From 2015 to 2016 Marina Ibrahim co-created and delivered the WiRE’s iStart digitally focused business start-up workshops aimed at women starting a new business; enabling new businesses to be future proofed, agile and robust, Marina also supported female business owners via the accompanied iStart mentoring programme.

1. Marina Ibrahim
Enterprise & Marketing Coach & Trainer
iStart
Business Course
Marina Ibrahim
Enterprise & Marketing Coach & Trainer

2. Your Trainer
— Multi-linguist, Multi-entrepreneur, Marketing
Coach & Trainer
— www.bizz-buzz.co.uk
— www.cooking-like-cleopatra.com
— Moved from Germany to UK in 2002
— Background in Marketing, Creative &
Digital Media, Enterprise Coaching &
Business Mentoring, International,
Intercultural Training
— (Mentor: Branding, Niching, Marketing &
Sales, Training, International, DISC Profiling)
— Supporting my clients to run their business
sustainably and successfully
2015/2016 WiRE iStart 2

3. Aims & Objectives
1. You & Your business
2. Understand your Values and what motivates you
3. Get legal, insured & (intellectually) protected
4. Gauge your knowledge and expand your development
areas
5. Your products & services, your customers, marketing, money
& sales, IT & Productivity
6. Formulate your entrepreneurial journey (business plan)
7. Action Plan to follow up with your enterprise mentor
2015/2016 WiRE iStart 3

4. i-Start Content
2015/2016 WiRE iStart 4
1. YOU & YOUR BUSINESS (YOUR VISION, VALUES, PURPOSE, SWOT)
2. COMPLY, GET LEGAL & INSURED (Companies House, HRMC, Tax, IP,
Insurance)
3. YOUR WEBSITE
4. IT &PRODUCTIVITY
5. MONEY & FINANCES
6. MARKETING Strategy (SELLING, PITCHING, PRESENTING, NETWORKING)
7. ONLINE MARKETING Strategy (Blogging, Email, LinkedIn, Instagram,
Facebook, Twitter, Pinterest, YouTube)

5. iStart Enterprise Wheel
2015/2016 WiRE iStart 5
Mark out of 10: How much you know and how you
are about each topic to take action, start your
business 0 = no idea (in the hub) / 10 = highest mark,
(outer rim)
1. You & Your Business
2. Plan, Comply, Be Legal & Insured
3. Money & Finance
4. IT & Productivity Tools for Start-ups
5. Marketing Strategy
6. Your Website
7. Online Marketing

6. iStart Enterprise Wheel
2015/2016 WiRE iStart 6
Mark out of 10: How much you know and how you
are about each topic to take action, start your
business 0 = no idea (in the hub) / 10 = highest mark,
(outer rim)
1. You & Your Business
2. Plan, Comply, Be Legal & Insured
3. Money & Finance
4. IT & Productivity Tools for Start-ups
5. Marketing Strategy
6. Your Website
7. Online Marketing
Sales
1.You & Your
Business
2.Plan, Comply, Be
Legal & Insured
3.Money &
Finance

7. iStart Enterprise Wheel
2015/2016 WiRE iStart 7
Mark out of 10: How much you know and how you
are about each topic to take action, start your
business 0 = no idea (in the hub) / 10 = highest mark,
(outer rim)
1. You & Your Business
2. Plan, Comply, Be Legal & Insured
3. Money & Finance
4. IT & Productivity Tools for Start-ups
5. Marketing Strategy
6. Your Website
7. Online Marketing
1. You &
Your
Business
2. Plan,
Comply, Be
Legal &
Insured
3. Money &
Finance
4. IT &
Productivity
Tools
5.
Marketing
Strategy
6. Your
Website
7. Online
Marketing

8. 2015/2016 WiRE iStart 8
Why Entrepreneurs Fail – 9 Killer Mistakes
1. Wrong Choice of Business
(lack of research, no demand, no niche, too much
competition)
2. No business plan
(FAIL TO PLAN = PLAN TO FAIL)
3. Lack of adequate
experience
(lack of business or niche experience, finance, marketing,
selling, )

9. 2015/2016 WiRE iStart 9
Why Entrepreneurs Fail – 9 Killer Mistakes
4. Lack of Passion
(Passion makes you succeed and go on when all seems
lost. Without passion entrepreneurial journey fails.)
5. Many businesses at the
same time
(inability to focus leads to failure)
6. Competition
(trying to compete in a saturated market is a huge
challenge, it needs money and expertise)
7. Poor Customer Service
(It take years to build trust and reputation and a seconds to
destroy it.)
8. No Mentors or Advisors
(Avoid going it all alone! Seek for help and advice and an
objective pair of eyes and ears)
9. Charging too little
(Price is not the only way to compete!)

