ABN AMRO receive a significant ROI from their investment of time, organisation and creativity
ABN AMRO were finding it increasingly difficult to stay relevant in a media environment that is forever expanding and with so much content being consumed online each day the Netherlands bank needed a solution that enabled them to break through the noise. Using LinkedIn’s Sponsored Updates, ABN AMRO were able to deliver relevant and up to date content to their target audience’s LinkedIn news feeds.
In addition to leveraging Sponsored Updates to deliver their content, they also reorganised their publishing cadence and adopted a publisher’s mindset around financial education. A content calendar, editorial board and by using their employees as their “secret weapon”, ABN AMRO maximised the effect of their content marketing investment.
The results from the Sponsored Updates campaign speak for themselves with engagements rates as high as 3.25% and on average twice as high as internal benchmarks.
Check out the full case study here
Go Beyond Opens & Clicks: Using Data to Optimize Your Client's CampaignsLitmus
"It's ok, we have good open and click rates." How many times have you heard that from a client or colleague? A campaign's success is often based on a handful of metrics, but these rarely give a well-rounded portrait of true customer engagement.
Are open rates declining on mobile? Have desktop and webmail opens increased? How long do subscribers actually spend reading each message?
In this actionable webinar, we dive into the other (often more) important metrics your team should be using to develop your clients' emails.
AI to Enable Next Generation of People ManagersWork-Bench
In our work with hundreds of top fast growth startups and globally-distributed Fortune 1000 corporations in our enterprise tech ecosystem here in NYC, the most common refrain we hear is: "managing people is hard."
Are robots about to take over the world? No, but if you let them, they can transform your marketing through automation.
This month our webinar was all about marketing automation. We focused on the good “robots” can do, and the many services and programs available to help make your life a little easier as a marketer. We were joined by Jon Reese, the director of digital marketing for ADP, as well as Fluid’s own Digital Marketing Director, Dustin Cederholm.
ABN AMRO receive a significant ROI from their investment of time, organisation and creativity
ABN AMRO were finding it increasingly difficult to stay relevant in a media environment that is forever expanding and with so much content being consumed online each day the Netherlands bank needed a solution that enabled them to break through the noise. Using LinkedIn’s Sponsored Updates, ABN AMRO were able to deliver relevant and up to date content to their target audience’s LinkedIn news feeds.
In addition to leveraging Sponsored Updates to deliver their content, they also reorganised their publishing cadence and adopted a publisher’s mindset around financial education. A content calendar, editorial board and by using their employees as their “secret weapon”, ABN AMRO maximised the effect of their content marketing investment.
The results from the Sponsored Updates campaign speak for themselves with engagements rates as high as 3.25% and on average twice as high as internal benchmarks.
Check out the full case study here
Go Beyond Opens & Clicks: Using Data to Optimize Your Client's CampaignsLitmus
"It's ok, we have good open and click rates." How many times have you heard that from a client or colleague? A campaign's success is often based on a handful of metrics, but these rarely give a well-rounded portrait of true customer engagement.
Are open rates declining on mobile? Have desktop and webmail opens increased? How long do subscribers actually spend reading each message?
In this actionable webinar, we dive into the other (often more) important metrics your team should be using to develop your clients' emails.
AI to Enable Next Generation of People ManagersWork-Bench
In our work with hundreds of top fast growth startups and globally-distributed Fortune 1000 corporations in our enterprise tech ecosystem here in NYC, the most common refrain we hear is: "managing people is hard."
Are robots about to take over the world? No, but if you let them, they can transform your marketing through automation.
This month our webinar was all about marketing automation. We focused on the good “robots” can do, and the many services and programs available to help make your life a little easier as a marketer. We were joined by Jon Reese, the director of digital marketing for ADP, as well as Fluid’s own Digital Marketing Director, Dustin Cederholm.
Live Webinar: Market to Who Matters - How to Get Started with Advertising on ...LinkedIn
Join us for our live demo of our advertising solutions: LinkedIn Sponsored Content and LinkedIn Text Ads. These products allow you to connect with the world's largest audience of active, influential professionals. In this webinar you will learn how:
- Sponsored Content enables you to publish relevant content straight to the feed of any member across desktop and mobile. With native ads in the world’s professional feed, your content marketing captures the attention of highly engaged people – and drives qualified traffic right to you.
