The document discusses options for revenue growth, including exploring new products/services, markets, customer experience improvements, strategic alliances, and distribution methods like franchising. It presents frameworks for a product/market matrix and customer experience mapping. Blue ocean strategies are discussed as creating value in uncontested market spaces and focusing on what customers want rather than competing directly. The document suggests considering short and long term growth strategies, learning from other industries, and identifying when to start implementation. Overall it provides strategies and frameworks for evaluating multiple avenues to pursue increased revenues.

1. By Jeri Quinn, Driving Improved Results 4/5/2017
EVALUATING MY
OPTIONS FOR
REVENUE GROWTH

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INTRO
JERI QUINN
• Serial Entrepreneur
• Currently a business/executive coach/consultant
with a practice based in neuroscience
• President of Driving Improved Results
• Co-Founder of the Business Divorce Institute
• Author of the Customer Loyalty Playbook, 12
Game Strategies to Drive Improved Results in Your
Business
• Facilitator of entrepreneurial programs for the city
of New York

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SECTION 1:
PRODUCT OR SERVICE /
MARKET MATRIX
3

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SECTION 1: PRODUCT OR SERVICE/MARKET MATRIX
Products / Services
Existing New
Markets
New A B
Existing C D

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EXISTING PRODUCTS/SERVICES TO EXISTING MARKETS
C

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EXISTING PRODUCTS/SERVICES TO NEW MARKETS
A

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NEW PRODUCTS/SERVICES TO EXISTING MARKETS
D

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NEW PRODUCTS/SERVICES TO NEW MARKETS
TINY HOME BUILDERS
B

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SECTION 2:
CUSTOMER EXPERIENCE
9

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SECTION 2: CUSTOMER EXPERIENCE

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CREATING A DELIGHTFUL CUSTOMER EXPERIENCE
Strategic Planning &
Strategic Alliances
Sales Marketing
The work of the business
Admin

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SECTION 3:
CREATING ALLIANCES
12

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SECTION 3: CREATING ALLIANCES
• Who is Your Target Market?
• Who else addresses the same target market?
• These are your Strategic Alliance Partners

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SECTION 3: CREATING ALLIANCES
• What are the qualities of a good candidate?
• Who don’t you want as an alliance partner?
• What could your alliance look like?

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SECTION 3: CREATING ALLIANCES
• Starbucks and Barnes & Noble
• Apple with Sony, Motorola, AT&T
• Lilly partners with the Belgium-based company
Galapagos to develop treatments for osteoporosis
• Snapchat & Square’s Snapcash

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SECTION 4:
WHAT IS A BLUE
OCEAN STRATEGY?
16

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SECTION 4: WHAT IS A BLUE OCEAN STRATEGY?
• Cirque de Soleil
• Barnes & Nobles
• Starbucks
• Yellow Tail Wine

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HOW CAN YOU BE A DISRUPTER AND MAKE YOUR COMPETITION IRRELEVANT?
• Value your customer wants
• Value your customer doesn’t want
• Mixing two things taking the best aspects of each
• Do your research

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SECTION 5:
SALES DISTRIBUTION
INCLUDING FRANCHISING
AND LICENSING
19

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SECTION 5: SALES DISTRIBUTION INCLUDING FRANCHISING
AND LICENSING
• Franchising
• Licensing
• Sales Distribution

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MAKING CHOICES
• Short term things to try?
• Long Term strategy?
• What did you see work in a different industry?
• When will you start?

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OUR NEXT SPEAKERS
Paul Storch (Summit Appliance)Paula Rimer (Crepini)