This document outlines the common purposes and conventions of band and artist websites. Websites are typically used to engage audiences, provide information and updates, promote music and sales, and connect users to other platforms. Standard elements include the band's URL, menus, multimedia content, downloads, user-generated content, links, and an online store. Homepages usually feature the band logo, navigation, genre-specific colors and images, and links to social networks. Other typical pages contain news, tour dates, music, photos, videos, charity information, and the store. Websites also promote synergy by using consistent images across platforms.

1. Website Codes and
Conventions

2. Whatis thepurposeof websites?
- Audience engagement
- Keeping followers updated on general information
- To bring in for sales of their musical content
- To promote the record label, and other bands or artists associated with it.
- To provide access to all multimedia platforms.

3. GenericConventionsof a website
- URL (most of the time it is the band's name!)
- Menu bar
- A main background for each page
- Multimedia content
- Downloadable content
- User Generated Content
- Hyperlinks
- Store

4. HOMEPAGESwillmore-or-lesscontain:
- Band/artist logo banner
- Easy navigation
- Links to other parts of the page to provide more information
- A certain colour scheme
- A specific genre
- Other social networking sites
- A strong, predominant image to catch the viewer's attention straight away.

5. Thewebsitewillcontain:
- News
- Tour dates
- Music
- Photos
- Videos
- Information about a charity that they make work with
- Store

6. WebsiteSynergy
This is where an artist or a band may advertise their album on another platform. For instance
they may use the album cover art to use as their Twitter or Facebook header or profile picture,
in order to contain iconography.