Taking the leap across the pond? Find out where to start, what you need to take into account, the challenges & pitfalls, and the differences in the various markets via a recent case study.
Robert Glasgow, Managing Director, Webgains
TFG Financial Group is a finance company that has been in operation since 1984. It provides equipment financing, automotive financing, and portfolio servicing across multiple geographies including the US, Europe, and Australia. TFG offers a multi-tiered financing solution that matches borrowers across the credit spectrum with various lenders, from banks and captives to sub-prime and near-prime brokers. This solution has helped clients like RBFS grow their auction proceeds by over 985% and revenue by over 1275% since 2012 by increasing the number of qualified bidders with financing. TFG provides a dedicated concierge service to support this financing program.
This document provides a case study on Colgate Palmolive's launch of their Colgate Max Fresh product globally. It discusses the company and toothpaste market background. It then examines the product development and launch initiatives taken in the US, China, and Mexico markets. In the US, Colgate Max Fresh was positioned as a premium brand and advertised heavily on TV and online. In China, it was renamed Icy Fresh and promoted using a celebrity. In Mexico, consumer testing showed average success potential and volume was expected to come mostly from existing Colgate brands.
The document provides an analysis of Colgate's global rollout of its new toothpaste brand Colgate Max Fresh (CMF) in China and Mexico. It finds that Mexico better adapted the launch to local consumer needs compared to China, resulting in higher profits for Mexico. Specifically, Mexico's marketing strategies were more aligned with the US strategies with minimal additional advertising costs. This led to substantial operating profits in Mexico. For long term global success, Colgate should standardize adaptations where possible across countries with similar cultures to reduce complexity. Overall, localized adaptations are necessary for success but added complexity can be good or bad depending on how it is managed from a global perspective.
The document discusses brand strategy and implementation. It covers topics such as defining the customer as the king and queen, maintaining an election day mindset all year long to engage customers, and using the "royal formula" of alignment, attachment, authenticity, and advocacy to create a champion brand. It also addresses developing a brand architecture and taking a holistic approach to executing the brand strategy internally and externally.
Be distinct or become extinct. Strong brands are brought forth by strong organisations. Effective brands are authentic and consistent with the organisation's identity.
The document outlines 12 principles of brand strategy:
1) Define your authentic brand purpose, vision, and values.
2) Ensure your brand strategy supports your business model.
3) Maintain consistency in your brand message.
4) Engage all employees in representing your brand internally and externally.
5) Connect with customers on an emotional level through desirable experiences.
6) Empower brand advocates to help drive your message.
7) Stay relevant by tweaking your message and image over time.
8) Align marketing tactics with your overall brand strategy and objectives.
9) Measure your strategy's effectiveness through various metrics like sales.
10) Cultivate an engaged community of customers loyal to
The Strategic Designer Brand Strategy Development Workshopdbholston
This workshop takes participants through a nine phase brand development process including discovering the organizations image, the brand vision, the brand perception, brand promise, the brand audience, positioning and brand ROI, brand creative development and communicating the brand to constituents.
Refine your organizations positioning
Learn the methodology for developing a strategic branding
Link your organizations goals to its behaviors
Align stakeholders and build internal support for the brand
TFG Financial Group is a finance company that has been in operation since 1984. It provides equipment financing, automotive financing, and portfolio servicing across multiple geographies including the US, Europe, and Australia. TFG offers a multi-tiered financing solution that matches borrowers across the credit spectrum with various lenders, from banks and captives to sub-prime and near-prime brokers. This solution has helped clients like RBFS grow their auction proceeds by over 985% and revenue by over 1275% since 2012 by increasing the number of qualified bidders with financing. TFG provides a dedicated concierge service to support this financing program.
This document provides a case study on Colgate Palmolive's launch of their Colgate Max Fresh product globally. It discusses the company and toothpaste market background. It then examines the product development and launch initiatives taken in the US, China, and Mexico markets. In the US, Colgate Max Fresh was positioned as a premium brand and advertised heavily on TV and online. In China, it was renamed Icy Fresh and promoted using a celebrity. In Mexico, consumer testing showed average success potential and volume was expected to come mostly from existing Colgate brands.
