Most online businesses are pretty bad at conversion. We strive to convert 2-3% of site visitors into email subscribers and paying customers and we're thrilled if we can get close to that number.
By improving your conversion rate via highly targeted messages, however, you can significantly impact your business without spending any more money to drive traffic to your site.
In this guide, you'll learn why, when, and how to target your on-site displays—pop ups, flyouts, banners, bars, and more— to deliver the right message to the right visitor at the right time.
- What you know about your customers without asking
- How to build advanced targeting rules in Privy
- Specific use cases you can act on right away
- Display triggers and when you to use them most effectively
7 Paid Traffic Sins
Paid Traffic Methods and Risks................................................................6
Paid Traffic.............................................................................................6
Paid Traffic Methods...............................................................................6
Paid Traffic Risks....................................................................................7
Paid Traffic Sin #1 – Attracting Non-Targeted Traffic.................................9
Paid Traffic Sin #2 – Poor Ad Copy.........................................................11
Paid Traffic Sin #3 – No Call to Action....................................................13
Paid Traffic Sin #4 – Sending Visitors to Home Pages..............................15
Paid Traffic Sin #5 – Not Tracking Results..............................................17
Paid Traffic Sin #6 – Not Split-Testing Ads..............................................19
Paid Traffic Sin #7 – Confusing CTR with Conversion..............................21
Bonus Traffic Sin – Falling for Low Quality Paid Traffic.............................23
Conclusion...........................................................................................25
Be mindful of these traffic sins when planning your next campaign. Paid traffic
can provide fast and effective results, but only if you play your part in its
success.
http://myinternettrafficsystems.com
7 Paid Traffic Sins
Paid Traffic Methods and Risks................................................................6
Paid Traffic.............................................................................................6
Paid Traffic Methods...............................................................................6
Paid Traffic Risks....................................................................................7
Paid Traffic Sin #1 – Attracting Non-Targeted Traffic.................................9
Paid Traffic Sin #2 – Poor Ad Copy.........................................................11
Paid Traffic Sin #3 – No Call to Action....................................................13
Paid Traffic Sin #4 – Sending Visitors to Home Pages..............................15
Paid Traffic Sin #5 – Not Tracking Results..............................................17
Paid Traffic Sin #6 – Not Split-Testing Ads..............................................19
Paid Traffic Sin #7 – Confusing CTR with Conversion..............................21
Bonus Traffic Sin – Falling for Low Quality Paid Traffic.............................23
Conclusion...........................................................................................25
Be mindful of these traffic sins when planning your next campaign. Paid traffic
can provide fast and effective results, but only if you play your part in its
success.
http://myinternettrafficsystems.com
We’ve gathered our collective expertise and knowledge, all gleaned from hands-on experience performing Google AdWords audit evaluations for new clients across a range of business categories. Though each campaign is different, over the years we’ve noticed a few common trends — and a few common mistakes.
Many AdWords accounts we evaluate don’t represent a profitable return on investment but, due to the increasing complexity of the AdWords platform, many business owners don’t even realize exactly how much of their marketing budget is being used ineffectively. In fact, without optimization, AdWords can end up wasting a lot of advertising dollars.
We’ve gathered a list of the nine most expensive mistakes we commonly find in Google AdWords and PPC audits. Chances are, you’re (probably) making a few of them right now. Read on to discover what you may be overlooking in your efforts to achieve optimal success with Google AdWords.
Retargeting: Strong Fundamentals for Your Sales FunnelSearch Scientists
This presentation builds a strong foundation for using retargeting as a way to improve your sales funnel.
We'll cover how to best incorporate retargeting and cover advanced techniques to put you miles ahead of your competition.
Social Media ROI - Growing and Showing Your Results - Rob CooperSocial Media Camp
Do you face challenges demonstrating the return on investment (ROI) of your Social Media efforts?
With tight budgets and an understandable focus on revenue in most organizations, this is a challenge that is not going away.
