Deployment of McDonalds in China- When developing McDonalds in China, thereare some advantages and problems.Here, the present condition of the now ofMcDonalds, a problem when developing, andan advantage are described.
The present condition ofthe now of McDonaldsIt is a fast food chain developed on a worldwidescale. The store total in every year 1,500million meals and the world has 32,737 shops.It thinks from here, and McDonalds can call itthe greatest fast food chain store so that it mayunderstand.
History of McDonaldsThe McDonalds brother will begin the firstMcDonalds in the United States of Americaand San Bernardino, California, in 1940.The company name was changed into"McDonalds Corporation" (McDonalds Corp.)in 1960.Willard Scott appeared on commercials forabout two years from 1963 with the role ofRonald.
History of McDonalds 2More than 550 organizations receive and it isdemanding retirement of Ronald McDonald in2011 for control of overweight.In Moscow, the first McDonalds hamburgerstore in the Communist bloc opened onJanuary 31, 1990.It was shown clearly that closing of all in thecountry 3 stores is announced for the first timeas McDonalds in Iceland on October 26, 2009.
The advantage whichdevelops McDonalds* Profits are large if it succeeds.* Since it is resource-rich, there is little costand it ends.
A problem whendeveloping McDonalds* A risk when it fails is large. (Since populationis large)* It worries about health.* There is no telling whether gastronomicculture suits Chinese people.
How should developmentbe furthered?* I think that I should make the store of a trialproduction.* Sales and the goods which sell well areinvestigated.* It is possible to increase a store, if it issuccessful.
Conclusion* It is required to unite with the needs of eachcountry, for developing a store.* A trial production is indispensable.* It is important to collect data.