The document provides an analysis of Colgate's global rollout of its new toothpaste brand Colgate Max Fresh (CMF) in China and Mexico. It finds that Mexico better adapted the launch to local consumer needs compared to China, resulting in higher profits for Mexico. Specifically, Mexico's marketing strategies were more aligned with the US strategies with minimal additional advertising costs. This led to substantial operating profits in Mexico. For long term global success, Colgate should standardize adaptations where possible across countries with similar cultures to reduce complexity. Overall, localized adaptations are necessary for success but added complexity can be good or bad depending on how it is managed from a global perspective.
The document discusses brand strategy and implementation. It covers topics such as defining the customer as the king and queen, maintaining an election day mindset all year long to engage customers, and using the "royal formula" of alignment, attachment, authenticity, and advocacy to create a champion brand. It also addresses developing a brand architecture and taking a holistic approach to executing the brand strategy internally and externally.
Be distinct or become extinct. Strong brands are brought forth by strong organisations. Effective brands are authentic and consistent with the organisation's identity.
The document outlines 12 principles of brand strategy:
1) Define your authentic brand purpose, vision, and values.
2) Ensure your brand strategy supports your business model.
3) Maintain consistency in your brand message.
4) Engage all employees in representing your brand internally and externally.
5) Connect with customers on an emotional level through desirable experiences.
6) Empower brand advocates to help drive your message.
7) Stay relevant by tweaking your message and image over time.
8) Align marketing tactics with your overall brand strategy and objectives.
9) Measure your strategy's effectiveness through various metrics like sales.
10) Cultivate an engaged community of customers loyal to
The Strategic Designer Brand Strategy Development Workshopdbholston
This workshop takes participants through a nine phase brand development process including discovering the organizations image, the brand vision, the brand perception, brand promise, the brand audience, positioning and brand ROI, brand creative development and communicating the brand to constituents.
Refine your organizations positioning
Learn the methodology for developing a strategic branding
Link your organizations goals to its behaviors
Align stakeholders and build internal support for the brand
The document outlines an agenda for a brand communication workshop. The workshop aims to define a brand's core values, strengths, and identity. It includes 6 exercises to analyze the target audience, explore brand associations, visualize the brand identity, assess features and benefits, develop a brand proposition, and determine brand values. The workshop follows a structured timing plan and aims to provide a final brand map, mood boards, insights, and recommendations to help guide the brand's future marketing strategy.
The document provides an overview of a brand strategy toolkit that is designed to help marketers and students create and implement effective brand strategies. It defines brand strategy as a plan to systematically develop a strong, coherent brand to enhance revenue and profits. The brand strategy process involves conducting a brand audit, analyzing the target market, developing brand elements, and creating an integrated communications strategy to ensure consistency across touchpoints.
The document provides an overview of developing an institutional brand strategy. It defines what a brand is and is not, explaining that a brand represents all associations and experiences rather than just logos or advertising. It outlines key aspects of developing a brand strategy including defining the brand, positioning it competitively, developing brand claims, and creating a brand platform. The document uses the example of Fielding Graduate University to illustrate how it analyzed its competitive landscape and priorities to develop a distinctive brand claim and positioning strategy.
This document discusses different types and levels of innovation including product, process, and strategy innovation. It also describes five models for managing innovation: the suggestion system, continuous improvement teams, new venture teams, incubator lab, and innovation teams. The key aspects of each model are outlined. The document concludes with recommendations for developing an innovation strategy such as scanning for opportunities, challenging industry assumptions, and focusing on value creation throughout the new product development process.
The document discusses strategy execution and outlines three key building blocks for effective execution: 1) The leader's seven essential behaviors which include knowing the business, insisting on realism, setting clear goals, following through, rewarding performance, coaching employees, and self-awareness. 2) Creating an execution culture by setting clear expectations, discussing how to achieve results, and rewarding results. 3) Having the right people in the right jobs by ensuring a robust people process that is linked to the strategic plan and focuses on leadership development, performance management, and succession planning. Effective execution also requires alignment between the strategy, people, and operational processes.
