1) The document discusses optimization of online conversions through testing and analysis of user behavior.
2) Case studies showed improvements like a 21% increase in moving to the next checkout stage through optimization.
3) The key to optimization is taking a scientific approach, segmenting data, focusing on individual pages and pieces of a site, and testing changes to see what improves conversions.
4) Landing pages, home pages, and checkout/purchase funnels are particularly important to optimize for things like call-to-action clarity and reducing barriers like required registration.
Marketing intelligence at your fingertips. AgilOne Digital Edition gives you access tol key customer trends across your email and web channels – including revenue trends, sources, average order value and much more.
Blasting the analytics myths - what your users do vs. what you think they do,...Internet World
The document discusses in-page analytics and how it provides more insights than traditional web analytics by analyzing user behavior and experience within web pages rather than just between pages. It explains how in-page analytics through A/B testing on the 1-800-DENTIST website resulted in a 28% increase in conversions by highlighting design changes that improved user flow and interactions on landing pages. The document promotes in-page analytics and A/B testing as a best practice for businesses to better understand user experience, identify opportunities for optimization, and increase online conversion rates.
Bridging The Gap Between Online and OfflineAgilOne
In this webinar, you’ll learn methods for merging the physical and digital identities of your customers for an accurate view of behavior across channels, what information is critical to enabling omni-channel success, and how to align marketing with consumer expectations throughout their lifecycle.
Read through this second annual predictive marketing survey, covering collected 2014 data in the marketing and analytics arenas and trends that can help you look forward to techniques to use in 2015 and beyond.
Whenever you are managing an online store you’re always looking for an alternate option to grow more over sales and try to focus on providing valuable services to each of the customers.
VWO - Trinity Webinar - 10 Ways to Convert More OrdersVWO
This document summarizes 10 conversion optimization experiments conducted by Trinity Insight over the past 12 years. The experiments focused on areas like checkout distractions, auto-populating forms, checkout design, direct links to checkout, filter presentation, cart simplification, re-order messaging, last mile messaging, reducing information overload, and personalized exit intent promotions. The summarized experiments showed conversion rate increases ranging from 4% to 30%, demonstrating the impact of small changes to the user experience. The document encourages analyzing progression funnel data and segment performance to identify high impact areas for testing, and defines UX economics as a framework for optimization.
Online trends & insights (Rebecca de Freitas)Screen Pages
This document discusses online shopping trends and audience insights for the holiday season. It provides data on top shopping days in 2015 and key dates to focus on in 2016. Mobile search themes for retail are covered, including trending gift items. The document advocates taking an audience-centric approach to marketing by creating targeted gift guides. Top tips are given, such as starting campaigns earlier and taking a mobile-first strategy.
Marketing intelligence at your fingertips. AgilOne Digital Edition gives you access tol key customer trends across your email and web channels – including revenue trends, sources, average order value and much more.
Blasting the analytics myths - what your users do vs. what you think they do,...Internet World
The document discusses in-page analytics and how it provides more insights than traditional web analytics by analyzing user behavior and experience within web pages rather than just between pages. It explains how in-page analytics through A/B testing on the 1-800-DENTIST website resulted in a 28% increase in conversions by highlighting design changes that improved user flow and interactions on landing pages. The document promotes in-page analytics and A/B testing as a best practice for businesses to better understand user experience, identify opportunities for optimization, and increase online conversion rates.
Bridging The Gap Between Online and OfflineAgilOne
In this webinar, you’ll learn methods for merging the physical and digital identities of your customers for an accurate view of behavior across channels, what information is critical to enabling omni-channel success, and how to align marketing with consumer expectations throughout their lifecycle.
Read through this second annual predictive marketing survey, covering collected 2014 data in the marketing and analytics arenas and trends that can help you look forward to techniques to use in 2015 and beyond.
Whenever you are managing an online store you’re always looking for an alternate option to grow more over sales and try to focus on providing valuable services to each of the customers.
VWO - Trinity Webinar - 10 Ways to Convert More OrdersVWO
This document summarizes 10 conversion optimization experiments conducted by Trinity Insight over the past 12 years. The experiments focused on areas like checkout distractions, auto-populating forms, checkout design, direct links to checkout, filter presentation, cart simplification, re-order messaging, last mile messaging, reducing information overload, and personalized exit intent promotions. The summarized experiments showed conversion rate increases ranging from 4% to 30%, demonstrating the impact of small changes to the user experience. The document encourages analyzing progression funnel data and segment performance to identify high impact areas for testing, and defines UX economics as a framework for optimization.
