This document outlines a blogging workshop led by Betsy Kent, aimed at beginners who want to improve their website traffic through blogging. It introduces three key tools for successful blogging: understanding search engine optimization, generating blog topics, and using a simple blog template. The session includes a free blogging strategy session offer, encouraging participants to engage and learn how to enhance their online presence.

1. WELCOME
The Basics of Blogging in One Hour!
Dial-in Number:
425-440-5100
Pin Code: 386404#
your instructor, Betsy Kent

2. GET READYTO LEARN
3 Key Tools
That Will Get You Going On Your Blog
Even If You Have Never Written A Word In Your Life!

3. GREETINGS!

4. LOVETO HELP
ENTREPRENEURS

5. AHA!

6. THIS IS FORYOU IF:
• You are ready to increase the amount of visitors to your website
by 100’s or even 1, 000’s for free - but don’t know how.
• You sometimes feel confused or overwhelmed by Internet
marketing and all your options - and don’t know where to get help.
• You are tired of being invisible on the web - and wish there was
an easy way to be found by your ideal clients.

7. THIS IS NOT FORYOU IF:
You are an experienced online marketer
and know exactly how to use blogging to
increase your visibility and sales.
But you are welcome to stay!

8. WHO AM I
AND
WHY AM I DOINGTHIS?

9. Not$me.$
Me!$
Back$Then….$

10. 500% INCREASE IN WEBSITE VISITS
DIRECTLY ATTRIBUTED TO
BLOGGING!
That’s why
this man is smiling

11. 3 KEYTOOLS
1. Understanding Search
2. GeneratingTopics
3. Writing Sharable Blogs

12. HOUSEKEEPING
• Listen on your phone (if you can)
• Watch on your screen
• Sync slides (bottom of the viewer)
• Raise hand press *2 on phone
• Ask a question

13. BLOGGING =
CONTENT
MARKETING

14. YOURTRIBE

15. IFYOU HAVE A WEBSITE
you are an Internet marketer!

16. REFERRALS ARETHE BEST
SOURCE OF NEW BUSINESS
It’s impossible to measure how many people
who have been referred to you, go to your
website to check you out, but don’t contact you.

17. TOOL #1
Think Like

18. WHAT GOOGLE HATES
• Static sites
• Unpopular sites
• Flash sites
• Too many images, not enough content

19. • Websites that are frequently updated
• Websites with useful content
• Websites that get lots of visitors
• Websites where visitors stay for a bit
• Websites with many backlinks
!
WHAT GOOGLE LOVES:

20. PEOPLE SEARCH FOR
INFORMATION
find you!

21. BLOGGING INCREASES
VISITSTOYOUR WEBSITE
3"Easy"Holiday"Hairstyles"for"Girls"!"read"over"14,000"-mes"
Best"Time"of"Day"for"Beach"Photography"!"read"over"1,700"-mes"
Children’s""
Hair"Salon"
Photographer"
TV"Execu-ve"
Personal"Blog""""""""""
The"Social"TV"Ecosystem"!"read"over"3,300"-mes""""
Snoring"and"Weight">"There"Is"a"ConnecAon"!"read"4,000"-mes""Physician"
How"To"Control"Facebook"Pages"Photo"Strip"!"read"over"2,600"-mes"
Social"Media"
Consultant"

22. FREE!

23. QUESTIONS?
USETHE CHAT BOX

24. TOOL #2
The Easy-Peasy Blog Topic Generator

25. PEOPLE ARE SEARCHING
FOR WHATYOU DO

26. WHY BLOG?
!Your!Blog:!!
!
!Shows!the!world!that!you!are!an!expert!in!your!field!
!
!Illustrates!your!unique!style!and!your!personality!
!
!Demonstrates!that!you!care!about!what!you!do!
!

27. I WANT TO HELP YOU!
Free Blogging Strategy Session
Through Wed. June 25, 2014
h"p://bit.ly/sswithbetsy

28. TOOL #3
The Super Simple BlogTemplate
So easy you can post a blog from anywhere!

29. DISCOVERY!
The Power of the List!

30. THE POWER OF LISTS!
shares&
The
Reader
Knows
Right
Away:
!
!
What
the
topic
is
That
it’s
going
to
be
helpful
That
it’s
going
to
be
easy
to
read
!

32. SUPER EASY BLOGTEMPLATE
TITLE%
Intro%Paragraph%1%
Intro%Paragraph%2%(op2onal)%
1. your%list%
2. goes%here%
3. you%can%have%as%many%entries%
4. as%you%think%you%need%
5. and%each%entry%can%be%a%block%of%text%
6. or%simply%one%word%or%one%phrase%
A%large%image%that%is%%
relevant%to%the%blog%
%
Closing%Paragraph%
%
Links,%References,%Etc.%

33. DON’T FORGET!
FREE$BLOG$STRATEGY$SESSION$
$
One$hour$on$the$phone$with$me$will$$
get$your$first$blog$ready$to$go!$$
$
Please$fill$out$the$quesEonnaire$here:$$
$
hGp://bit.ly/sswithbetsy$
only through 6/25/14