McDonald's first entered the Chinese market in 1990 and has since expanded to over 800 locations across China. McDonald's growth in China has been gradual, starting with just two restaurants opening in Beijing in 1992 and expanding its operations over the following decades. Key to McDonald's success in China has been its focus on food safety, affordable prices, and convenient service like drive-thrus. McDonald's tailors its operations and menu to Chinese customers while maintaining its standards for quality and service.