McDonald's first entered the Chinese market in 1990 by opening its first restaurant in Shenzhen. By 2002 there were 460 McDonald's locations across China, growing to 600 locations by 2004 and nearly 1,000 locations by 2008. McDonald's strategy in China involves tailoring its menu to local tastes at affordable price points while maintaining convenience. It aims to continue expanding its presence, with a goal of reaching approximately 2,000 locations across China. McDonald's success in China can be attributed to adopting the right strategies for the local market while retaining core brand elements like its 24-hour operations and drive-thru service.

1. How Mc.Donalds in China
s1160114 Yuta Shiroishi

2. Introduction
The Mc.Donalds in China has some good
points.
• It has a lot of menu.
• The menu are cheap.
Their points are same in Japan's.

3. About history part 1
1978: China hope that Mc.Donalds advace
into China.
1990: The first Mc.Donald's shop built in
Shenzhen.

4. About history part2
2002: There are 460 McDonald's in
China.
2004: The figure of Mc.Donald's store
become 600 in China.
2008: About 1,000 Mc.Donald's are exist.

5. Service
Mc.Donald's in China have some
service same in Japan.
• The store always open all day long.
(24-hour open)
• We can buy without get off the car
(Drive-through)

6. Growth of Mc.Donalds after now
Mc.Donalds want to boost the number of the
company in China. Now the number is 1.100.
So they want to grow the number. And the
number boost to about 2.000.

7. Strategy ofMc.Donalds in China
To get a lot of customer, Mc.Donalds in China
think some strategy. For example they think the
menu that people who live in the area want to eat.
And they examine the price and convenience.

8. Menu
● It is chicken meat.
● It's price is about
84yen in japanese.
So it's vert cheap.

9. Other Menu
● A lot of kind
Hamburgers.
● Many drinks.
● French fries

10. References
http://www.chinadaily.com.cn/business/2008-09/08/content
http://www.mcdonalds.com.cn/
http://online.wsj.com/article/SB1000142405270230360150
http://www.icmrindia.org/casestudies/catalogue/Business%