The artist's brand identity is defined by their easily recognizable logo. Social media is used to engage different demographics and appeal to the target audience. A variety of images showing costumes, settings, and events from the artist's journey allow the audience to feel like they are part of the experience. The simplistic color scheme makes the website easy to read and accessible to those who prefer straightforward, uncomplicated visuals. Formal attire in images attracts a sophisticated demographic and shows the artist's ability to appeal to different varieties of people through their diverse music and videos. This creates multiple identifications and ensures a wider audience. Upcoming events are prominently featured to draw attention from fans.

1. The brand identity
isidentified
throughthe artist
logowhichis
easily
acknowledged
and identifiable.
Social mediato
appeal tothe
audience andto
engage withthe
demographic.
A varietyof different
imagesthatinclude a
mixture of costumes,
settings,eventsetc.
whichenablesthe
audience tofeel apart
of the artistsjourney.
The simplisticcolour
scheme makesiteasy
to read,accessible and
due to itssimplicity,it
wouldattract those
wholike straight
forwardand non-
complicatedvisuals.
The formal attire attracts a
sophisticateddemographic
whichreflectsthe Artist’s
abilitytocreate difference
due to the variety of
demographicshe would
appeal to.His musicvideos
wouldattract o a less
sophisticatedaudience
whereasthese imageson
hiswebsite wouldappeal to
those of a more middle-
classmale stereotype,and
thenpotentiallyhe women
of thatclass. Thiscreatesa
varietyof identifications
whichensuresawider
audience.
Draws instantattentionto
the artist’supcoming
eventstocater forthose
whoare fansof hisworkor
himin general.