- Text Ads are easy to create and great for budget-conscious campaigns—set your own budget and only pay for ads that work on our pay-per-click platform.
Scott Roen, Vice President, Digital Marketing & Innovation, American Express, shares how the OPEN Forum community, an online destination where entrepreneurs share experiences and learn from one another, is successfully leveraging social platforms and APIs to power the user experience.
Finders Keepers: How to Target the Best Candidates Before Your Competition Do...LinkedIn Talent Solutions
Learn how to successfully pipeline talent, covering LinkedIn Recruiter strategies and general tips for proactive recruitment success.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Companies are more empowered than ever to investigate, test, and quantify their talent brand. But how do you know if your efforts are paying off? Ed Nathanson, Founder of Red Pill Talent, will share research from LinkedIn’s new eBook, The Quest to Quantify: Measuring The Impact of Your Talent Brand. Get the ebook: http://bit.ly/1NX3N8F
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
My talk about customer discovery and understanding customer needs from the 2015 Lean Startup Conference in San Francisco, CA. Based on the book, Talking to Humans, by Giff Constable & Frank Rimalovski. More at http://talkingtohumans.com.
Watch this video to see how you can leverage LinkedIn's Sales Navigator platform to help you find new clients and sustain your relationships at scale when they are increasingly on social media.
The Content Marketing Strategic Workshop, a unique one-day executive event, will leave you with all the materials you need to take a content strategy back to your team – and to implement a content marketing plan that will grow your business and engage your audience. The workshop is brought to you by the force behind Content Marketing World (a production of the Content Marketing Institute), in partnership with LinkedIn Marketing Solutions.
Amy Jo Martin: Humanization Leads to Social MonetizationMarketo
How do companies drive revenue from social media? What is your ROI (return on influence)? In this presentation, Amy Jo Martin explores the latest trends in social media, the monetization of various social platforms, and great ways to successfully build personal brands by utilizing social communication tools.
Gallery of Great LinkedIn Sponsored UpdatesLinkedIn
See examples of great Sponsored Updates that have helped brands build deeper brand relationships with our members. To get started with Sponsored Updates on LinkedIn, visit http://lnkd.in/sponsoredupdates
Learn about Pipeline Builder and Career Pages for Staffing Firms, LinkedIn Talent Solutions' latest product updates, to help you grow revenue, catch more interested leads and more.
Learn more: https://lnkd.in/gmtiwE3
What is the current state of CRM? How is CRM impacting business decisions for leading companies? What are the dominant themes among influencers in this market? These are the questions that the Appinions data journalism team sought to answer in this CRM Influence Study.
Our analysis of the industry landscape reveals the most influential companies in this space and the influential key opinion holders who are driving the most dominant conversations around CRM solutions providers. This study also drills down into six themes that shape the way in which influencers are opining on CRM, which include partnerships, cloud, marketing, data, social and mobile. The analysis provided – such as knowing which customer opinions are driving a vendor’s influence in CRM, or knowing the factors that drive a competitor’s influence – yield actionable insights from influencers that can inform and guide marketing strategies.
#PitchDeck - 4# Most Affordable CRM in the World - by CappteraFilip Duszczak
InStream is an CRM alternative for customer focused companies. We help sales teams and business organizations strengthen their relations with customers and business contacts when the average CRM fails.
Why LinkedIn Is Going “All-In” with Content MarketingLinkedIn
Have you noticed the content marketing moves made lately by LinkedIn? If not, you may be missing out on an opportunity. Find out why we're betting our future on content and how it will affect you.
The Next Chapter- Open Sourcing Finance: How FinTech Firms are Building a Val...LinkedIn
Chris Skinner, CEO, The Finanser and Author, Value Web dives into the next chapter of finance.