Online trends & insights (Rebecca de Freitas)Screen Pages
This document discusses online shopping trends and audience insights for the holiday season. It provides data on top shopping days in 2015 and key dates to focus on in 2016. Mobile search themes for retail are covered, including trending gift items. The document advocates taking an audience-centric approach to marketing by creating targeted gift guides. Top tips are given, such as starting campaigns earlier and taking a mobile-first strategy.
50 ways to increase your online sales (Roger Willcocks)Screen Pages
This document provides tips for increasing online sales in 50 ways. It discusses strategies for getting new customers through SEO, PPC, retargeting and other channels. It also offers suggestions for engaging customers through content marketing, navigation improvements, compelling category and product pages. Additional tips include persuading customers to buy through reviews and simple checkout processes, and getting customers to return through email marketing and loyalty programs. It emphasizes the importance of measurement, planning goals and tactics, and keeping strategies simple.
This document provides an overview of Amazon's global operations and impact on online shopping. It notes that Amazon has over 300 million active customer accounts and over 13.5 billion global monthly page views. It also discusses how Amazon is the top global shopping destination and how 30% of online customers begin their product searches on Amazon. The document then outlines some opportunities for merchants in working with Amazon, such as increasing purchase completion rates by allowing customers to checkout with their Amazon login and payment details.
"Qualitative Research in Conversion Optimization" Every Conversion Optimization process has to start with appropriate conversion research. Andra will take you on a trip through qualitative research and show you: • How to apply qualitative research in your optimization plans • How to use behavioral surveys to investigate your audience and create a personalized on-site journey using this data.
The document discusses trends in online and mobile commerce. It notes that e-commerce has grown faster than non-e-commerce retail in recent years. Mobile commerce is also growing rapidly, with mobile devices accounting for over half of retail website traffic and nearly a quarter of online sales over Thanksgiving weekend. Retailers are increasingly investing in mobile optimization, omnichannel integration, personalization, and testing. B2B e-commerce is also growing significantly. The document advocates for creating reusable content that can be published across multiple channels to provide a consistent customer experience.
Innovative approaches for fashion retailers to tackle returns, Vicky Brock, C...Vicky Brock
Vicky Brock, CEO of Clear Returns, presented strategies for retailers to tackle their ecommerce returns challenges at the Association of Suppliers to the British Clothing Industry conference (ASBCI)
Sometimes, we need to unite to bring UX to the fore. We need to work hard to demonstrate its true benefits to any business. Sometimes we need to cut through the bureaucracy and just make it happen.
There’s someone on our doorstep who’s managed to do just that.
In the fight to transition from a pre-internet catalogue business into the world class digital retailer that they are today, Shop Direct have created and embedded Test and Learn into the heart of their culture. They combine in-house experiments with their own flavours of Lean UX and Kanban methodologies.
What can we learn from them? During this talk, we’ll hear stories from the font-line; how a business became convinced that embedding UX can make a truly remarkable difference. We’ll get insight into building stronger UX teams ourselves and, most importantly, we’ll get some invaluable direction when it comes to selling User Experience to the people that lead our organisations.
The document discusses ways for small businesses to maximize their use of the internet and e-commerce. It outlines a 7 step process: 1) connecting to the internet, 2) using the internet for information searching, 3) advertising online, 4) creating a website, 5) using the internet for purchasing, 6) receiving online payments, and 7) fully integrating e-commerce and online business functions. The benefits of e-business include business growth, convenience, and efficiency. Statistics are provided on internet and e-commerce usage among Australian small businesses. Examples of small businesses effectively using various online strategies are also highlighted.
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...E-Commerce Berlin EXPO
This document discusses managing customer conversations in a connected world. It begins by providing background on Freshdesk, including its vision, mission, locations, customers, and products. It then discusses the importance of social support, offering strategies to move from chaos to control, reactive to proactive, and growth pains to scaling up customer support operations. Finally, it discusses the importance of moving from darkness to alignment by tracking the right metrics, maintaining a consistent voice, and shifting focus to extraordinary customer experiences across all support channels.
