How to thrive in the social era from new kindNew Kind
In the past few years we’ve witnessed bottom-up social movements like the Arab Spring and Occupy Wall Street, the rise of community-based companies like Facebook and Red Hat, and the ever-flattening landscape of business, government, and society. These social revolutions prove that we’re operating in a new kind of environment.
We’re playing in the social era — an era in which rigid, bureaucratic structures are fast losing ground to nimble, grassroots movements driven by purpose. Communities are replacing authority. Culture is more important than hierarchy. And innovation - not uniformity - is the asset worth striving for.
The groups that succeed in this social era work like movements: they produce contagious content, share cultural practices, connect partners, and work from bold purpose. Through this approach, community-based 21st century organizations are changing the world.
Join New Kind for an introduction to strategies and tools that will help you and your organization make the most of the social era.
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Taking Leadership Online: Developing Your Personal Social Media Voice4Good.org
How should you navigate the personal and professional boundaries in the world of social media, and what does that mean for your leadership? How does the social media buzzword “transparency,” translate into “leadership?” In this webinar, we will consider how nonprofit executive directors and other staff use social media personally to further the mission of their organization and translate their leadership online.
How to thrive in the social era from new kindNew Kind
In the past few years we’ve witnessed bottom-up social movements like the Arab Spring and Occupy Wall Street, the rise of community-based companies like Facebook and Red Hat, and the ever-flattening landscape of business, government, and society. These social revolutions prove that we’re operating in a new kind of environment.
We’re playing in the social era — an era in which rigid, bureaucratic structures are fast losing ground to nimble, grassroots movements driven by purpose. Communities are replacing authority. Culture is more important than hierarchy. And innovation - not uniformity - is the asset worth striving for.
The groups that succeed in this social era work like movements: they produce contagious content, share cultural practices, connect partners, and work from bold purpose. Through this approach, community-based 21st century organizations are changing the world.
Join New Kind for an introduction to strategies and tools that will help you and your organization make the most of the social era.
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Taking Leadership Online: Developing Your Personal Social Media Voice4Good.org
How should you navigate the personal and professional boundaries in the world of social media, and what does that mean for your leadership? How does the social media buzzword “transparency,” translate into “leadership?” In this webinar, we will consider how nonprofit executive directors and other staff use social media personally to further the mission of their organization and translate their leadership online.
Introduction to Social Media for Not-for-ProfitsBen Teoh
An introduction to how your not-for-profit can start using social media better.
Presented by Ben Teoh for the City of Salisbury as part of their Digital Enterprise program on behalf of Connecting Up
Everyone is talking about social media. Facebook, Twitter and YouTube are just a few of the social platforms out there. How do you know where to start with setting up social media presence for your not-for-profit?
Key learning: -
Understanding the benefits of using social media
Understanding how the NBN will enable improved online community engagement
Key social media tools, what they’re good for and how to use them
The do’s and don’ts of social media
Examples of effective use of social media for not-for-profits
This workshop will be delivered by Ben Teoh from Connecting Up.
This FREE event is targeted at not for profits but all businesses with an ABN and fewer than 200 employees are welcome to attend.
For enquiries please call or email:
Rhys Moult
rmoult@salisbury.sa.gov.au
(08) 8260 8205
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training.
Back to Basics: Developing a Social Media Strategy for your Organization
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
A series of talks I gave sponsored by the Yahoo! Developer Network, in London and Berlin, reviewing the history of UX design patterns and delving into the social design patterns project, isolating 5 principles, 96 patterns, and 5 anti-patterns
Seduction Of The Swarm: Understanding patterns of online participationKevin Lim
I was invited to give an online guest lecture on emerging web technology. I chose to build on the collective intelligence series I've been working on, so I'll be presenting this LIVE via Google Docs and Skype. This invitation came from an Information Systems instructor at the Robert H. Smith School of Business, University of Maryland College Park.
See full blog post about this presentation at http://theory.isthereason.com/?p=1982
How Higher Education can Use Social MediaKrista Neher
Krista Neher (www.kristaneher.com), professional social media speaker, bestselling author and CEO of Boot Camp Digital (www.bootcampdigital.com) gave this presentation at the CaseV conference in Chicago.
