2. What I plan to create.
For my promotional content project, I must create a range of three different products. I
must create 1 audio visual product, 1 audio project and one digital print. For this I
decided to create a music video for my audio-visual content, a podcast for my audio
content and a poster for my digital print. I weighed out which of the options would
demonstrate my strengths and skills: whether I wanted to create a showreel or a music
video; a poster or an album cover etc.
I ultimately decided on these as I believe I would be able to demonstrate more of my
capabilities through these products. To plan what I was going to create, I created a
storyboard, a flat plan and a script which helped me get a rough idea of what I wanted
to create, going into the actual production aspect of it.
3. Audio-visual: Music video.
When it came to planning what outcome I wanted
to achieve for the music video, I constructed a
storyboard to successfully help me to plan and
organise what I wanted to do before I began
filming. After conversing with the band, who
provided us with their ideal outcome and style of
the music video. From this, I drew a rough sketch
of shots and angles I plan to record and use for
the final product. I also drew a demonstration of
where I would ideally like the props and musical
instruments to be located and where each band
member would stand. This helped me to gather a
vague idea of what I wanted for when it came to
shooting the music video. I made sure to inco-
operate both my own ideas and the ideas that the
band had given us, so I could create something
that we both liked.
4. Audio: Podcast
In order to figure out what I was going to discuss for
my podcast, me and my group constructed a script
with questions and topics that we thought would be
fun to talk about and discuss. We considered what
topics would be entertaining to our target audience
and what would also stir up discussions in order to
create a decent length podcast. We wanted to keep
it a decent length (around at least 20 minutes) since
based off of my previous research, podcasts tend to
be at least 20 minutes long and we wanted to stick
to the codes and conventions of a typical podcast.
We wanted to make sure that the conversation
flowed well and that there wasn't any unnecessary
awkward silence so we produced plenty of
questions in the form of a script so we had a rough
idea of what direction the podcast would go in.
5. Print product: music poster
For my digital print product, I decided I wanted to create a music poster for the band. I conversed with the band
and asked what kind of products they would like to see out of this project. They suggested a music poster to
help promote their new single 'dirty soul'. I created a rough idea of what I wanted to create by the end of the
project by creating a poster flat plan. I made sure to include codes and conventions of a music poster when
considering how I wanted the layout to look.
Here is the poster flat plan I created to
gather a rough idea of what I wanted to
produce for this print product.
6. Call Sheet
When it came to the production of the actual music video, it was
important that we all had designated roles and knew what we
would be doing. This was easily organised by a call sheet.
A call sheet is a daily filming schedule that is handed out to all
cast and crew. It depicts what each person's role is for the day of
shooting and what times they are needed to be available on set.
Furthermore, it also organises smaller arrangements such as
transport and hair and makeup.
A call sheet is essential to a day of shooting as it avoids confusion
and miscommunication by ensuring everyone knows what they
need to be doing, where they need to be and what time.
7. Cast and Crew
A cast and crew sheet lists everyone's
roles on set. It goes hand in hand with the
call sheet by avoiding miscommunication
and any confusion- everyone is aware of
their roles, ensuring everything runs
smoothly on set. It is also an important
document as in emergency cases, it has
the cast and crew's contact details so they
can easily be contacted without much
further hassle.
Equipment/Resource list
An equipment list is good for the day of filming as it highlights what
is needed on set, where it is and where you can get it from. This
document helps to keep everything organised and to
ensure everything that is needed is available when it comes to
shooting.
8. Contributors release form
A contributor's release form is a
document that is signed by all
participants to provide their consent to
be filmed. It is imperative for these
documents to be signed so that the
cast are aware of what they're apart of
and are fine with being featured.
Without this form, a cast member can
back out of the project at any time,
including the final stages of editing,
which means all parts including said
cast member must be arranged and
changed. That's why this document is
so important as it is imperative to gain
everyone who will be filmed's
consent.
9. Location scouting sheet
A location scouting sheet introduces the
location the shoot will take place at, what is
being filmed there and when. It is an important
document as it highlights what will be
happening during filming and what will be
needed in the building that needs to be set up
beforehand.
Location Release Form
A location release form is important because it gains the legal
rights and permissions to film in said location. This form can be
signed by the building owner or if it's a public space, the
council. Without the permission, you can be kicked out since
you have not been granted the rights to film there.
10. Rate card and budget sheet
Rate card and budget sheet go alongside each other. The rate card demonstrates how much it costs to hire each
crew member per hour for their role in the production. By adding up the hourly rate for each crew member for how
long they are required on set calculates their wages. When combined with the budget sheet, will give you the total
cost of the production. The budget sheet demonstrates how much equipment and other expenses will cost. These
two documents are both important as they allow you to see whether you are sticking within the budget of the
whole production.
11. Risk Assessment
A risk assessment is an important thing to carry out prior to the day of shooting. It helps to keep everyone more
cautious of any potential risks or harm to themselves, others or even the equipment. It provides solutions to avoid
such things from occurring in the first place.
12. Shooting Schedule
A shooting schedule is an essential asses to pre-production as it gives all cast and crew insight on
essential numbers and personnel. It also mentions what is happening and where it is happening, which is
important information for runners in particular, so they know where they need to go from set to set whilst
shooting is going on. It also says who will be where and the additional contact numbers in cases of
emergencies.