The good news is that it’s definitely surmountable and, in fact, can be turned into a strong point. In this presentation we’ll explore:
Where Social should be measured
How to compare Social to traditional activities like PR, print ads, radio and trade shows
Showing Social’s critical value as it compares and contributes to online advertising, email marketing, SEO and your entire content marketing mix
The transition between Social and sales
Actionably measuring, testing and improving your Social efforts.
After this session you’ll understand how Social integrates with the rest of your marketing mix, you’ll be able to demonstrate ROI and you’ll be equipped to drive additional ROI through your efforts.
Additionally, attendees will receive a straightforward technical guide to Analytics and ROI analysis for Social Media.
Digital Marketing 101: Everything You Need To KnowFolsom Creative
Webinar slide deck from Folsom Creative and Inteum
Inteum develops industry-leading intellectual property management software with clients include technology transfer offices at over 400 installations in 22 countries around the globe, including universities, research institutions, federal labs, corporations, and startups.
Folsom Creative is a design and marketing agency that specializes helping clients create full stack marketing strategies. We provide a full suite of services to assist in our customers in these areas. Our clients rage from tech startups to large multi marketed enterprises.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Placing ads on Facebook provides one of the most targeted advertising opportunities today for reaching targeted audience globally.. http://www.toboc.com
How Hollywood Got Display Advertising All WrongJohn Lee
The display ad industry is vast and ever-expanding. It also gets a bad rap due to confusion, misinformation and a lack of understanding. This session breaks down programmatic display, analyzes the concerns around ad blockers and explores some of the latest and greatest in display.
We’ve gathered our collective expertise and knowledge, all gleaned from hands-on experience performing Google AdWords audit evaluations for new clients across a range of business categories. Though each campaign is different, over the years we’ve noticed a few common trends — and a few common mistakes.
Many AdWords accounts we evaluate don’t represent a profitable return on investment but, due to the increasing complexity of the AdWords platform, many business owners don’t even realize exactly how much of their marketing budget is being used ineffectively. In fact, without optimization, AdWords can end up wasting a lot of advertising dollars.
We’ve gathered a list of the nine most expensive mistakes we commonly find in Google AdWords and PPC audits. Chances are, you’re (probably) making a few of them right now. Read on to discover what you may be overlooking in your efforts to achieve optimal success with Google AdWords.
Retargeting: Strong Fundamentals for Your Sales FunnelSearch Scientists
This presentation builds a strong foundation for using retargeting as a way to improve your sales funnel.
We'll cover how to best incorporate retargeting and cover advanced techniques to put you miles ahead of your competition.
Social Media ROI - Growing and Showing Your Results - Rob CooperSocial Media Camp
Do you face challenges demonstrating the return on investment (ROI) of your Social Media efforts?
With tight budgets and an understandable focus on revenue in most organizations, this is a challenge that is not going away.
The good news is that it’s definitely surmountable and, in fact, can be turned into a strong point. In this presentation we’ll explore:
Where Social should be measured
How to compare Social to traditional activities like PR, print ads, radio and trade shows
Showing Social’s critical value as it compares and contributes to online advertising, email marketing, SEO and your entire content marketing mix
The transition between Social and sales
Actionably measuring, testing and improving your Social efforts.
After this session you’ll understand how Social integrates with the rest of your marketing mix, you’ll be able to demonstrate ROI and you’ll be equipped to drive additional ROI through your efforts.
Additionally, attendees will receive a straightforward technical guide to Analytics and ROI analysis for Social Media.
Digital Marketing 101: Everything You Need To KnowFolsom Creative
Webinar slide deck from Folsom Creative and Inteum
Inteum develops industry-leading intellectual property management software with clients include technology transfer offices at over 400 installations in 22 countries around the globe, including universities, research institutions, federal labs, corporations, and startups.
Folsom Creative is a design and marketing agency that specializes helping clients create full stack marketing strategies. We provide a full suite of services to assist in our customers in these areas. Our clients rage from tech startups to large multi marketed enterprises.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
Placing ads on Facebook provides one of the most targeted advertising opportunities today for reaching targeted audience globally.. http://www.toboc.com
How Hollywood Got Display Advertising All WrongJohn Lee
The display ad industry is vast and ever-expanding. It also gets a bad rap due to confusion, misinformation and a lack of understanding. This session breaks down programmatic display, analyzes the concerns around ad blockers and explores some of the latest and greatest in display.