This presentation shows how higher education can use social media to connect with constituents online.
It covers why social media marketing is important, and also previews the entire social media landscape including: Facebook, Twitter, LinkedIn, Video, Photos, Online Communities, Discussion & Review Sites, Community Building, Online PR, Events and many many more tools.
Book a top-rated professional social media and digital marketing speaker for your next event - www.kristaneher.com
Social Experience Design: one method, two tools, three business tips (2012)Erin 'Folletto' Casali
One method, two tools, three business tips. Or in other words: theory of complexity, Dot Loop, Feedback, Relational Motivation, Social Usability, in-the-flow design, double-pyramid of social businesses.
This is the speech I prepared for UX Conference 2011 (Lugano) and part of the workshop I did at Digital Accademia (Venice).
Cultivating knowledge through Communities of PracticeCollabor8now Ltd
The presentation looks at the phenomenon of Communities of Practice and how they can develop into effective knowledge sharing environments. Topics include:
What is a ‘Community of Practice’ (CoP)?
Moving from conversations to collaboration
Community culture and behaviours
What makes a successful community?
Measuring success and the elusive ROI
Lessons learnt from deployment of CoPs in local government.
Introduction to Social Media for Not-for-ProfitsBen Teoh
An introduction to how your not-for-profit can start using social media better.
Presented by Ben Teoh for the City of Salisbury as part of their Digital Enterprise program on behalf of Connecting Up
Everyone is talking about social media. Facebook, Twitter and YouTube are just a few of the social platforms out there. How do you know where to start with setting up social media presence for your not-for-profit?
Key learning: -
Understanding the benefits of using social media
Understanding how the NBN will enable improved online community engagement
Key social media tools, what they’re good for and how to use them
The do’s and don’ts of social media
Examples of effective use of social media for not-for-profits
This workshop will be delivered by Ben Teoh from Connecting Up.
This FREE event is targeted at not for profits but all businesses with an ABN and fewer than 200 employees are welcome to attend.
For enquiries please call or email:
Rhys Moult
rmoult@salisbury.sa.gov.au
(08) 8260 8205
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training.
Back to Basics: Developing a Social Media Strategy for your Organization
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
A series of talks I gave sponsored by the Yahoo! Developer Network, in London and Berlin, reviewing the history of UX design patterns and delving into the social design patterns project, isolating 5 principles, 96 patterns, and 5 anti-patterns
Seduction Of The Swarm: Understanding patterns of online participationKevin Lim
I was invited to give an online guest lecture on emerging web technology. I chose to build on the collective intelligence series I've been working on, so I'll be presenting this LIVE via Google Docs and Skype. This invitation came from an Information Systems instructor at the Robert H. Smith School of Business, University of Maryland College Park.
See full blog post about this presentation at http://theory.isthereason.com/?p=1982
How Higher Education can Use Social MediaKrista Neher
Krista Neher (www.kristaneher.com), professional social media speaker, bestselling author and CEO of Boot Camp Digital (www.bootcampdigital.com) gave this presentation at the CaseV conference in Chicago.
This presentation shows how higher education can use social media to connect with constituents online.
It covers why social media marketing is important, and also previews the entire social media landscape including: Facebook, Twitter, LinkedIn, Video, Photos, Online Communities, Discussion & Review Sites, Community Building, Online PR, Events and many many more tools.
Book a top-rated professional social media and digital marketing speaker for your next event - www.kristaneher.com
Social Experience Design: one method, two tools, three business tips (2012)Erin 'Folletto' Casali
One method, two tools, three business tips. Or in other words: theory of complexity, Dot Loop, Feedback, Relational Motivation, Social Usability, in-the-flow design, double-pyramid of social businesses.
This is the speech I prepared for UX Conference 2011 (Lugano) and part of the workshop I did at Digital Accademia (Venice).
Cultivating knowledge through Communities of PracticeCollabor8now Ltd
The presentation looks at the phenomenon of Communities of Practice and how they can develop into effective knowledge sharing environments. Topics include:
What is a ‘Community of Practice’ (CoP)?
