Website personalization allows you to alter the website experience for each user based on their actions and attributes. Rather than showing the same website to all users, you can create unique experiences for each website visitor.

1. Web Personalization
Introducing
by
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WELCOME BACK,
Chirag!
Based on your previous purchases, you may also like:
Chirag Swati
John
Jenny

2. Personalization
is no longer optional
Organizations who personalize
*Source : Harvard Business Review
Reduce acquisition
costs by as much as
50%
Increase
revenue by up to
15%
Improve marketing
spend efficiency by
10-30%

3. • You get limited chances at grabbing the
user’s attention
• Your best shot means ‘most relevant message’
• More Relevance = More Personalized
• Craft highly personalized web experiences based
on user’s gender, age, location, category
preference, device & more…
• And drive click-through rates and conversions
Distracted user =
limited opportunity
to engage
0.8%
Click Rate

4. Just A/B testing
doesn’t cut it
• It's like democracy - 3 variations got votes 30:30:40.
The 40 version now got amplified to
100k users; 60k didn’t like it as much but had to live
with it
• A/B testing assumes homogeneity of the audience,
which isn’t true
• So, why do A/B testing & show one output to all
when you can provide unique experiences to each
user?
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27%
CTR
13%
CTR

5. Best of brands
leverage the power of
personalization
Google, Amazon, Netflix, Facebook – gain heavily
fromusing data to deliver highly personalized user
experiences.
We are now giving you the same power to deliver
data-backed personalized experiences for all your
users.

6. As a WebEngage user, you’ve driven personalization across channels
But it had a few limitations...
How about we personalize the entire website journey for each user?
Million of users: Million unique web experiences
Email has a
10-20% Open Rate
Push has a
3-5% Click Rate
On-site notification is
powerful but intrusive,
thus limited

7. Take the next leap with Web Personalization
After implementing Segmentation and Personalization across channels,
you can now elevate the entire website experience for your users
Change any banner on the site based on user attributes without
dependency on additional teams
CMS Agnostic – doesn’t matter if you’re using Wordpress,
Shopify, Magento or your own stack
<100ms impact on load time and synchronous loading
Works well with your current integrations

8. Segmentation variables to choose from
Device Data
IP Address
Timezone
Country
Browser
Device
Operating System
Mobile Carrier
Connection Speed
Screen Resolution
User Profile Data
New / Returning User
Recency
Frequency
Monetary Value
Current Cart Value
Brand Affinities
Category Affinities
Traffic Source Data
UTM Parameters
Search Phrases
Traffic Source
Campaign ID
Referrer website

9. Customer for 3 years
Buys mostly premiumshoes
and shirts, is a quick decider
Recently tried out a pair of
shorts
Visits onthe weekends froma
Macbook air
Meet Alex and Ron
Just bought her first pair of
earrings onher 3rd website
visit
after going through20
pages and spending 45
mins onthe website
Browse fromthe desktop
They get different emails, mobile pushes, & SMS but you show them the same website!

10. Web elements you can Personalize
• Hero Banner
• Any Block of Text
• Full Page Carousel
• Product Carousel
• A full-page width element
with an image and text
• Custom layouts as per the
app theme
mySTORE
SHOP ALL SHOP BRANDS
HotPicksforyou 55 See All
ZoomPegasus AirMax AirMax
$299 $299 $299
Hi John, Check out our Spring Collection

11. WebEngage puts the
power in your hands!
Whether you want to...
And many more - your imagination is the
limit on what’s possible!
Amplifyatime-boundcampaigntoasegmentofusers
Showpersonalizedrecommendationsonuser’shomepage
Highlightpendingitemsinthecartonthehomepage
Remindusersaboutpreviouslysearcheditems
Betatestanewofferingwith10%ofusers

12. Use Case #1
What’s possible?
Can show product image,
title, and more details for the
add to cart custom event
Goal:
Cart abandonment
transaction
Customize web in-line
banners to remind users of
products in their cart
mySHOP
Continue Shopping
Silk Jumpsuit
from ₹1999
New launch: Loungewear
Starting from ₹1299
Swimsuits at 50%
Starting from ₹999
Complete purchase Explore collection Explore collection
Deal of the Day Bestseller

13. Use Case #2
What’s possible?
Can use geo-location to
make recommendations or
launch new releases
(specific to a location).
Goal:
User awareness
Customize web in-line
banners to send targeted
messages based on user’s
location.
myMOVIES
Criminal Files: Season 3 Eating Healthy with
Chef Kunal
Around the World in
100 Days
Friday Night Live
Trending in India
Continue Watching

14. Use Case #3
mySTORE
Striped Sweat-Te..
by ShopTee
Grey-Neon Runni..
by Sneakeers
Not so Formal Sho..
by Sneakeers
Grey Formal Blazer..
by ProMenCollection
Welcome back, John!
Recommendations for you
What’s possible?
Can use custom events and
user attributes to show
personalized
recommendations.
Goal:
Repeat purchase
Customize web in-line
banners to provide
recommendations
according to user actions.

15. Use Case #4
What’s possible?
Can use any user attribute to
personalize communication
Goal:
User transaction
Customize web in-line
banners based on user’s
attributes such as gender.
mySTORE
Hi Emily,
Check out our
Spring
Collection
SHOP ALL SHOP BRANDS
ALL BRANDS MENS WOMENS
BUY NOW
MATCHES FOR SHOES
Shoes
Snow
shop
Sho
mySTORE
Hi John,
Check out our
Spring
Collection
SHOP ALL SHOP BRANDS
BUY NOW
MATCHES FOR SHOES
Shoes
Snow
shop
Shoes

16. And why it’s worth it
Boost in conversions
Stronger brand affinity
Increased user engagement
Higher ROI & revenue

17. Thank You!