There are a number of key developments that are changing our world. One of them--the network revolution--is a massive shift in finance and service, as money moves from bank to bank into a new, direct value exchange person-to-person (P2P). The P2P exchange of value is driven by the mobile internet and recording of transactions using blockchain technologies. What does this mean for financial institutions and how should they change and adapt to keep pace? Which new companies are developing this new world fastest and which new entrants, if any, should worry incumbent financial institutions? Chris Skinner provides a vision of 2025 and navigates the course for both new entrants and incumbents.
Live Webinar: Market to Who Matters - How to Get Started with Advertising on ...LinkedIn
Join us for our live demo of our advertising solutions: LinkedIn Sponsored Content and LinkedIn Text Ads. These products allow you to connect with the world's largest audience of active, influential professionals. In this webinar you will learn how:
- Sponsored Content enables you to publish relevant content straight to the feed of any member across desktop and mobile. With native ads in the world’s professional feed, your content marketing captures the attention of highly engaged people – and drives qualified traffic right to you.
- Text Ads are easy to create and great for budget-conscious campaigns—set your own budget and only pay for ads that work on our pay-per-click platform.
Scott Roen, Vice President, Digital Marketing & Innovation, American Express, shares how the OPEN Forum community, an online destination where entrepreneurs share experiences and learn from one another, is successfully leveraging social platforms and APIs to power the user experience.
Finders Keepers: How to Target the Best Candidates Before Your Competition Do...LinkedIn Talent Solutions
Learn how to successfully pipeline talent, covering LinkedIn Recruiter strategies and general tips for proactive recruitment success.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Companies are more empowered than ever to investigate, test, and quantify their talent brand. But how do you know if your efforts are paying off? Ed Nathanson, Founder of Red Pill Talent, will share research from LinkedIn’s new eBook, The Quest to Quantify: Measuring The Impact of Your Talent Brand. Get the ebook: http://bit.ly/1NX3N8F
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
My talk about customer discovery and understanding customer needs from the 2015 Lean Startup Conference in San Francisco, CA. Based on the book, Talking to Humans, by Giff Constable & Frank Rimalovski. More at http://talkingtohumans.com.
Watch this video to see how you can leverage LinkedIn's Sales Navigator platform to help you find new clients and sustain your relationships at scale when they are increasingly on social media.
The Content Marketing Strategic Workshop, a unique one-day executive event, will leave you with all the materials you need to take a content strategy back to your team – and to implement a content marketing plan that will grow your business and engage your audience. The workshop is brought to you by the force behind Content Marketing World (a production of the Content Marketing Institute), in partnership with LinkedIn Marketing Solutions.
Amy Jo Martin: Humanization Leads to Social MonetizationMarketo
How do companies drive revenue from social media? What is your ROI (return on influence)? In this presentation, Amy Jo Martin explores the latest trends in social media, the monetization of various social platforms, and great ways to successfully build personal brands by utilizing social communication tools.
Gallery of Great LinkedIn Sponsored UpdatesLinkedIn
See examples of great Sponsored Updates that have helped brands build deeper brand relationships with our members. To get started with Sponsored Updates on LinkedIn, visit http://lnkd.in/sponsoredupdates
Learn about Pipeline Builder and Career Pages for Staffing Firms, LinkedIn Talent Solutions' latest product updates, to help you grow revenue, catch more interested leads and more.
Learn more: https://lnkd.in/gmtiwE3
What is the current state of CRM? How is CRM impacting business decisions for leading companies? What are the dominant themes among influencers in this market? These are the questions that the Appinions data journalism team sought to answer in this CRM Influence Study.
Our analysis of the industry landscape reveals the most influential companies in this space and the influential key opinion holders who are driving the most dominant conversations around CRM solutions providers. This study also drills down into six themes that shape the way in which influencers are opining on CRM, which include partnerships, cloud, marketing, data, social and mobile. The analysis provided – such as knowing which customer opinions are driving a vendor’s influence in CRM, or knowing the factors that drive a competitor’s influence – yield actionable insights from influencers that can inform and guide marketing strategies.
#PitchDeck - 4# Most Affordable CRM in the World - by CappteraFilip Duszczak
InStream is an CRM alternative for customer focused companies. We help sales teams and business organizations strengthen their relations with customers and business contacts when the average CRM fails.
Why LinkedIn Is Going “All-In” with Content MarketingLinkedIn
Have you noticed the content marketing moves made lately by LinkedIn? If not, you may be missing out on an opportunity. Find out why we're betting our future on content and how it will affect you.
The Next Chapter- Open Sourcing Finance: How FinTech Firms are Building a Val...LinkedIn
Chris Skinner, CEO, The Finanser and Author, Value Web dives into the next chapter of finance.
There are a number of key developments that are changing our world. One of them--the network revolution--is a massive shift in finance and service, as money moves from bank to bank into a new, direct value exchange person-to-person (P2P). The P2P exchange of value is driven by the mobile internet and recording of transactions using blockchain technologies. What does this mean for financial institutions and how should they change and adapt to keep pace? Which new companies are developing this new world fastest and which new entrants, if any, should worry incumbent financial institutions? Chris Skinner provides a vision of 2025 and navigates the course for both new entrants and incumbents.
We created this infographic, The Case for B2B Marketing on LinkedIn, to help you prove LinkedIn’s potential as a platform, and to inspire you to measure the ROI of your own campaigns. Check it out to see:
-How B2B marketing on LinkedIn drives leads and revenue
-The value of LinkedIn for product launches
-More real-world results from B2B companies
Understanding the Metrics that Drive Real Business ImpactLinkedIn
When budgets are tight and teams are slim, understanding the impact of your programs is more important than ever. But what are the metrics that really matter? It’s time to move beyond top funnel engagement metrics and dive beneath the surface to understand the quality and effectiveness of the KPIs that actually benefit the business.
If you’re struggling to identify the metrics that prove your marketing efforts are providing business worthy return, this should help. By reviewing this presentation, you’ll learn the difference between metrics and analytics and which powerful metrics you should be looking at to become more efficient at optimizing the purchase path and driving revenue.
Rob Humphrey, Enterprise Account Executive from LinkedIn, explores what students are doing on LinkedIn, why you should care, and how this can inform your own personal branding strategy. See unique insights about how to influence key stakeholders on social platforms, nurture valuable relationships, and position yourself as savvy, social leaders.
Insights from the Cutting Edge of Digital - Stephen DiMarco and George PappachenLinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Stephen DiMarco, CEO, Millward Brown Digital, and George Pappachen, EVP, Global Strategy, WPP discuss industry trends in digital.
Connecting to the Student Journey with LinkedIn - Rob HumphreyLinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Rob Humphrey, Enterprise Account Executive, LinkedIn Marketing Solutions discusses the new student decision journey on LinkedIn.
Webcast: How to Maximize ROI from your LinkedIn AdsLinkedIn
For B2B performance marketers, the job is never done once a lead fills out a form. Instead, it often requires several touch points before a lead can become an opportunity for sales — and not all opportunities are created equal.
While LinkedIn provides advertisers with unparalleled B2B targeting and accuracy, many marketers are unsure how to tie revenue back to their individual ad campaigns and creative.
In this webcast, we’ll cover:
- LinkedIn Ads industry performance benchmarks
- The elements of proper ad campaign structure and tracking
- Advanced targeting and automation techniques to drive more pipeline
Driving Enrollment Quality with Multi-Channel MarketingLinkedIn
Michael McEuen, Director of Marketing at AdStage discuss the paid marketing acquisition landscape, covering topics such as re-targeting, cross-channel measurement, and paid social strategies that work for higher ed.
Crossing the Higher Education Chasm - Russell GlassLinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Russ Glass , Head of Products, LinkedIn Marketing Solutions discusses how LinkedIn is adapting its platform for higher education.
Connecting with Today's Prospective Students - Christina Jenkins and Ira Amil...LinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Christina Jenkins, Director Global Research, LinkedIn and Ira Amilhussin, Sr. Marketing Manager, LinkedIn, unveil new research the prospective student mindset.
Keynote presentation from LinkedIn's 1 Million Member Event in Auckland, New Zealand.
- Key insights about the New Zealand audience.