With the aid of the Internet, you can almost have everything right at
your fingertips. With just a few clicks you get access to thousands and
even millions of pieces of information and data on virtually any field of
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Experts say that the information space, commonly known as the “world
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How to measure the success of offline marketing onlineSuccessStartups
As a start-up business, the ability to measure the effectiveness of your marketing efforts is crucial. By understanding which marketing channels are providing a return on your investment, you can focus your efforts on those, rather than wasting valuable resources on campaigns that aren’t producing the desired results.
Monitoring the impact of online marketing is relatively straightforward with simple analytics tools that provide valuable insights, but it is also possible to measure your offline marketing using digital technology. Online and offline marketing is becoming intertwined, and one often has an influence on the other. For example a particular TV ad or magazine advert can spark a conversation on a social media network which will engage your audience and drive visitors to your website.
How to measure the success of offline marketing onlineIdeas 2 Propel U
As a start-up business, the ability to measure the effectiveness of your marketing efforts is crucial. By understanding which marketing channels are providing a return on your investment,
Optimization Tips: The Ad to Landing Page to Conversion FlowZaki Hussain
This post covers the user flow from your Facebook Ad to your Landing Page or Website, to Your Conversion CTA, and some optimization tips for each step. This post also evaluates SWASH's marketing strategy and offers suggestions.
It is an awesome book about affiliate marketing.
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7 Tips To Improve Your Google Ads Landing Page Experience.pptxTurboAnchor
Landing page experience refers to the quality of a customer’s experience while on your website. The easier it is for customers to find their way to the shopping basket, the more likely they’ll make a purchase.
A brand’s journey kicks off with a user and their crucial ad click. Before getting that ad click, they need to find your ad relevant. That’s where Google’s Quality Score comes in. Google Ads uses Quality Score to estimate the usefulness of your ads, keywords, and landing pages to the user’s experience. In addition, campaigns with higher quality scores have lower costs per click and get better ad positions. On the other hand, campaigns with lower quality scores have to pay more for less-desirable ad placements.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
The Ecommerce Marketer's Guide To Advanced Audience Targeting
1. THE ECOMMERCE
MARKETER'S GUIDE TO
ADVANCED AUDIENCE TARGETING
WWW.PRIVY.COM
Why, when, and how to improve your store conversion rates
with targeted on-site displays that reach the right person with
the right message at the right time.
2. What's In This Guide?
WWW.PRIVY.COM
What you know about your customers and how to use it
Display triggers and when you to use them
Building advanced targeting rules in Privy and specific use cases
Introduction
Why:
When:
How:
1
3
5
8
3. INTRODUCTION
WWW.PRIVY.COM1
Most online businesses are pretty bad at conversion. It’s sad, but true.
We strive to convert 2-3% of site visitors into email subscribers and paying
customers and we're thrilled if we can get close to that number.
That’s because we spend a lot of time thinking about how to drive people to our
stores or websites through different channels, but we don’t spend nearly enough
time focusing on how to interact with them once they get there.
Most sites, even the leading ecommerce brands,
treat each person who visits our site the same way with
the same offer, the same welcome message, and the
same exit intent pop up.
We’re the digital equivalent of a fast food chain employee
asking everyone who comes into line if they’d like fries with
their order.
By taking advantage of the detailed information we know about our site visitors, we
can do better. Much better.
Forget conversion rates, we’re talking about real dollars that can flow to the bottom
line when we take our on-site display strategies a step or two further.
4. WWW.PRIVY.COM2
Let's illustrate it with some simple math. Imagine that every time someone makes a
purchase from your site, they spend $30.
By improving your conversion rate via targeted messages, you can significantly
impact your business without spending any more money to drive traffic to your site. In
fact, just improving your conversion rate from 1%-3% can have an impact of over
$200,000 on your business.