10. 1. EXERCISE:
Why do you want to start a Business?
2015/2016 WiRE iStart 10

11. Why do you want to start a Business?
Every business has 3 purposes
1. Meet your customers’ needs, wants and desires
2. Meet your needs, wants and desires
3. Meet your and your customer needs profitably
2015/2016 WiRE iStart 11

12. Why do you want to start a
Business?
1. What is my passion/skill/experience/hobby or craft
2. Is there a gap in the market: location, luxury or love
that you could improve?
3. What are your products / services
• What is it you are offering
• Who do you offer it to
• At what price?
4. Your Business Name
2015/2016 WiRE iStart 12

13. Who is the asset in your business?
2015/2016 WiRE iStart 13
YOU!

14. Your behaviour is key
to your business success
2015/2016 WiRE iStart 14
Learning about DISC
Crucial to develop ‘Know – Like – Trust’ Relationships

15. 2015/2016 WiRE iStart 15
Your USP & Elevator Pitch
Crucial to develop ‘Know – Like – Trust’ Relationships

16. 2015/2016 WiRE iStart 16
SMART Marketing Goals (page 32)
Crucial to develop ‘Know – Like – Trust’ Relationships

17. 2015/2016 WiRE iStart 17
SMART Exercise (page 30)
Crucial to develop ‘Know – Like – Trust’ Relationships

18. 2015/2016 18WiRE iStart
DISC: Values - Driving Forces - Behaviour
Behaviour
Driving forces
Underlying
values & beliefs
­ What motivates you?
­ What matters to you?
­ What are your dreams?

19. Nyskapande
Målinriktad
Energisk
Viljestark
Kraftfull
Looks for facts
Knowledgeable
Systematic
Diplomatic
Reflective
Encouraging
Co-operative
Good listener
Composed
Loyal
Full of vitality
Confident
Generous
Inspiring
Open
Powerful
Energetic
Creative
Goal oriented
Strong-willed
We usually have a pretty good opinion
about who we are…
WiRE iStart

20. Nyskapande
Målinriktad
Energisk
Viljestark
KraftfullPedantic
Uncommunicative
Indecisive
Suspicious
Distant
Reserved
Passive
Obsessive
Thick-headed
Dejected
Unwilling to change
Stubborn
Unrealistic
Unrestrained
Egotistical
Unserious
Verbose
Lacking good
Judgment
Obstinate
Dominant
Authoritarian
Impatient
Controlling
Insensitive
…but may not know how we are
perceived

21. 2015/2016 WiRE iStart 21
Learning about DISC (Exercise)
Crucial to develop ‘Know – Like – Trust’ Relationships
Get to know yourself better & Treat people how they want to be treated!

22. • Strengths
What you already have ( skills &
resource)
• Weaknesses
What you have yet to acquire
• Opportunities
Things to explore/try/follow up
• Threats
Things to be aware of and have a
contingency plan for
Look in The Mirror &
Be honest with yourself!
2015/2016 WiRE iStart 22

23. What is my business name?
• Brain storm your ideas
• Ask your friends
• Check in directories that no one else is using that name
locally
• Re-branding is expensive
• If Limited Company check with Companies House
• Be web aware – check for domain names
• Be Trade Mark aware
2015/2016 WiRE iStart 23

24. Intellectual Property
https://www.innovate-design.co.uk/vital-info/
2015/2016 WiRE iStart 24

25. Basic Legal Issues – Must do’s
2015/2016 WiRE iStart 25
• Register with HMRC within 3 months
of starting your business
• Keep all records up to date
• Keep all your records for 6 years
• Get insured (Public Indemnity, Public Liability)
• Protect your brand/intellectual property
• Comply with Health and Safety
• Have Business Terms & Conditions