This document discusses key aspects of developing an effective brand strategy, including establishing a brand vision, positioning, contract, and communication plan. It provides examples of brand visions, positions, and contracts for well-known brands like Disney, Walmart, FedEx, McDonald's, Apple, Google, and Toyota. The document also outlines metrics for measuring return on brand investment, such as brand awareness, contract fulfillment, customer acquisition and loyalty, financial value, and price premium.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
The document discusses E-ndeavor's internationalization services and methodology for helping companies expand into international markets like the US. E-ndeavor has 20 years of experience in global markets and provides comprehensive strategies and support services covering areas like market analysis, operations, marketing, sales, and legal assistance. Their approach involves carefully preparing companies to enter new markets, testing market reception, and providing ongoing support. They also facilitate internationalization projects through cooperation between multiple companies to share costs and experience.
In this presentation Roxanne Hawkins, Co-Founder of International Directions reviews important steps to take before or as you begin your global journey.
Spot Light on Revenue Management for Small & Independent Hotelsguest13f367
This presentations shares the best practices which yielded results for properties in New York City...
This was presented in a recent Eye For Travel conference.
Platform-A is the world's largest media company, with a global footprint across many countries in Europe and worldwide. They help advertisers like airlines reach the right audiences at the right time through performance marketing solutions. A case study showed how Platform-A helped TUIfly increase sales over 4 years through affiliate and search marketing. A survey of European affiliates found that service is the most important quality they look for in an affiliate network, and that vouchers are a controversial tactic that some feel devalues brands. Looking ahead, content will be key to driving new customers, and regulation and defining ethical practices will be important.
The document discusses developing an export strategy and marketing plan. It provides guidance on conducting market research, choosing products and target countries, developing distribution and pricing plans, and creating budgets and communication strategies. Key steps include assessing company strengths, evaluating foreign demand, selecting appropriate markets and distribution channels, and developing pricing, promotion, and after-sales support tailored for other countries. Frequent communication, travel, and revising plans are emphasized for success in international business.
International accounting alliance INPACT: Join a Top 20 global association of...Conical Ltd
Local accounting firms are under pressure to retain their growing clients and to develop new business opportunities. Membership of an international alliance (association) of accounting firms such as INPACT provides cost-effective support for local independent audit and accountancy firms so that they can overcome these challenges.
The development of a strong global INPACT brand, combined with a selective approach to appointing member firms in key cities and a range of membership services that includes regular meeting opportunities, adds real value to local firms - it helps them to run their practices more efficiently, source professional advice almost anywhere in the world, and it provides a catalyst for new business growth.
INPACT is actively recruiting strong local accounting and audit firms in cities where we do not currently have member firms. A small number of exclusive territories are still available. For more information, go to http://www.inpactint.com/join-inpact
The document provides an agenda for a presentation on software and services sales. The presenter has 30 years of experience in ICT hardware/software sales. The presentation will cover defining sales, the sales cycle, influencing factors like product, price and promotion, and practical sales concepts like understanding strengths/weaknesses, setting direction, and communicating effectively. It will conclude with a Q&A and feedback.
ARTIA Ltd is a Greek company that promotes handmade goods. It is proposing a partnership where it would supply products wholesale to another company (the partner) to sell both online and offline in their local market. This would allow ARTIA to expand internationally without directly taking on the risks and responsibilities of foreign markets. The partner would localize the marketing and customer service while receiving a high profit margin around 50% on average. Both parties' contributions and expected benefits are outlined.
This document outlines considerations for starting a retail operation including costs, timeframes, execution plans, tips, and alternatives. It discusses combining branding and service delivery through fixed stores or e-commerce. Costs depend on the industry and can vary based on store size, products, and professionals hired. Effective planning includes franchising, branding, packaging, understanding customers and industry trends. Alternatives to retail include search engine ads, hosting referral widgets, rewards programs, product reviews, and contests on websites.
The document discusses how small and medium-sized enterprises (SMEs) can benefit from affiliate marketing. It defines an SME as having less than 500 employees and annual turnover less than 100 million euros. Affiliate marketing can provide SMEs tactical, strategic, and brand building opportunities at a low risk and cost. Tactical marketing focuses on short-term gains while strategic marketing develops long-term partnerships. Brand building helps make the brand known to target audiences. The key to success is effective planning and communication with affiliates.
