SlideShare a Scribd company logo
SomethingAbout
Croud USA Lunch & Learn
AGENDA
QuickSurvey WeChatIntro WeChatMarketing
Cases Summary Q&A
WhatisWeChat?
WhatisWeChat
Background
Released in2011
InstantMessaging
VoiceMessaging
VideoCall
889Million ActiveUsers
100Million International
OneDayofWeChat
WeChatIsYour...
Everything
andmore...
WeChatMiniProgram
● 85%mobilebrowsing
insideapps
● 1/12App favored
● 25%newappabandon
rateafteronesession
WeChatis...
Anecosysteminoneapp
TheEmpireisbuilton...
WeChatPay Gaming Partnership Ads
Duetothesegreatbenefits...
60%oftheusers
opentheappmore
than10timesper day
Duetothesegreatbenefits...
50minsavg.
timespendonWechat
54%over1hour
InternationalExpansion
InternationalExpansion
100+Million InternationalUsers FastestGrowingSocialCommunicationPlatform
5Million UsersinSouthAfrica
WeChatMarketing
RevenueFromAds
VS
15-20%
$2.3Billion
70%-90%
$8.8Billion
2016Q4Data
WeChatStore
WeChatMarketing
Organic Paid
● SubscriptionAccount
● ServiceAccount
● EnterpriseAccount
● MomentsAdvertising
● BannerAdvertising
● KOLAdvertising
Subscription&ServiceAccount
MomentsAdvertising
● $8,000Minimum
● Geo/Interest/Age/Gender/
Device/Network/Behavior
Targeting
● CPMModel:$7-$26(City)
● OverseasTargeting
MomentsOverseasAdvertising
● Country-level
● Around$25CPM
● $7,352Minimum
CampaignObjectives
● ServiceAccount
● App Installs
● BrandEvent
● WeChatCash
● LocalService
● E-Commerce
LANCOME
YBRFNCOM衣邦人
唯品会VIP.com
Starbucks
BreadTalk
SEPTWOLVES
BannerAdvertising
● $7,350Minimum
● Geo/Interest/Age/Gender/
Device/Network/Behavior
Targeting
● CPCModel:$0.29-$0.73
● CPMModel:$2.2-$3.6
● VariousCTA
KOLAdvertising
● Affiliate/Influencer
Campaign
● 20%-40%Commission
● Flexiblebudget
Cases
FashionBrand-Otte
● MicropagewithinWeChat
● Engagingwithcustomers
viaprivate message
● PerksforVIP Club
★ 50%ofitsonlinecustomersareChinese
★ Firstoversea storeafter16years,$10Mturnover
HowOtherFashionBrandUseWeChat
● BurberrypartneredwithWeChattocreateitsownWeChatappsaround
itsfall2014runwayshow
● MichaelKorsusedWeChattogiveliveupdatesfromahugerunway
showitheldtopromote itsBeijingstore opening.
● Coachlaunchedagamecalled“RedEnvelope”whichuserssenteach
othervirtual giftvouchersforCoachitems.
● Yooxhasagamewhereuserscangeneraterecommendationsby
shakingtheirphones.
LocationBasedServiceI
● Leverage Brandoffline
presence
● Drive trafficto offlinestores
● Expandbrands’servicereach,
connectsandreconnectswith
more consumers.
LocationBasedServiceII
● Engagecustomersinboth
China&theU.S
● LeadtoE-Commerce
● Improve userexperience
SubscriptionAccount
● Broadentheperceptionof
messagingappsasviable
contentplatforms
● Self-selectcontent
● Sharable
QRCode
● Productsinthemagazine
arematchedwithQRcodes
● Scantobuy
● PaybyWeChatWallet
KOLBannersAds
● SpecificTargeted
● Innovativeformat
● Localizedmessaging
FlashTestofChineseMarket
● CreatedaCross-border
Paymentaccountbetween
ChinaandNewZealand