26. Your Website
2015/2016 WiRE iStart 26
Home on the Web – Window to the World

27. Your Website
2015/2016 WiRE iStart 27
Home on the Web – Window to the World
1. Domain Name
2. Buying a Website
3. (Purpose/Content/Traffic
attraction/Business critical?
1. Professionally built or self service?
2. Choosing a CMS
3. Will you own the site?
4. What content
5. How much should it cost?
6. SEO & SEO Checklist
7. Google Adwords
10 Tips for your website

28. IT for Start-Ups
2015/2016 WiRE iStart 28

29. IT for Start-Ups
2015/2016 WiRE iStart 29
1. Buying a Computer
2. Hardware & Operating Systems
3. Back Ups (hardware or cloud)
4. Disaster Recovery
5. Security
6. CLOUD
7. Productivity Apps & Tools
Top 10 Tips & Links

30. Productivity - How to eat an elephant!
• Big Plans are made up of little
plans
• Little plans become individual
jobs
• Individual jobs need actual
actions
Nothing happens without
activity!
2015/2016 WiRE iStart 30

31. Money & Finance
2015/2016 WiRE iStart 31

32. Money & Finance
2015/2016 WiRE iStart 32
1. Opening a business bank account
2. Earning projection & goals
3. Personal & business costs
4. Cash Flow Forecast
5. Profit & Loss
6. Tax on Profits
7. Accounting Software
Top 10 Tips & Links
• Establish how much money you
need to make
• Establish how much money you
want to make
• Think about your personal
survival budget
• Be Honest with yourself!

33. Accounting Software
http://accounting-software-review.toptenreviews.com/
2015/2016 WiRE iStart 33

34. Positioning
2015/2016 WiRE iStart 34

35. Pricing
2015/2016 WiRE iStart 35

36. Pricing
2015/2016 WiRE iStart 36

37. : https://www.gov.uk/understand-business-cash-flow
the perfect cashflow
2015/2016 WiRE iStart 37

38. Marketing Strategy
2015/2016 WiRE iStart 38
1. Product
2. Price
3. Promotion
4. Place
5. Process
6. People
7. Performance
Top 10 Tips & Links

39. Marketing Strategy
2015/2016 WiRE iStart 39
1. Set your business objectives
2. Set your marketing goals
3. Identify your key customers
4. Analyze your market
5. Where to market
6. Find your voice & story
7. Analyze, Tweak & Repeat
8. Branding
9. Stationery (business cards,
letterhead)
10.PR
Top 10 Tips & Links

40. Selling
2015/2016 WiRE iStart 40

41. Selling is like Dating
2015/2016 WiRE iStart 41
1.Avoid being needy!
2.Ask good questions!
3.Not every date/prospect
is right for you

42. Presenting
2015/2016 WiRE iStart 42

43. Presenting
2015/2016 WiRE iStart 43
1. Join a speakers club
2. Network and find speaking gigs
3. Learn how to write speeches
4. Be entertaining & memorable
5. PowerPoint and other presentation
software
Top 10 Tips & Links

44. Networking
2015/2016 WiRE iStart 44

45. Networking
2015/2016 WiRE iStart 45
1. Find the right events
2. Plan & prepare
3. Your elevator pitch
4. Be communicative
5. Listen
6. Take notes
7. Follow up
Top 10 Tips & Links

46. 3. EXERCISE:
What is your Elevator Pitch?
2015/2016 WiRE iStart 46

47. Online Marketing Strategy
2015/2016 WiRE iStart 47

48. Online Marketing Strategy
2015/2016 WiRE iStart 48
1. Blogging
2. Email Marketing
3. LinkedIn
4. Instagram
5. Facebook
6. Twitter
7. Pinterest
8. YouTube
Top 10 Tips & Links

49. Snapshot Business Plan
2015/2016 WiRE iStart 49

50. Snapshot Business Plan
2015/2016 WiRE iStart 50

51. iStart Enterprise Wheel
2015/2016 WiRE iStart 51
Rate your business
knowledge!
Mark out of 10
(with 0 in the hub = no idea to 10
(outer rim = very confident &
knowledgeable)
How much do you know
about each topic area to
immediately take action/start
your business?
0
10
10
10
10
10
10
10

52. Next steps: E-learning & Resources
2015/2016 WiRE iStart 52
www.WiRE_i-Start-Course.org Membership, Networking

53. Follow up & next steps
2015/2016 WiRE iStart 53

54. Good
luck!
2015/2016 WiRE iStart 54