Bruce Clayton - Biggest Mistakes made in international Affiliate Marketingauexpo Conference
This document discusses 5 mistakes merchants commonly make when expanding affiliate marketing programs internationally. It outlines considerations for culture, currency, costs, coverage, and communication across territories. The key mistakes are having a one-size-fits-all approach, not accurately tracking sales by country, having unrealistic expectations, lack of proper communication, and not customizing the program for each audience. The document recommends gradually expanding territories, tailoring all aspects of the program, and potentially outsourcing to ensure success when taking affiliate marketing global.
The document discusses opportunities for associations to think globally and act locally by leveraging regional opportunities. It provides examples of successful approaches taken by other associations, such as running regional conferences and workshops, raising local brand awareness, and growing local membership and sales. It also discusses common barriers such as lack of regional experience and obstacles that can be overcome with tools like customer segmentation, market analysis, and adapting products to local needs.
The document discusses various aspects of distributing services, including:
1) There are three elements of distribution: information and promotion flow, negotiation flow, and product flow. Distribution relates to both core and supplementary services.
2) Core services that require physical presence need locations, while information-based core services can be distributed electronically. Supplementary services can also be distributed widely via nonphysical channels.
3) There are six options for service delivery depending on the interaction between customers and the service organization. Channel preferences and places of delivery are influenced by various factors.
Malang Digital Core - Business Model NavigatorEvans Winata
The document discusses various business model strategies such as add-on, affiliation, auction, cash machine, crowdsourcing, and more. For each strategy, it provides a brief description, examples of how it works, and any prerequisites needed to implement the strategy successfully.
The document outlines an agenda for a brand communication workshop. The workshop aims to define a brand's core values, strengths, and identity. It includes 6 exercises to analyze the target audience, explore brand associations, visualize the brand identity, assess features and benefits, develop a brand proposition, and determine brand values. The workshop follows a structured timing plan and aims to provide a final brand map, mood boards, insights, and recommendations to help guide the brand's future marketing strategy.
The document provides an overview of a brand strategy toolkit that is designed to help marketers and students create and implement effective brand strategies. It defines brand strategy as a plan to systematically develop a strong, coherent brand to enhance revenue and profits. The brand strategy process involves conducting a brand audit, analyzing the target market, developing brand elements, and creating an integrated communications strategy to ensure consistency across touchpoints.
The document provides an overview of developing an institutional brand strategy. It defines what a brand is and is not, explaining that a brand represents all associations and experiences rather than just logos or advertising. It outlines key aspects of developing a brand strategy including defining the brand, positioning it competitively, developing brand claims, and creating a brand platform. The document uses the example of Fielding Graduate University to illustrate how it analyzed its competitive landscape and priorities to develop a distinctive brand claim and positioning strategy.
This document discusses different types and levels of innovation including product, process, and strategy innovation. It also describes five models for managing innovation: the suggestion system, continuous improvement teams, new venture teams, incubator lab, and innovation teams. The key aspects of each model are outlined. The document concludes with recommendations for developing an innovation strategy such as scanning for opportunities, challenging industry assumptions, and focusing on value creation throughout the new product development process.
The document discusses strategy execution and outlines three key building blocks for effective execution: 1) The leader's seven essential behaviors which include knowing the business, insisting on realism, setting clear goals, following through, rewarding performance, coaching employees, and self-awareness. 2) Creating an execution culture by setting clear expectations, discussing how to achieve results, and rewarding results. 3) Having the right people in the right jobs by ensuring a robust people process that is linked to the strategic plan and focuses on leadership development, performance management, and succession planning. Effective execution also requires alignment between the strategy, people, and operational processes.
This document discusses key aspects of developing an effective brand strategy, including establishing a brand vision, positioning, contract, and communication plan. It provides examples of brand visions, positions, and contracts for well-known brands like Disney, Walmart, FedEx, McDonald's, Apple, Google, and Toyota. The document also outlines metrics for measuring return on brand investment, such as brand awareness, contract fulfillment, customer acquisition and loyalty, financial value, and price premium.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
The document discusses E-ndeavor's internationalization services and methodology for helping companies expand into international markets like the US. E-ndeavor has 20 years of experience in global markets and provides comprehensive strategies and support services covering areas like market analysis, operations, marketing, sales, and legal assistance. Their approach involves carefully preparing companies to enter new markets, testing market reception, and providing ongoing support. They also facilitate internationalization projects through cooperation between multiple companies to share costs and experience.