This guide will show you why, when, and how to target your on-site displays—pop
ups, flyouts, banners, bars, and more— to deliver the right message to the right
visitor at the right time and drive better conversion for your online store.
5. 1. THE WHY
3
Unlike a clerk in a retail store who knows nothing about each person who walks
through the door, online you have the ability to know a lot about a person visiting
our site without having to ask any questions.
And you can use that information to create a relevant experience for them each and
every time they visit your site.
Things like:
To illustrate the point, let’s imagine that your online store sells women’s clothing
and you want to offer a 10% discount to new customers who sign up for your email
list.
Using the information you already know, you can create a bunch of versions of
your core message that will drive more people to read and interact with your
displays.
Where did they come from?
Is this their first visit?
What page are they viewing?
How many pages have they looked at?
What language do they speak?
What device are they using?
How much is in their cart?
What You Know About Your Visitorsrs
WWW.PRIVY.COM
7. 2. THE WHEN
5
No matter who you’re targeting, one of the key factors in improving the
effectiveness of your on-site displays is knowing when to trigger your messages.
As with any marketing initiative, it’s important to put yourself in your visitors’ shoes.
If you were checking out your own site, when would you be most likely to respond
to receive an opt-in invitation and not be turned off by the ask?
To be effective, you need to find the right balance of not being too passive but also
not coming off like the aggressive car salesman who harasses you from the moment
you enter the showroom until you run screaming out the door.
An Overview of Display Triggers
WWW.PRIVY.COM
There are four primary ways you can trigger a campaign to your desired
audience:
8. 6
Timer: This trigger determines when to display your campaign based on how long a
visitor has been on your site. It could show immediately when a visitor lands, 10 seconds
later, or longer.
Scroll percentage: This shows your campaign once a visitor has scrolled down a certain
percentage of your page.
Exit intent: Exit intent tracks your visitor's mouse movement. If the visitor appears to be
leaving or "exiting" your site, you can use that as a trigger for your campaign.
Tabs: Tabs, or other visual calls to action, can be customized to fit in with your site layout,
and when clicked, trigger your campaign to display.
Common Display Trigger Uses
WWW.PRIVY.COM
9. 7
One of the other decisions you need to make is how often to trigger your campaign.
Every time someone qualifies? Every few days? Once a week?
Again, put yourself in the shoes of a frequent visitor to your site and think about at
what point your messages go from helpful to annoying and use that as a guideline.
For example, you can show a free shipping bar or sign up bar every time someone
comes to your site because it’s less interruptive, but you you wouldn’t want to show
the same pop up message on every visit. Instead, consider once or once a week.
How Often Should I Show My Message?
WWW.PRIVY.COM
10. 3. THE HOW
8
In Privy, you can use one or more of targeting criteria with each of your campaigns
in just a few clicks. First, let’s examine how the targeting builder works.
To add targeting criteria to your campaign, first click “Add condition.” Then, using
the drop down menus and text boxes, you can precisely set the targeting rules.
Your first choice is to select from any of the criteria we discussed in the prior
section. Next, you’ll want to decide if you want to include or exclude people based
on that criteria using the second drop down menu.
For example, if you’re targeting people based on the URL of the page they’re
currently on, you’d choose from:
Equals: The exact URL you want to show your campaign on
Does not equal: Any exact URL you do not want to show your campaign on
Contains: Show the campaign on any page that includes a word of string
Does not contain: Do not show the campaign on any page that includes a word of string
Building Audience Targeting Rules For Your Displays in Privy
Next, you can enter the page or pages that you want to include or exclude.
WWW.PRIVY.COM
11. 9
You can also combine targeting criteria in a single group by adding another
condition. For example, if you wanted to show a specific sign up form to people who
are reading your blog and on a mobile device you would say: current campaign
contains "blog". This captures every page where the URL includes the word blog.
Then, you would set the device type as mobile.
For any group of criteria, you can also decide whether you want to show a display to
people who meet any of the criteria or all of the criteria.
In the example below, you would show a specific offer to people who are not on a
mobile device and have either been to your site more than twice or are currently
reading your blog.