● IdentifytherelevantNew
Zealand-relatedKOL
● Localizeapieceofvideo
content
5xROIwithin4Weeks
Summary
Summary
InChina,WeChatisashorthandformarketing...
Opportunities:
● Usersbase
● Touchpoints
● ConversionPath
● Viral
Chanenllage:
● Creative/Contentfocused
● Measurement
● Optimization
● Budget
AccountSetup
CreatingAWeChatOfficalAccount
● Registeracompany(WFOE–
WhollyForeignOwnedEnterprise)
inChina.
○ Costlyandlengthyprocess
● Usea thirdpartybusinesslicense
● Gothroughaspecialprocessfrom
Tencentteam.
SellingonWeChat
● BuildyourownWeChatwebsite
○ IntegratetheWeChatAPIfor
someoftheWeChat-specific
functionswithyourownsite
● Usea WeChatshopplatform
○ FastandCheap
○ Customizationislimited
Q&A
Question1
WhichofthefollowingisWeChat’sparentcompany
● Alibaba
● Lenovo
● Tencent
● Huawei
Question2
Whichofthefollowingyoucan’tuseWeChattoaccomplish
● Doctorappointment
● Findadate
● Sharelivestories
● Paycreditcards
Question3
Howmuch%ofWeChatusersopenitmorethan10timesperday
● 40%
● 50%
● 60%
● 70%
Question4
WeChatisthefastestgrowing Socialcommunication
platforminwhichofthefollowingcontinent
● SouthAmerica
● Europe
● Africa
● Australia
Question5
WhyisWeChatinternationalexpansionnotquitesuccessful
● Latetotheparty
● China-firstapproach
● Poorlocalization
● Allofabove
Question6
WhichofthefollowingisnotaWeChatmarketingtactic
● SubscriptionAccount
● MomentsAds
● KOLBanners
● SearchEngineAds
Question7
WhichofthefollowingWeChatAdshasnominimuminvest
● BannerAds
● MomentsAds
● KOLAds
Question8
WhichofthefollowingisnotaWeChatPaid
marketingcampaignobjective
● BrandEvent
● WebsiteConversion
● AppInstalls
● LocalService
Question9
WhichofthefollowingAdformatisnot
supportedbyWeChatAd
● Image
● Video
● Carousel
● Canvas
Question10
WhenshouldCroudtapintoWeChatMarketing?
Thankyou
Thereismore...
More...
AmazonGoForChina
WeChatwithCaesarsEntertainmentshowcasehotelroomsofthefuture.
HowChinaIsChangingYourInternet|TheNewYorkTimes
Watch:WeChatwantstokilloffapps
References
https://walkthechat.com/wechat-marketing/
https://blog.hootsuite.com/wechat-marketing/
http://marketingtochina.com/top-10-advertising-campaigns-wechat/
https://maximizesocialbusiness.com/10-tips-market-brand-wechat-22176/#
https://walkthechat.com/advertising-on-wechat-moment/
https://www.zhihu.com/question/20057086
http://it.people.com.cn/n1/2016/0819/c1009-28650817.html
https://zephoria.com/top-15-valuable-facebook-statistics/
https://www.emarketer.com/Chart/Daily-Time-Spent-Using-WeChat-According-WeChat-
Users-China-March-2016-of-respondents/188880
http://weibo.com/ttarticle/p/show?id=2309351000144010504703052339
http://www.bbtnews.com.cn/2017/0322/186140.shtml
https://techcrunch.com/2017/01/09/wechat-mini-programs/
https://walkthechat.com/wechat-rolling-ads-targeting-chinese-tourists/
http://www.scmp.com/tech/china-tech/article/2093433/tencent-extends-wechat-pay-us-
focus-chinese-tourists
THANKYOU!
QUESTIONS?

