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The document provides information about an upcoming social media webinar being given by Brian Geick, a social media specialist at HSA Home Warranty. The webinar will cover topics like using email contacts to build a Facebook audience, setting up a Facebook URL and email signature, Facebook page apps, and how to win prizes by posting on HSA's Facebook page. It emphasizes that engagement is about quality interactions with followers rather than just follower quantity. The document includes Brian's contact information and links to social media resources being provided.
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This document discusses how to build a strong online presence through various marketing strategies. It covers optimizing your website, social media presence, online listings, paid ads, and content. The key strategies outlined include having an attractive, optimized, and visible website; engaging on social media with relevant, shareable content; claiming and optimizing business listings; running effective paid search and display ads; and creating diverse, accessible content. The goal is to improve search visibility, trust, and reach in order to drive more website traffic and conversions.Social Media Training: Not Just for Chickens
A presentation used in a f2f workshop for Extension agents on social media, including Facebook, Twitter, Flickr. This was the intro section. Most of the workshop was hands-on.
Social media revisited unbranded
This document discusses social media strategies and tips for businesses. It provides an overview of major social media platforms like Facebook, Twitter, LinkedIn and blogs. It emphasizes using these channels to connect with others, share information and increase online exposure for businesses. Specific tips are given for using each platform effectively and integrating them with other channels like email and video. Social media is positioned as a way for businesses to expand customer relationships and referrals through engaging content and conversations online.
SEMBCA Facebook Training Part One
South Eastern Michigan Bowling Centers Association Facebook Training Part One -- Logos Communications, 5/20/15
SMAZ Keynote - November 2011
This document discusses leveraging social media subscribers, fans, and followers to build a powerful social media presence. It outlines how ExactTarget has integrated social media across marketing channels and networks to enable real-time engagement. The document provides tips on measuring social media using familiar metrics to prove ROI to executives. It also discusses best practices for cross-channel marketing between social media and email and empowering customer service teams with social CRM.
Maximizing LinkedIn for professionals and small business
LinkedIn is the social media tool for business to business relationship building.
Designed specifically for professionals, LinkedIn provides a sense of authority: if a member recommends your product or service, you benefit from credible word-of-mouth endorsement.
Social-Media-presentation.pptx
Social media can have a direct impact on business sales and profits when used effectively. The type of content shared affects success, as 41% of people unfollow brands that post irrelevant information. To maximize engagement and results, companies should create a content strategy and calendar tailored to each social platform and target audience. The strategy should include goals, metrics, audience insights and a mix of compelling visuals, ideas, hashtags and posts at a frequency of at least twice per week.
iSuperStore SM Strategy
iSuperStore implemented a social media strategy for the 2017 holiday season to increase brand loyalty and attract new customers. Key objectives included increasing repeat customers by 15%, social content by 200%, and gaining Facebook/Instagram followers. Strategies included paid ads, owned content like product photos, and earned engagement through a hashtag promotion. Roles assigned social responsibilities and a critical response plan addressed issues like incorrect pricing. Reporting found objectives were exceeded with increased engagement and traffic. The hashtag promotion was successful and should be repeated next year.
Secrets to LinkedIn Networking Success for Lead Generation
Michelle Hummel presents secrets for LinkedIn networking success and lead generation. She discusses optimizing a LinkedIn profile with customized headlines, summaries using keywords, links to websites and social media profiles. Hummel also recommends engaging on LinkedIn through posting blogs, participating in groups, creating an industry-related group, and publishing ads to target audiences. The goal is to establish oneself as a thought leader, grow one's network, and generate leads through an optimized LinkedIn strategy.
5 Powerful Email Marketing Strategies for Startups 2013
Email Marketing presentation for Startups and new business entrepreneurs. Topics include: Why Small Businesses and Non-Profits Use Email, What is SPAM, 5 Tips to Improve Your Email Marketing Results, What is the 2 x 2 x 2 Principle, How to Get Your Emails Opened, How an Email Service Provider Can Make Your Life Easier, How You Can Listen, Learn & EARN from Email Reports, Next Steps
Personal brand P&P1
Aaron Massey grew up in Dallas, Texas and developed an interest in marketing from watching the Dallas Mavericks. He is currently pursuing a Bachelor's degree in Digital Marketing from Full Sail University with an expected graduation in 2021. His goals are to land an internship with the Mavericks or Cowboys and eventually establish new partnerships and sponsorships to build a new arena in Dallas. He plans to improve his skills through online courses and networking events.
Facebook for Business
This is a presentation that I've used in various iterations to present the basics of Facebook use for small businesses. Included: how to get started, why a business might want to use Facebook (or not!), how to set up goals and audiences, best practices for posting, how to deal with negative content, and basic metrics/Insights. Examples have been removed.
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Winning Listings and Converting Buyers With Facebook Part 4
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Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...
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The 5 Most Powerful Marketing Strategies to Improve Your Online Presence (Now!)
The 5 Most Powerful Marketing Strategies to Improve Your Online Presence (Now!)
Maximizing LinkedIn for professionals and small business
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5 Powerful Email Marketing Strategies for Startups 2013
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Webinar2hsatemplate
- 4. Winning Listings & Converting Buyers with Facebook (Part 2)
- 5. About Me • Graduate from UW-Madison • Marketing and Logistics Intern at WSDC • Marketing and Promotions Intern at ESPN Radio • Social Media Intern at Monona Terrace • IT and Social Media Consultant at American Family Insurance • Social Media Specialist at HSA Phone: 608-798-6001 ext. 6410 Email: Brian.Geick@onlineHSA.com Contact:Hi!
- 7. HSA Social Media Resources Click to expand
- 8. HSA Social Media Resources • Webinar Recordings • Slides • Facebook Tutorials • Videos
- 9. • Email Signature –Outlook & G-Mail • Exporting Email Contacts • These Slides • A recording of this • More Social Media Resources
- 10. Importance of Social Media
- 11. Importance of Social Media
- 12. Of consumers trust peer recommendations 14% trust advertisements Recommendations
- 13. Recommendations
- 14. • Valid address • Check in’s turned on (default) Recommendations
- 15. Using Email Contacts to Build Your Audience
- 16. Facebook URL http://www.facebook.com/pages/HSA-Home-Warranty/39865544017766454852 www.facebook.com/HSAHomeWarranty (78 Characters) (32 Characters)
- 17. • 1st Page or after 25 Likes • http://www.facebook.com/username • Edit Page > Update Info > Username Facebook URL
- 18. Facebook URL • Your username should be straightforward and easy to remember. • Choose a username that is as close as possible to the name of your business • Choose a username you'll be happy with forever usernames are non transferable. • If you enter your username incorrectly you may change it ONCE • Use only alphanumeric characters (a-z, 0-9) or periods ("."). • You may include periods and capital letters to make your username easier to read, but these won't affect how people find your Page. • Your Page's username must adhere to Facebook’s Statement of Rights and Responsibilities. For example, www.facebook.com/HSAHomeWarranty and www.facebook.com/HSA.Home.Warranty go to the same Page.
- 19. Facebook URL • Fliers • Brochures • Business Cards • And All Other Marketing Material
- 20. Email Signature Brian Geick Social Media Specialist HSA Home Warranty Brian.Geick@onlinehsa.com
- 21. Email Signature
- 22. Email Signature
- 23. Page Apps
- 24. Upcoming Topics
- 25. Upcoming Topics The formula used to determine if your post will show up in your fans news feed
- 26. Upcoming Topics
- 27. Win Prizes Post on our page and be entered into our monthly fan drawing
- 28. Engagement is not about the quantity of your followers but the quality of your interactions with them