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Welcome to FinanceConnect ‘15

Editor's Notes

  1. LinkedIn has products that impact every stage of your funnel. We are in a unique position to help you a) generate awareness and reach more of the right people to send to your marketing channels b) nurture those audiences by delivering the most appropriate content depending on where they are in their purchase cycle.
  2. LinkedIn has products that impact every stage of your funnel. We are in a unique position to help you a) generate awareness and reach more of the right people to send to your marketing channels b) nurture those audiences by delivering the most appropriate content depending on where they are in their purchase cycle.
  3. Make the companies they work for more successful as well Specifically, these companies are able to more easily: Hire top talent Build their brand and market their products Drive leads and sales We've seen this internally as well as with other companies and let's start by talking about why it's true Main point: We built Elevate to help companies like you empower your employees to become social professionals and, in doing so, help you achieve your business goals We know that companies benefit when their employees share professional content Challenge is that curating content is challenging and employees don’t have the time or resources to do it effectively Also it’s hard for companies to demonstrate results – and tie social activity to bottom line impact.