More Related Content

Similar to Something about wechat

Mobile Game Asia 2015 Ho Chi Minh City: Predictive monetization
Mobile Game Asia 2015 Ho Chi Minh City: Predictive monetizationMobile Game Asia 2015 Ho Chi Minh City: Predictive monetization
Mobile Game Asia 2015 Ho Chi Minh City: Predictive monetization
Hai Mai Thanh
 
Q&A: Brenda Hoekstra
Q&A: Brenda HoekstraQ&A: Brenda Hoekstra
Q&A: Brenda Hoekstra
webwinkelvakdag
 
Mobile Marketing by Cole Carnes, Neverblue
Mobile Marketing by Cole Carnes, NeverblueMobile Marketing by Cole Carnes, Neverblue
Mobile Marketing by Cole Carnes, Neverblue
sitescout
 
Career on Mobile Application Development
Career on Mobile Application DevelopmentCareer on Mobile Application Development
Career on Mobile Application Development
Dremy Riyad
 
Leveraging brand and an omnichannel platform to face the fintech challenge on...
Leveraging brand and an omnichannel platform to face the fintech challenge on...Leveraging brand and an omnichannel platform to face the fintech challenge on...
Leveraging brand and an omnichannel platform to face the fintech challenge on...
Banco Santander
 
קני האוול ומרטי בורוציק: שיווק שותפים במובייל. Visioncamp 2012
קני האוול ומרטי בורוציק: שיווק שותפים במובייל. Visioncamp 2012קני האוול ומרטי בורוציק: שיווק שותפים במובייל. Visioncamp 2012
קני האוול ומרטי בורוציק: שיווק שותפים במובייל. Visioncamp 2012
VisionCamp
 
All-in-one Payment Platform - Payments & Fraud360 Tel Aviv
All-in-one Payment Platform - Payments & Fraud360 Tel AvivAll-in-one Payment Platform - Payments & Fraud360 Tel Aviv
All-in-one Payment Platform - Payments & Fraud360 Tel Aviv
Kimberly Rowell
 
Mobile Marketing is Your Future
Mobile Marketing is Your FutureMobile Marketing is Your Future
Mobile Marketing is Your Future
Helen Keegan
 
Why WeChat slide deck
Why WeChat slide deckWhy WeChat slide deck
Why WeChat slide deck
Saul Kropman
 
精立數位行銷 Gingal en1214
精立數位行銷 Gingal en1214精立數位行銷 Gingal en1214
精立數位行銷 Gingal en1214
Gingal Hsu
 
Why You Can’t Avoid WeChat As Part of Your China Digital Strategy
Why You Can’t Avoid WeChat As Part of Your China Digital StrategyWhy You Can’t Avoid WeChat As Part of Your China Digital Strategy
Why You Can’t Avoid WeChat As Part of Your China Digital Strategy
Australian Business Forum - ABF
 
AI chatbot for massenger
AI chatbot for massengerAI chatbot for massenger
AI chatbot for massenger
Taslima Yasmin Tarin
 
Social media CRM
Social media CRMSocial media CRM
Social media CRM
Chakard Chalayut
 
What's Next for The Mobile Landscape
What's Next for The Mobile LandscapeWhat's Next for The Mobile Landscape
What's Next for The Mobile Landscape
Ogilvy Consulting
 
Digital is dead
Digital is deadDigital is dead
Digital is dead
Kai Platschke
 
Adflex.vn - Leading Mobility Solutions
Adflex.vn - Leading Mobility SolutionsAdflex.vn - Leading Mobility Solutions
Adflex.vn - Leading Mobility Solutions
Năng Adflex
 
What are bots and how are people using them?
What are bots and how are people using them?What are bots and how are people using them?
What are bots and how are people using them?
Syd Lawrence
 
What an All-in-one Payment Platform Means for Commerce & Your Bottom Line
What an All-in-one Payment Platform Means for Commerce & Your Bottom LineWhat an All-in-one Payment Platform Means for Commerce & Your Bottom Line
What an All-in-one Payment Platform Means for Commerce & Your Bottom Line
Kimberly Rowell
 
Digital Marketing Seminar 2016
Digital Marketing Seminar 2016Digital Marketing Seminar 2016
Digital Marketing Seminar 2016
optixben
 
SITS13 - The customer revolution & why you should care
SITS13 - The customer revolution & why you should careSITS13 - The customer revolution & why you should care
SITS13 - The customer revolution & why you should care
UserVoice
 

Similar to Something about wechat (20)

Mobile Game Asia 2015 Ho Chi Minh City: Predictive monetization
Mobile Game Asia 2015 Ho Chi Minh City: Predictive monetizationMobile Game Asia 2015 Ho Chi Minh City: Predictive monetization
Mobile Game Asia 2015 Ho Chi Minh City: Predictive monetization
 
Q&A: Brenda Hoekstra
Q&A: Brenda HoekstraQ&A: Brenda Hoekstra
Q&A: Brenda Hoekstra
 
Mobile Marketing by Cole Carnes, Neverblue
Mobile Marketing by Cole Carnes, NeverblueMobile Marketing by Cole Carnes, Neverblue
Mobile Marketing by Cole Carnes, Neverblue
 
Career on Mobile Application Development
Career on Mobile Application DevelopmentCareer on Mobile Application Development
Career on Mobile Application Development
 
Leveraging brand and an omnichannel platform to face the fintech challenge on...
Leveraging brand and an omnichannel platform to face the fintech challenge on...Leveraging brand and an omnichannel platform to face the fintech challenge on...
Leveraging brand and an omnichannel platform to face the fintech challenge on...
 
