The document discusses the 5 steps in program planning for a local television station in Malolos, Bulacan called Ultimate TV (UTV). The key objectives are to be the voice of the people of Malolos and emphasize local issues, culture and entertainment. The priority is to be a unifying force in the community. Resources include human resources from the 11 member group with skills in photography, editing, music and more. Programs were executed through a 2-day location shoot. Control is maintained through group consensus.

1. presents

2. Lupang Hinirang Lyrics
Julian Felipe
Bayang magiliw
Perlas ng silanganan
Alab ng puso
Sa dibdib mo'y buhay
Lupang Hinirang
Duyan ka nang magiting
Sa manlulupig
Di ka pasisiil
Sa Dagat at bundok sa
simoy
At sa langit mo'y bughaw
May dilag ang tula
At awit sa paglayang
minamahal

3. Ang kislap ng watawat
mo'ytagumpay
nanagniningning
Ang bituin at araw niya'y
kailanpama'y di magdidili Lupa
ng araw ng luwalhati't pagsinta
Buhay ay langit sa piling mo
Aming ligaya nang pag
May mang-aapi
Ang mamatay ng dahil sayo

4. 5 steps to Program Planning
OBJECTIVES
• To demonstrate that we are one with the
Filipinos.
• To showcase the beauty and pride of
Philippines through Bulacan and it’s
wondrous landmarks
• To establish the station’s love and
appreciation for nationalism and
freedom.
DETERMINE PRIORITY
* TO SHOWCASE THE BEAUTY AND
PRIDE OF PHILIPPINES THROUGH
BULACAN AND IT’S WONDROUS
LANDMARKS

5. 3. Identify resources
•Human resources. With the departure of two our
members, we recruited a new one. So even though
for quite some time, we were quite deficient with
manpower, so to speak, we still managed to come
up with a concept that we are all satisfied with. We
again brainstormed and contributed our ideas that
are in line with the objectives of our station.
•* Technical skills. We greatly relied again on the
videography and photography prowess and editing
skills of some of our members.
•* People skills. Since we had a two-day shoot, we
were exposed to various kinds of people that we
encountered during different situations. These skills
came in handy when dealing with them and also
with each other within our group.

6. * Listening skills. These skills are always a must for our
group because we make it a point that each of us respects
the opinion and suggestion of everyone in the group.

7. 4. Execute action programs
* Just like with our station ID, we also had to two-day shoot.
We divided the tasks among ourselves (cameramen, director,
props men etc.) There was no problem regarding the concept
because we all agreed that the objectives of our national
anthem were still in accordance with our station’s objectives.
* We trooped around Bulacan and shot scenes that we believe
will contribute to our objectives. We split up into two teams to
lessen the time consumption and also for cheaper expenses.
•Our free time and schedules were in sync as to avoid
complications during the production and post-production.
•* We keep in touch and updated about the status of our
production and designated tasks through electronic means
(Facebook, texting and calling etc.)

8. 5. Maintaining Control
* Just like our past productions, we make it a point to check and re-
check our work to make sure that we are indeed already contented
with the outcome.
* We get the group consensus in all of our undertakings because we
like being united in our decisions.

9. For Logo/Station Name/Station ID
ULTIMATE TV (UTV) Channel 1
VISION
A great, historical city like Malolos is worthy of an equally
great public television station… one that is capable and
competent in delivering community-building television
programs and services as the voice and the platform for its
community.
UTV aims to be the voice of broadcasting freedom in
Malolos. It will emphasize the issues of concern and the
cultural richness of its people, the Malolenos through
information, discussion and entertainment. We aspire to be
the ultimate, the superior in bringing about change in local
broadcasting hence the channel choice – number 1.

10. PAG MULAT NG MATA PAG GISING SA
UMAGA
NAGHAHANAP NG ORAS KUNG ANU
ANG GAGAWIN
ITO ANG HILIG MO ITO ANG
HINAHANAP SAAN KA PA!
DITO KA NA....
HANDA NA ANG LAHAT PARA SAYO
NASASABIK NA ANG BAWAT ISA
SUMABAY,
TUMAWA,
MAKISAYA ANG LAHAT
SAMA-SAMA SA UTV
LAHAT NG HANAP MO NARITO NA
HALINA ANG LAHAT MAKISAYA
NOON AT NGAYON
HINDI MAGBABAGO

11. SAMA-SAMA
SAMA-SAMA
ITO ANG HILIG MO ITO ANG
HINAHANAP SAAN KA PA!
DITO KA NA...
LAHAT NG HANAP MO NARITO NA
HALINA ANG LAHAT MAKISAYA
NOON AT NGAYON
HINDI MAGBABAGO

12. MISSION
Ultimate TV endeavors to educate and enrich our community with
quality programming and services that not only entertains but also
challenges minds and contributes to a life of learning. We will
dedicate our hardwork and passion in being the top unifying force in
Malolos, a lens through which we can better understand our culture
not only as Malolenos, but as Bulakenyos and as Filipinos.

13. Suggested LOGOS

14. Kaisa mo!

15. LOGO COLOR SCHEME
RED - symbolizes the network's power to lead, to strengthen one's pride
and the motive to enlighten it's people and masses in all life aspects.
BLUE - symbolizes the network's loyalty, intelligence and trust and also to
share its intention in imparting knowledge and wisdom.
WHITE - symbolizes networks respect and devotion in showing what is
true and not to be biased.