WWW.PRIVY.COM
12. 10
In Privy, you have a wealth of audience targeting options for your displays that you can
use to create a highly targeted message by utilizing one or more of the options below.
While you don’t want to narrow your audience too much, you do want to make sure
you’re creating relevant messages for the key groups of people visiting your site.
Your Audience Targeting Optionsrs
WWW.PRIVY.COM
13. 4. PULLING IT ALL TOGETHER
11
One of the most powerful examples of
audience targeting is showing your
specific offer based on the value of what
is in a person’s shopping cart in your
online store.
Privy enables cart value targeting on a
number of ecommerce platforms
including Shopify, Shopify Plus,
Magento2, WooCommerce, and
Squarespace.
Current URL contains “cart” or “checkout”: This will catch anyone who is on a
cart or checkout page.
Cart Value is greater than $0: This will reach anyone who has added an item to
their cart.
Example 1: How to Build a Cart Value Based Campaign
For Shopify stores, cart pages all include the word cart, and purchase confirmation
pages all include the words “processing” or “thank_you”. In this case, you’ll want to
target your message to build a cart saving campaign that reaches people with
anything in their cart who attempt to leave your site.
First, set your targeting criteria so that the visitor must match ANY of the following
conditions:
WWW.PRIVY.COM
How To Do It
14. 12
Next, under triggers, be sure that the timer is OFF, scroll percentage is OFF, and exit
intent is the only trigger enabled.
Note: To show displays on the Shopify checkout page you'll need to install some extra
code manually.
If you use another ecommerce platform, you can find keywords included in cart
confirmation pages to follow similar targeting conditions that will help you save
more carts with value-based offers.
WWW.PRIVY.COM
15. 13
Using highly targeted pop ups makes it easy to welcome your YouTube fans to your
store and increase the likelihood that they’ll make a purchase.
Using audience targeting, you can make sure that your focused pop up is only seen
by folks coming right from YouTube. That way in your YouTube videos and links, you
can still send people to your home page instead of some complicated URL.
To do this in Privy, just go into the audience targeting section in the Design step of
building your campaign.
Choose “referring URL contains” and type in YouTube and "youtu.be" (their link
shortener.)
Example 2: Turning YouTube Fans into Subscribers
Now that you’ve turned your fans to website visitors, you’ll want to give them a
reason to buy.
Creating a special video or special
discount just for YouTube fans
and including it in your sign up
form gives people a reason to
enter their information, which you
can use in the future to promote
new products, awesome videos,
and special promotions.
WWW.PRIVY.COM
16. 14
If you’re spending money driving traffic to your website or online store with
Facebook, Google, or Instagram ads, there is a good chance you have a very targeted
message in your ads. You know exactly who you want to reach and where you what
you want them to do when they reach your store.
To get the most return on your ad spend, you should be matching your advertising
messages with the messages that a visitor sees when they land on your site by
targeting your displays based on the UTM Codes in your ads.
Example 3: Targeting Based on UTM Codes
To target a campaign using UTM codes in Privy, you’ll want to set either Initial URL
this session or the current URL as the same as the full UTM code you have built.
Using an extended URL that includes your UTM codes is a great way to have those
targeted messages launch upon someone’s arrival to your store.
WWW.PRIVY.COM
How to Do It
Shop Now >
17. 15
The second option lets you get a bit more complex. By using “Initial URL” targeting
combined with the number of pageviews this session, you can let visitors move
around your site before showing them your message that ties back to their original ad.
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18. IN SUMMARY
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Getting a welcome pop up is a great first step towards growing your email list and
being able to drive people back to your ecommerce store, but it’s just the beginning
of what you can do with on-site messaging.
Using highly targeted displays lets you deliver the most relevant message to the
right person at each stage of the customer journey.
In the digital world, we know a lot about our audience that we can use to provide
timely, relevant messaging in our stores.
Combining one or more audience targeting criteria enables you to have very targeted
messages and discounts based on what we know.
Three use cases to tackle right away are cart abandonment with cart value targeting,
social media specific displays, and displays that tie to your paid advertising.
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Key Takeaways: