The presentation discussed WeChat, a Chinese multi-purpose messaging, social media and mobile payment application. It summarized WeChat's history from its 2011 launch to reaching 1 billion monthly users in 2018. WeChat's business model was also outlined, generating revenue from advertising, transaction fees, official accounts, in-app purchases and partnerships. Finally, the presentation predicted WeChat's continued success and growth, expanding beyond China.

1. Presentation by Chunyang Zhu

2. Problem
u Help people communicate
through mobile application
easily
u No Application does everything.

3. Social Layer Media Layer Connectivity Layer Communication Layer
Product

4. History 2011
first version of Wechat
was released.
2012
Moments was initially
launched and number
of users reached 100
million
2013
Wechat Payment was
integrated into the app
2018
Hit 1 billion monthly
actively user

5. Business Model
u Advertising
u 0.1% transaction fee
u Company official Account
u In-App purchase
u Partnerships with Third Party Apps like
Taxi and Flight services
u …

6. Financial Info
u WeChat is estimated to be worth
$100bn
u Q2 2018 US$ 6.5 billions revenus

7. Secret Sauce

8. Competition
Social Network Mobile Payment

9. Prediction
u Success
u Grow fast
u Expand beyond China

10. Reference
u https://www.marketingtochina.com/5-ways-wechat-will-monetize/
u http://www.businessofapps.com/data/wechat-statistics/
u https://vizologi.com/wechat-business-model-strategy-insights/
u https://www.hongdaservice.com/blog/5-reasons-why-wechat-is-successful-in-
china
u https://chinachannel.co/wechat-introduction/
u https://www.raconteur.net/finance/alipay-wechat-china-payments
u https://www.marketingtochina.com/facebook-wechat-main-differences/
u https://medium.com/swlh/wechat-the-evolution-and-future-of-chinas-most-
popular-app-11effa5639ed
u https://www.techinasia.com/history-of-wechat

11. Q&A