To understand McDonald's success in China, it's important to look at its origins and strategies for expansion in East Asia. McDonald's began in 1937 as a hot dog stand started by two brothers and grew due to its focus on streamlined service. To do business in East Asia, McDonald's must be aware of local traditions and not sell products that conflict with them, such as beef in countries where beef consumption is prohibited. The company also needs to introduce products and fashion in ways that respect local culture.