WeChat is a popular messaging app in China that has expanded into other services like payments, games, and businesses. It addresses problems with communication, payments, and separate apps by providing an all-in-one platform. WeChat started as a messaging app in 2011 and has since grown to over 1 billion users, adding features like profiles, games, payments and "mini programs" that allow users to access services from companies within the app. Its business model involves advertising, payments, and official accounts that businesses must verify each year. WeChat has been very successful in China due to its wide range of services and ability to meet many user needs in a single application.

1. WeChat by Tencent
Yujing Zhong (zhoyujin)

2. ● Need to communicate with others efficiently
● Inconvenient payment by cash or credit/debit card
● Lots of different apps
Problems
&
Needs

3. Messaging Video Call “Moments”

4. Official
Accounts
(already over 25
million)

5. WeChat Pay

6. Mini Programs
Nike customer services
Game
Food delivery
Flights & Hotels booking
Taxi services
Bicycle Sharing (like Bird!)
Movie Tickets

7. Rebecca Zhang
● 33 year-old busy HR in Shanghai
● Doesn't carry around much cash
● No time for cooking, always buy meals
Persona

8. (1) Advertising in “moments” (2) Virtual stickers
Business Model
Ads
Friends’ post

9. Business Model
(3) Third-party platforms (4) Official accounts verification
(Verification is only valid for 1 year)

10. Financial Info
Share of mobile users using the leading social media platforms in
China as of Oct 2019

11. Financial Info
Revenue of Tencent from 1st quarter 2017 to 3rd quarter 2019 (in million RMB)

12. Huateng Ma
Founder, chairman and CEO of Tencent
Xiaolong Zhang
Senior vice president of Tencent
President of WeChat group
“Father of WeChat”
Leadership

13. 2011.1 “Weixin” launched by Xiaolong Zhang
2012.4 Renamed “WeChat”
2012 summer Open to brand accounts, QR code
History
2013 summer Gaming, mobile payments
2015.1 Advertising in “moments” timeline
2017.1 Mini Program launched, WeChat became “Super App”

14. Secret Sauce
Stand on shoulder of Giant The all-in-one app

15. What’s Hot?

16. Competition
(Social networking)
Instant
Messaging
Make Posts
E-Commerce
Mini Programs

17. Pay in store
Utilities
Social Network
Competition
(Digital Payment)

18. Success
Future

19. References
https://www.techinasia.com/5-years-of-wechat
https://blog.grata.co/verify-wechat-official-accounts/
https://www.businessofapps.com/data/wechat-statistics/
https://www.statista.com/statistics/922341/tencent-revenue-quarterly/
https://medium.muz.li/what-makes-wechat-so-successful-5d4795c96e1d
https://baijiahao.baidu.com/s?id=1626151997212773621&wfr=spider&for=pc
https://www.statista.com/statistics/1069879/china-popular-social-media-platforms/
https://www.statista.com/statistics/255778/number-of-active-wechat-messenger-accounts/
https://medium.com/@bullinger.media/difference-between-wechat-and-facebook-5834aaf1c00d
https://medium.com/@lianghao.gao/business-model-of-wechat-and-its-success-factors-ce72d0f550fa

20. Thank You
Presented by Yujing Zhong (zhoyujin)