Utv program planning outline

Ultimate TV
Channel 1

Alcantara, Diane Agatha
Avila, Maricon
Cunanan, Patricia Maureen
Fajardo, Ana Ruth
Inocencio, Roanne
Laru-an, Jessie
Lee, Lady
Palad, Cherrie
Ramos, Aldrin
Reyes, Rona
Saraza, Benedict

Ms. Nina T. VIllarete

5 September 2012

ULTIMATE TV (UTV) PROGRAMMING OUTLINE

Our initial broadcast will be on a Friday because it is the weekend and the target
audience has naturally more free time in their hands for some recreation and relaxation. Hence,
they will most probably turn on their television sets and watch out for new shows and this is
where our programming outline will enter.

5:00 AM Sign on
5:05 – 5:07 AM National Anthem
5:07 – 5:12 AM Station ID
5:12 - 5:22 AM Commercials
5:22 – 5:30 AM Program Commercials

5:30 – 6:00 AM My Music (Daily Top 10)

5:30 – 5:38 Music
5:38 – 5:42 Commercials
5:42 – 5:50 Music
5:52 – 6:00 Music

6:00 – 8:00 AM Morning Show

6:00 – 6:15 Show
6:19 – 6:34 Show
6:38 – 6:53 Show
6:57 – 7:12 Show
7:16 – 7:31 Show

8:00 – 9:00 AM Educational Show

8:02 – 8:14 Show
8:18 – 8:30 Show
8:34 – 8: 46 Show
8:50 – 9:00 Show

9:00 – 9:30 AM Cartoon 1 (Doraemon)

9:00 – 9:08 Cartoon
9:12 – 9:20 Cartoon
9:24 – 9:30 Cartoon

9:30 – 10:00 AM Cartoon 2 (Grimm’s Fairy Tales)

9:30 – 9:33 Commercial
9:33 – 9:41 Cartoon
9:44 – 9:52 Cartoon
9:54 – 10:00 Cartoon

10:00 – 11:00 AM Fashion

10:02 – 10:14 Fashion
10:18 – 10:30 Fashion
10:34 – 10:46 Fashion
10:50 – 11:00 Fashion

11:00 – 12:00 NN Cooking Show

11:02 – 11:14 Show
11:18 – 11:30 Show
11:34 – 11: 46 Show
11:50 – 12:00 Show

12:00 NN – 2:00 PM Variety Show

12:02 – 12:22 Show
12:28 – 12:48 Show
12:56 – 1:18 Show

1:24 – 1:46 Show
1:49 – 2:00 Show

2:00 – 3:00 PM Travel (The Ultimate Getaway)

2:02 – 2:14 Show
2:18 – 2:30 Show
2:34 – 2:46 Show
2:50 – 3:00 Show

3:00 – 3:30 PM Sports

3:02 – 3:17 Show
3:20 – 3:30 Show

3:30 – 4:30 PM Public Service Program (Mabuting Kamay)

3:32 – 3:44 Program
3:48 –4:00 Program
4:04 – 4:16 Program
4:20 – 4:30 Program

4:30 – 5:00 PM Mobile Barangay Health Watch (Ronda Kalusugan)

4:32 – 4:47 Show
4:49 – 5:00 Show

5:00 – 6:00 PM Game Show

5:02 – 5:14 Show
5:18 – 5:30 Show
5:34 – 5:46 Show
5:50 – 6:00 Show

6:00 – 7:30 PM News program

6:02 – 6:32 News
6:35 – 6:55 News
6:58 – 7:18 News
7:20 – 7:30 News

7:30 – 8:30 PM Sitcom

7:32 – 7:44 Sitcom
7:48 –8:00 Sitcom
8:04 – 8:16 Sitcom
8:20 – 8:30 Sitcom

8:30 – 9:30 PM Magazine Program

8:32 – 8:44 Show
8:48 –9:00 Show
9:04 – 9:16 Show
9:20 – 9:30 Show

9:30 – 10:30 PM Gag Show

9:32 – 9:44 Show
9:48 –10:00 Show
10:04 – 10:16 Show
10:20 – 10:30 Show

10:30 – 11:30 PM Documentary (The Real Deal)