- An overview of LinkedIn's solutions for talent, marketing and sales.
- LinkedIn's vision for the future - the worlds first economic graph.
Tips & tricks voor een succesvolle recruitment strategie. Maarten Fekkers, Corporate Recruitment Manager bij Nspyre, deelt hoe LinkedIn onderdeel van hun recruitment strategie is.
Waarmee kunt u nu al aan de slag? Welke zaken moeten daarbij op orde zijn om het beste talent aan te trekken?
If you work in Sales, the challenges posed by today's informed purchaser will come as old news. But have you discovered new ways to generate demand, deliver insights and build advocacy within your prospect accounts. This presentation covers Build a network of advocacy to avoid the risk of lack of support across prospect organisations
Create a deep understanding of their customer's business in order to teach them something new
Generate new demand in a world of reluctant, risk adverse customers
Tips & tricks despre cum sa ai o prezenta puternica pe LinkedIn, daca esti ONG. Prezentare sustinuta de Nicoleta Benga, Account Manager, Marketing Solutions la LinkedIn, in cadrul Scolii Digitale pentru ONG-uri.
Scoala Digitala pentru ONG-uri este un program creat si sustinut de Asociatia TechSoup Romania - https://ongonline.techsoup.ro/
In deze presentatie hebben we het over het belang van een sterk werkgeversmerk. Waarom is dit zo belangrijk, hoe kunt u ermee aan de slag en wat kan het u opleveren.
Expert Tips for Earning on the LinkedIn Platform.pdfSaleem Qadri
Gain insights from industry experts and learn advanced strategies for earning on the LinkedIn platform. Uncover invaluable tips to amplify your visibility, create engaging content, and forge meaningful connections, driving substantial financial growth."
#LinkedIn earning strategies
#Expert advice for income
#Platform monetization tips
#Income growth on LinkedIn
#Visibility enhancement
#Engaging content creation
#Networking for profit
#Financial gains through connections
#Expert insights for earnings
#Maximizing LinkedIn revenue
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
A Brief History of LinkedIn Sales NavigatorLinkedIn
LinkedIn Sales Navigator launched as a standalone product in 2014. Here are the highlights of the product's evolution and how it helps more sales professionals every day.
A Brief History of LinkedIn Sales Navigator LinkedIn
LinkedIn officially introduced Sales Navigator on July 31, 2014. In the five years since its launch, the product has become indispensable for sales teams. This timeline tracks the biggest milestones in Sales Navigator's development.
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world.
Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
Mastering Lead Gen Forms for Higher EducationLinkedIn
Lead Gen Forms are one of the most impactful performance marketing products for universities looking to drive quality students on LinkedIn. To make sure you’re getting the most out of your campaigns, we’ve developed valuable best practices after working with successful universities on our platform.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Five Steps for Supercharging Your Economic Development Marketing in 2019LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five step process on how to get started with LinkedIn in 2019.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
21. The only full-funnel professional platform
Full-funnel analytics
& reporting
Onsite & Network Display
Sponsored Updates
Sponsored InMail
Lead Accelerator
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ACQUIRE
LinkedIn has products that impact every stage of your funnel.
We are in a unique position to help you a) generate awareness and reach more of the right people to send to your marketing channels b) nurture those audiences by delivering the most appropriate content depending on where they are in their purchase cycle.
LinkedIn has products that impact every stage of your funnel.
We are in a unique position to help you a) generate awareness and reach more of the right people to send to your marketing channels b) nurture those audiences by delivering the most appropriate content depending on where they are in their purchase cycle.
Make the companies they work for more successful as well
Specifically, these companies are able to more easily:
Hire top talent
Build their brand and market their products
Drive leads and sales
We've seen this internally as well as with other companies and let's start by talking about why it's true
Main point: We built Elevate to help companies like you empower your employees to become social professionals and, in doing so, help you achieve your business goals
We know that companies benefit when their employees share professional content
Challenge is that curating content is challenging and employees don’t have the time or resources to do it effectively
Also it’s hard for companies to demonstrate results – and tie social activity to bottom line impact.