Intro to course and business and marketing foundations.

1. Welcome to week 1! Entrepreneurship & Marketing

2. Introduce Yourself What is your background? If you were a cereal brand or a car, what kind would you be?

3. Why are you Here? 3 Main Groups:

4. What We’re Going to Learn

5. We’re going to be the Innovative Thinkers!

6. Main Topics Entrepreneurship Business Ideas Product Planning Start-up & Growth Strategies Marketing Connecting with Customers Branding & Online Presence Sales & Communications Strategies (Advertising +) Online Media (e-Publishing) Making $ on the Web Summary: Making smart, confident business decisions.

7. In Addition: Creativity Confidence Strategic Thinking Networking Awareness Decisiveness Focus To get these out, you must first try to put them in.

8. Resources No Required Textbooks Many Great and Helpful Websites All Materials on Blackboard (Coming Soon) Purchase/Borrow Books Based on your Needs Benefit from Each Other

9. Deliverables (in a Nut Shell) e-Publication Business Plan Idea Proposal Product Plan Launch Campaign Pitch Presentation Quizzes Marketing Concepts Ad Sales Full Chart Available on Blackboard.

10. A creative exercise in problem solving: Exercise: Why & How How will I get a good grade?

11. Marketing Foundations

12. Business & Marketing Business and Marketing are two ways of saying the same thing: an exchange of value between company and client to meet a demand or need. The marketing system never changes – only the tools and situations within it.

13. The Marketing System AUDIENCE PROVIDER need value clutter connect convince cultivate

15. Be different

16. Be efficient

17. Be awareAsk the right questions. Find fresh ideas. Integrate. Measure.

18. What does it have to do with e-Publishing? What is e-Publishing? What are the roles in e-Publishing?

19. Then Now Why e-Publications? http://mashable.com/2011/09/09/internet-yesterday-today/

20. Then Now Why e-Publications? http://mashable.com/2011/09/09/internet-yesterday-today/

21. Business Opportunity Analysis

22. Business Opportunity - Steps Brainstorm & Collect Ideas Research Feasibility Qualitatively Quantitatively SWOT Analysis to Inform Strategy

23. Idea Collection

24. Quick Questionnaire: Submit a quick note with the following: Where have you used marketing before? In what capacity are you most likely to be using it? In your current occupation In your desired future career path What’s your most creative pastime?

25. For Next Week: Bring in one or two printed publications that would make a good premise for an online one Find some good sources for business and internet trends Upcoming: Business Opportunity Assignment