10:32 – 10:44 Docu
10:48 –11:00 Docu

11:00 –11:04 Commercial
11:04 – 11:16 Docu
11:20 – 11:30 Docu

11:30 – 12:00 MN National Anthem, Station ID, Commercials, Program Commercials,
Sign off

11:40 – 11:48 Program Commercials
11:48 – 11:53 Station ID
11:53 – 11:55 National Anthem
11:55 – 12:00 Sign off

The Programs in Relation to the 5 Broadcast Planning Steps and 5 Broadcast Components

1. Music Show
2. Morning Show
a. Title:
b. Timeslot
c. Running Time
d. 5 Broadcast Components

 Background Information

- The program will cater segments that will inform, inspire, and entertain Filipino in the
morning. The program will bring information through our news and public affairs
segments. We want to bring the latest news for them to know what is happening and
will happen the country and around the globe. The program will inspire people through
true to life story segments such as documentaries about people in any walks of life. And
lastly, the program will entertain people through segments such as showbiz news,
games, trivias, and other means of entertaining people.

- We need energetic and dynamic hosts to further liven up one’s mornings.

- We also should have a bright and animated set design to set the mood and awaken the
audience’s bearings.

 Objectives
o To bring the latest and hottest information before everyone start their morning.
o For Filipinos especially Bulakenyos to be inform , inspire and entertain before
they start their day.

 Target Audience
o The students, employees, and other people who needs to be informed early in
the morning.

 Strategy
The show will be very different from other kinds of morning programs in such ways:

o The set/ ambiance
o Kinds of informing people – Using latest gadgets
o People will benefit in a way of giving prizes.

Overall Scheduling

o Naturally, a morning show must be placed during the time when most people
are usually just waking up or has woken up. We decided to have a two-hour
morning program because this show is like a magazine program already since it
tackles and touches on a lot of topics.

e. 5 Steps to Broadcast Planning

 Objectives
o To inform, inspire, and entertain Filipino especially Bulakenyos and Maloleoos in
their early day living

 Determine Priority
o To discuss every point in news, entertainment and of course the life of Filipino in
a morning show. We want to scan all the needs of an individual in a two-hour
program.

 Identify Resources

We always rely on our people in terms of:
o technical aspects
o research papers, and others things that will be needed on the pre- production,
post production and the production itself.

 Executing Action Programs
o We are going to shoot it live so that we will always be accurate in time,date and
latest news.

 Maintaining Control
o We do not just set our minds on what we are going to have and we will always
polish everything that is produce.

3. Educational Show
a. Title:”Super Pinoy”
b. Timeslot:
c. Running Time:

Background Information

The show will have a lively host, a teacher perhaps that could also share her thoughts.

Statement of Objectives
o To entertain and to educate everyone who are watching the show in a
fun, interactive way
o To provide another means of learning that is confined within the four
walls of a classroom

Target Audience Definition

o Kids especially toddlers and those in the elementary level.
o The show should also be produced in such an enjoyable and lively that
also the young at heart and parents and teachers may also take interest
in watching the show.
Strategy
o The show will be done in a more interactive manner so the audience will
have further participation.
o They also send requests for topics they would to be featured.
o Bright and extraordinary kids will also be recognized to inspire the kids to
be more studious and determined to learn.

Overall Scheduling
o We chose to put this show during mornings because kids are usually early
birds especially when it comes to watching television and catching their
favorite shows before they set off for school.


 Statement of Objectives
o To provide another means of learning that is confined within the four
walls of a classroom

Determine Priority

Identify Resources
o Listening Skills
o Communication skills
o People Skills

Executing Action Programs
o The show will not look like a class room set up so that it won’t look and
sound boring.
o Extensive research on social trends on the education programs and on
the relevant topics to be discussed to children and students nowadays.

Maintain Control

o We make it a point to check and re-check our work to make sure that we
are indeed already contented with the outcome.

4. Cartoons
a. Title: Doraemon and Grimm’s Fairy Tales
b. Timeslot:
c. Running Time:

o Canned shows like these cartoons need dubbers who will provide the
voice because foreign shows are produced and packaged in a foreign
language.
o Sound effects engineers who will be in charge of appropriate sounds are
also in must in producing and dubbing cartoons.

o To entertain children with shows that provides them with moral lessons
o To enable children to have fun and enjoy their free time during mornings

o Children who loves having fun watching cartoons.
o These kind of show encompasses all ages and classes because the young
and young at heart will be able to enjoy watching them.