16. 5 steps in Broadcast Planning:
1.Objectives
UTV aims to be the voice of broadcasting freedom in Malolos.
It will emphasize the issues of concern and the cultural
richness of its people, the Malolenos through information,
discussion and entertainment. We aspire to be the ultimate,
the superior in bringing about change in local broadcasting
hence the channel choice – number 1.

17. Ultimate TV endeavors to educate and enrich our
community with quality programming and services that
not only entertains but also challenges minds and
contributes to a life of learning. We will dedicate our
hardwork and passion in being the top unifying force in
Malolos, a lens through which we can better understand
our culture not only as Malolenos, but as Bulakenyos and
as Filipinos.

18. 2. Determine priority
We will dedicate our hardwork and passion in being the top
unifying force in Malolos, a lens through which we can better
understand our culture not only as Malolenos, but as Bulakenyos
and as Filipinos.

19. 3. Identify resources
Our group was given ample time to brainstorm and pool in our ideas
and suggestions for our station name, channel and logo. All of us greatly
contributed to the outcome, to the end-products. Our collaborative
efforts are the resources we relied on for these tasks:
* Human resources. As they say, “Two heads are better than one.” We
are consisting of 11 members so more heads worked together to
brainstorm ideas for our station name and logo. There were various
suggestions but we finally settled for the word ULTIMATE because as
our group number suggests, we aim to be number 1.
•Drawing skills. When it came to designing logo, most of our members
stepped up and displayed their drawing prowess. We actually came up
with almost 10 suggestions for our prospective logo. We had a hard time
choosing just one so we decided to combine two.
•*Physical resources. Like camera,tripod and props.

20. * Technical skills. Drawing the logo in Photoshop required these
skills. Also for the shooting of our station id, two of our members
served as cameramen and director while the other one as the editor
for post-processing.
* Writing skills. We drafted a script for our station ID, a sort of shot
list for the scenes and kinds of shots we would like to see.
•Music and composing skills. Since we had to provide original music
and lyrics for our station ID, we turned to our members to come up
with words that are catchy and tune that has a recall – which will
reflect our objectives as a local station.
* People skills. Naturally in any group dynamics, it is a must to be
confident and establish rapport with each and every now. Before
doing the tasks, we first assigned a leader and a co-leader to be
facilitators in all of our undertakings. We are all very vocal and
assertive in voicing out our opinions which helped in molding a bond
between and among our members.
* Listening skills. We also learned to be keen listeners when it came
to acknowledging and respecting each and every one take and opinion
on matters regarding our station name and logo.

21. 4. Executing of action programs
* We gave each member a specific task. There were others who are assigned to
focus on the logo, the others on the Powerpoint presentation and written
report. For our station id, there are assigned to be the props men, cameramen,
director, editor etc. Because it is easier that way and it entails responsibility to
carry out one’s task for the whole group.
* We had a votation among us which logo to use and the meaning behind the
color scheme of that particular logo.
•We were basically united in choosing the word Ultimate for our channel
name.
* We focused on infusing the objectives of our station in our script for our
station ID. We scheduled a two-day shoot focusing on the different places here
in Malolos because we are situated as a local station here. The shooting days
went well even though there were minor issues like the weather, monetary,
conflicting ideas, availability of time etc. Still we managed to past those
concerns and proceeded in making a quality station ID.
* After the compilation of our raw materials, we ensued in the post-
production/processing.
* We recorded for the jingle in the cheapest way possible but ensuring that its
quality is acceptable.

22. 5. Maintaining control
* All of our tasks and actions are first consulted with the group before finalizing
each and every one of them.
* We do not stop editing and rehashing and polishing until we get to say that
that product is worthy of a compliment.
* We even had an extra half-day shoot for more raw materials for our station ID
and we edited our logo, keeping in mind the various suggestions and comments
we received during the first presentation.
* The group would meet and discuss every now and then, if our free time permits
to discuss and update each other about our different tasks and assignments.

23. TASKS:
For station id/logo/station name
* Alcantara, Diane Agatha – written report, camera provider
* Avila, Maricon – designing of logo in Photoshop, cameraman,
reporter/presenter
* Cunanan, Patricia Maureen – cameraman, written report, suggested logo
design
* Fajardo, Ana Ruth – powerpoint presentation, suggested logo design
* Inocencio, Roanne – vision/mission, objectives, director/producer/,
reporter/presenter, leader, camera/tripod provider
* La-ruan, Jessie – suggested station name, reporter/presenter
* Lee, Lady – reporter/presenter
* Palad, Cherrie Anne - suggested logo design and station name, powerpoint
presentation
* Saraza, Benedict – props and projector, suggested station slogan/tagline
* Ramos, Aldrin – editing/post-production of station ID
* Rona, Reyes – reporter/presenter, color scheme of logo, suggested logo,
director/producer, co-leader

24. For national anthem
* Alcantara, Diane Agatha – written report, camera provider, props men
* Avila, Maricon – computer provider for post-production, cameraman
* Cunanan, Patricia Maureen – cameraman, written report, props men
* Fajardo, Ana Ruth – powerpoint presentation,
* Inocencio, Roanne –objectives, director/producer, leader, camera/tripod
provider
* La-ruan, Jessie – props men
* Lee, Lady – props men, compilation of all production works
* Palad, Cherrie Anne - powerpoint presentation
* Saraza, Benedict – props men
* Ramos, Aldrin – editing/post-production of station ID
* Rona, Reyes –director/producer, co-leader