In this presentation Roxanne Hawkins, Co-Founder of International Directions reviews important steps to take before or as you begin your global journey.
Spot Light on Revenue Management for Small & Independent Hotelsguest13f367
This presentations shares the best practices which yielded results for properties in New York City...
This was presented in a recent Eye For Travel conference.
Platform-A is the world's largest media company, with a global footprint across many countries in Europe and worldwide. They help advertisers like airlines reach the right audiences at the right time through performance marketing solutions. A case study showed how Platform-A helped TUIfly increase sales over 4 years through affiliate and search marketing. A survey of European affiliates found that service is the most important quality they look for in an affiliate network, and that vouchers are a controversial tactic that some feel devalues brands. Looking ahead, content will be key to driving new customers, and regulation and defining ethical practices will be important.
The document discusses developing an export strategy and marketing plan. It provides guidance on conducting market research, choosing products and target countries, developing distribution and pricing plans, and creating budgets and communication strategies. Key steps include assessing company strengths, evaluating foreign demand, selecting appropriate markets and distribution channels, and developing pricing, promotion, and after-sales support tailored for other countries. Frequent communication, travel, and revising plans are emphasized for success in international business.
International accounting alliance INPACT: Join a Top 20 global association of...Conical Ltd
Local accounting firms are under pressure to retain their growing clients and to develop new business opportunities. Membership of an international alliance (association) of accounting firms such as INPACT provides cost-effective support for local independent audit and accountancy firms so that they can overcome these challenges.
The development of a strong global INPACT brand, combined with a selective approach to appointing member firms in key cities and a range of membership services that includes regular meeting opportunities, adds real value to local firms - it helps them to run their practices more efficiently, source professional advice almost anywhere in the world, and it provides a catalyst for new business growth.
INPACT is actively recruiting strong local accounting and audit firms in cities where we do not currently have member firms. A small number of exclusive territories are still available. For more information, go to http://www.inpactint.com/join-inpact
The document provides an agenda for a presentation on software and services sales. The presenter has 30 years of experience in ICT hardware/software sales. The presentation will cover defining sales, the sales cycle, influencing factors like product, price and promotion, and practical sales concepts like understanding strengths/weaknesses, setting direction, and communicating effectively. It will conclude with a Q&A and feedback.
ARTIA Ltd is a Greek company that promotes handmade goods. It is proposing a partnership where it would supply products wholesale to another company (the partner) to sell both online and offline in their local market. This would allow ARTIA to expand internationally without directly taking on the risks and responsibilities of foreign markets. The partner would localize the marketing and customer service while receiving a high profit margin around 50% on average. Both parties' contributions and expected benefits are outlined.
This document outlines considerations for starting a retail operation including costs, timeframes, execution plans, tips, and alternatives. It discusses combining branding and service delivery through fixed stores or e-commerce. Costs depend on the industry and can vary based on store size, products, and professionals hired. Effective planning includes franchising, branding, packaging, understanding customers and industry trends. Alternatives to retail include search engine ads, hosting referral widgets, rewards programs, product reviews, and contests on websites.
The document discusses how small and medium-sized enterprises (SMEs) can benefit from affiliate marketing. It defines an SME as having less than 500 employees and annual turnover less than 100 million euros. Affiliate marketing can provide SMEs tactical, strategic, and brand building opportunities at a low risk and cost. Tactical marketing focuses on short-term gains while strategic marketing develops long-term partnerships. Brand building helps make the brand known to target audiences. The key to success is effective planning and communication with affiliates.
Bruce Clayton - Biggest Mistakes made in international Affiliate Marketingauexpo Conference
This document discusses 5 mistakes merchants commonly make when expanding affiliate marketing programs internationally. It outlines considerations for culture, currency, costs, coverage, and communication across territories. The key mistakes are having a one-size-fits-all approach, not accurately tracking sales by country, having unrealistic expectations, lack of proper communication, and not customizing the program for each audience. The document recommends gradually expanding territories, tailoring all aspects of the program, and potentially outsourcing to ensure success when taking affiliate marketing global.