The document discusses emerging trends in digital commerce, including brands becoming retailers and selling directly to consumers, the rise of personalized and omnichannel experiences, and new fulfillment models enabled by technologies like ship-from-store. It also outlines how Magento is positioned to help retailers address these trends through its open source e-commerce platform, new releases like Magento 2 and Cloud Edition, and capabilities like integrated analytics and payments. The presentation argues that Magento has the scale, features, and ecosystem to help businesses adapt to changing consumer demands and commerce innovations.
1) npower is a large UK utility company that uses web analytics at micro, meso, and macro levels to inform website decisions.
2) At the micro level, analytics help with prioritizing bug fixes, navigation improvements, and minor text changes to increase conversion rates.
3) At larger levels, analytics showed connecting journeys increased conversions but initially hurt sales, while later marketing campaigns improved by measuring post-session behavior.
4) A new homepage strategy based on analytics-driven decision rules improved the customer experience and key metrics.
E-commerce Berlin Expo 2017 - Kick your business to the next level with multi...E-Commerce Berlin EXPO
Jan Lastuvka CEO & Co-Founder MonkeyData
Multi-channel selling has become a necessity for online retailers. Selling across multiple sales channels has complicated the way retailers can effectively manage their business. With more channels, marketplaces and social media platforms to sell on, daily operations and data analysis have become more complex. In this presentation I will show you tips on how to select the best sales channels and how to analyze the data to be successful in multichannel sales.
New research identified 3 high-performing webpage templates that consistently improve conversion rates:
1. The main offer page template emphasizes the value proposition through a clear headline, sub-headline, and image while providing minimal distractions to move visitors quickly to the call-to-action.
2. The transaction page template focuses on collecting required information through minimum necessary form fields, field grouping, and additional copy to justify each field and maintain momentum.
3. The directory page template uses a headline, sub-headline and image to communicate the value of exploring the site further, and segments content to attract specific prospect groups while appearing balanced overall. Testing of these templates found conversion rate increases of 87-324%.
E-commerce Berlin Expo 2017 - 5 ways programmatic will change the paid search...E-Commerce Berlin EXPO
Bjorn Espenes CEO and Co-founder FINCH
The environment of the paid search industry changes at the incredible rate. Google has made more changes in AdWords over the last 2 years than in the 15 years previously. The complexity thus increases into the immeasurable and the times of Excel tables and the use of tools is over. Programmatic Advertising is also present in the search industry, and Fiinch is an absolute pioneer.
This document discusses the importance of product behavioral analytics for e-commerce businesses. It notes that products, along with customers, are key entities that can drive revenue. Understanding a product's personality, potential, and how customer behavior varies based on different product attributes can help retailers focus on high selling items and clear out existing inventory. Product behavioral analytics examines on-site behavior, purchase history, email interactions, seasonality, discounts, and more to cluster products and identify customers most likely to buy each cluster. This predictive analysis provides insights into a product's revenue potential, profitability, and demand even for new products.
With supply chain and fulfillment issues driving a fair amount of ecommerce holiday season uncertainty, we surveyed 80+ retailers to ask about their expectations and strategies for the 2021 holiday retail season.
This document summarizes the key findings from Forrester's 2019 report on the state of retail innovation. It discusses retailers' top goals of reducing costs, improving customer experience and products, and growing revenue. Major areas of investment are improving online and store customer experiences, launching new products faster, and lowering costs through supply chain and IT improvements. Emerging technologies like AI, mobility, and digital stores are areas retailers are exploring. However, personalization faces challenges from privacy concerns. The report also predicts clashes between Amazon and other retailers in 2019 and the need for retailers to diversify beyond their core business.
This document profiles Sean Burton, the Director of Measurement at Analytic. It provides details about Sean's background including 15 years of experience in eLearning, content management, interaction design, product management, web analytics, and data visualization. It also lists some of the brands Sean has worked with, which come from financial, telecommunications, gaming, and retail sectors. The document advocates for measuring the customer experience using a blend of data, technology, and psychology to improve business value.
The Impact of COVID-19 on Retail and Ecommerce: Survey 3CommerceNext
Ecommerce Executives Express Cautious Optimism in Third COVID-19 Survey
Ecommerce executives express cautious optimisn in third COVID-19 survey conducted by CommerceNext and analyzed by Forrester.
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvalaNational Retail Federation
This document discusses how in-house marketplaces can empower retailers and brands. It notes that marketplaces are winning over consumers, with 64% starting searches on marketplaces and 50% of online global retail sales coming from marketplaces. It then discusses how consolidation around assortment matters and how PFTech provides modules and enterprise software solutions to help address challenges in ecommerce, including uploading large amounts of data, enabling partners to manage product information, maximizing inventory and sales across channels, and syndicating catalogs. It envisions brand-owned marketplaces becoming more common.
This PowerPoint presentation accompanied my Senior Synthesis presentation during March 2010. The project was based around my creation of a discussion group in which I function as the facilitator. The project explored the importance of dialogue and how I believe we can facilitate empowerment through discourse.
50 ways to increase your online sales (Roger Willcocks)Screen Pages
This document provides tips for increasing online sales in 50 ways. It discusses strategies for getting new customers through SEO, PPC, retargeting and other channels. It also offers suggestions for engaging customers through content marketing, navigation improvements, compelling category and product pages. Additional tips include persuading customers to buy through reviews and simple checkout processes, and getting customers to return through email marketing and loyalty programs. It emphasizes the importance of measurement, planning goals and tactics, and keeping strategies simple.
This document provides an overview of Amazon's global operations and impact on online shopping. It notes that Amazon has over 300 million active customer accounts and over 13.5 billion global monthly page views. It also discusses how Amazon is the top global shopping destination and how 30% of online customers begin their product searches on Amazon. The document then outlines some opportunities for merchants in working with Amazon, such as increasing purchase completion rates by allowing customers to checkout with their Amazon login and payment details.
"Qualitative Research in Conversion Optimization" Every Conversion Optimization process has to start with appropriate conversion research. Andra will take you on a trip through qualitative research and show you: • How to apply qualitative research in your optimization plans • How to use behavioral surveys to investigate your audience and create a personalized on-site journey using this data.
The document discusses trends in online and mobile commerce. It notes that e-commerce has grown faster than non-e-commerce retail in recent years. Mobile commerce is also growing rapidly, with mobile devices accounting for over half of retail website traffic and nearly a quarter of online sales over Thanksgiving weekend. Retailers are increasingly investing in mobile optimization, omnichannel integration, personalization, and testing. B2B e-commerce is also growing significantly. The document advocates for creating reusable content that can be published across multiple channels to provide a consistent customer experience.
Innovative approaches for fashion retailers to tackle returns, Vicky Brock, C...Vicky Brock
Vicky Brock, CEO of Clear Returns, presented strategies for retailers to tackle their ecommerce returns challenges at the Association of Suppliers to the British Clothing Industry conference (ASBCI)
Sometimes, we need to unite to bring UX to the fore. We need to work hard to demonstrate its true benefits to any business. Sometimes we need to cut through the bureaucracy and just make it happen.
There’s someone on our doorstep who’s managed to do just that.
In the fight to transition from a pre-internet catalogue business into the world class digital retailer that they are today, Shop Direct have created and embedded Test and Learn into the heart of their culture. They combine in-house experiments with their own flavours of Lean UX and Kanban methodologies.
What can we learn from them? During this talk, we’ll hear stories from the font-line; how a business became convinced that embedding UX can make a truly remarkable difference. We’ll get insight into building stronger UX teams ourselves and, most importantly, we’ll get some invaluable direction when it comes to selling User Experience to the people that lead our organisations.
The document discusses ways for small businesses to maximize their use of the internet and e-commerce. It outlines a 7 step process: 1) connecting to the internet, 2) using the internet for information searching, 3) advertising online, 4) creating a website, 5) using the internet for purchasing, 6) receiving online payments, and 7) fully integrating e-commerce and online business functions. The benefits of e-business include business growth, convenience, and efficiency. Statistics are provided on internet and e-commerce usage among Australian small businesses. Examples of small businesses effectively using various online strategies are also highlighted.
E-commerce Berlin Expo 2017 - Chaos to control: Managing Customer Conversatio...E-Commerce Berlin EXPO
This document discusses managing customer conversations in a connected world. It begins by providing background on Freshdesk, including its vision, mission, locations, customers, and products. It then discusses the importance of social support, offering strategies to move from chaos to control, reactive to proactive, and growth pains to scaling up customer support operations. Finally, it discusses the importance of moving from darkness to alignment by tracking the right metrics, maintaining a consistent voice, and shifting focus to extraordinary customer experiences across all support channels.
The document discusses emerging trends in digital commerce, including brands becoming retailers and selling directly to consumers, the rise of personalized and omnichannel experiences, and new fulfillment models enabled by technologies like ship-from-store. It also outlines how Magento is positioned to help retailers address these trends through its open source e-commerce platform, new releases like Magento 2 and Cloud Edition, and capabilities like integrated analytics and payments. The presentation argues that Magento has the scale, features, and ecosystem to help businesses adapt to changing consumer demands and commerce innovations.
1) npower is a large UK utility company that uses web analytics at micro, meso, and macro levels to inform website decisions.
2) At the micro level, analytics help with prioritizing bug fixes, navigation improvements, and minor text changes to increase conversion rates.
3) At larger levels, analytics showed connecting journeys increased conversions but initially hurt sales, while later marketing campaigns improved by measuring post-session behavior.
4) A new homepage strategy based on analytics-driven decision rules improved the customer experience and key metrics.
E-commerce Berlin Expo 2017 - Kick your business to the next level with multi...E-Commerce Berlin EXPO
Jan Lastuvka CEO & Co-Founder MonkeyData
Multi-channel selling has become a necessity for online retailers. Selling across multiple sales channels has complicated the way retailers can effectively manage their business. With more channels, marketplaces and social media platforms to sell on, daily operations and data analysis have become more complex. In this presentation I will show you tips on how to select the best sales channels and how to analyze the data to be successful in multichannel sales.
New research identified 3 high-performing webpage templates that consistently improve conversion rates:
1. The main offer page template emphasizes the value proposition through a clear headline, sub-headline, and image while providing minimal distractions to move visitors quickly to the call-to-action.
2. The transaction page template focuses on collecting required information through minimum necessary form fields, field grouping, and additional copy to justify each field and maintain momentum.
3. The directory page template uses a headline, sub-headline and image to communicate the value of exploring the site further, and segments content to attract specific prospect groups while appearing balanced overall. Testing of these templates found conversion rate increases of 87-324%.
E-commerce Berlin Expo 2017 - 5 ways programmatic will change the paid search...E-Commerce Berlin EXPO
Bjorn Espenes CEO and Co-founder FINCH
The environment of the paid search industry changes at the incredible rate. Google has made more changes in AdWords over the last 2 years than in the 15 years previously. The complexity thus increases into the immeasurable and the times of Excel tables and the use of tools is over. Programmatic Advertising is also present in the search industry, and Fiinch is an absolute pioneer.
This document discusses the importance of product behavioral analytics for e-commerce businesses. It notes that products, along with customers, are key entities that can drive revenue. Understanding a product's personality, potential, and how customer behavior varies based on different product attributes can help retailers focus on high selling items and clear out existing inventory. Product behavioral analytics examines on-site behavior, purchase history, email interactions, seasonality, discounts, and more to cluster products and identify customers most likely to buy each cluster. This predictive analysis provides insights into a product's revenue potential, profitability, and demand even for new products.
With supply chain and fulfillment issues driving a fair amount of ecommerce holiday season uncertainty, we surveyed 80+ retailers to ask about their expectations and strategies for the 2021 holiday retail season.
This document summarizes the key findings from Forrester's 2019 report on the state of retail innovation. It discusses retailers' top goals of reducing costs, improving customer experience and products, and growing revenue. Major areas of investment are improving online and store customer experiences, launching new products faster, and lowering costs through supply chain and IT improvements. Emerging technologies like AI, mobility, and digital stores are areas retailers are exploring. However, personalization faces challenges from privacy concerns. The report also predicts clashes between Amazon and other retailers in 2019 and the need for retailers to diversify beyond their core business.
This document profiles Sean Burton, the Director of Measurement at Analytic. It provides details about Sean's background including 15 years of experience in eLearning, content management, interaction design, product management, web analytics, and data visualization. It also lists some of the brands Sean has worked with, which come from financial, telecommunications, gaming, and retail sectors. The document advocates for measuring the customer experience using a blend of data, technology, and psychology to improve business value.
The Impact of COVID-19 on Retail and Ecommerce: Survey 3CommerceNext
Ecommerce Executives Express Cautious Optimism in Third COVID-19 Survey
Ecommerce executives express cautious optimisn in third COVID-19 survey conducted by CommerceNext and analyzed by Forrester.
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvalaNational Retail Federation
This document discusses how in-house marketplaces can empower retailers and brands. It notes that marketplaces are winning over consumers, with 64% starting searches on marketplaces and 50% of online global retail sales coming from marketplaces. It then discusses how consolidation around assortment matters and how PFTech provides modules and enterprise software solutions to help address challenges in ecommerce, including uploading large amounts of data, enabling partners to manage product information, maximizing inventory and sales across channels, and syndicating catalogs. It envisions brand-owned marketplaces becoming more common.
This PowerPoint presentation accompanied my Senior Synthesis presentation during March 2010. The project was based around my creation of a discussion group in which I function as the facilitator. The project explored the importance of dialogue and how I believe we can facilitate empowerment through discourse.
The document provides a study guide covering power train, electrical, fuel, and weight and balance systems for helicopters. It includes 50 questions testing knowledge of components like the transmission, freewheeling unit, electrical bus bars, batteries, generators, and their purposes. The questions cover topics such as chip detectors, lubrication sources, power sources, and specifications for various electrical components.
This document provides an introduction and overview of a book that aims to reveal truths in the Bible that were intentionally hidden. It discusses several key Bible passages and concepts, including:
1. Jesus Christ being lifted up on the cross so that all who look to him will be healed and overcome sinful nature.
2. Critiques of some modern churches that claim Matthew 16:18 as their foundation but deny the divinity of Christ or require money/indoctrination.
3. The establishment of the church beginning after Christ's resurrection, not existing in the Old Testament as some claim.
4. Temptations Jesus faced and overcame to remain sinless, setting an example for believers.
The document encourages sharing a message about gratitude for what we have and avoiding wasting food and water. It suggests praying for those suffering in the world and reminds us to appreciate our fortunate circumstances compared to the difficult conditions faced by some children, as shown in a 1994 Pulitzer Prize-winning photo. The message urges continuing to spread this reminder to others.
VeriSign iDefense provides security intelligence services including vulnerability research, malware analysis, and threat reports. They have a global team of analysts that track threats from public and private sources. The document discusses VeriSign iDefense's intelligence gathering process and how they integrate threat intelligence into security tools and incident response. Customers can access intelligence through various reports and an integration service to help manage security risks.
This document discusses the need for cyber forensics capabilities to effectively respond to modern cybersecurity threats and incidents. It notes that traditional perimeter-based defenses are no longer sufficient, and that comprehensive endpoint visibility is needed to identify covert threats, attribute attacks, and limit data breaches. The document promotes the Guidance Software EnCase Cybersecurity solution as providing critical network-enabled incident response and forensic investigation capabilities for enterprises.
The document provides definitions for various terms used in helicopter flight manuals such as WARNING, CAUTION, NOTE, SHALL, SHOULD, MAY, and WILL. It also asks multiple choice questions about the components, systems, and flight characteristics of the TH-67 helicopter, including questions about the fuselage sections, pitot-static systems, search lights, construction methods, power plant, flight controls, rotors, hydraulics, and other systems.
How to turn your data into revenue-driving customer-centric experiencesChris Goward
In this webinar, WiderFunnel Optimization Strategist, James Flory and George Fang from Heap (ex-Google, Zynga), show you how to leverage all of your customer data to analyze and then optimize the customer journey, and design a growth-driving experimentation program that will ultimately increase your bottom line.
The document discusses the importance of small businesses having an online presence. It notes that over 1.6 billion people use the internet worldwide and internet usage is growing exponentially. Having a website allows businesses to promote themselves to a wider audience, offer customer support, and sell products online. The internet provides opportunities for easier business launches, lower costs, and a more level playing field for smaller companies. An online presence is crucial for businesses to stay competitive, gain new customers, and retain existing customers in today's digital world.
Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts.
Anneline Breetzke will cover the basics of the tool, the key metrics and four main reports and will then turn to customization. How to set up a custom dashboard and a custom report.
Dovetail usergroup presentation: E-commerce top tips Dovetail Services
A practical workshop that will deliver a range of tips and techniques on ways to improve e-commerce order conversion rates for subscription acquisition and renewal transactions.
Google Analytics : Overview & CustomizationOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you. We will cover some basic customization including using segments and creating custom dashboards.
Ecommerce UK: The Year Ahead conference deckPracticology
Practicology's 21st October 2015 Ecommerce UK conference featured sessions from House of Fraser, Usabilla, Smart Focus, and a panel session with Jaeger, Selfridges, STA Travel and Baker Ross on the topic of securing ecommerce sales growth in the next 12 months. Practicology also gave an advance view of its Mobile Usability Report 2015/16 produced in partnership with WhatUsersDo.
