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What factors should a company review before deciding to go abroad

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Sameer Mathur
Sameer Mathur

THESE SLIDES ARE BASED ON CHAPTER 20 MARKETING MANAGEMENT BY PHILIP KOTLER

Marketing
1 of 9
TAPPING INTO GLOBAL MARKETS WHAT FACTORS SHOULD A COMPANY REVIEW BEFORE DECIDING TO GO ABROAD ?
ECONOMIC FACTORS
CHECK THE LEGAL AND POLITICAL STRUCTURE OF THE TARGET COUNTRY
OTHERWISE THIS MAY HAPPEN !
RESEARCH YOUR MARKETS REALLY WELL
CREDITS ALL THE IMAGES USED IN THE PRESENTATION ARE TAKEN FROM GOOGLE IMAGE SEARCH.
DISCLAIMER THIS PRESENTATION IS CREATED BY ANURAG VIJ,IITG DURING AN INTERNSHIP UNDER MR SAMEER MATHUR PROFFESSOR MARKETING IIM LUCKNOW

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What factors should a company review before deciding to go abroad