The document discusses opportunities for associations to think globally and act locally by leveraging regional opportunities. It provides examples of successful approaches taken by other associations, such as running regional conferences and workshops, raising local brand awareness, and growing local membership and sales. It also discusses common barriers such as lack of regional experience and obstacles that can be overcome with tools like customer segmentation, market analysis, and adapting products to local needs.
The document discusses various aspects of distributing services, including:
1) There are three elements of distribution: information and promotion flow, negotiation flow, and product flow. Distribution relates to both core and supplementary services.
2) Core services that require physical presence need locations, while information-based core services can be distributed electronically. Supplementary services can also be distributed widely via nonphysical channels.
3) There are six options for service delivery depending on the interaction between customers and the service organization. Channel preferences and places of delivery are influenced by various factors.
Malang Digital Core - Business Model NavigatorEvans Winata
The document discusses various business model strategies such as add-on, affiliation, auction, cash machine, crowdsourcing, and more. For each strategy, it provides a brief description, examples of how it works, and any prerequisites needed to implement the strategy successfully.
This document discusses various forms of nontraditional retailing, including direct marketing, direct selling, and e-retailing. Direct marketing involves customers being exposed to goods through nonpersonal media like mail, phone or computer and ordering without visiting a store. It is a $300 billion industry in the US. E-retailing is the fastest growing form of nonstore retailing and allows retailers to reach geographically dispersed customers conveniently. Other nontraditional formats discussed are video kiosks and airport retailing which benefit from captive audiences.
The document summarizes FoodIT A/S, an e-marketplace company that aims to internationalize its business. It provides an overview of the company and its e-commerce platform for trading food raw materials between buyers and sellers. The platform offers services to both buyers and suppliers. FoodIT's business model involves registration fees or transaction fees. Its expansion strategy is to establish a presence in target countries to capture the global food industry market and facilitate the systemization of procurement processes. Challenges to its internationalization include having sufficient skilled employees and addressing barriers customers face in adopting an e-procurement system.
This document provides information about Forge Media, an affiliate marketing network operating in South Africa, the UK, Canada, and the US. It outlines key details about Forge Media's services, the South African online advertising landscape, performance-based affiliate marketing models, and why both advertisers and publishers benefit from affiliate marketing.
The document discusses opportunities for US affiliate marketers to generate commissions from international traffic. It provides an overview of internet usage and advertising spending outside the US which is growing. The benefits mentioned are being able to monetize foreign traffic at higher rates, access cheaper traffic, and earn commissions in stronger currencies. Countries like the UK, Australia, Canada, and parts of Europe are highlighted as good places to start. Challenges mentioned include time zone differences, foreign currency, less responsive affiliate managers, and technical issues around fonts and formats.
How I Increased my Affiliate Program’s Revenue by 30% in One MonthAffiliate Summit
Stephanie Robbins discusses how she increased her affiliate program's revenue by 30% in one month by engaging smaller affiliates through targeted marketing campaigns, communication, motivation and recognition. She emphasizes getting the word out through an affiliate resource center, emails, social media and blogging to educate and recruit more affiliates.
The webinar discusses finding the right leads for a business through pay-per-click (PPC) advertising. It covers identifying ideal customer profiles, determining budget and operations, and optimizing ad copy and landing pages. The webinar suggests focusing PPC campaigns on customers most likely to buy, using keywords that show intent, and creating ads and pages that guide qualified prospects to convert. The goal is to use PPC to find "profitable partners" that meet business needs and become long-term customers.
How to Audit and Improve Your Pinterest Business StrategyAffiliate Summit
This document provides tips and strategies for auditing and improving a business's Pinterest strategy. Some key points include:
- Pinterest has over 300 million monthly active users, with 75% of pins coming from businesses. It can be an effective marketing platform.
- Different demographics use Pinterest in various ways - millennials especially discover and purchase products through Pinterest.
- To optimize a business's presence, the document recommends best practices for boards, pins, images, hashtags, and more. Regular posting, relevant content, and video are encouraged.
