The document discusses challenging conventions in music artist websites. It created a biography page for an R&B artist named Tyrell, breaking from the typical pages focused on music, tour, media, shop, and contact. A biography page is more common for new artists or pop/country stars like Taylor Swift, to give fans insight into the artist's background and success. Including a biography page made the website feel more realistic and help connect fans to the artist's life, fulfilling the potential for Tyrell to find success moving away from industry conventions.