McDonald's uses several strategies to do business in China. It tailors its menu to local tastes by offering items like coffee and tea. McDonald's also adapts its store design for Chinese customers, making the atmosphere calm with pictures, sofas, and lighting. Additionally, McDonald's competes aggressively in China through tactics like expanding delivery service and offering coupons for discounts against competitors.

1. How Mc.Donalds run their business in China? Identify some of
their strategies for doing business in East Asia?
Homework Week7

2. Contents
• What is Mc.Donalds
• Mc.Donalds History
• The Donald
• Hamburger
• Different Inner Packaging in chaina
• Forbidding Maneuver in China
• References

3. What is Mc.Donalds
• Mc.Donalds Corporation is largest chain of
hamburger fast food restaurants in the
world serving around 64 million customers
daily in 119 countries.

4. Mcdnalds History
• Their introduction of the Speedy Service
System in 1948. Speedy was eventually
replaced with Ronald MC Donald by 1967
when the company first filed a US
trademark on a clown shaped man having
puffed out costume legs.

5. The Donald
• Donald MCDonald is mascot of
MC.Donalds. His appearance like afunny
man.

6. Hamburger
• Mc.Dnalds hamburger is 18 yuan. It
wasconversion into yen become about 220
yen. Besides this Cofee is 4,5yuan tea is 3
yuan Cheeseburger is 6yuan and so on.

7. Open new store value of 200
• This value maximum in the past. Current
store no more than value of 1100.
• In addition Delivery service stores
depending on 440 stores becomes 550
stores.

8. Different Inner Packaging in chaina
• Mc.Donalds holdout calm atmosphere for
wide range of customer needs work as put
up a pictureon a wall put in sofa set
illumination lamp and soon.

9. Forbidding Maneuver in China
• China Mc.Donalds start deliverly service
between 24 hour ambit area seven
minutes by bike at beijing
• Birng on coupon of competition parlor
become price 10 percent off

10. References
• http://blog.goo.ne.jp/hihi64/e/
544f6fe38359634252309760gk63009dla
• http://blog.livedoor.jp/chinamrketing/
archives/65360303.html