- Analytics can show what content and pins are performing best to inform future strategy. Different time windows provide useful metrics.
The Path to $1M: How to Get to 7-Figures Commerce RevenueAffiliate Summit
This document outlines best practices for publishers to generate $1 million in commerce revenue based on analysis of top performing publishers. Some key points include:
- Publishing 100 new multi-product comparison and deal articles per editor per month that promote low-cost products under $200 and include coupons or sales can lead to $1 million in revenue within 15 months.
- Evergreen articles continue generating 20% of initial quarterly revenue indefinitely, with 50% of annual revenue coming from content published the prior year.
- Wednesdays at 8AM have the highest conversion rates for publishing new content.
Utilizing Instagram Stories in your Influencer CampaignsAffiliate Summit
This document discusses using Instagram stories in influencer marketing campaigns. It notes that stories provide more authentic and engaging content than traditional Instagram posts. Stories allow influencers to directly link out to products for sale. The document outlines how one influencer, Jane, increased her use of stories in campaigns from 9 to 13 over two years, a 44% increase. It provides suggestions on using stories for storytelling, showcasing products, launches, and flash sales. Finally, it discusses how content and authenticity will become more important than likes across Instagram and other social media in the future.
This document provides tips and best practices for measuring paid search and paid social marketing campaigns. It discusses defining key performance indicators (KPIs) and goals, setting up attribution and conversion tracking across platforms, and saving time through custom reporting and automated dashboards. The key recommendations are to start with a measurement plan aligned to business objectives, focus on telling a data story with the most useful metrics, choose a consistent attribution strategy, and leverage default customizations and scheduling in reporting tools.
This document provides an introductory presentation on SEO given by Joe Sinkwitz, founder and CEO of Intellifluence. The presentation discusses identifying the core elements of SEO, including links, content, and user signals. It also covers how to prevent negative SEO campaigns by reducing vulnerabilities and increasing quality links, content, and speed. The key takeaway is that focusing on a few core SEO elements like unique and optimized content that satisfies user queries can maximize efforts for those not looking to specialize in SEO.
End of the Amazon Associates Era? What Might Be Coming NextAffiliate Summit
This document discusses how interest in the Amazon Associates program appears to have peaked according to Google Trends data. It notes the program has grown significantly in recent years but also faces challenges like declining commission rates. While it remains a big opportunity, overly relying on it also carries risks. The document advocates diversifying by offering links to multiple retailers to boost commissions and reduce dependence on a single source.
Knock it Out of the Park: 11 Pro Tips to Improve your Game!Affiliate Summit
This document provides 11 tips for improving affiliate marketing performance from 3 expert coaches. The tips include choosing the right affiliate program and partners, optimizing websites, using tools and best practices, maximizing conversions, negotiating commissions, using metrics, communication, taking risks, and running profitable campaigns. Each tip is explained over 1-3 slides with bullet points and examples. The overall document aims to help affiliates "knock it out of the park" with their performance.
How to Lift Conversions by Over 130% Using VideoAffiliate Summit
The document discusses how brands can use video to increase conversions by over 130%. It provides an overview of why video marketing works and shares that viewers retain 95% of messages in video format. The document then outlines a video marketing funnel for attracting new customers, engaging audiences, nurturing prospects, and delighting customers. It also provides tips for popular video types like commercials, brand videos, and social media content. Overall, the document offers guidance on creating effective video marketing strategies across advertising channels and social media.
9 Software Tools Affiliate Managers Need to Grow the ProgramAffiliate Summit
Dustin Howes discusses 9 software tools that affiliate managers can use to help grow their affiliate programs. The tools include SimilarWeb for finding similar sites for recruitment, Hunter for finding email addresses, Calendly for scheduling meetings, IPVanish for accessing different geographic locations, Loom for creating screen recording videos, Buzzstream for contact relationship management, Text Expander for templates, Brandverity for brand protection, and SEMRush for SEO and link building. Howes also provides honorable mention tools and recommends sharing insights from the presentation with marketing teams.