קני האוול ומרטי בורוציק: שיווק שותפים במובייל. Visioncamp 2012
קני האוול ומרטי בורוציק: שיווק שותפים במובייל. Visioncamp 2012קני האוול ומרטי בורוציק: שיווק שותפים במובייל. Visioncamp 2012
קני האוול ומרטי בורוציק: שיווק שותפים במובייל. Visioncamp 2012
 
All-in-one Payment Platform - Payments & Fraud360 Tel Aviv
All-in-one Payment Platform - Payments & Fraud360 Tel AvivAll-in-one Payment Platform - Payments & Fraud360 Tel Aviv
All-in-one Payment Platform - Payments & Fraud360 Tel Aviv
 
Mobile Marketing is Your Future
Mobile Marketing is Your FutureMobile Marketing is Your Future
Mobile Marketing is Your Future
 
Why WeChat slide deck
Why WeChat slide deckWhy WeChat slide deck
Why WeChat slide deck
 
精立數位行銷 Gingal en1214
精立數位行銷 Gingal en1214精立數位行銷 Gingal en1214
精立數位行銷 Gingal en1214
 
Why You Can’t Avoid WeChat As Part of Your China Digital Strategy
Why You Can’t Avoid WeChat As Part of Your China Digital StrategyWhy You Can’t Avoid WeChat As Part of Your China Digital Strategy
Why You Can’t Avoid WeChat As Part of Your China Digital Strategy
 
AI chatbot for massenger
AI chatbot for massengerAI chatbot for massenger
AI chatbot for massenger
 
Social media CRM
Social media CRMSocial media CRM
Social media CRM
 
What's Next for The Mobile Landscape
What's Next for The Mobile LandscapeWhat's Next for The Mobile Landscape
What's Next for The Mobile Landscape
 
Digital is dead
Digital is deadDigital is dead
Digital is dead
 
Adflex.vn - Leading Mobility Solutions
Adflex.vn - Leading Mobility SolutionsAdflex.vn - Leading Mobility Solutions
Adflex.vn - Leading Mobility Solutions
 
What are bots and how are people using them?
What are bots and how are people using them?What are bots and how are people using them?
What are bots and how are people using them?
 
What an All-in-one Payment Platform Means for Commerce & Your Bottom Line
What an All-in-one Payment Platform Means for Commerce & Your Bottom LineWhat an All-in-one Payment Platform Means for Commerce & Your Bottom Line
What an All-in-one Payment Platform Means for Commerce & Your Bottom Line
 
Digital Marketing Seminar 2016
Digital Marketing Seminar 2016Digital Marketing Seminar 2016
Digital Marketing Seminar 2016
 
SITS13 - The customer revolution & why you should care
SITS13 - The customer revolution & why you should careSITS13 - The customer revolution & why you should care
SITS13 - The customer revolution & why you should care
 

Recently uploaded

Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
aditisingh6607
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Digital Discovery Institute
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
SemajahParker
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 

Recently uploaded (20)

Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris Ferris
 
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 

Something about wechat

Editor's Notes

  1. It all starts in 2011, when Tencent, WeChat’s parent company released the app. Back in the days, it stood out by using voice messaging as its core channel for communication, which was a disruptive move in a country where typing characters can sometimes be inconvenient.
  2. In this short video, we can see how people engage with WeChat throughout a day. WeChat is well known by its multi functions and wide range of usage,
  3. https://techcrunch.com/2017/01/09/wechat-mini-programs/ love-hate relationship smartphone owners have with apps.
  4. To put that in context, it is the same as the “combined time” users spend across a portfolio of Facebook apps, including Instagram, Facebook and Facebook messenger, on a daily basis
  5. WeChat is working hard to expand its territory in the international market by using celebrity endorsement, and one of biggest name in the list is Aegithina football play, Lion Messi
  6. When think of the doppelganger of WeChat in the western world, acebook no doubt comes the first.They both have huge user base and high engagement rate. And Facebook is very successful as a advertisement vendor, on the contrary, WeChat just started to leverage its marketing potential in 2015.
  7. Through our experience, getting people to the site is challenging, but what is more difficult is transform add to cart to purchase. The part that you need to sign up and filling in your personal info payment info is always getting people hesitate and bail. The conversion path seems just too long. But with WeChat Store, there is no roadblock whatsoever, with your WeChat pay alreay set up and your personal info already fill in. Purchase is literally one click away.
  8. https://walkthechat.com/wechat-rolling-ads-targeting-chinese-tourists/
  9. Chinese Internet users rely heavily on information about fashion and trends from social media https://fashionista.com/2015/08/fashion-brands-wechat-weibo
  10. Chinese Internet users rely heavily on information about fashion and trends from social media https://fashionista.com/2015/08/fashion-brands-wechat-weibo
  11. https://walkthechat.com/wechat-marketing/
  12. https://walkthechat.com/wechat-marketing/