This presentation discusses the Chinese mobile app WeChat. It provides an overview of WeChat's history, starting in 2011, its growth to over 1 billion monthly users by 2018, and its business model which includes advertising, e-commerce, and in-app purchases. The presentation also notes WeChat integrates social, media, connectivity, and communication features and predicts it will continue expanding beyond China while transitioning to cashless payments.

1. Presentation by Chunyang Zhu

2. Problem
A easy way to communication
through mobile application.
An Application combined
functionalities of multiply
different apps.

3. Social Layer Media Layer Connectivity Layer Communication Layer
Product

4. History 2011
first version of Wechat
was released.
2012
number of users
reached 100 million
2013
Wechat pay was
integrated into the app
2018
hit 1 billion monthly
actively user

5. Business Model
u Advertising
u E-Commerce
u Company Account
u In-App purchase

6. Financial Info
u WeChat is estimated to be worth
$100bn

7. Secret Sauce

8. Competition
Social Network Mobile Payment

9. Prediction
u Grow fast
u Expand beyond China
u Cashless
u IoT

10. Reference
u https://www.marketingtochina.com/5-ways-wechat-will-monetize/
u http://www.businessofapps.com/data/wechat-statistics/
u https://vizologi.com/wechat-business-model-strategy-insights/
u https://www.hongdaservice.com/blog/5-reasons-why-wechat-is-successful-in-
china
u https://chinachannel.co/wechat-introduction/
u https://www.raconteur.net/finance/alipay-wechat-china-payments
u https://www.marketingtochina.com/facebook-wechat-main-differences/
u https://medium.com/swlh/wechat-the-evolution-and-future-of-chinas-most-
popular-app-11effa5639ed
u https://www.techinasia.com/history-of-wechat

11. Q&A