Over the past few years, WebRTC – or web real time communications - has started to gain traction in both business and technology environments. For the first time, companies can enable in-browser or in-application communications – from chat to voice to video to document exchange, directly in the browser, without the need for additional downloads, plugins or other barriers to fast and seamless interactions. WebRTC is a game-changer when it comes to customer service, providing a seamless experience for the customer at the very time and in the very manner in which they dictate.