Company report for WeChat

1. Jiachen Wang (jiachenw)

2. Messaging Moments Wallet

3. History

4. Business
model
Individual
Users
• Online
Games

5. Business
model
Business
Partners
• E-­‐commerceWeChat Payments
• Online-­‐to-­‐Offline

6. Business
model
Business
Partners
• Moment
Ads

9. Tencent Revenue

10. Tencent Revenue

11. Secret
Sauce
• Massive
QQ
users
• One
app
to
rule
everything
all
• Chinese
Style

12. Competition
WeChat Messenger WhatsApp Line
Messaging Yes Yes Yes Yes
E-­‐commerce Yes No No Yes
Online-­‐to-­‐
Offline
Services
Yes No No No

13. Competition
WeChat Pay Alipay Apple
Pay
Social
Network Yes No No
Utility
Services Yes Yes No
Withdraw
Cash No No Yes

14. Prediction
Within
China
WeChat Global

15. References
• https://www.techinasia.com/why-­‐wechat-­‐succeeded-­‐china
• https://www.economist.com/news/business/21703428-­‐chinas-­‐
wechat-­‐shows-­‐way-­‐social-­‐medias-­‐future-­‐wechats-­‐world
• https://kay1n.wordpress.com/2014/11/13/business-­‐model-­‐of-­‐
wechat-­‐and-­‐its-­‐success-­‐factors/
• https://www.techinasia.com/5-­‐years-­‐of-­‐wechat
• https://www.quora.com/How-­‐does-­‐wechat-­‐make-­‐money-­‐1
• https://www.cnbc.com/2017/05/31/wechat-­‐captures-­‐about-­‐30-­‐
percent-­‐of-­‐chinas-­‐mobile-­‐app-­‐usage-­‐meeker-­‐report.html
• http://www.scmp.com/tech/enterprises/article/2094683/chinas-­‐
tencent-­‐beats-­‐estimates-­‐post-­‐55pc-­‐growth-­‐first-­‐quarter