This document discusses strategies for effective oral communication and language use. It addresses differences between oral and written language and provides tips for public speaking. Some key points covered include using familiar words and repetition to aid comprehension, being concise yet using transitions to link ideas, and avoiding jargon. The document also discusses using unbiased, non-stereotypical language and concrete words to enhance meaning. Rhetorical devices like imagery, similes, metaphors and analogies are presented as ways to make ideas more vivid and memorable.