Strategy
o Employ dubbers who are really good at what they do to infuse a new
attack and flavor into the shows.

Overall Scheduling
o We believe that watching cartoons at morning is the best time for the
children to enjoy because their minds are still very much fresh and active from
last night’s sleep.

e. 5 Steps in Broadcast Planning

Objectives
o To enable children to have fun and enjoy their free time during mornings

Determine Priority

Identify resources
o People skills
o Technical skills

o Employ dubbers and technical people who are capable and knowledgable
enough in dealing with canned cartoons.
o Ensure to buy the rights of showing the particular shows.

Maintaining Control
o Regularly check for ratings and feedbacks.

5. Health Watch Program

a. Title: “RONDA KALUSUGAN”
b. Time Slot: 4:30- 5:00 pm
c. Running Time: 30 Minutes


o Hosts, which are knowledgeable about the viewpoint of the program.
o Specialist is needed to have credibility on what the hosts are stating.
o Researchers and segments producers that will give different matters,
topic or concern for each airing.
o Production team that has skills in technical and creative side and the
ability also in need to produce a program.

Statement Of Objectives

o To lend a hand and guide the lifestyle of citizens especially Maloleños
that will help in making them more lively and healthy to interact within the
society.
o To provide some tips with regards to health matters.
o To contribute and set right information about some old beliefs regarding
lifestyle

Target Audience

o To add healthy living to the life of listeners, and to contribute some
information that will help everyone such as teenagers, athletes, and adults
to know the fact about some things related to health.

Strategy

o To get the attention of Maloleños, we will produce a mobile barangay
health program and go through each barangay who is merely need a helping
hand.
o We are also giving a chance to all the viewers to ask questions about their
concerns.
o We are also intended to give tips, prevention, and right information to all
of the people, whom are concern on their health.

Overall Scheduling

o The production team decided to place this program in the afternoon
because we think that viewers in that time are in mood to watch
programs.


Objectives
o To lend a hand and guide the lifestyle of citizens especially Maloleños that
will help in making them more lively and healthy to interact within the
society.
o To provide some tips with regards to health matters.
o To contribute and set right information about some old beliefs regarding
lifestyle.

Determine Priority
o To lend a hand and guide the lifestyle of citizens especially Maloleños
that will help in making them more lively and healthy to interact within the
society.

Identify Resources
o Abilities, skills and performance are in need to establish this program
with good quality. And also one must have clear understanding of the topic of
this program.
o For making this program more lively and on going; producers, program
managers, directors, assistants, staffs, and (target) subjects are needed to
complete and sustain the whole thing.
o Program also need to make use of equipments, gadgets, props or other
stuffs to cover the production.

o Cooperation, communication, coordination, and creativity are merely
needed during production to make sure that our programs are well-produced.
o During production, the team must be ready, alert and always support
every shot to prevent cramming.

Maintaining Control
o Always do visit and evaluate the activity that the team does, to polish if ever
there is an imperfection in the shots.
o Conservation of program resources will do for the next production.

6. Cooking Show
a. Title:
b. Timeslot:
c. Running Time:

o The program will need a chef/cook.
o The program will need an effective host that can increase the interest of the
viewers.

o To showcase the rich and diverse cuisines of Bulacan.

o To promote the skills of the different people who are aspiring cooks/chefs.

o Target viewers of the show will encompass the men and women, young or old,
especially the Maloleoos and Bulakenya mothers.

Strategy
o The program will not be the usual studio-type set up, we will perform the show
in outdoor – in different places in Malolos and other towns in Bulacan.
o The competition will be composed of contestants with their original recipes.

Over All Scheduling
o We allotted a one hour time slot (11am to 12nn) in the program because it is the
time when people are preparing lunch and also to give new ideas on how to
prepare easy and affordable food.


Objectives
o To showcase the rich and diverse cuisines of Bulacan.
o To promote the skills of the different people who are aspiring cooks/chefs.

Determining Priority
o Main priority of the show is to showcase the rich cuisines of Malolos.