The document discusses various topics related to ecommerce success, including identifying hot products, competitive pricing, marketing strategies, and selecting software and providers. The key points are:
1) Selling hot products at the right price and getting enough visitors is critical for ecommerce success.
2) Other important factors include building a brand, protecting the site's security, and taking advantage of new web innovations.
3) When starting an ecommerce business, one should research competitors, identify in-demand products, and source reliable suppliers to ensure at least a 30% profit margin.
Learn the essentials to getting your business online. Website Planning includes information on choosing your domain name, choosing a hosting company, tips and tricks for usability, design and measuring success.
Search Engine Marketing with Salford UniversitySimonWharton
The document discusses search engine marketing and optimization. It provides information on PushON, a search engine marketing agency, and Salford Business School's search engine marketing management program. It emphasizes the importance of search engines and having an online presence. It also provides tips on measuring a website's performance and discusses tools like Google Analytics, SEOquake, and the SEObook toolbar.
Impletementing Analytics - Stop talking, Start doing! by Ben Salmon, We are C...Jahia Solutions Group
Ben Salmon, Co-Founder of We are Crank talks about the importance of learning from data coming from various sources such as Digital Ads, Emailing campaigns, etc. He does a great job in explaining us to act upon the data insights.
The document discusses the rise of web marketing and how consumers are increasingly in control online. It notes that with close to 2 billion internet users worldwide and over 4.6 billion mobile phone users, the internet is breaking down barriers. Marketers must adapt to empowered consumers who research purchases online and are task-oriented in their internet usage. A case study is presented of an online shop that grew sales from $4,500 in its first year to an estimated $1,000,000 in its third year solely through organic search engine optimization.
Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
- Online shopping is growing rapidly as consumers search for bargains and deals during the economic slowdown. Searches related to discounts, sales, and cheaper options are on the rise.
- Search engines play a key role in the consumer purchase process. Many consumers research options and compare prices online before making purchases. Being at the top of search results provides a significant brand recall and purchase intent advantage.
- During an economic slowdown, companies need to focus on driving profits through targeted advertising, managing costs efficiently, and continuing to invest strategically for long-term growth. Google's tools can help with targeting the right audiences, optimizing campaigns, and gaining insights into consumer behavior.
This document discusses key factors for maintaining online commerce customer retention. It covers the 4 C's: conversion, automated channel crossings, cooperative communications with third parties, and clarity of messaging. Retention is increasingly important as ecommerce growth shifts from acquiring new customers to retaining existing ones. Data analytics and personalized messaging are critical to understand customer behavior and increase engagement of high value customers through relevant promotions.
2. Agenda Why conversions matter Success Stories What We Have Learned The Toolkit Food for Thought Advanced Topics
3. Total EU online retail spend was €68bin 2009 rising to €114bby 2014 * Nearly half of Western European consumers will buy products online by 2014 * The typical online buyer will spend €601 per year online by 2014 * 50%of online shoppers who place their items in their shopping carts do not buy ** 0.4%growth in satisfaction with online shopping in last two years* 3 Sources: *Forrester Research Online Retail Forecast, 2009 **Core Metrics, 'Core Metrics Benchmark Industry Report' March 09 † Internet World Stats, Usage and Population statistics, June 2008
11. There Are No Simple Answers Q: “What should my conversion rate be?” A: It probably could be higher than what it is now.
12. There Are No Simple Answers Q: “What should my website look like?” A: If there was an answer, every site would look the same.
