Kfc vs mc donalds

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Kfc vs mc donalds

  1. 1. History of KFC • Founded by Harland Sanders, who began selling fried chicken from his roadside restaurant in Corbin, Kentucky • The first "Kentucky Fried Chicken" franchise opened in Utah in 1952. • Harland became a legendary figure of American cultural history, and his image remains prominent in KFC branding. • The company was then sold to two investors John. Y Brown and Jack Massey.
  2. 2. All About KFC • KFC is a fast food restaurant chain headquartered in Louisville. • Specializes in fried chicken. • World's second largest restaurant chain after McDonald's. • Owned by Yum Brands, which also owns Pizza Hut and Taco Bell. • Over 18,000 outlets in 120 countries
  3. 3. Revenue and Sales 2012 • Faced SARS, Avian Flu, Sudan Red and in many countries. • Set a new record by opening nearly 2,000 new restaurants in 2012. • Achieved at least 13% and exceeded their annual target of at least 10%. • China has over 4000 outlets of KFC.
  4. 4. 10 Popular Products • Original Recipe Zinger Burger • Original Recipe Boneless Chicken • Extra Crispy Chicken • Kentucky Grilled Chicken • Extra Crispy Tenders • Hot Wings • Original Recipe Hot Bites • Pot Pie • Wraps • Arabian Rice Bowl.
  5. 5. Outlets
  6. 6. Controversies
  7. 7. • Viral messages claim KFC serves cost-effective "genetically manipulated organisms“. • Frying in hydrogenated oils with trans fats is indeed a terrible practice, they believe KFC does so. • Salt used in their seasoning, isn’t natural sea salt but bleached, chemically "refined“ salt. • Canola oil use at KFC emits toxic fumes which can cause cancer. • A recent controversy involves the new grilled KFC products that secretly contain beef. • The "grilled" chicken at KFC is not even grilled.
  8. 8. Success and Stories • 1930: Harland Sanders opens Court and Café Restaurant. • 1952: Sanders makes first franchise deal. • 1952: Company’s profit increases by 75% • 1955: Kentucky Fried Chicken incorporates. • 1964: Sanders sells business to John Brown and Jack Massey. • 1986: PepsiCo buys Kentucky Fried Chicken division. • 1997: PepsiCo spins off KFC as part of restaurant management company Tricon. • 2002: KFC parent Tricon changes name to Yum! Brands.
  9. 9. 7 Things About KFC • The creator of KFC, “Colonel Sanders”, was actually a gas station manager. • First KFC restaurant was opened outside of Sanders gas station. • The first ever bucket of KFC chicken was sold in 1952. • KFC is consumed by nearly 8 million people per day in the US alone • The KFC franchise is open in 80 countries around the world. • THe original, still secret recipe, was invented in 1940. • The secret recipe for KFC chicken is kept in a safe in Louisville, KY.
  10. 10. History of McDonalds • Headquartered in the United States, the company began in 1940. • Initially a barbecue restaurant operated by Richard and Maurice McDonald. • Original mascot was a man with a chef's hat on top of a hamburger shaped head named as "Speedee“. • Speedee was replaced with Ronald McDonald by 1967. • Ray Kroc in 1955, purchased the chain.
  11. 11. All About McDonalds • McDonald's is the world's largest chain of hamburger fast food restaurants. • Serving around 68 million customers daily in 119 countries. • Operated by either a franchisee, an affiliate, or the corporation itself. • McDonald's restaurants offer both counter service and drive-through service.
  12. 12. Revenue and Sales 2012 • The corporation's revenues come from the rent, royalties and fees paid by the franchisees. • Global comparable shares growth 3.1%. • Earnings per share growth 5%. • Average number of customers served everyday 69 million.
  13. 13. Outlets • As of 2012 more than 34,000+ restaurants around the world in 118 countries. • McDonald's claims to exist in 123 "countries“. • At least 20 of those "countries" are not independent countries. • Existence in 119 countries is inflated by non-independent countries. • Largest fast food chain all over the world
  14. 14. Controversies
  15. 15. • McDonald's is often the target of criticism for its menu, its expansion, and its business practices. • Greenpeace alleges soya used in frying is destroying the Amazon rainforest in Brazil. • McDonalds has been criticized for their French fries recipe. • Stella Liebeck, sued McDonald after getting 3rd degree burns from hot coffee.
  16. 16. Awards and Honors • 2012 #11 Most Admired Company in the World • Ranked #2 among all companies for “Management Quality” • Ranked #2 among all companies for “Global Competitiveness” • Ranked #1 among all companies for “Use of Corporate Assets” • Ranked #4 among all companies for “Best Long-Term Investment”
  17. 17. Success and Stories • 1940: McDonalds BBQ opens. • 1948: McDonalds re-establishes as a self service and drive in restaurant. • 1949: Famous French fries and milk shakes make their debut at McDonalds. • 1953: Golden Arches are designed. • 1955: Ray Kroc buys McDonalds. • 1958: 100th million hamburger sold. • 1959: 100th restaurant opened in Fond Du Lac. • 1965: 10th anniversary and 700 outlets.
  18. 18. 7 Things About McDonalds • McDonalds is the largest toy distributor in the world! • McDonald's has unique menu items in every country. In Portugal, you can order soup! • Paris has the only McDonald's with white arches. • The McDonald's Shamrock Shake was created for a fundraiser with the Philadelphia Eagles. • Ray Kroc initially was a real state broker, and never thought of food business. • In 2005, McDonalds paid rappers to reference Big Macs in their songs. • 700 burn cases were reported due to the severe boiling temperature
  19. 19. Rivalry Story • McDonald's and KFC are the two largest fast food restaurants in the world. • Both have their own trademark for popular foods: 'Big Mac' and 'Popcorn Chicken'.
  20. 20. Hamburger vs Crispy Strips • Calories: 250 • Calories: 400 • Total Fat: 9g • Total Fat: 24 g • Saturated Fat: 4 g • Saturated Fat: 5 g • Cholesterol: 25 mg • Cholesterol: 75 mg • Sodium: 520 mg • Sodium: 1,250 mg • Total Carbohydrate: 31g • Carbohydrate: 17 g • Dietary Fiber: 2 g • Dietary Fiber: 0 g • Sugars: 6 g • Sugars : 0 g
  21. 21. Chart 1
  22. 22. Chart 2
  23. 23. • • • • • • • • • • • • • • • • Type: Public Traded as: NYSE: MCD Company: Dow Jones Industrial Average Component Industry: Restaurants Founded: May 15, 1940 in San Bernardino, California; McDonald's Corporation: April 15, 1955. Founders: Richard and Maurice McDonald McDonald's restaurant concept: Ray Kroc. Headquarters: Oak Brook, Illinois, U.S. Number of locations: 34,000+ worldwide Products: Fast food Revenue: US$ 27.56 billion (2012) Total assets: US$ 32.98 billion (2012) Total equity: US$ 14.39 billion (2012) Employees: 1,800,000 (2013) Website: Global Corporate Website
  24. 24. • • • • • • • • • • • • Type: Subsidiary Industry: Fast food restaurant Founded: 1930 in North Corbin, Kentucky (original) 1952 : Utah (franchise) Founders: Harland Sanders Headquarters: Louisville, Kentucky, United States Number of locations: 18,000 (2012) Products: Fast food. Revenue: US$15 billion (2011) Employees: 190,000 Parent: Yum! Brands Website: www.kfc.com

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