Identifying Resources
o Cooking Skills – since the program is a competition, the show will need a skilled
professional who is knowledgeable in cooking.
o Communication Skills – the host and the cooks alike shall have an effective and
efficient fluency in interacting with people
o Technical Skills. For the people behind the camera who will work on the
production and post-production, these skills are a must.

Executing of Action Programs
o Given that the program’s set up is outdoor and will be held in different places in
Malolos and other towns in Bulacan, we will secure all the needed documents
and permits to secure the shoot.

Maintaining Control
o The production team of the show will have a continuous research to be able to
offer new and interesting ideas for the program.

7. Variety Show
a. Title: “Noon Out Loud”
b. Timeslot:
c. Running Time:

 Background Information
o The program will showcase different segments such as a sing-a-long contest and
games.
o It also includes different intermission numbers, and other kinds of segments.
o Hosts who are energetic and lively must be acquired.

 Objectives
o To entertain people during lunch time.
o To help those people who will be able to join the games.
o To inspire the viewers that they can get help from those kind of programs

 Target Audience
o The show caters all ages, classes and genders.

 Strategy
o There will be an on line and texting contests for those viewers who wants to win
big prices. We also have live audience participation for effective program
strategy.

 Schedule
o It will be aired during lunch time so that the whole family can watch it together.
o It is usually the time when people are relaxed and enjoying their free time so this
is an appropriate time to air a variety show.

e. 5 Steps of Broadcast Planning

 Objectives
o To entertain people during lunch time.
o To help those people who will be able to join the games.
o To inspire the viewers that they can get help from those kind of programs

 Determine Priority
o To give to those who in need and at the same time, we make them happy.

 Identify Resources
o We rely everything on our people, making any aspects in production successful.
o People skills

o Technical skills

 Executing Action Programs
o We will shoot it live accompanying by live audience for additional enjoyment.

 Maintaining Control
o Everything that will be produced is always being polished.

8. Travel Show
a. Title:
b. Timeslot:
c. Running Time:

o Lively and energetic host (main host and/or segment hosts)
o Segment producers for different aspects of a travel show (food, events, places,
people etc.)
o Production members who are adept and skilled creatively and technically.
o Partners and contacts in the local government especially the Department of
Tourism.

o To promote and showcase the beauty of Bulacan particularly Malolos and its
neighboring towns
o To instill the audience the love for our own – own landmarks, history and
ingenuity.
o To expose and give rise to the current trends in travelling and gimmicks like the
newest restaurants, hang-outs, shops, products, events etc.

o We endeavor for this show to be a travel show for all ages and all classes. There
will be segments and episodes that alternately cater to young and old, upper and
lower classes that will be able to enjoy the sights and products we will feature at
an affordable price.

Strategy
o We will acquire a mainstay host and different segment hosts per week who have
a certain connection or relation to the segment they will host.
o We will put up a blog spot where the featured people, places, events, products
will be included so the viewers who missed the past episodes will still be able to
check them out.
o We will include bits and pieces of trivias every now and then during the course of
the program.

o To make the show more interactive, we will accept letter senders through e-mail
or snail mail that have suggestions to further improve the show. We will also
allow requests from the audience who would want to join in the next
adventures.

Overall Scheduling
o We decided to place the travel program during the usual siesta hours because
we would like to give the audience a good enough reason to stay up and watch
television instead.
o Instead of the teleseryes which are sometimes dull and boring and monotonous,
we opted for a dynamic travel program that will make them see their places
within their area in a different light.


Objectives
neighboring towns
o To instill the audience the love for our own – own landmarks, history and
ingenuity.
o To expose and give rise to the current trends in travelling and gimmicks like
the newest restaurants, hang-outs, shops, products, events etc.

Determine Priority
neighboring towns

Identify Resources
o Creative skills – These skills are a must in concocting a lively travel show that
will serve as habitual TV program among the target audience. We must
infuse new twists and tricks to further attract and pique the interests of the
viewers.
o People and social skills – Since our purpose is to promote and give
recognition to the contemporary artists and businessmen in Malolos and
other neighboring towns, we will do a lot of communicating and interacting
with various people from different walks of life.
o Technical skills – Photography, videography and editing skills during
production and post-production will definitely come in handy.

o We need to get in touch and establish a partnership with the local
government of Malolos and neighboring towns especially the Department of
Tourism.
o We should also make sure to prepare the paper work like permit and request
letters to shoot in certain heritage sites and other venues.

o We must acquire a host or hosts with appropriate capabilities such as a
pleasing personality, energetic and animated communication skills, good-
looking or appealing enough to the target audience.
o The production team most especially the director, writer/s, segment
producers, location managers and researchers must work effectively and
efficiently to come up with effective episodes weekly or daily.

Maintaining Control
o Continuously and regularly conduct researches and surveys that will make
the show closer to the hearts of the viewers.
o Listen and appreciate feedbacks, positive or negative and learn from those
comments in order to produce more effective and polished episodes.

9. Sports Program
a. Title:
b. Timeslot:
c. Running Time:

 Background Information
o We need a main host and a guest each episode (for example an athlete,
sports analyst, sports enthusiast and the like)
o We also need avid researchers who will regularly check for updates on the
sporting events inside and outside the province, region and country.

Statement of objectives
o To showcase the talent and skills of Filipino athletes especially Bulakenyos
o To feature different sports around the world, of what is hip and hot in the
world of sports

Target audience
o Sports enthusiasts and aficionados
o Athletes
o Caters to all genders, classes and ages as long as they are into sports

Strategy
o The program will go for an extensive research to feature a current and
hardworking athlete.

Overall scheduling
o We chose to air this in the afternoon because this is usually when athletes
and sports enthusiasts are resting and enjoying their free time from
training and such.


Objectives
o To feature different sports around the world, of what is hip and hot in the
world of sports

Determine Priority

Identify Resources
o Human resources. We worked together to brainstorm ideas for our
program planning.
o People skills. We rely in each member's skills.
o Listening skills. It is must in our group, much more now, because we were
also busy in other projects. We make sure that, we always respect and acknowledge
each opinions and suggestions.

4. Execute action program

- We gave each member a specific task and programs. There were others who are assigned
PowerPoint presentation and written report.

- We keep in touch and updated about the status of our pre-production and designated tasks
through electronic means (Facebook and texting)

5. Maintaining Control

- We check and consulted each member before finalizing each work.

5 components

10. Fashion Show
a. Title:
b. Timeslot:
c. Running Time:

o The program needs a fashion guru or blogger to help the participant
o Also a participating clothing line or boutique for the clothing needs of the
participant
o A participating salon is also in need to complete the participants’
makeover

Statement of objectives
o To showcase the talent of Maloleoos in terms of art and fashion
o To help our fellow Maloleoos to bring out the artistic side of them
o To boost the self confidence of Maloleoos by enhancing their physical
feature through makeover.

Target Audience
o Fashion lovers
o Class A, class B and upper class B
o Young and old alike, regardless of the gender

Strategy
o The program concept will be like an ambush makeover.
o The production team will go nearby schools and offices where they can
find people who are always on the go and at times had a stressful day at school and
work plus they can’t find time to manage their selves.
o Fashion guru or bloggers will be invited to help them to enhance their
physical features and at the same time boost their self confidence.
Overall scheduling operation
o The program will be aired 4:30 to 5:00pm since many viewers are at
home by that time, from schools or offices.

e. 5 steps in broadcast planning

Objectives
o To showcase the talent of Maloleoos in terms of art and fashion
o To help our fellow Maloleoos to bring out the artistic/fashionistas side of
them
o To boost the self confidence of Maloleoos by enhancing their physical
feature through makeover.

Determine Priorities
o To help our fellow Maloleoos to bring out the artistic/fashionistas side of
them

Identify Resources
o Human Resources. The group members contribute ideas and opinions for
the betterment of program planning.

o Research skills. The group keeps on researching about the different
program formats assigned to them.
o Listening skills. Since we have a leader and a broadcast manager we
always follow the task they assigned to us. Also, group members are listening to each
others opinion and feedback.
o Fashion knowledge. This of course is a must in producing kind of
program.

Executing Action program
o The ideas that were talked about last meeting was now being executed
by group members by doing the different program formats assigned to them.
o When the program formats are completed, it will be organized and will
be compile in a power point presentation.

Maintaining Control
o We are open for comments and suggestion coming from our instructor
and classmate for the improvement of our program plan.

Utv program planning outline

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