2020 Vision: Coupon Trends to Keep an Eye on this YearAffiliate Summit
The document discusses coupon trends to watch in 2020. It notes that 68% of consumers used coupons in 2019, totaling $31 billion in savings. The coupon market will see further diversification in 2020, with players expanding into new channels and technologies. Compliance will also be a major issue for coupon providers this year as regulations continue to evolve.
Conversion Over Clicks: Reevaluating Coupon Code PartnersAffiliate Summit
1) The document discusses reevaluating partnerships with coupon publishers by moving beyond a focus on clicks and coupon codes to prioritize conversion metrics like transactions, new user acquisition, and basket values.
2) It provides an example of two coupon publishers, one that uses multi-channel strategies and focuses on campaigns, achieving higher conversion rates than one relying mainly on SEO.
3) The argument is made that coupon publishers are capable of much more than just coupon codes by leveraging strategic content and new approaches like email outreach to create additional touchpoints between brands and customers.
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...Affiliate Summit
Lovehoney is the largest global online retailer of sex toys and aims to grow its affiliate program to capture growth in the $36 billion sexual wellness market. To succeed with affiliates as a niche brand, Lovehoney focuses on building relationships with affiliates, acquiring new customers, and planning marketing strategies in advance. Key tactics include attending affiliate events, engaging affiliates regularly, targeting affiliates that drive new customers, and utilizing customer data and attribution to target campaigns effectively.
Get That Bread: Leverage Influence with Affiliate MarketingAffiliate Summit
Affiliate marketing can be used to leverage influence and earn money by promoting other companies' products and services. Marketers should search for affiliate programs relevant to their audience and connect with affiliate managers. It is important to authentically engage followers by learning what they like rather than buying followers, and to properly disclose affiliate relationships through promotions to build trust and avoid issues with regulators. Contact information is provided for two affiliate marketing managers.
This document provides an overview of setting up Facebook ads using Boost, the Facebook Page Ad Center, or Facebook Business Manager. It discusses the benefits of each pathway and how to set up audiences, campaigns, ad sets, and ads. Key tips include spending significant time defining audiences, considering ads as part of an awareness to engagement to conversion funnel, and using pixel retargeting and sequenced messaging. Measurement best practices like validating metrics in another analytics tool are also covered.
California's Tough New Privacy Law is Here. Are You Ready?Affiliate Summit
The document summarizes key aspects of California's new privacy law, the California Consumer Privacy Act (CCPA), which takes effect on January 1, 2020. It outlines CCPA provisions regarding consumer rights to access their personal data, opt-out of sale of personal data, and request deletion of personal data from companies. It also discusses requirements for companies covered by CCPA, including providing notices of privacy rights and complying with consumer requests. Enforcement of CCPA is described as involving penalties of up to $2500 per violation imposed by the California Attorney General.
This document provides a list of 12 digital tools to help bloggers with tasks like creating landing pages, managing social media accounts, designing images, organizing affiliate efforts, and more. It includes specific tools like ConvertKit and Tailwind for landing pages and scheduling social posts. The document also provides a bonus round of additional tools for pagespeed reduction, SEO, internal linking, video editing, and designing for Instagram. It concludes by connecting the reader with bloggers who can provide more information.
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus OnAffiliate Summit
This document summarizes a presentation given by Alona Rudnitsky and Amber Spears on the keys to successful affiliate programs. The presentation discusses common frustrations of business owners, affiliate managers, and how focusing on clarity, confidence, community and cashflow ("the 4 C's") can help scale affiliate revenue. It then critiques the affiliate centers of 4 different companies to identify mistakes and provides tips to improve them. Attendees are invited to text for additional resources or contact the presenters for help building or scaling their affiliate program.
A Proven Blueprint for Scaling past 8 Figures in eCommerceAffiliate Summit
The document outlines 15 foundations for building a scalable eCommerce brand, as presented by Alex Brown. It discusses establishing vision and mindset, organizing systems and structures, using data and metrics, acquisition and growth strategies, developing website and technology, branding, content creation, product development, manufacturing, packaging, fulfillment and logistics, building a team, leveraging Amazon, financial management, and retention. Alex emphasizes seeing the big picture, progress over perfection, and ensuring the right roles and responsibilities are assigned to build a sustainable 8-figure business. He offers access to an accelerator program to help attendees further.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations