Jeri Quinn is a business coach and consultant who provides strategies for revenue growth. The document outlines options for evaluating new markets and products, including developing strategic alliances and a blue ocean strategy. Sections discuss using an existing product/market matrix, creating customer delight, alliance partners in the same target market, and distribution methods like franchising and licensing to expand sales. The goal is to help businesses choose short and long-term growth strategies by learning from other successful industries.

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By Jeri Quinn, Driving Improved Results 4/5/2017
EVALUATING MY
OPTIONS FOR
REVENUE GROWTH
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INTRO
JERI QUINN
• Serial Entrepreneur
• Currently a business/executive coach/consultant
with a practice based in neuroscience
• President of Driving Improved Results
• Co-Founder of the Business Divorce Institute
• Author of the Customer Loyalty Playbook, 12
Game Strategies to Drive Improved Results in Your
Business
• Facilitator of entrepreneurial programs for the city
of New York
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SECTION 1:
PRODUCT OR SERVICE /
MARKET MATRIX
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SECTION 1: PRODUCT OR SERVICE/MARKET MATRIX
Products / Services
Existing New
Markets
New A B
Existing C D
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EXISTING PRODUCTS/SERVICES TO EXISTING MARKETS
C
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EXISTING PRODUCTS/SERVICES TO NEW MARKETS
A

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NEW PRODUCTS/SERVICES TO EXISTING MARKETS
D
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NEW PRODUCTS/SERVICES TO NEW MARKETS
TINY HOME BUILDERS
B
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SECTION 2:
CUSTOMER EXPERIENCE
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SECTION 2: CUSTOMER EXPERIENCE
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CREATING A DELIGHTFUL CUSTOMER EXPERIENCE
Strategic Planning &
Strategic Alliances
Sales Marketing
The work of the business
Admin
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SECTION 3:
CREATING ALLIANCES
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SECTION 3: CREATING ALLIANCES
• Who is Your Target Market?
• Who else addresses the same target market?
• These are your Strategic Alliance Partners
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SECTION 3: CREATING ALLIANCES
• What are the qualities of a good candidate?
• Who don’t you want as an alliance partner?
• What could your alliance look like?
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SECTION 3: CREATING ALLIANCES
• Starbucks and Barnes & Noble
• Apple with Sony, Motorola, AT&T
• Lilly partners with the Belgium-based company
Galapagos to develop treatments for osteoporosis
• Snapchat & Square’s Snapcash

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SECTION 4:
WHAT IS A BLUE
OCEAN STRATEGY?
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SECTION 4: WHAT IS A BLUE OCEAN STRATEGY?
• Cirque de Soleil
• Barnes & Nobles
• Starbucks
• Yellow Tail Wine
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HOW CAN YOU BE A DISRUPTER AND MAKE YOUR COMPETITION IRRELEVANT?
• Value your customer wants
• Value your customer doesn’t want
• Mixing two things taking the best aspects of each
• Do your research

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SECTION 5:
SALES DISTRIBUTION
INCLUDING FRANCHISING
AND LICENSING
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SECTION 5: SALES DISTRIBUTION INCLUDING FRANCHISING
AND LICENSING
• Franchising
• Licensing
• Sales Distribution
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MAKING CHOICES
• Short term things to try?
• Long Term strategy?
• What did you see work in a different industry?
• When will you start?

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OUR NEXT SPEAKERS
Paul Storch (Summit Appliance)Paula Rimer (Crepini)