Moving from conversations to collaboration
Community culture and behaviours
What makes a successful community?
Measuring success and the elusive ROI
Lessons learnt from deployment of CoPs in local government.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Join Beth Kanter in a workshop that explores the themes in her recently published book, and discover how to put them into practice. Social media has broken free from the marketing communications and fundraising silos, changing the way nonprofits deliver programs, lead, manage, and even govern. This session will take a look at these trends and how organizations can equip themselves to be fully networked.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Daniel Franc (Google): How To Grow A Global Online CommunityFeverBee Limited
Daniel Franc explains how he began Google's meetup group and gradually grew it into the global phenomenon it is today. Plenty of excellent tips for applying advanced social sciences to build powerful online communities.
5 steps to becoming a social & collaborative enterprise - Andrew Bishop - Ja...Andrew Bishop
This presentation includes a definition of social enterprise, key benefits and the major decisions to be addressed for any organisation seeking to embark on the journey to becoming a more social, collaborative enterprise. It was was delivered in Melbourne in August 2012. See also www.uniqueworld.net
A 5-minute talk I gave at the first Prague Ignite event. It presents a concept for a new type of a political party built on the network principles. I'd excited to hear from anyone in the similar thought realm! @danfranc
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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14. THE POINT FOR TODAY IS...:
1. COMMUNITIES (GTUG) CAN HELP DEVELOPER
RELATIONS ON A GRAND SCALE
2. THEY EMERGE GRASSROOT - AND THEY CAN BE HELPED
3. THEY FOLLOW CERTAIN DEVELOPMENT PATTERN THAT
CAN BE SUPPORTED AND ACCELERATED
4. LOCAL GOOGLE CAN BE INVOLVED INTO A VARYING
EXTENT - THE CHOICE IS YOURS
17. COMMUNITY IS A BUNCH OF
CONNECTED PEOPLE (VIA A
SHARED PASSION *))
*) NOT NECESSARILY SHARED GOALS, INTEREST OR DEMOGRAPHICS
18. COMMUNITY IS A BUNCH OF
CONNECTED PEOPLE.
NOT A FOLLOWING, WHERE
MANY FOLLOW ONE.
19. COMMUNITY IS A BUNCH OF
CONNECTED AND INTERACTING
PEOPLE.
20. COMMUNITY IS A BUNCH (TINY,
HUGE... SIZE DOESN’T
MATTER) OF CONNECTED AND
INTERACTING PEOPLE
21. COMMUNITY IS A BUNCH OF
CONNECTED AND INTERACTING
PEOPLE, WHICH GIVES ITS
MEMBERS SOMETHING: SENSE.
“My
belong
to”
“I
life
is
assion”
“I
live
my
pbetter”
22. Bottom line of the nature of communities:
To see a community develop, you need to support
creation of an environment of connected and
interacting people, which makes their life better.
Structures without these elements might not be a
communities and the community power might not be
applicable to them.
32. RELATIONSHIPS: FAMILY
ACTIVITY: SPONTANEOUS
CREATIVITY: WILD & CHAOTIC
PARTICIPATION: ENGAGED
LOYALTY: HIGH
AND WHAT’S IN IT FOR US?
IT MUST BE ESSENTIALLY THE SAME, WHAT’S IN IT FOR MEMBERS.
YOU ARE ONLY ONE OF THE COMMUNITY MEMBERS, AFTER ALL.
33. Attract
to
tech
Build
loyalty
Get
feedback
Build
buzz
Learn
about
dev
needs
Build
awareness
Educate
the
system
Find
developers
Have
apps
done
Tap
the
innovations
AND WHAT’S IN IT FOR US?
35. old school relationships community communication
we
launch
campaigns
to
the
community we
insert
stimuli
into
community
we
communicate
one
way the
community
talks
to
us
it’s
the
community
members
who
talk
it’s
only
us
who
talk
about
us
about
us
we
talk
to
a
community we
are
members
of
a
community
we
do
market
studies the
market
explains
itself
to
us
37. Bottom line of the tribal leadership:
You have to find out what your audience is passionate
about - best by listening to the existing chatter, which
also proves that this passion has the power to connect.
