The document outlines the planning and execution of an integrated marketing campaign for a nonprofit food drive. The campaign aimed to [1] unify local nonprofits by coordinating a collaborative food drive, [2] educate the public about growing food insecurity, and [3] collect food donations for those in need. Key elements included gaining nonprofit participation, media coverage, and communication through controlled media, interpersonal outreach, and a press conference. Evaluation found the campaign achieved its goals and the client was pleased, though there is room for starting planning earlier in future years.

1. integrated marketing communication campaign food drive

4. research

9. planning

19. communication

28. evaluation