranding in the Digital Age
Branding in the Digital Age
 
Module 4
Module 4Module 4
Module 4
 
Creativity in advertisement
Creativity in advertisementCreativity in advertisement
Creativity in advertisement
 
Disney Consumer Products - Marketing Nutrition to Children
Disney Consumer Products - Marketing Nutrition to ChildrenDisney Consumer Products - Marketing Nutrition to Children
Disney Consumer Products - Marketing Nutrition to Children
 
Disney marketing nutrition to children
Disney marketing nutrition to childrenDisney marketing nutrition to children
Disney marketing nutrition to children
 
UnMe jeans branding in web 2.0
UnMe jeans branding in web 2.0UnMe jeans branding in web 2.0
UnMe jeans branding in web 2.0
 
Steinway & Sons : Buying a Legend
Steinway & Sons : Buying a Legend Steinway & Sons : Buying a Legend
Steinway & Sons : Buying a Legend
 
Steinway & sons: buying a legend
Steinway & sons: buying a legendSteinway & sons: buying a legend
Steinway & sons: buying a legend
 
Saxonville sausage company
Saxonville sausage companySaxonville sausage company
Saxonville sausage company
 
Assignment3 ppt1
Assignment3 ppt1Assignment3 ppt1
Assignment3 ppt1
 
Dove: Evolution of a brand
Dove: Evolution of a brandDove: Evolution of a brand
Dove: Evolution of a brand
 
How do marketers influence country of-origin effects
How do marketers influence country of-origin effectsHow do marketers influence country of-origin effects
How do marketers influence country of-origin effects
 
What are major ways of entering a foreign market
What are major ways of entering a foreign marketWhat are major ways of entering a foreign market
What are major ways of entering a foreign market
 
What are the differences between developing and developed markets
What are the differences between developing and developed marketsWhat are the differences between developing and developed markets
What are the differences between developing and developed markets
 
How can companies evaluate and select foreign markets to enter
How can companies evaluate and select foreign markets to enterHow can companies evaluate and select foreign markets to enter
How can companies evaluate and select foreign markets to enter
 
What factors should a company review before deciding to go abroad
What factors should a company review before deciding to go abroadWhat factors should a company review before deciding to go abroad
What factors should a company review before deciding to go abroad
 
What tools are available to help companies monitor and improve their marketin...
What tools are available to help companies monitor and improve their marketin...What tools are available to help companies monitor and improve their marketin...
What tools are available to help companies monitor and improve their marketin...
 

Recently uploaded

Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generationvidhyalakshmiveerapp
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONpratheeshraj987
 
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdfMeta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdfGreat India Shop Fest
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleMy Heart Throw Pillow
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap - Digital - membership areaCrypto Quantum Leap - Digital - membership area
Crypto Quantum Leap - Digital - membership areajaynee G
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfPauleneNicoleLapira
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxAhnaf Tahmid Haque
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxDave McCallum
 
Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionKiller Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionVictoria Gaitskell
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...ahmedjiabur940
 
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...mikehavy0
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx23397013
 
ch05.ppt Strategies in marketing channel
ch05.ppt Strategies in marketing channelch05.ppt Strategies in marketing channel
ch05.ppt Strategies in marketing channelahmedjaura1
 
Meeting Koordinasi All Team Sales dan Marketing Departement
Meeting Koordinasi All Team Sales dan Marketing DepartementMeeting Koordinasi All Team Sales dan Marketing Departement
Meeting Koordinasi All Team Sales dan Marketing DepartementZkieRabozen
 
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless EarningsPassive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earningsabdullahspz0428
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsJuan Pablo Ponce
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsVbout.com
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfSocial Samosa
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.comnmislamchannal
 

Recently uploaded (20)

Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdfMeta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap - Digital - membership areaCrypto Quantum Leap - Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptx
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionKiller Packaging__Published in PrintAction
Killer Packaging__Published in PrintAction
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
 
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
ch05.ppt Strategies in marketing channel
ch05.ppt Strategies in marketing channelch05.ppt Strategies in marketing channel
ch05.ppt Strategies in marketing channel
 
Meeting Koordinasi All Team Sales dan Marketing Departement
Meeting Koordinasi All Team Sales dan Marketing DepartementMeeting Koordinasi All Team Sales dan Marketing Departement
Meeting Koordinasi All Team Sales dan Marketing Departement
 
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless EarningsPassive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earnings
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 

How should the company manage and organize its international activities