1) CallFire offers voice, text, and cloud call center products to help businesses improve communications with customers. They have over 150,000 customers across many industries including fitness. 2) The document outlines how CallFire can help fitness businesses address common pains around high marketing costs, lack of data on campaign effectiveness, delinquent accounts, and poor customer satisfaction. 3) It provides examples of how CallFire products like texting, voice broadcasts, call tracking, and interactive voice response systems can be used for promotions, reminders, notifications, and surveys to help fitness businesses communicate more efficiently.

1. CallFire Best Practices:
Fitness and Health Clubs

2. • CallFire powers the marketing and communications needs of
over 150,000 customers
• CallFire offers voice and texting products that safely help
businesses and organizations get their message out instantly
• CallFire's set of streamlined inbound and outbound
communications tools improve efficiencies
• We help businesses use technology to maintain a personable
touch when managing client relationships
• Headquarted in Santa Monica, CA, since 2004, CallFire has
provided its services to small and large businesses in
industries like insurance, finance, e-commerce, real
estate, services, entertainment, sports
teams, fitness, collections, non-profits, political
organizations, and many more.
Who We Are

3. • High costs to run a marketing or promotional campaign
• Unable to grasp how effective your campaign was
• Too many delinquent accounts
• Lack of resources to have consistent collections strategy
• Poor customer satisfaction and retention ratings
• Lack of relationship building with customers
“Pains” of the Fitness Industry

4. • SMS Text Messaging
• Voice Broadcast
• Cloud Call Center (CCC)
• Hosted Interactive Voice Response (IVR)
• Call Tracking
How to Raise the Bar

5. Common Uses in the Fitness Industry:
SMS Texting and Voice Broadcast
• Promotional and Marketing Campaigns
• Reminders for upcoming classes
• Workout reminders for infrequent users
• Notifications for delinquent accounts
• Notifications for health and nutrition tips
• Send thousands of messages to members
instantly at just 3 cents a SMS message and
starting at 3.5 cents per Voice Broadcast

6. • Track your ROI on advertisements placed in
magazines, newspapers, and journals
• Use our interface to measure metrics
• Use GoogleAnalytics to perform analysis
• Attach a unique phone number to each ad you
place and track the usage in each number
• Purchase a local or toll-free number for just a $1
or $2 per month
Call Tracking
Common Uses in the Fitness Industry:

7. • Create an automated inbound “phone tree” to transfer
callers to the appropriate department
– A phone tree is a virtual response system that interacts with a caller’s
response and connects them to the right person
– An outbound IVR will contact a recipient based on specifics that you decide
and transfer them based on their response to your questions
• An outbound IVR can automatically make calls to
members for:
– hearing a specific promotion
– child care services
– receiving a status update
– a customer satisfaction survey
• CallFire’s developers use API technology to bridge your
software to ours so you can streamline many of your
communications processes
Interactive Voice Response

8. • CCC is an easy to use interface that will take your
existing communications system to the next level
• Triple your caller’s productivity by using cost and time
saving features like:
– Power dialer: multi-line dialer to make up to 4 calls at once
– Hands-free dialing: sit back and wait for calls as CCC makes the
calls for you
– SmartDrop and MachineSkip: CCC leaves an automatic voicemail
or skips to the next call when an answering machine picks up
• Employees can have more conversations instead of
getting distracted
• No subscription fees as pricing starts at $2 per hour
Cloud Call Center (CCC):
What does it do and how does it work?

9. 1) Setup the Voice, Text, or Script to the campaign
2) Upload your recipient list from an Excel file or
CSV file to CallFire’s interface
3) Schedule when you want to start your campaign
Three Steps to Setup
Any Campaign
Just Three Simple Steps:

10. Setup Your Message
• This menu gives you the option to use your own voice or use a
text-to-speech option
• You can select a number to transfer callers to if they “Press 1”
• The SMS texting product has a very similar interface without the
voice features

11. Upload Your List
• Upload any contact list in Excel or CSV format
• Your list is saved and protected in the cloud and you can
make any changes, then just export it back to original format
• Filter your existing list and newer lists based on responses

12. Schedule your Campaign!
• Choose the exact time you would like your campaign to start
• Congratulations! You reached thousands instantly!

13. 1-2-3 with CCC
(Cloud Call Center):
• Login with your CallFire username and password
• The number you enter now operates through CallFire

14. 1-2-3 with CCC Continued…
• After you login, upload your list and edit your script
• This menu is used for each call giving you a much more user-
friendly interface
• You will make more calls in less time making you more
productive and happier 

15. Export Data and Analytics
• Check out some of the metrics from a Call Tracking campaign
• Check out some of the metrics from an individual agent

16. More Results…
These metrics are just some of the tools you can
use to analyze any of your campaigns
CallFire’s products will help your fitness and
health club to:
• Communicate effectively with members
• Save costs on wasted time from
promotions and uncollected accounts
• Increase your sales and margins by safely
reaching out to more members instantly

17. • Go to callfire.com
• Go to any Product and Click Try it for Free
• Fill out form
• Send email to support@callfire.com
• Make subject = Attn: demo credit
Get Demo Credit Today!

18. Thank you.