13. There Are No Simple Answers Q: “Where should I start improving my conversion rate?” Highest $Index Page Lowest $Index Page Products With Low Conversion Rates Top Exit Pages Highest Traffic Page High Bounce Rate Landing Pages Content Pages Product Pages Homepage Early Goal Funnel Exit Pages Late Goal Funnel Exit Pages A: Where you will get the highest ROI. Category Pages
16. Conversion Optimisation is in the Details Ignore the Forest Be wary of industry and vertical benchmarks Your site-wide conversion rate can be misleading It can be difficult to connect a change on a landing page to final conversion Focus on the Trees Segment your data and then segment some more Respect your various audiences Look at individual pieces of your site
24. Landing Pages Logical Connection to Traffic Source / Keyword / Audience Clear Call-To-Actions Relaying important information, but not over-weighting the page Reassure and dispense with any Fear, Uncertainty and Doubt. Electric DrillsBuy Electric Drills from just £89.99Free Next Day Deliverywww.Screwfix.com 20% reduction in bounce rate
25. The Home Page Balance of promotions and introductions Allow visitors to segment themselves quickly
26. Funnels and Processes Reasons forexit Missing information Usability Not ready to buy Life! 5% increase in conversion rate*
Always asked about benchmarksBenchmarks are outward looking, but should not be confused as insight into your performance.Beating the benchmark shouldn’t be the only goalTop converting sites have tend towards catalogues, commodities or high loyalty sites.Conversion rate is not an actionable metric by itself. Instead, you have to take into what portion of your visitors have any intention of buying“Opportunity Pie”
There are several books about usability design.Beware “one-size-fits all” explanations. – Test your design changesIf I had to recommend one book on usability design and what to think about when devising tests, it’s Don’t Make Me Think
No single place to start. Every Analyst has their favorites.My favorites:Products that people look at, but don’t buy (sort by profit): Aspirational (like a BugattiVeyron?), Priced wrong? Wrong messaging, images, sales pitch? Compare to other products!High Bounce Rate pages: Compared to other landing pages, sorted by traffic. Unclear pitch? FUD? No call to action? (Tax software that worked on a Mac, but didn’t say so on a landing page!)Late Goal Funnel exits: A shopping cart process (holiday website) after asking people for all of their information an payment, people would leave at the confirmation page!A good conversion optimization process works to identify as much as possible and then priortize based on ROIDifficulty / cost to implement test vs calculated potential upliftMust take into account the business objectives – don’t cut off your nose to spite your face – high margin products vs. loss leaders.[highlight bounce rate, funnel exit, make Answer stand out]
Pay a consultant to tell you that your site is ugly – costly and if you get a result, it might not be repeatable or provide insightAn electronics retailer that did this and got a response about changing the border color of some images. Later another test proved the exact opposite.Aristotle and Ibn Al-Haytham / AlhazenObserve, develop a hypothesis, test, prove or disprove hypothesis.
Have you web analyst or consultant compare across segments different metrics. Find pages that are broken. When you have pages that you think you can fix, prioritize based on potential uplift and ROI. Then investigate what is happening with that page Dutch Upright Bicycles: A landing page with a high bounce rate for a product that is high margin has more text and less images than other similar products with better bounce rates.Build a Hypothesis that states Variation, Metric and sounds sensible – Users like to see what colors this product is available in. By having images of the product in all available colors, they will be more likely to see a color that they like and thus more likely to click on to the next page.Run a Test: Explain MVT and A/B tests Create new versions of the page that have more pictures of bicycles. Maybe some with bigger pictures. Or more descriptive text. Or information about the bicycles.Wait a few weeks until there is enough traffic to each combination. Learn from the results. refine
Can’t see the forest FOR the treesOpportunity PieExplain Micro-conversions – test to optimize a metric close to what you are testing. Testing a landing page for final conversion… too much noise.Segment: People with different intentions, landing pages, traffic sources, geographies. Compare against each other. AJAX form on lead generation site: If 20% of your visitors use firefox but zero percent of FF convert, you have a problem.Respect: Don’t anger support seekers by pushing them down a purchase path.
90/10 rule needs brains
Surveys: ask users what they find wrong as a proactive or exit surveyIn-page analytics: watch where users click, how much of a form they fill in, whether they scroll down on a pageUser testing: alternative to expensive UX lab work: have users complete tasks from home while recording and speaking out loud.
Explain A/B vs. MVT testing
Several consultants that have experience across many sitesHave strong usability backgrounds and web analysisCan help guide and project manage a conversion project.
A simplified view of key components of a websiteFound on our conversions websiteTraffic sources covered by othersLanding pagesProcesses and funnelsConversion GoalsFacilitators like Site Search
Some of the most successful conversion optimizations that we have run have been around these:Dedicated landing pages / product pages for AdWords keywords: Checking that top landing pages match the keywords that are being driven to them.Testing of call-to-actions. What makes sense to your company might not be right for everyone. Difference between “Try for free” and “sign up now”.Every product requires a different mix of selling propositions, but having too much at once can be daunting.What do visitors worry about? Firefox download page began including details about what version for what platform.
Special landing pageDo users need to be introduced to your brand? Or do they look for deals?Explain below the fold – very few people will scroll on a home page.
New Information: Postage pricingMissing information: Member IDs
New Information: Postage pricingMissing information: Member IDs