Then create a mechanism for people to relate to one
another based on that passion.
Be aware of the benefits for you, but don’t build
everything on them and don’t see the community as
your marketing branch. That’s the zen way of getting
from communities what you don’t cling to.
43. TAKE ONLY
ONE STEP AT A
TIME SO THAT
YOU CAN
BACKTRACK
EASILY. BETTER
MANY SMALL
STEPS THAN
ONE BIG LEAP.
44. BUT ONCE
THE
COMMUNITY
GETS
ROLLING,
NOTHING
CAN STOP IT.
45. Bottom line of the community evolution:
Newly evolved communities follow similar patterns of
their growth but you never can be sure how the
individual steps will look like and how long they will
take. But once the mass of energy, people and
connections is created, it’s undestructible.
47. DECIDE ON THE BENEFITS
who
the
GTUG
will
be
mainly
for
about?
Will
members
benefit
and
how?
Will
organizers
benefit
and
how?
Will
Google
benefit
and
how?
48. DECIDE “WHY” A COMMUNITY
right
way
to
achieve
the
benefits?
Is
a
community
the
In
your
country
and
around
the
passion
you
identified..
is
there
potential
for
a
community
?
Does
the
management
support
the
initiative?
50. ENVISION THE CULTURE
Values
Norms
Behaviors
THIS IS HOW IT’S OFTEN DONE,
BUT IT’S NOT NECESSARILY GREAT.
DEFINING JUST BEHAVIORS OR
RULES DOESN’T PROVIDE A
STRONG GUIDANCE FOR NEW
INITIATIVES OR IDEAS.
52. DECIDE ON THE SUPPORT FORM
• EVENTS • “VIP
TREATMENT”
of
organizers
• room
hosting
• beta
tests
• event
co-‐organization
• Google
access
• logistics
&
catering
support
• special
events
• banners,
branding
• “insider
info”
• promotion
• PROMO
&
PR
• CONTENTS
• GTUG
promotion
• speakers
• activity
promotion
• online/offline
kits
53. DECIDE ON THE SUPPORT FORM
• SWAG • web,
domain,
templates
• for
members • meeting
spaces
• for
organizers • NETWORKING
• MENTORING/COACHING • door-‐opener
to
Google
partners
• technical
• door-‐opener
to
friendly
press
• organizational
• door-‐opened
to
other
groups
• PLATFORM
CREATION
• FINANCIAL
SUPPORT
• “central”
group
54. DECIDE HOW FAR YOU WANT TO GO
• AT
THE
MINIMUM: • OK,
BUT...:
• announce
GTUG
in
your
• “Build
it
and
they
will
come”
country,
possibly
by
an
event
or
syndrom
two
• Internal
champions
are
not
so
• have
someone
in
Google
be
passionate
as
external
responsible
for
ongoing
community
members
promotion
of
the
idea
and
handling
enquiries
/
support • chapters
won’t
be
coordinated
-‐
little
effect
multiplication
• support
won’t
be
coordinated
-‐
lots
of
communication
will
be
needd
55. WANT MORE?
THEN DECIDE IF YOU HAVE THE BALLS...
...
to
deal
with
community
specifics:
...
long
run
...
unpredictability
...
more
facilitation
than
management
...
shared
ownership
...
work
with
volunteers
...
creating
a
non-‐corporate
atmosphere
56. Bottom line of the community preparation:
You have to decide whether a community is a right
form for your goals and how much you want to be
involved.
At the minimum, you can setup the tone and create an
“empty garden” for seeds to arrive (hopefully).
If you decide to support a community, you must learn
a non-hierarchical managerial style and let go your
control of ownership.
59. WHO IS WHO?
[National
le
vel
power-‐l
eaders]
[Google]
rs
apter
leade [Chapter
organizers]
Individual
ch
GTUG
[Power
members]
activit
recipie y
n ts
est
[General
inter
IT’S REALLY NOT A
HIERARCHICAL PYRAMID,
IT’S MORE A WEB OF
members]
RELATIONSHIPS. MANY
ROLES ARE ALSO
[OPTIONAL].
