This document outlines a marketing campaign project for a local band or solo artist. It involves creating a profile pitch with information about the artist and a music sample. Students will then plan a photo shoot concept and designate roles for production. They will hold a photo shoot and produce a music video as homework. Finally, students will present and receive feedback on their work. The campaign follows a specified timeline and format for the client profile and marketing plan.

1. 1 Campaign
st
Local band/ solo artist

2. Time line: 1 Campaign st
1. Profile Pitch (Name of band & members/ Genre/ selected
demographics/ photo/ sample of their cover)
2. Pitching for Concept for Photo shoot & MV/ Planning/
Scheduling
3. Photo shoot (HW) following meeting lay outing in class.
4. MV Production (HW) Editing will done in class.
5. Presentation/ Critiquing

3. Format of Profile Pitch
Marketing Plan
Part 1: Client/ Consumer Profile

4. CLIENT/ CONSUMER
PROFILE
A: Backgrounder
1.Name of Band/ artist?
2.Name of band members (if applicable)?
3.Years as an Indie band/ artist?
4.Genre of Music?
5.Target Market?

5. SAMPLE of SONG

6. PRE PRODUCTION
1. Proposed album title
2. Album Cover concept for photo shoot (Individual)
2.1 Student 1?
2.2 Student 2?
2.3 Student 3?
3. Designation of task for Production stage
3.1 Photographer?
3.2 Art Director?
3.3 Lay Out Artist?
3.4 Props ? Set Design?
3.5 Hair & Make up?
3.6 Location Manager?
3.7 Wardrobe?
3.8 Production Assistants/ Researchers?

7. PRE PRODUCTION
1. Proposed album title
2. Album Cover concept for photo shoot (Individual)
2.1 Student 1?
2.2 Student 2?
2.3 Student 3?
3. Designation of task for Production stage
3.1 Photographer?
3.2 Art Director?
3.3 Lay Out Artist?
3.4 Props ? Set Design?
3.5 Hair & Make up?
3.6 Location Manager?
3.7 Wardrobe?
3.8 Production Assistants/ Researchers?