61. ID POTENTIAL GTUG LEADERS
• WHERE
TO
LOOK
? • WHO
TO
LOOK
FOR?
• other
communities
-‐
JUG,
Barcamp,
• communicative
people
Hackerspace,
HUB,
etc.
• people
“in
the
growth
mode”
• student
organizations
etc.
• Nice
to
have
features:
• bloggers
• already
organized
events,
• active
online
community
communities
participants
• developer
personae
• startups
• ...
start
looking
for
key
personalities
• your
network
and
network
of
your
friends
62. INSPIRE THE CORE GROUP
• TO
GET
GOING:
•
incubate
a
chapter
• submit
the
GTUG
application
• TO
DO
EVENTS:
• ideas
for
contents,
format
• offer
of
speakers
• TO
COMMUNICATE
AND
COORDINATE:
• participate
in
many-‐to-‐many
communication
63. ACCEPT SHARED CONTROL
old school control community control
our
company
people
create
values our
community
members
create
values
our
company
“owns”
people
who
create
our
company
“attracts”
people
who
values create
values
our
company
owns
the
product
or
the
our
company
participates
in
the
platform ownership
of
the
community
products
our
company
owns
all
know-‐how
or
can
the
knowledge
is
spread
among
choose
to
open
it community
members
decisions
in
our
company
are
top-‐down
decisions
in
our
community
are
spread
and
hierarchical and
non-‐hierarchical
64. YOU WILL NEVER DESIGN A PERFECT
SYSTEM. EVEN WITH COMMUNITIES,
IT’S AN ITERATION AFTER ITERATION
65. Bottom line of the seeding phase:
It’ll be as good as will be the people who will actually
be the gravity points towards which other organizers,
members and activity recipients will be attracted.
And if you manage to get those leaders under one
umbrella, you will create a potential to multiply their
effect and help creation of a truly national community.
Don’t plan too much though.
67. WHAT TO DO HERE?
• Keep
running
events
but
be
prepared
for
a
lot
of
finetuning
• Do
some
promotion
for
them,
but
not
overdo
it
• Keep
personal
networking
• Focus
heavily
on
the
seed
group
of
organizers
• Open
up
the
scale
for
more
complex
/
longer
events
74. YET ANOTHER GOLDEN MANTRA
You
can’t
make
people
join
GTUG,
become
organizers
or
create
events.
All
you
can
do
is
to
create
an
attractive
environment
that
will
stimulate
all
this.
75. PEOPLE CONTENTS ATMOSPHERE
SECRET RECIPE
OWNERSHIP FREEDOM INTERACTIONS
76. PEOPLE CONTENTS ATMOSPHERE
EMOTIONS
SECRET RECIPE
OWNERSHIP FREEDOM INTERACTIONS
77. Meh.
“Emotions”.
“Mantras”.
It’s
all
about
numbers.
So
cut
the
#crap
78. HOW TO MEASURE THE COMMUNITY?
• QUANTITATIVE
INDICATORS: • #
of
forum
posts
• #
of
events • #
of
feedback
collected
• #
of
participants
per
event
• #
of
pageviews
/
uniques
• #
of
chapters
• #
of
organizers
• #
of
positive
@mentions
79. HOW TO MEASURE THE COMMUNITY?
• QUALITATIVE
INDICATORS:
• the
assesment
of
GTUG
leaders
/
superleader
• the
assessment
of
Google
coordinator
• the
quality
of
events
• the
impact
of
activities
• the
activities
of
the
community
inspired
by
GTUG
80. Bottom line of the public launch:
Be ready for start of a great diversity in chapters
(form, activities, tech focus). Stimulate it - it helps you.
Also it’s time to start looking more closely at how
you’re doing.
And again: change anything and without too much
dancing around.
87. Bottom line of the sustained growth:
Don’t go on autopilot.
The energy/resources that you’ll get by seeing many of
the things done by the community can now be spent
on new projects, new chapters, new dreams - and on
dealing with leadership succession and activity
terminations.